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Taboola Valuation Multiples
Discover revenue and EBITDA valuation multiples for Taboola and similar public comparables like Better Collective, Criteo, Trustpilot Group, MNTN and more.
Taboola Overview
About Taboola
Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.
Founded
2006
HQ
Employees
2.0K
Website
Financials (LTM)
EV
$959M
Taboola Financials
Taboola reported last 12-month revenue of $2B and EBITDA of $218M.
In the same LTM period, Taboola generated $577M in gross profit, $218M in EBITDA, and $48M in net income.
Revenue (LTM)
Taboola P&L
In the most recent fiscal year, Taboola reported revenue of $2B and EBITDA of $215M.
Taboola expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $577M | XXX | $570M | XXX | XXX | XXX |
| Gross Margin | 30% | XXX | 30% | XXX | XXX | XXX |
| EBITDA | $218M | XXX | $215M | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| EBIT Margin | 3% | XXX | 2% | XXX | XXX | XXX |
| Net Profit | $48M | XXX | $42M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 2% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Taboola Stock Performance
Taboola has current market cap of $886M, and enterprise value of $959M.
Market Cap Evolution
Taboola's stock price is $3.19.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $959M | $886M | 0.0% | XXX | XXX | XXX | $0.15 |
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Start Free TrialTaboola Valuation Multiples
Taboola trades at 0.5x EV/Revenue multiple, and 4.4x EV/EBITDA.
EV / Revenue (LTM)
Taboola Financial Valuation Multiples
As of March 11, 2026, Taboola has market cap of $886M and EV of $959M.
Equity research analysts estimate Taboola's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Taboola has a P/E ratio of 18.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $886M | XXX | $886M | XXX | XXX | XXX |
| EV (current) | $959M | XXX | $959M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 4.4x | XXX | 4.4x | XXX | XXX | XXX |
| EV/EBIT | 17.7x | XXX | 21.8x | XXX | XXX | XXX |
| EV/Gross Profit | 1.7x | XXX | 1.7x | XXX | XXX | XXX |
| P/E | 18.4x | XXX | 20.9x | XXX | XXX | XXX |
| EV/FCF | 5.9x | XXX | 5.9x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Taboola Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Taboola Margins & Growth Rates
Taboola's revenue in the last 12 month grew by 5%.
Taboola's revenue per employee in the last FY averaged $1.0M.
Taboola's rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Taboola's rule of X is 25% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Taboola Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Growth | 6% | XXX | 6% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 17% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 25% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $1.0M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 14% | XXX | 14% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 5% | XXX | 5% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 8% | XXX | 8% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 28% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Taboola Public Comps
See public comps and valuation multiples for other AdTech Software and Online Content & News comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Better Collective | XXX | XXX | XXX | XXX | XXX | XXX |
| Criteo | XXX | XXX | XXX | XXX | XXX | XXX |
| Trustpilot Group | XXX | XXX | XXX | XXX | XXX | XXX |
| MNTN | XXX | XXX | XXX | XXX | XXX | XXX |
| Yext | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Taboola M&A Activity
Taboola acquired XXX companies to date.
Last acquisition by Taboola was on XXXXXXXX, XXXXX. Taboola acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Taboola
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialTaboola Investment Activity
Taboola invested in XXX companies to date.
Taboola made its latest investment on XXXXXXXX, XXXXX. Taboola invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Taboola
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Taboola
| When was Taboola founded? | Taboola was founded in 2006. |
| Where is Taboola headquartered? | Taboola is headquartered in United States. |
| How many employees does Taboola have? | As of today, Taboola has over 2K employees. |
| Who is the CEO of Taboola? | Taboola's CEO is Adam Singolda. |
| Is Taboola publicly listed? | Yes, Taboola is a public company listed on Nasdaq. |
| What is the stock symbol of Taboola? | Taboola trades under TBLA ticker. |
| When did Taboola go public? | Taboola went public in 2021. |
| Who are competitors of Taboola? | Taboola main competitors are Better Collective, Criteo, Trustpilot Group, MNTN. |
| What is the current market cap of Taboola? | Taboola's current market cap is $886M. |
| What is the current revenue of Taboola? | Taboola's last 12 months revenue is $2B. |
| What is the current revenue growth of Taboola? | Taboola revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Taboola? | Current revenue multiple of Taboola is 0.5x. |
| Is Taboola profitable? | Yes, Taboola is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Taboola? | Taboola's last 12 months EBITDA is $218M. |
| What is Taboola's EBITDA margin? | Taboola's last 12 months EBITDA margin is 11%. |
| What is the current EV/EBITDA multiple of Taboola? | Current EBITDA multiple of Taboola is 4.4x. |
| What is the current FCF of Taboola? | Taboola's last 12 months FCF is $163M. |
| What is Taboola's FCF margin? | Taboola's last 12 months FCF margin is 8%. |
| What is the current EV/FCF multiple of Taboola? | Current FCF multiple of Taboola is 5.9x. |
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