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Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2023. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
2000
35.9K+
LTM Revenue $18.4B
LTM EBITDA $4.2B
$23.1B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Baidu has a last 12-month revenue (LTM) of $18.4B and a last 12-month EBITDA of $4.2B.
In the most recent fiscal year, Baidu achieved revenue of $17.0B and an EBITDA of $6.6B.
Baidu expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Baidu valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $18.4B | XXX | $17.0B | XXX | XXX | XXX |
| Gross Profit | $9.0B | XXX | $8.6B | XXX | XXX | XXX |
| Gross Margin | 49% | XXX | 50% | XXX | XXX | XXX |
| EBITDA | $4.2B | XXX | $6.6B | XXX | XXX | XXX |
| EBITDA Margin | 23% | XXX | 39% | XXX | XXX | XXX |
| EBIT | $2.7B | XXX | $2.7B | XXX | XXX | XXX |
| EBIT Margin | 15% | XXX | 16% | XXX | XXX | XXX |
| Net Profit | $3.1B | XXX | $3.0B | XXX | XXX | XXX |
| Net Margin | 17% | XXX | 18% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $5.9B | XXX | XXX | XXX |
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As of May 30, 2025, Baidu's stock price is HKD 82 (or $10).
Baidu has current market cap of HKD 225B (or $28.7B), and EV of HKD 181B (or $23.1B).
See Baidu trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $23.1B | $28.7B | XXX | XXX | XXX | XXX | $1.26 |
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Start Free TrialAs of May 30, 2025, Baidu has market cap of $28.7B and EV of $23.1B.
Baidu's trades at 1.4x EV/Revenue multiple, and 3.5x EV/EBITDA.
Equity research analysts estimate Baidu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Baidu has a P/E ratio of 9.2x.
See valuation multiples for Baidu and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $28.7B | XXX | $28.7B | XXX | XXX | XXX |
| EV (current) | $23.1B | XXX | $23.1B | XXX | XXX | XXX |
| EV/Revenue | 1.3x | XXX | 1.4x | XXX | XXX | XXX |
| EV/EBITDA | 5.5x | XXX | 3.5x | XXX | XXX | XXX |
| EV/EBIT | 8.5x | XXX | 8.5x | XXX | XXX | XXX |
| EV/Gross Profit | 2.6x | XXX | n/a | XXX | XXX | XXX |
| P/E | 9.2x | XXX | 9.5x | XXX | XXX | XXX |
| EV/FCF | 7.5x | XXX | 14.0x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialBaidu's last 12 month revenue growth is 4%
Baidu's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Baidu's rule of 40 is 41% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Baidu's rule of X is 33% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Baidu and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 4% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 23% | XXX | 39% | XXX | XXX | XXX |
| EBITDA Growth | -2% | XXX | -21% | XXX | XXX | XXX |
| Rule of 40 | 41% | XXX | 43% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 33% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 17% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 34% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Just Dial | XXX | XXX | XXX | XXX | XXX | XXX |
| NAVER | XXX | XXX | XXX | XXX | XXX | XXX |
| Alphabet | XXX | XXX | XXX | XXX | XXX | XXX |
| Microsoft | XXX | XXX | XXX | XXX | XXX | XXX |
| Eniro Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Baidu acquired XXX companies to date.
Last acquisition by Baidu was XXXXXXXX, XXXXX XXXXX XXXXXX . Baidu acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Baidu founded? | Baidu was founded in 2000. |
| Where is Baidu headquartered? | Baidu is headquartered in Hong Kong. |
| How many employees does Baidu have? | As of today, Baidu has 35.9K+ employees. |
| Who is the CEO of Baidu? | Baidu's CEO is Mr. Robin Yanhong Li. |
| Is Baidu publicy listed? | Yes, Baidu is a public company listed on HKG. |
| What is the stock symbol of Baidu? | Baidu trades under 09888 ticker. |
| When did Baidu go public? | Baidu went public in 2021. |
| Who are competitors of Baidu? | Similar companies to Baidu include e.g. Just Dial, NAVER, Alphabet, Microsoft. |
| What is the current market cap of Baidu? | Baidu's current market cap is $28.7B |
| What is the current revenue of Baidu? | Baidu's last 12 months revenue is $18.4B. |
| What is the current revenue growth of Baidu? | Baidu revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Baidu? | Current revenue multiple of Baidu is 1.3x. |
| Is Baidu profitable? | Yes, Baidu is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Baidu? | Baidu's last 12 months EBITDA is $4.2B. |
| What is Baidu's EBITDA margin? | Baidu's last 12 months EBITDA margin is 23%. |
| What is the current EV/EBITDA multiple of Baidu? | Current EBITDA multiple of Baidu is 5.5x. |
| What is the current FCF of Baidu? | Baidu's last 12 months FCF is $3.1B. |
| What is Baidu's FCF margin? | Baidu's last 12 months FCF margin is 17%. |
| What is the current EV/FCF multiple of Baidu? | Current FCF multiple of Baidu is 7.5x. |
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