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Baidu Valuation Multiples

Discover revenue and EBITDA valuation multiples for Baidu and similar public comparables like Cerebras Systems, EchoStar, Strategy, NetApp and more.

Baidu Overview

About Baidu

Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.


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Baidu Financials

Baidu reported last 12-month revenue of $19B and EBITDA of $3B.

In the same LTM period, Baidu generated $8B in gross profit, $3B in EBITDA, and $1B in net income.

Revenue (LTM)


Baidu P&L

In the most recent fiscal year, Baidu reported revenue of $19B and EBITDA of $5B.

Baidu is profitable as of last fiscal year, with gross margin of 44%, EBITDA margin of 24%, and net margin of 4%.

See analyst estimates for Baidu
LTMLast FY202320242025202620272028
Revenue$19B$19B$20B$20B$19B
Gross Profit$8B$8B$10B$10B$8B
Gross Margin43%44%52%50%44%
EBITDA$3B$5B$7B$8B$5B
EBITDA Margin18%24%37%39%24%
EBIT Margin2%8%16%16%8%
Net Profit$1B$824M$3B$4B$824M
Net Margin7%4%15%18%4%
Net Debt-$10B---

Financial data powered by Morningstar, Inc.

Baidu Stock Performance

Baidu has current market cap of $45B, and enterprise value of $42B.

Market Cap Evolution


Baidu's stock price is $16.60.

Baidu share price increased by 9.6% in the last 30 days, and by 59.3% in the last year.

Baidu has an EPS (earnings per share) of $0.30.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$42B$45B1.4%9.6%5.1%59.3%$0.30

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Baidu Valuation Multiples

Baidu trades at 2.2x EV/Revenue multiple, and 12.0x EV/EBITDA.

See NTM and 2027E valuation multiples for Baidu

EV / Revenue (LTM)


Baidu Financial Valuation Multiples

As of May 30, 2026, Baidu has market cap of $45B and EV of $42B.

Baidu has a P/E ratio of 32.6x.

LTMLast FY202320242025202620272028
EV/Revenue2.2x2.2x2.1x2.1x2.2x
EV/EBITDA12.0x9.2x5.7x5.5x9.2x
EV/EBIT145.3x27.3x13.0x13.3x27.3x
EV/Gross Profit5.1x5.0x4.1x4.2x5.0x
P/E32.6x54.8x15.1x12.9x54.8x
EV/FCF48.5x98.5x11.2x21.9x(17.3x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Baidu Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Baidu Margins & Growth Rates

Baidu grew revenue by 2% but EBITDA decreased by 19% in the last fiscal year.

In the most recent fiscal year, Baidu reported gross margin of 44%, EBITDA margin of 24%, and net margin of 4%.

See estimated margins and future growth rates for Baidu

Baidu Margins

Last FY202420252026202720282029
Gross Margin44%50%44%41%
EBITDA Margin24%39%24%19%
EBIT Margin8%16%8%10%
Net Margin4%18%4%11%
FCF Margin2%10%(13%)8%

Baidu Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth2%(1%)(3%)2%
Gross Profit Growth(4%)(4%)(15%)(4%)
EBITDA Growth(19%)4%(41%)(19%)
EBIT Growth25%(3%)(51%)25%
Net Profit Growth167%17%(76%)167%
FCF Growth251%(49%)(227%)(161%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Baidu Operational KPIs

Baidu's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.

Baidu's Rule of 40 is 21% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Baidu's Rule of X is 24% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Baidu
LTMLast FY202320242025202620272028
Rule of 4023%21%---
Bessemer Rule of X30%24%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue17%18%--18%
G&A Expenses to Revenue4%4%--4%
R&D Expenses to Revenue15%16%18%17%16%
Opex to Revenue-36%35%34%36%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Cerebras Systems100.7x-(463.7x)-
EchoStar4.3x4.3x42.9x36.1x
Strategy148.6x145.6x1508.8x1870.3x
NetApp5.1x4.8x19.7x14.6x
HCLTech2.2x2.2x10.7x10.5x
Wiwynn1.1x0.9x14.3x13.5x
Nebius Group111.1x34.5x108.3x105.6x
CoreWeave18.1x11.3x30.5x19.2x

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Baidu M&A Activity

Baidu has acquired 11 companies to date.

Last acquisition by Baidu was on February 25th 2025. Baidu acquired YY Live for $2B (EV/Revenue multiple of ).

