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Baidu Valuation Multiples
Discover revenue and EBITDA valuation multiples for Baidu and similar public comparables like Cerebras Systems, EchoStar, Strategy, NetApp and more.
Baidu Overview
About Baidu
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Founded
2000
HQ

Employees
35.9K
Website
Sectors
Financials (LTM)
EV
$42B
Valuation Multiples
Start free trialBaidu Financials
Baidu reported last 12-month revenue of $19B and EBITDA of $3B.
In the same LTM period, Baidu generated $8B in gross profit, $3B in EBITDA, and $1B in net income.
Revenue (LTM)
Baidu P&L
In the most recent fiscal year, Baidu reported revenue of $19B and EBITDA of $5B.
Baidu is profitable as of last fiscal year, with gross margin of 44%, EBITDA margin of 24%, and net margin of 4%.
Financial data powered by Morningstar, Inc.
Baidu Stock Performance
Baidu has current market cap of $45B, and enterprise value of $42B.
Market Cap Evolution
Baidu's stock price is $16.60.
Baidu share price increased by 9.6% in the last 30 days, and by 59.3% in the last year.
Baidu has an EPS (earnings per share) of $0.30.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $42B | $45B | 1.4% | 9.6% | 5.1% | 59.3% | $0.30 |
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Start Free TrialBaidu Valuation Multiples
Baidu trades at 2.2x EV/Revenue multiple, and 12.0x EV/EBITDA.
EV / Revenue (LTM)
Baidu Financial Valuation Multiples
As of May 30, 2026, Baidu has market cap of $45B and EV of $42B.
Baidu has a P/E ratio of 32.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Baidu Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Baidu Margins & Growth Rates
Baidu grew revenue by 2% but EBITDA decreased by 19% in the last fiscal year.
In the most recent fiscal year, Baidu reported gross margin of 44%, EBITDA margin of 24%, and net margin of 4%.
Baidu Margins
Baidu Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Baidu Operational KPIs
Baidu's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Baidu's Rule of 40 is 21% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Baidu's Rule of X is 24% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Baidu Competitors
Baidu competitors include Cerebras Systems, EchoStar, Strategy, NetApp, HCLTech, Wiwynn, Nebius Group, CoreWeave, Atlassian and MongoDB.
Most Baidu public comparables operate across AdTech Software, AI Conglomerates, Cloud Infrastructure, Productivity Software, Search Engines, Streaming, B2B SaaS, Consumer SaaS, DeepTech, Generative AI, Horizontal SaaS and MarTech.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 100.7x | - | (463.7x) | - | |||
| 4.3x | 4.3x | 42.9x | 36.1x | |||
| 148.6x | 145.6x | 1508.8x | 1870.3x | |||
| 5.1x | 4.8x | 19.7x | 14.6x | |||
| 2.2x | 2.2x | 10.7x | 10.5x | |||
| 1.1x | 0.9x | 14.3x | 13.5x | |||
| 111.1x | 34.5x | 108.3x | 105.6x | |||
| 18.1x | 11.3x | 30.5x | 19.2x | |||
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Baidu M&A Activity
Baidu has acquired 11 companies to date.
Last acquisition by Baidu was on February 25th 2025. Baidu acquired YY Live for $2B (EV/Revenue multiple of ).
Latest Acquisitions by Baidu
| Description | YY Live is a Singapore-based live-streaming platform specializing in video entertainment and interactive broadcasts. Established in 2018, it hosts over 10,000 daily streams featuring music performances, gaming, and e-commerce shows, attracting 5 million monthly active users primarily in Southeast Asia. Partnerships with regional celebrities and brands enable virtual gifting and sales integrations, generating revenue through commissions and ads. | GBI develops web and mobile applications for the healthcare sector, empowering providers and patients with data-driven decision-making and improved communication tools. | - | KITT.AI was a Beijing-based developer of conversational AI engines specializing in multi-turn dialogue processing. Its toolkit handled natural language understanding for voice assistants in apps from Xiaomi and other Chinese hardware makers. Alibaba acquired the technology in 2017 to enhance its Tmall Genie smart speaker. | |
| HQ Country | |||||
| HQ City | Guangzhou | Shanghai | - | Seattle, WA | |
| Deal Date | 25 Feb 2025 | 14 Feb 2023 | 10 Jun 2020 | 5 Jul 2017 | |
| Valuation | $2B | undisclosed | $7M | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Baidu Investment Activity
Baidu has invested in 76 companies to date.
