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Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2023. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
2000
35.9K+
LTM Revenue $18.4B
LTM EBITDA $4.5B
$22.5B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Baidu has a last 12-month revenue of $18.4B and a last 12-month EBITDA of $4.5B.
In the most recent fiscal year, Baidu achieved revenue of $17.1B and an EBITDA of $6.7B.
Baidu expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Baidu valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $17.3B | $17.1B | XXX | XXX | XXX |
| Gross Profit | $7.7B | $8.9B | XXX | XXX | XXX |
| Gross Margin | 44% | 52% | XXX | XXX | XXX |
| EBITDA | $6.4B | $6.7B | XXX | XXX | XXX |
| EBITDA Margin | 37% | 39% | XXX | XXX | XXX |
| Net Profit | $972M | $2.6B | XXX | XXX | XXX |
| Net Margin | 6% | 15% | XXX | XXX | XXX |
| Net Debt | $3.9B | $6.6B | XXX | XXX | XXX |
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As of April 15, 2025, Baidu's stock price is HKD 82 (or $11).
Baidu has current market cap of HKD 226B (or $29.1B), and EV of HKD 175B (or $22.5B).
See Baidu trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $22.5B | $29.1B | XXX | XXX | XXX | XXX | $1.30 |
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Sign UpAs of April 15, 2025, Baidu has market cap of $29.1B and EV of $22.5B.
Baidu's trades at 1.2x LTM EV/Revenue multiple, and 5.0x LTM EBITDA.
Analysts estimate Baidu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Baidu and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $22.5B | XXX | XXX | XXX |
| EV/Revenue | 1.3x | XXX | XXX | XXX |
| EV/EBITDA | 3.4x | XXX | XXX | XXX |
| P/E | 9.5x | XXX | XXX | XXX |
| P/E/Growth | 5.0x | XXX | XXX | XXX |
| EV/FCF | 13.5x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpBaidu's NTM/LTM revenue growth is 4%
Baidu's revenue per employee for the last fiscal year averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Over next 12 months, Baidu's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Baidu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Baidu and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | -1% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 39% | XXX | XXX | XXX | XXX |
| EBITDA Growth | 4% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 43% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $0.5M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.2M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | 17% | XXX | XXX | XXX | XXX |
| Opex to Revenue | 34% | XXX | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Just Dial | XXX | XXX | XXX | XXX | XXX | XXX |
| NAVER | XXX | XXX | XXX | XXX | XXX | XXX |
| Alphabet | XXX | XXX | XXX | XXX | XXX | XXX |
| Microsoft | XXX | XXX | XXX | XXX | XXX | XXX |
| Eniro Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Baidu acquired XXX companies to date.
Last acquisition by Baidu was XXXXXXXX, XXXXX XXXXX XXXXXX . Baidu acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Sign Up| When was Baidu founded? | Baidu was founded in 2000. |
| Where is Baidu headquartered? | Baidu is headquartered in Hong Kong. |
| How many employees does Baidu have? | As of today, Baidu has 35.9K+ employees. |
| Who is the CEO of Baidu? | Baidu's CEO is Mr. Robin Yanhong Li. |
| Is Baidu publicy listed? | Yes, Baidu is a public company listed on HKG. |
| What is the stock symbol of Baidu? | Baidu trades under 09888 ticker. |
| When did Baidu go public? | Baidu went public in 2021. |
| Who are competitors of Baidu? | Similar companies to Baidu include e.g. Just Dial, NAVER, Alphabet, Microsoft. |
| What is the current market cap of Baidu? | Baidu's current market cap is $29.1B |
| What is the current revenue of Baidu? | Baidu's last 12-month revenue is $18.4B. |
| What is the current EBITDA of Baidu? | Baidu's last 12-month EBITDA is $4.5B. |
| What is the current EV/Revenue multiple of Baidu? | Current revenue multiple of Baidu is 1.2x. |
| What is the current EV/EBITDA multiple of Baidu? | Current EBITDA multiple of Baidu is 5.0x. |
| What is the current revenue growth of Baidu? | Baidu revenue growth between 2023 and 2024 was -1%. |
| Is Baidu profitable? | Yes, Baidu is EBITDA-positive (as of the last 12 months). |
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