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Latest Acquisitions by Baidu

YY Live
GBI
REDFINGER
KITT.AI
Description
YY Live is a Singapore-based live-streaming platform specializing in video entertainment and interactive broadcasts. Established in 2018, it hosts over 10,000 daily streams featuring music performances, gaming, and e-commerce shows, attracting 5 million monthly active users primarily in Southeast Asia. Partnerships with regional celebrities and brands enable virtual gifting and sales integrations, generating revenue through commissions and ads.
GBI develops web and mobile applications for the healthcare sector, empowering providers and patients with data-driven decision-making and improved communication tools.
-
KITT.AI was a Beijing-based developer of conversational AI engines specializing in multi-turn dialogue processing. Its toolkit handled natural language understanding for voice assistants in apps from Xiaomi and other Chinese hardware makers. Alibaba acquired the technology in 2017 to enhance its Tmall Genie smart speaker.
HQ CountryChinaChinaChinaUnited States
HQ City
Guangzhou
Shanghai
-
Seattle, WA
Deal Date25 Feb 202514 Feb 202310 Jun 20205 Jul 2017
Valuation$2Bundisclosed$7Mundisclosed
EV/Revenue
EV/EBITDA

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Baidu Investment Activity

Baidu has invested in 76 companies to date.

Latest investment by Baidu was on February 3rd 2026. Baidu invested in Humanoid Robot Innovation Center in their $101M Seed round (EV/Revenue multiple of ).

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Latest Investments by Baidu

Humanoid Robot Innovation Center
True Talents For China (TTC)
Noumena
Vanus AI
Description
-
True Talents For China is a digital talent service provider offering platforms for recruitment, business operations, data management, and cloud services targeted at the Chinese market.
-
Vanus AI is a low-code platform for LLM app development, offering middleware with prompt engineering, vector databases, and integrations for enterprise AI bots on channels like WhatsApp.
HQ CountryChinaChinaChinaChina
HQ City
-
-
-
-
Deal Date3 Feb 202628 Jan 202615 Jan 20266 Jan 2026
RoundSeedSeries ASeedSeed
Raised$101Mundisclosedundisclosedundisclosed
InvestorsBaidu; Beijing Artificial Intelligence Industry Investment Fund; Beijing E-town International Investment & Development; Beijing Gaojingjian Fund; Kyland Technology Co; Tsinghua Holdings CapitalBaidu; Houxue CapitalBaidu; Eminence Ventures; Lion City CapitalBaidu
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Baidu

When was Baidu founded?Baidu was founded in 2000.
Where is Baidu headquartered?Baidu is headquartered in China.
How many employees does Baidu have?As of today, Baidu has over 35K employees.
Who is the CEO of Baidu?Baidu's CEO is Robin Yanhong Li.
Is Baidu publicly listed?Yes, Baidu is a public company listed on HKEX.
What is the stock symbol of Baidu?Baidu trades under 09888 ticker.
When did Baidu go public?Baidu went public in 2021.
Who are competitors of Baidu?Baidu main competitors include Cerebras Systems, EchoStar, Strategy, NetApp, HCLTech, Wiwynn, Nebius Group, CoreWeave, Atlassian, MongoDB.
What is the current market cap of Baidu?Baidu's current market cap is $45B.
What is the current revenue of Baidu?Baidu's last 12 months revenue is $19B.
What is the current revenue growth of Baidu?Baidu revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of Baidu?Current revenue multiple of Baidu is 2.2x.
What is the current EBITDA of Baidu?Baidu's last 12 months EBITDA is $3B.
What is Baidu's EBITDA margin?Baidu's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Baidu?Current EBITDA multiple of Baidu is 12.0x.
What is the current FCF of Baidu?Baidu's last 12 months FCF is $862M.
What is Baidu's FCF margin?Baidu's last 12 months FCF margin is 5%.
What is the current EV/FCF multiple of Baidu?Current FCF multiple of Baidu is 48.5x.
How many companies Baidu has acquired to date?As of May 2026, Baidu has acquired 11 companies.
What was the largest acquisition by Baidu?$2B acquisition of YY Live on 25th February 2025 was the largest M&A Baidu has done to date.
What companies Baidu acquired?Baidu acquired YY Live, Beijing Huanxiang Zongheng Chinese Literature, REDFINGER, Raven Tech, XPerception, KITT.AI, Anquanbao, GBI, Peixe Urbano, PopIn, and 1 other company.
In how many companies Baidu has invested to date?As of May 2026, Baidu has invested in 76 companies.

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