Latest investment by Baidu was on February 3rd 2026. Baidu invested in Humanoid Robot Innovation Center in their $101M Seed round (EV/Revenue multiple of ).
Latest Investments by Baidu
| Description | - | True Talents For China is a digital talent service provider offering platforms for recruitment, business operations, data management, and cloud services targeted at the Chinese market. | - | Vanus AI is a low-code platform for LLM app development, offering middleware with prompt engineering, vector databases, and integrations for enterprise AI bots on channels like WhatsApp. | |
| HQ Country | |||||
| HQ City | - | - | - | - | |
| Deal Date | 3 Feb 2026 | 28 Jan 2026 | 15 Jan 2026 | 6 Jan 2026 | |
| Round | Seed | Series A | Seed | Seed | |
| Raised | $101M | undisclosed | undisclosed | undisclosed | |
| Investors | Baidu; Beijing Artificial Intelligence Industry Investment Fund; Beijing E-town International Investment & Development; Beijing Gaojingjian Fund; Kyland Technology Co; Tsinghua Holdings Capital | Baidu; Houxue Capital | Baidu; Eminence Ventures; Lion City Capital | Baidu | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Baidu investments and their VC round multiples. Start Free Trial | |||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAbout Baidu
| When was Baidu founded? | Baidu was founded in 2000. |
| Where is Baidu headquartered? | Baidu is headquartered in China. |
| How many employees does Baidu have? | As of today, Baidu has over 35K employees. |
| Who is the CEO of Baidu? | Baidu's CEO is Robin Yanhong Li. |
| Is Baidu publicly listed? | Yes, Baidu is a public company listed on HKEX. |
| What is the stock symbol of Baidu? | Baidu trades under 09888 ticker. |
| When did Baidu go public? | Baidu went public in 2021. |
| Who are competitors of Baidu? | Baidu main competitors include Cerebras Systems, EchoStar, Strategy, NetApp, HCLTech, Wiwynn, Nebius Group, CoreWeave, Atlassian, MongoDB. |
| What is the current market cap of Baidu? | Baidu's current market cap is $45B. |
| What is the current revenue of Baidu? | Baidu's last 12 months revenue is $19B. |
| What is the current revenue growth of Baidu? | Baidu revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Baidu? | Current revenue multiple of Baidu is 2.2x. |
| What is the current EBITDA of Baidu? | Baidu's last 12 months EBITDA is $3B. |
| What is Baidu's EBITDA margin? | Baidu's last 12 months EBITDA margin is 18%. |
| What is the current EV/EBITDA multiple of Baidu? | Current EBITDA multiple of Baidu is 12.0x. |
| What is the current FCF of Baidu? | Baidu's last 12 months FCF is $862M. |
| What is Baidu's FCF margin? | Baidu's last 12 months FCF margin is 5%. |
| What is the current EV/FCF multiple of Baidu? | Current FCF multiple of Baidu is 48.5x. |
| How many companies Baidu has acquired to date? | As of May 2026, Baidu has acquired 11 companies. |
| What was the largest acquisition by Baidu? | $2B acquisition of YY Live on 25th February 2025 was the largest M&A Baidu has done to date. |
| What companies Baidu acquired? | Baidu acquired YY Live, Beijing Huanxiang Zongheng Chinese Literature, REDFINGER, Raven Tech, XPerception, KITT.AI, Anquanbao, GBI, Peixe Urbano, PopIn, and 1 other company. |
| In how many companies Baidu has invested to date? | As of May 2026, Baidu has invested in 76 companies. |
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