McDonald's Valuation Multiples

McDonald's is valued at $164B as of October 2026, a 7.8x revenue multiple. In the last 12 months, McDonald's revenue was $28B and McDonald's EBITDA was $15B.

McDonald's Overview

About McDonald's

McDonald’s is the world’s largest restaurant brand, with nearly $131 billion in systemwide sales across more than 44,000 restaurants and over 100 markets. The quick-service chain built its early reputation on speed, consistency, and affordable hamburgers, and today its global menu spans burgers, chicken, breakfast, and beverages that have helped popularize American fast-food cuisine worldwide. The firm derives the bulk of its revenue from franchise royalties and rent (about 61%), with the remainder stemming from company-operated restaurants across three segments: the United States (41% of systemwide sales), international operated markets (34%), and international developmental/licensed markets (25%).


Founded

1964

HQ

United States

Employees

150.0K

Financials (LTM)

Revenue: $28B
EBITDA: $15B

EV

$218B

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McDonald's Financials

McDonald's reported last 12-month revenue of $28B and EBITDA of $15B.

In the same LTM period, McDonald's generated $19B in gross profit, $15B in EBITDA, and $9B in net income.

Revenue (LTM)


McDonald's P&L

In the most recent fiscal year, McDonald's reported revenue of $27B and EBITDA of $15B.

McDonald's is profitable as of last fiscal year, with gross margin of 57%, EBITDA margin of 54%, and net margin of 32%.

See analyst estimates for McDonald's
LTMLast FY202320242025202620272028
Revenue$28B$27B$25B$26B$27B
Gross Profit$19B$15B$15B$15B$15B
Gross Margin70%57%57%57%57%
EBITDA$15B$15B$14B$14B$15B
EBITDA Margin55%54%54%54%54%
EBIT Margin47%46%46%46%46%
Net Profit$9B$8.6B$8.5B$8.2B$8.6B
Net Margin32%32%33%32%32%
Net Debt-$40B---

Financial data powered by Morningstar, Inc.

McDonald's Stock Performance

McDonald's has current market cap of $164B, and enterprise value of $218B.

Market Cap Evolution


McDonald's' stock price is $231.89.

McDonald's share price increased by 0.4% in the last 30 days, and decreased by 22.5% in the last year.

McDonald's has an EPS (earnings per share) of $12.10.

See more trading valuation data for McDonald's
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$218B$164B0.0%0.4%-14.7%-22.5%$12.10

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McDonald's Valuation Multiples

McDonald's trades at 7.8x EV/Revenue multiple, and 14.2x EV/EBITDA.

See NTM and 2027E valuation multiples for McDonald's

EV / Revenue (LTM)


McDonald's Financial Valuation Multiples

As of October 4, 2026, McDonald's has market cap of $164B and EV of $218B.

McDonald's has a P/E ratio of 18.2x.

LTMLast FY202320242025202620272028
EV/Revenue7.8x8.1x8.5x8.4x8.1x
EV/EBITDA14.2x14.9x15.7x15.6x14.9x
EV/EBIT16.6x17.6x18.5x18.4x17.6x
EV/Gross Profit11.2x14.1x15.0x14.8x14.1x
P/E18.2x19.2x19.4x20.0x19.2x
EV/FCF29.3x30.3x30.0x32.7x30.3x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified McDonald's Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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McDonald's Margins & Growth Rates

McDonald's grew revenue by 5% and EBITDA by 7% in the last fiscal year.

In the most recent fiscal year, McDonald's reported gross margin of 57%, EBITDA margin of 54%, and net margin of 32%.

See estimated margins and future growth rates for McDonald's

McDonald's Margins

Last FY202420252026202720282029
Gross Margin57%57%57%70%
EBITDA Margin54%54%54%55%
EBIT Margin46%46%46%47%
Net Margin32%32%32%32%
FCF Margin27%26%27%27%

McDonald's Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth5%2%4%5%
Gross Profit Growth28%1%5%28%
EBITDA Growth7%1%5%7%
EBIT Growth7%1%5%7%
Net Profit Growth7%(3%)4%7%
FCF Growth5%(8%)8%5%

Data powered by FactSet, Inc. and Morningstar, Inc.

McDonald's Operational KPIs

McDonald's' revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

McDonald's' Rule of 40 is 60% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

McDonald's' Rule of X is 67% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for McDonald's
LTMLast FY202320242025202620272028
Rule of 4059%60%---
Bessemer Rule of X65%67%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
G&A Expenses to Revenue11%11%--11%
Opex to Revenue-54%11%11%54%

Data powered by FactSet, Inc. and Morningstar, Inc.

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McDonald's Competitors

McDonald's competitors include Starbucks, Compass Group, Chipotle, Yum Brands, Restaurant Brands International, Restaurant Brands International LP, Darden Restaurants and Yum China.

