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MediaAlpha Valuation Multiples

Discover revenue and EBITDA valuation multiples for MediaAlpha and similar public comparables like Hypoport, Multitude, and naoo.

MediaAlpha Overview

About MediaAlpha

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.


Founded

2020

HQ

United States of America
Employees

144

Website

mediaalpha.com

Financials

LTM Revenue $1.0B

LTM EBITDA $104M

EV

$647M

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MediaAlpha Financials

MediaAlpha has a last 12-month revenue (LTM) of $1.0B and a last 12-month EBITDA of $104M.

In the most recent fiscal year, MediaAlpha achieved revenue of $865M and an EBITDA of $44.5M.

MediaAlpha expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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MediaAlpha P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $1.0B XXX $865M XXX XXX XXX
Gross Profit $168M XXX $144M XXX XXX XXX
Gross Margin 16% XXX 17% XXX XXX XXX
EBITDA $104M XXX $44.5M XXX XXX XXX
EBITDA Margin 10% XXX 5% XXX XXX XXX
EBIT $24.4M XXX $42.7M XXX XXX XXX
EBIT Margin 2% XXX 5% XXX XXX XXX
Net Profit $7.7M XXX $16.6M XXX XXX XXX
Net Margin 1% XXX 2% XXX XXX XXX
Net Debt XXX XXX $119M XXX XXX XXX

Financial data powered by Morningstar, Inc.

MediaAlpha Stock Performance

As of August 27, 2025, MediaAlpha's stock price is $10.

MediaAlpha has current market cap of $574M, and EV of $647M.

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MediaAlpha Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$647M $574M XXX XXX XXX XXX $0.15

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MediaAlpha Valuation Multiples

As of August 27, 2025, MediaAlpha has market cap of $574M and EV of $647M.

MediaAlpha's trades at 0.7x EV/Revenue multiple, and 14.5x EV/EBITDA.

Equity research analysts estimate MediaAlpha's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

MediaAlpha has a P/E ratio of 74.7x.

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MediaAlpha Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $574M XXX $574M XXX XXX XXX
EV (current) $647M XXX $647M XXX XXX XXX
EV/Revenue 0.6x XXX 0.7x XXX XXX XXX
EV/EBITDA 6.2x XXX 14.5x XXX XXX XXX
EV/EBIT 26.5x XXX 15.1x XXX XXX XXX
EV/Gross Profit 3.9x XXX n/a XXX XXX XXX
P/E 74.7x XXX 34.5x XXX XXX XXX
EV/FCF 16.4x XXX 14.3x XXX XXX XXX

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MediaAlpha Margins & Growth Rates

MediaAlpha's last 12 month revenue growth is 15%

MediaAlpha's revenue per employee in the last FY averaged $6.0M, while opex per employee averaged $0.7M for the same period.

MediaAlpha's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

MediaAlpha's rule of X is 47% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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MediaAlpha Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 15% XXX 18% XXX XXX XXX
EBITDA Margin 10% XXX 5% XXX XXX XXX
EBITDA Growth 9% XXX n/a XXX XXX XXX
Rule of 40 6% XXX 20% XXX XXX XXX
Bessemer Rule of X XXX XXX 47% XXX XXX XXX
Revenue per Employee XXX XXX $6.0M XXX XXX XXX
Opex per Employee XXX XXX $0.7M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 3% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 2% XXX XXX XXX
Opex to Revenue XXX XXX 12% XXX XXX XXX

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Valuation Multiples Across 220+ Verticals

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MediaAlpha Public Comps

See public comps and valuation multiples for Lead Generation and AdTech Software comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
PB Fintech XXX XXX XXX XXX XXX XXX
Méliuz XXX XXX XXX XXX XXX XXX
naoo XXX XXX XXX XXX XXX XXX
Multitude XXX XXX XXX XXX XXX XXX
Hypoport XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

MediaAlpha M&A and Investment Activity

MediaAlpha acquired  XXX companies to date.

Last acquisition by MediaAlpha was  XXXXXXXX, XXXXX XXXXX XXXXXX . MediaAlpha acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by MediaAlpha

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About MediaAlpha

When was MediaAlpha founded? MediaAlpha was founded in 2020.
Where is MediaAlpha headquartered? MediaAlpha is headquartered in United States of America.
How many employees does MediaAlpha have? As of today, MediaAlpha has 144 employees.
Who is the CEO of MediaAlpha? MediaAlpha's CEO is Mr. Steven M. Yi.
Is MediaAlpha publicy listed? Yes, MediaAlpha is a public company listed on NYS.
What is the stock symbol of MediaAlpha? MediaAlpha trades under MAX ticker.
When did MediaAlpha go public? MediaAlpha went public in 2020.
Who are competitors of MediaAlpha? Similar companies to MediaAlpha include e.g. PB Fintech, Méliuz, naoo, Multitude.
What is the current market cap of MediaAlpha? MediaAlpha's current market cap is $574M
What is the current revenue of MediaAlpha? MediaAlpha's last 12 months revenue is $1.0B.
What is the current revenue growth of MediaAlpha? MediaAlpha revenue growth (NTM/LTM) is 15%.
What is the current EV/Revenue multiple of MediaAlpha? Current revenue multiple of MediaAlpha is 0.6x.
Is MediaAlpha profitable? Yes, MediaAlpha is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of MediaAlpha? MediaAlpha's last 12 months EBITDA is $104M.
What is MediaAlpha's EBITDA margin? MediaAlpha's last 12 months EBITDA margin is 10%.
What is the current EV/EBITDA multiple of MediaAlpha? Current EBITDA multiple of MediaAlpha is 6.2x.
What is the current FCF of MediaAlpha? MediaAlpha's last 12 months FCF is $39.5M.
What is MediaAlpha's FCF margin? MediaAlpha's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of MediaAlpha? Current FCF multiple of MediaAlpha is 16.4x.

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