🚀 VC round data is live in beta, check it out!

Baidu Valuation Multiples

Discover revenue and EBITDA valuation multiples for Baidu and similar public comparables like EchoStar, Nebius Group, HCLTech, Strategy and more.

Start Free TrialSee companies similar to Baidu

Baidu Overview

About Baidu

Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

Founded

2000

HQ

China

Employees

35.9K

Financials (LTM)

Revenue: $19B
EBITDA: $3B

EV

$35B

Valuation Multiples

Multiples.vc

Start free trial

Valuation Multiples for 15K+ Public Comps

AdidasAirbnbAmazonCiscoCoca-ColaDellDropboxIBMIntelMcDonaldsNikeNVIDIASamsungSpotifyTeslaToyota
Browse Valuation Multiples

Baidu Financials

Baidu reported last 12-month revenue of $19B and EBITDA of $3B.

In the same LTM period, Baidu generated $8B in gross profit, $3B in EBITDA, and $1B in net income.

Revenue (LTM)

Baidu P&L

In the most recent fiscal year, Baidu reported revenue of $19B and EBITDA of $5B.

Baidu expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Baidu forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$19BXXX$19BXXXXXXXXX
Gross Profit$8BXXX$8BXXXXXXXXX
Gross Margin44%XXX44%XXXXXXXXX
EBITDA$3BXXX$5BXXXXXXXXX
EBITDA Margin18%XXX24%XXXXXXXXX
EBIT Margin(1%)XXX8%XXXXXXXXX
Net Profit$1BXXX$819MXXXXXXXXX
Net Margin6%XXX4%XXXXXXXXX
Net Debt——$10BXXXXXXXXX

Financial data powered by Morningstar, Inc.

Baidu Stock Performance

Baidu has current market cap of $37B, and enterprise value of $35B.

Market Cap Evolution

Baidu's stock price is $13.71.

See Baidu trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$35B$37B-1.1%XXXXXXXXX$0.30

Benchmark Trading Valuation Multiples by Industry

Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.

Start Free Trial

Baidu Valuation Multiples

Baidu trades at 1.8x EV/Revenue multiple, and 10.3x EV/EBITDA.

See valuation multiples for Baidu and 15K+ public comps

EV / Revenue (LTM)

Baidu Financial Valuation Multiples

As of April 14, 2026, Baidu has market cap of $37B and EV of $35B.

Equity research analysts estimate Baidu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Baidu has a P/E ratio of 30.7x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$37BXXX$37BXXXXXXXXX
EV (current)$35BXXX$35BXXXXXXXXX
EV/Revenue1.8xXXX1.8xXXXXXXXXX
EV/EBITDA10.3xXXX7.7xXXXXXXXXX
EV/EBIT(252.9x)XXX22.8xXXXXXXXXX
EV/Gross Profit4.1xXXX4.2xXXXXXXXXX
P/E30.7xXXX45.6xXXXXXXXXX
EV/FCF52.9xXXX337.6xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Baidu Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

FactSetMorningstar
Start Free Trial

Baidu Margins & Growth Rates

Baidu's revenue in the last 12 month grew by 3%.

Baidu's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.

Baidu's rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Baidu's rule of X is 23% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Baidu and other 15K+ public comps

Baidu Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth3%XXX2%XXXXXXXXX
EBITDA Margin18%XXX24%XXXXXXXXX
EBITDA Growth5%XXX(25%)XXXXXXXXX
Rule of 40—XXX20%XXXXXXXXX
Bessemer Rule of X—XXX23%XXXXXXXXX
Revenue per Employee—XXX$0.5MXXXXXXXXX
Opex per Employee—XXX$0.2MXXXXXXXXX
S&M Expenses to Revenue16%XXX16%XXXXXXXXX
G&A Expenses to Revenue4%XXX4%XXXXXXXXX
R&D Expenses to Revenue16%XXX16%XXXXXXXXX
Opex to Revenue—XXX36%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Digital TherapeuticsHorizontal MarketplacesInvestment BankingERP SoftwareDeveloper ToolsConsumer SaaSStreamingVertical SaaSNetworking HardwareFinancial Data & InformationEnergy StorageRoad InfrastructureSemiconductors
Explore Valuation Multiples by Industry

Baidu Public Comps

See public comps and valuation multiples for other AdTech Software and AI Conglomerates comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
BaiduXXXXXXXXXXXXXXXXXX
EchoStarXXXXXXXXXXXXXXXXXX
Nebius GroupXXXXXXXXXXXXXXXXXX
HCLTechXXXXXXXXXXXXXXXXXX
StrategyXXXXXXXXXXXXXXXXXX
DCI IndonesiaXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Baidu M&A Activity

Baidu acquired XXX companies to date.

Last acquisition by Baidu was on XXXXXXXX, XXXXX. Baidu acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See M&A valuation multiples

Latest Acquisitions by Baidu

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

Get Verified M&A Valuation Multiples

Sign up to see revenue and EBITDA valuation multiples for 150K+ M&A deals.

Start Free Trial

Baidu Investment Activity

Baidu invested in XXX companies to date.

Baidu made its latest investment on XXXXXXXX, XXXXX. Baidu invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See VC round multiples

Latest Investments by Baidu

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

About Baidu

When was Baidu founded?Baidu was founded in 2000.
Where is Baidu headquartered?Baidu is headquartered in China.
How many employees does Baidu have?As of today, Baidu has over 35K employees.
Who is the CEO of Baidu?Baidu's CEO is Robin Yanhong Li.
Is Baidu publicly listed?Yes, Baidu is a public company listed on HKEX.
What is the stock symbol of Baidu?Baidu trades under 09888 ticker.
When did Baidu go public?Baidu went public in 2021.
Who are competitors of Baidu?Baidu main competitors are EchoStar, Nebius Group, HCLTech, Strategy.
What is the current market cap of Baidu?Baidu's current market cap is $37B.
What is the current revenue of Baidu?Baidu's last 12 months revenue is $19B.
What is the current revenue growth of Baidu?Baidu revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Baidu?Current revenue multiple of Baidu is 1.8x.
Is Baidu profitable?Yes, Baidu is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Baidu?Baidu's last 12 months EBITDA is $3B.
What is Baidu's EBITDA margin?Baidu's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Baidu?Current EBITDA multiple of Baidu is 10.3x.
What is the current FCF of Baidu?Baidu's last 12 months FCF is $655M.
What is Baidu's FCF margin?Baidu's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of Baidu?Current FCF multiple of Baidu is 52.9x.

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial