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Baidu Valuation Multiples
Baidu is valued at $29B as of October 2026, a 1.3x revenue multiple. In the last 12 months, Baidu revenue was $19B and Baidu EBITDA was $3.2B.
Baidu Overview
About Baidu
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Founded
2000
HQ
Employees
35.9K
Website
Sectors
Financials (LTM)
EV
$24B
Valuation Multiples
Start free trialBaidu Financials
Baidu reported last 12-month revenue of $19B and EBITDA of $3.2B.
In the same LTM period, Baidu generated $7.7B in gross profit, $3.2B in EBITDA, and $1.8B in net income.
Revenue (LTM)
Baidu P&L
In the most recent fiscal year, Baidu reported revenue of $19B and EBITDA of $3.3B.
Baidu is profitable as of last fiscal year, with gross margin of 44%, EBITDA margin of 17%, and net margin of 4%.
Financial data powered by Morningstar, Inc.
Baidu Stock Performance
Baidu has current market cap of $29B, and enterprise value of $24B.
Market Cap Evolution
Baidu's stock price is $10.57.
Baidu share price decreased by 3.3% in the last 30 days, and by 30.1% in the last year.
Baidu has an EPS (earnings per share) of $0.31.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $24B | $29B | 0.0% | -3.3% | -21.6% | -30.1% | $0.31 |
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Start Free TrialBaidu Valuation Multiples
Baidu trades at 1.3x EV/Revenue multiple, and 7.5x EV/EBITDA.
EV / Revenue (LTM)
Baidu Financial Valuation Multiples
As of October 12, 2026, Baidu has market cap of $29B and EV of $24B.
Baidu has a P/E ratio of 16.2x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Baidu Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Baidu Margins & Growth Rates
Baidu decreased revenue by 2% and EBITDA by 3% in the last fiscal year.
In the most recent fiscal year, Baidu reported gross margin of 44%, EBITDA margin of 17%, and net margin of 4%.
Baidu Margins
Baidu Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Baidu Operational KPIs
Baidu's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Baidu's Rule of 40 is 15% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Baidu's Rule of X is 12% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Baidu Competitors
Baidu competitors include EchoStar, VeriSign, DCI Indonesia, MongoDB, Fox Corporation, HCLTech, Roku, LY Corporation, NAVER and Nutanix.
Most Baidu public comparables operate across AdTech Software, AI Conglomerates, Cloud Infrastructure, Productivity Software, Search Engines, Streaming, B2B SaaS, Consumer SaaS, DeepTech, Generative AI, Horizontal SaaS and MarTech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $15B | ($16B) | 3.0x | 3.1x | (2.8x) | 21.0x | |||
| $1.7B | $1.2B | 17.4x | 16.6x | 25.0x | 22.7x | |||
| $142M | $87M | 188.1x | - | 308.4x | - | |||
| $2.5B | ($104M) | 11.7x | 10.1x | (276.7x) | 47.6x | |||
| $17B | $3B | 1.7x | 1.6x | 9.6x | 7.2x | |||
| $13B | $2.7B | 2.3x | 2.2x | 11.8x | 10.6x | |||
| $4.7B | $436M | 4.4x | 3.8x | 47.2x | 30.0x | |||
| $13B | $3B | 2.6x | 2.4x | 11.3x | 9.5x | |||
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Acquisitions by Baidu
Baidu has acquired 11 companies to date.
Last acquisition by Baidu was on February 25th 2025. Baidu acquired YY Live for $2.1B (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Baidu
| Description | YY Live is a Singapore-based live-streaming platform specializing in video entertainment and interactive broadcasts. Established in 2018, it hosts over 10,000 daily streams featuring music performances, gaming, and e-commerce shows, attracting 5 million monthly active users primarily in Southeast Asia. Partnerships with regional celebrities and brands enable virtual gifting and sales integrations, generating revenue through commissions and ads. | GBI develops web and mobile applications for the healthcare sector, empowering providers and patients with data-driven decision-making and improved communication tools. | - | KITT.AI was a Beijing-based developer of conversational AI engines specializing in multi-turn dialogue processing. Its toolkit handled natural language understanding for voice assistants in apps from Xiaomi and other Chinese hardware makers. Alibaba acquired the technology in 2017 to enhance its Tmall Genie smart speaker. | |
| HQ Country | |||||
| HQ City | Guangzhou | Shanghai | - | Seattle, WA | |
| Deal Date | 25 Feb 2025 | 14 Feb 2023 | 10 Jun 2020 | 5 Jul 2017 | |
| Valuation | $2.1B | undisclosed | $7M | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Investments by Baidu
Baidu has invested in 77 companies to date.
Latest investment by Baidu was on June 30th 2026. Baidu invested in Kling AI in their $2.8B Undisclosed stage round (EV/Revenue multiple available to Pro users).
