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McDonald's Valuation Multiples
Discover revenue and EBITDA valuation multiples for McDonald's and similar public comparables like Starbucks, Compass Group, Yum Brands, Chipotle and more.
McDonald's Overview
About McDonald's
McDonald’s is the world’s largest restaurant brand, with nearly $131 billion in systemwide sales across more than 44,000 restaurants and over 100 markets. The quick-service chain built its early reputation on speed, consistency, and affordable hamburgers, and today its global menu spans burgers, chicken, breakfast, and beverages that have helped popularize American fast-food cuisine worldwide. The firm derives the bulk of its revenue from franchise royalties and rent (about 61%), with the remainder stemming from company-operated restaurants across three segments: the United States (41% of systemwide sales), international operated markets (34%), and international developmental/licensed markets (25%).
Founded
1964
HQ

Employees
150.0K
Website
Sectors
Financials (LTM)
EV
$256B
Valuation Multiples
Start free trialMcDonald's Financials
McDonald's reported last 12-month revenue of $28B and EBITDA of $15B.
In the same LTM period, McDonald's generated $19B in gross profit, $15B in EBITDA, and $9B in net income.
Revenue (LTM)
McDonald's P&L
In the most recent fiscal year, McDonald's reported revenue of $27B and EBITDA of $15B.
McDonald's is profitable as of last fiscal year, with gross margin of 57%, EBITDA margin of 55%, and net margin of 33%.
Financial data powered by Morningstar, Inc.
McDonald's Stock Performance
McDonald's has current market cap of $202B, and enterprise value of $256B.
Market Cap Evolution
McDonald's' stock price is $284.18.
McDonald's share price decreased by 3.2% in the last 30 days, and by 9.5% in the last year.
McDonald's has an EPS (earnings per share) of $12.30.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $256B | $202B | 1.4% | -3.2% | -16.7% | -9.5% | $12.30 |
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Start Free TrialMcDonald's Valuation Multiples
McDonald's trades at 9.3x EV/Revenue multiple, and 16.9x EV/EBITDA.
EV / Revenue (LTM)
McDonald's Financial Valuation Multiples
As of May 22, 2026, McDonald's has market cap of $202B and EV of $256B.
McDonald's has a P/E ratio of 22.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified McDonald's Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


McDonald's Margins & Growth Rates
McDonald's grew revenue by 6% and EBITDA by 7% in the last fiscal year.
In the most recent fiscal year, McDonald's reported gross margin of 57%, EBITDA margin of 55%, and net margin of 33%.
McDonald's Margins
McDonald's Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
McDonald's Operational KPIs
McDonald's' revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.0M for the same period.
McDonald's' Rule of 40 is 61% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
McDonald's' Rule of X is 70% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
McDonald's Competitors
McDonald's competitors include Starbucks, Compass Group, Yum Brands, Chipotle, Restaurant Brands International, Restaurant Brands International LP, Darden Restaurants and Yum China.
Most McDonald's public comparables operate across Restaurants & Nightlife.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 3.8x | 3.8x | 26.2x | 25.4x | |||
| 1.4x | 1.3x | 13.5x | 12.6x | |||
| 6.5x | 6.3x | 18.6x | 18.0x | |||
| 3.9x | 3.8x | 19.6x | 20.1x | |||
| 4.4x | 4.3x | 13.9x | 13.6x | |||
| 4.3x | — | 16.1x | — | |||
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McDonald's M&A Activity
McDonald's has acquired 4 companies to date.
Last acquisition by McDonald's was on April 4th 2024. McDonald's acquired Alonyal for undisclosed valuation.
Latest Acquisitions by McDonald's
| Description | Alonyal is a restaurant franchise brand offering prepared dishes and beverages for on-premise dining. Its locations serve diverse cuisines with a focus on quick-service meals. Operating multiple outlets across the Middle East, primarily in Saudi Arabia, the brand emphasizes fresh preparations and family-friendly atmospheres. | Caspers Company manages over 50 McDonald's restaurants in Jutland, Denmark. Headquartered in Herning, the family-owned operator focuses on drive-thru and urban locations, incorporating digital kiosks and McCafé expansions since joining the franchise in 1992. | Apprente develops intelligent voice-based conversational agents for enterprise drive-thru and order-taking systems in the quick-service restaurant industry. Its AI platform handles complex orders, upsells, and customizations with high accuracy in noisy environments. Mountain View, California-based, Apprente was acquired by McDonald's in 2019 to enhance automated ordering capabilities across its global restaurant network. | Dynamic Yield is a New York-headquartered personalization platform used by over 350 global brands including Under Armour, Pandora, and Sephora. The company enables experience optimization atop CMS and eCommerce systems, delivering algorithm-driven content, product recommendations, and A/B testing. Founded in 2011 and acquired by McDonald's in 2021, Dynamic Yield processes billions of daily interactions across web, mobile, and email channels. |
| HQ Country | ||||
| HQ City | Afikim | Tampa, FL | San Francisco, CA | New York City, NY |
| Deal Date | 4 Apr 2024 | 11 Jul 2022 | 10 Sep 2019 | 25 Mar 2019 |
| Valuation | undisclosed | undisclosed | $150M | $300M |
| EV/Revenue | ||||
| EV/EBITDA | ||||
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Start Free TrialAbout McDonald's
| When was McDonald's founded? | McDonald's was founded in 1964. |
| Where is McDonald's headquartered? | McDonald's is headquartered in United States. |
| How many employees does McDonald's have? | As of today, McDonald's has over 150K employees. |
| Who is the CEO of McDonald's? | McDonald's' CEO is Christopher J. Kempczinski. |
| Is McDonald's publicly listed? | Yes, McDonald's is a public company listed on NYSE. |
| What is the stock symbol of McDonald's? | McDonald's trades under MCD ticker. |
| When did McDonald's go public? | McDonald's went public in 1966. |
| Who are competitors of McDonald's? | McDonald's main competitors include Starbucks, Compass Group, Yum Brands, Chipotle, Restaurant Brands International, Restaurant Brands International LP, Darden Restaurants, Yum China. |
| What is the current market cap of McDonald's? | McDonald's' current market cap is $202B. |
| What is the current revenue of McDonald's? | McDonald's' last 12 months revenue is $28B. |
| What is the current revenue growth of McDonald's? | McDonald's revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of McDonald's? | Current revenue multiple of McDonald's is 9.3x. |
| Is McDonald's profitable? | Yes, McDonald's is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of McDonald's? | McDonald's' last 12 months EBITDA is $15B. |
| What is McDonald's' EBITDA margin? | McDonald's' last 12 months EBITDA margin is 55%. |
| What is the current EV/EBITDA multiple of McDonald's? | Current EBITDA multiple of McDonald's is 16.9x. |
| What is the current FCF of McDonald's? | McDonald's' last 12 months FCF is $7B. |
| What is McDonald's' FCF margin? | McDonald's' last 12 months FCF margin is 27%. |
| What is the current EV/FCF multiple of McDonald's? | Current FCF multiple of McDonald's is 34.6x. |
| How many companies McDonald's has acquired to date? | As of May 2026, McDonald's has acquired 4 companies. |
| What was the largest acquisition by McDonald's? | $300M acquisition of Dynamic Yield on 25th March 2019 was the largest M&A McDonald's has done to date. |
| What companies McDonald's acquired? | McDonald's acquired Dynamic Yield, Apprente, Alonyal, and Caspers Company. |
| In how many companies McDonald's has invested to date? | McDonald's hasn't invested in any companies yet (or none have been disclosed publicly). |
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