Most McDonald's public comparables operate across Restaurants & Nightlife.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Starbucks$37B$4.7B3.4x3.3x26.9x21.5x
Compass Group$46B$4B1.3x1.2x14.8x11.4x
Chipotle$12B$2.3B3.8x3.6x19.9x19.8x
Yum Brands$8.2B$2.8B5.9x5.6x17.2x16.3x
Restaurant Brands International$9.4B$2.5B4.3x4.2x16.4x13.3x
Restaurant Brands International LP$9.4B$2.5B4.1x-15.8x-

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Acquisitions by McDonald's

McDonald's has acquired 4 companies to date.

Last acquisition by McDonald's was on April 4th 2024. McDonald's acquired Alonyal for undisclosed valuation.

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Latest Acquisitions by McDonald's

Alonyal
Caspers Company
Apprente
Dynamic Yield
Description
Alonyal is a restaurant franchise brand offering prepared dishes and beverages for on-premise dining. Its locations serve diverse cuisines with a focus on quick-service meals. Operating multiple outlets across the Middle East, primarily in Saudi Arabia, the brand emphasizes fresh preparations and family-friendly atmospheres.
Caspers Company manages over 50 McDonald's restaurants in Jutland, Denmark. Headquartered in Herning, the family-owned operator focuses on drive-thru and urban locations, incorporating digital kiosks and McCafé expansions since joining the franchise in 1992.
Apprente was a Mountain View, California-based artificial-intelligence company founded in 2017. It developed neuroscience-inspired speech technology for conversational agents used in customer-facing enterprise applications. The software was designed to understand complex spoken orders, including modifications and upsell opportunities, in noisy operating environments. Quick-service restaurants used the system to automate voice ordering while integrating the interaction with their existing service workflows. Apprente sold its technology to enterprise customers through a software model rather than operating restaurants or a consumer voice assistant. McDonald's acquired the company in 2019 and used its team and technology to support automated ordering initiatives. The business is therefore classified as an acquired enterprise artificial-intelligence software provider.
Dynamic Yield is a New York-headquartered personalization platform used by over 350 global brands including Under Armour, Pandora, and Sephora. The company enables experience optimization atop CMS and eCommerce systems, delivering algorithm-driven content, product recommendations, and A/B testing. Founded in 2011 and acquired by McDonald's in 2021, Dynamic Yield processes billions of daily interactions across web, mobile, and email channels.
HQ CountryIsraelUnited StatesUnited StatesUnited States
HQ City
Afikim
Tampa, FL
San Francisco, CA
New York City, NY
Deal Date4 Apr 202411 Jul 202210 Sep 201925 Mar 2019
Valuationundisclosedundisclosed$150M$300M
EV/Revenue
EV/EBITDA

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About McDonald's

When was McDonald's founded?McDonald's was founded in 1964.
Where is McDonald's headquartered?McDonald's is headquartered in United States.
How many employees does McDonald's have?As of today, McDonald's has over 150K employees.
Who is the CEO of McDonald's?McDonald's' CEO is Christopher J. Kempczinski.
Is McDonald's publicly listed?Yes, McDonald's is a public company listed on NYSE.
What is the stock symbol of McDonald's?McDonald's trades under MCD ticker.
When did McDonald's go public?McDonald's went public in 1966.
Who are competitors of McDonald's?McDonald's main competitors include Starbucks, Compass Group, Chipotle, Yum Brands, Restaurant Brands International, Restaurant Brands International LP, Darden Restaurants, Yum China.
What is the current market cap of McDonald's?McDonald's' current market cap is $164B.
What is the current revenue of McDonald's?McDonald's' last 12 months revenue is $28B.
What is the current revenue growth of McDonald's?McDonald's revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of McDonald's?Current revenue multiple of McDonald's is 7.8x.
What is the current EBITDA of McDonald's?McDonald's' last 12 months EBITDA is $15B.
What is McDonald's' EBITDA margin?McDonald's' last 12 months EBITDA margin is 55%.
What is the current EV/EBITDA multiple of McDonald's?Current EBITDA multiple of McDonald's is 14.2x.
What is the current FCF of McDonald's?McDonald's' last 12 months FCF is $7.4B.
What is McDonald's' FCF margin?McDonald's' last 12 months FCF margin is 27%.
What is the current EV/FCF multiple of McDonald's?Current FCF multiple of McDonald's is 29.3x.
How many companies McDonald's has acquired to date?As of October 2026, McDonald's has acquired 4 companies.
What was the largest acquisition by McDonald's?$300M acquisition of Dynamic Yield on 25th March 2019 was the largest M&A McDonald's has done to date.
What companies McDonald's acquired?McDonald's acquired Dynamic Yield, Apprente, Alonyal, and Caspers Company.
In how many companies McDonald's has invested to date?McDonald's hasn't invested in any companies yet (or none have been disclosed publicly).

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