Public Comps and Valuation Multiples for AdTech Software

Benchmark revenue and EBITDA valuation multiples for public comps like
Alphabet, Meta, AppLovin, Baidu and Zeta Global.

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AdTech Software

Viewing 25 of 100 companies with full data

Company	Market Cap	Enterprise Value	LTM Revenue	EV/LTM Revenue	EV/LTM EBITDA
Alphabet	$4.1T	$4.0T	$466B	8.5x	18.6x
Meta	$1.5T	$1.5T	$237B	6.3x	10.8x
AppLovin	$104B	$105B	$7.3B	14.4x	17.3x
Baidu	$32B	$28B	$19B	1.5x	8.6x
Zeta Global	$7.9B	$7.8B	$1.7B	4.7x	21.5x
Amdocs	$6.5B	$7.5B	$4.7B	1.6x	6.2x
theTradeDesk	$6.5B	$5.4B	$2.8B	1.9x	5.8x
CyberAgent	$4.2B	$4B	$5.9B	0.7x	6.7x
Easy Click Worldwide	$3.4B	$3B	$668M	4.5x	125.7x
Magnite	$3.3B	$3.4B	$731M	4.6x	12.7x
Liftoff Mobile	$3.2B	$4.3B	-	-	-
Five9	$2.5B	$2.7B	$1.2B	2.2x	9.0x
Affle 3i	$2.3B	$2.1B	$309M	6.9x	30.4x
LiveRamp	$2.3B	$2B	$847M	2.3x	9.7x
Mobvista	$2.2B	$2B	$2.4B	0.8x	17.9x
DoubleVerify	$2.1B	$2B	$788M	2.5x	7.4x
SEMrush	$1.8B	$1.6B	$444M	3.5x	-
Digital Turbine	$1.2B	$1.5B	$607M	2.5x	11.3x
Vobile	$1.1B	$1.3B	$434M	3.0x	22.8x
Taboola	$1B	$1B	$1.9B	0.5x	4.6x
MNTN	$927M	$690M	$332M	2.1x	7.7x
Ibotta	$866M	$743M	$350M	2.1x	13.3x
Criteo	$854M	$749M	$1.1B	0.7x	2.2x
MediaAlpha	$754M	$873M	$1.2B	0.7x	6.9x
PubMatic	$741M	$644M	$300M	2.1x	9.4x
Sprout Social	$695M		$482M
Septeni Holdings	$677M		$201M
Yext	$648M		$445M
Nexxen	$547M		$382M
Perion Network	$375M		$457M
Echo Marketing	$324M		-
AnyMind Group	$284M		$467M
TechTarget	$273M		$490M
Viant	$267M		$241M
Verve Group	$257M		$743M
i-mobile Co.	$181M		$146M
RTB Digital (Roundtable)	$174M		-
Fan Communications	$161M		$46M
Team Internet	$144M		$317M
Brave Bison Group	$136M		$60M
Azerion Group	$136M		-
UNITED	$126M		$56M
Cloud Technologies S.A.	$111M		-
KT Nasmedia	$110M		$91M
Easou	$109M		-
Eva Live	$104M		-
Fluent	$102M		$212M
Cheetah Mobile	$100M		$167M
MicroAd	$99M		$101M
Adways	$99M		$79M
Thryv	$80M		$672M
comScore	$78M		$329M
ad pepper media	$75M		$80M
Geniee	$71M		$84M
Adtraction Group	$70M		$136M
ValueCommerce	$68M		$155M
FreakOut Holdings	$63M		$324M
Investor.bg	$61M		-
Agile Content	$58M		$99M
Unerry	$53M		$34M
IZEA Worldwide	$52M		$31M
ViewBix	$49M		-
EQ Inc.	$47M		-
Teads Holding	$47M		$1.2B
Adveritas	$46M		$8M
Revu Corporation	$46M		-
TradeDoubler	$41M		$241M
Zoomd	$34M		$41M
Vertoz	$34M		-
All About	$31M		$98M
Cliq Digital	$30M		-
ISPD Network	$29M		$172M
Artist Co	$27M		-
Glad Cube	$22M		$11M
Cardlytics	$22M		$176M
Mobiquity Technologies	$21M		-
Yoc	$20M		$45M
Genuine Marketing Group	$13M		-
Triboo	$11M		$62M
Adverty	$10M		-
AdUX	$9M		$28M
Digitree Group	$8M		-
visumo	$8M		$6M
Raketech Group Holding	$7M		$32M
Mobio Technologies	$6M		-
Tourn International	$5M		-
Adaptive Ad Systems	$5M		-
Sabio Holdings	$5M		-
BrightBid Group	$5M		-
Woodpecker.co	$4M		-
Thinc Collective	$3M		-
Direct Digital Holdings	$1M		$33M
Silver Bullet Data	$1M		-
Foothills	$1M		-
ImagineAR	$1M		-
Zenovia Digital Exchange	$679K		-
Sociallite US	$425K		-
IZON Network	$370K		-
Vado Corp.	$201K		-
Kubient	$1K		-