Latest Investments by Baidu
| Description | Kling AI is a creative studio that produces images and videos using sophisticated artificial intelligence methods. | Humanoid Robot Innovation Center, also known as X-Humanoid, is a Beijing-based national-local co-built innovation center developing embodied artificial intelligence and humanoid robots. It produces the Tiangong series of humanoid robots, including TianGong Ultra and Tianyi 2.0, alongside the Huisi Kaiwu software platform, which offers open APIs and an embodied AI app store. Formed by a coalition including Jingcheng Electromechanical, Xiaomi, UBTECH, Yizhuang Robotics, and Shoucheng Capital, the center operates a pilot production platform with annual capacity for thousands of robot units, targeting industrial applications for humanoid robots. | True Talents For China is a digital talent service provider offering platforms for recruitment, business operations, data management, and cloud services targeted at the Chinese market. | - | |
| HQ Country | |||||
| HQ City | Beijing | - | - | - | |
| Deal Date | 30 Jun 2026 | 3 Feb 2026 | 28 Jan 2026 | 15 Jan 2026 | |
| Round | Undisclosed stage | Seed | Series A | Seed | |
| Raised | $2.8B | $101M | undisclosed | undisclosed | |
| Investors | Atypical Ventures; Beijing Artificial Intelligence Industry Investment Fund; Zhejiang Huace Film & TV; Beijing CAS Generation Equity Investment Fund Partnership (LP); Guangdong Dakang Lanwu Equity Investment Partnership Enterprise (LP); GoldStone Investment; Shanghai Qishan Investment; Polaris PMF Select Investment; Beijing Zhuoyue Lingbo Enterprise Management; Tencent; Qiming Venture Partners; Baidu; Primavera Capital Group; Alibaba Cloud; BlueFive Capital; Co-Stone Venture Capital; Beijing Information Industry Development Investment Fund; Guofang Venture Capital; Shenzhen Capital Group; ICBC Capital; China Internet Investment Fund; Hony Capital; Zhongguancun Science City Science; Houwei Capital; Monolith Management; CPE Yuanfeng; Changsheng Investment; Lighthouse Capital Management; CITIC Securities | Beijing E-town International Investment & Development; Beijing Artificial Intelligence Industry Investment Fund; Tsinghua Holdings Capital; Baidu; Kyland Technology Co; Beijing Gaojingjian Fund | Baidu; Houxue Capital | Eminence Ventures; Baidu; Lion City Capital | |
| Valuation | $18B | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Start Free TrialAbout Baidu
| When was Baidu founded? | Baidu was founded in 2000. |
| Where is Baidu headquartered? | Baidu is headquartered in China. |
| How many employees does Baidu have? | As of today, Baidu has over 35K employees. |
| Who is the CEO of Baidu? | Baidu's CEO is Robin Yanhong Li. |
| Is Baidu publicly listed? | Yes, Baidu is a public company listed on HKEX. |
| What is the stock symbol of Baidu? | Baidu trades under 09888 ticker. |
| When did Baidu go public? | Baidu went public in 2021. |
| Who are competitors of Baidu? | Baidu main competitors include EchoStar, VeriSign, DCI Indonesia, MongoDB, Fox Corporation, HCLTech, Roku, LY Corporation, NAVER, Nutanix. |
| What is the current market cap of Baidu? | Baidu's current market cap is $29B. |
| What is the current revenue of Baidu? | Baidu's last 12 months revenue is $19B. |
| What is the current revenue growth of Baidu? | Baidu revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Baidu? | Current revenue multiple of Baidu is 1.3x. |
| What is the current EBITDA of Baidu? | Baidu's last 12 months EBITDA is $3.2B. |
| What is Baidu's EBITDA margin? | Baidu's last 12 months EBITDA margin is 17%. |
| What is the current EV/EBITDA multiple of Baidu? | Current EBITDA multiple of Baidu is 7.5x. |
| What is the current FCF of Baidu? | Baidu's last 12 months FCF is $836M. |
| What is Baidu's FCF margin? | Baidu's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Baidu? | Current FCF multiple of Baidu is 29.2x. |
| How many companies Baidu has acquired to date? | As of October 2026, Baidu has acquired 11 companies. |
| What was the largest acquisition by Baidu? | $2.1B acquisition of YY Live on 25th February 2025 was the largest M&A Baidu has done to date. |
| What companies Baidu acquired? | Baidu acquired YY Live, Beijing Huanxiang Zongheng Chinese Literature, REDFINGER, Raven Tech, XPerception, Transfer Course Computer System (Beijing), GBI, KITT.AI, Peixe Urbano, PopIn, and 1 other company. |
| In how many companies Baidu has invested to date? | As of October 2026, Baidu has invested in 77 companies. |
| What was the last Baidu investment? | On 30th June 2026 Baidu invested in Kling AI, participating in a $2.8B Undisclosed stage round at $18B valuation, alongside Atypical Ventures, Beijing Artificial Intelligence Industry Investment Fund, Zhejiang Huace Film & TV, Beijing CAS Generation Equity Investment Fund Partnership (LP), Guangdong Dakang Lanwu Equity Investment Partnership Enterprise (LP), GoldStone Investment, Shanghai Qishan Investment, Polaris PMF Select Investment, Beijing Zhuoyue Lingbo Enterprise Management, Tencent, and 18 other investors. |
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