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MediaAlpha Valuation Multiples
Discover revenue and EBITDA valuation multiples for MediaAlpha and similar public comparables like ZKH Group, Groupon, Septeni Holdings, EverQuote and more.
MediaAlpha Overview
About MediaAlpha
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Founded
2020
HQ
Employees
147
Website
Financials (LTM)
EV
$619M
MediaAlpha Financials
MediaAlpha reported last 12-month revenue of $1B and EBITDA of $117M.
In the same LTM period, MediaAlpha generated $175M in gross profit, $117M in EBITDA, and $37M in net income.
Revenue (LTM)
MediaAlpha P&L
In the most recent fiscal year, MediaAlpha reported revenue of $1B and EBITDA of $114M.
MediaAlpha expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $1B | XXX | $1B | XXX | XXX | XXX |
| Gross Profit | $175M | XXX | $168M | XXX | XXX | XXX |
| Gross Margin | 15% | XXX | 15% | XXX | XXX | XXX |
| EBITDA | $117M | XXX | $114M | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 10% | XXX | XXX | XXX |
| EBIT Margin | 4% | XXX | 3% | XXX | XXX | XXX |
| Net Profit | $37M | XXX | $26M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 2% | XXX | XXX | XXX |
| Net Debt | — | — | $107M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
MediaAlpha Stock Performance
MediaAlpha has current market cap of $512M, and enterprise value of $619M.
Market Cap Evolution
MediaAlpha's stock price is $9.28.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $619M | $512M | 2.5% | XXX | XXX | XXX | $0.46 |
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Start Free TrialMediaAlpha Valuation Multiples
MediaAlpha trades at 0.5x EV/Revenue multiple, and 5.3x EV/EBITDA.
EV / Revenue (LTM)
MediaAlpha Financial Valuation Multiples
As of April 14, 2026, MediaAlpha has market cap of $512M and EV of $619M.
Equity research analysts estimate MediaAlpha's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
MediaAlpha has a P/E ratio of 13.7x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $512M | XXX | $512M | XXX | XXX | XXX |
| EV (current) | $619M | XXX | $619M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | 0.6x | XXX | XXX | XXX |
| EV/EBITDA | 5.3x | XXX | 5.4x | XXX | XXX | XXX |
| EV/EBIT | 14.9x | XXX | 17.4x | XXX | XXX | XXX |
| EV/Gross Profit | 3.5x | XXX | 3.7x | XXX | XXX | XXX |
| P/E | 13.7x | XXX | 20.0x | XXX | XXX | XXX |
| EV/FCF | 8.4x | XXX | 9.5x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified MediaAlpha Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
MediaAlpha Margins & Growth Rates
MediaAlpha's revenue in the last 12 month grew by 11%.
MediaAlpha's revenue per employee in the last FY averaged $7.6M, while opex per employee averaged $0.9M for the same period.
MediaAlpha's rule of 40 is 22% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
MediaAlpha's rule of X is 41% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
MediaAlpha Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 11% | XXX | 12% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 10% | XXX | XXX | XXX |
| EBITDA Growth | 11% | XXX | 11% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 22% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 41% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $7.6M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.9M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 2% | XXX | 2% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 7% | XXX | 9% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 2% | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 12% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
MediaAlpha Public Comps
See public comps and valuation multiples for other Lead Generation and AdTech Software comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| MediaAlpha | XXX | XXX | XXX | XXX | XXX | XXX |
| ZKH Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Groupon | XXX | XXX | XXX | XXX | XXX | XXX |
| Septeni Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| EverQuote | XXX | XXX | XXX | XXX | XXX | XXX |
| Yext | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
MediaAlpha M&A Activity
MediaAlpha acquired XXX companies to date.
Last acquisition by MediaAlpha was on XXXXXXXX, XXXXX. MediaAlpha acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by MediaAlpha
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialMediaAlpha Investment Activity
MediaAlpha invested in XXX companies to date.
MediaAlpha made its latest investment on XXXXXXXX, XXXXX. MediaAlpha invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by MediaAlpha
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout MediaAlpha
| When was MediaAlpha founded? | MediaAlpha was founded in 2020. |
| Where is MediaAlpha headquartered? | MediaAlpha is headquartered in United States. |
| How many employees does MediaAlpha have? | As of today, MediaAlpha has over 147 employees. |
| Who is the CEO of MediaAlpha? | MediaAlpha's CEO is Steven M. Yi. |
| Is MediaAlpha publicly listed? | Yes, MediaAlpha is a public company listed on NYSE. |
| What is the stock symbol of MediaAlpha? | MediaAlpha trades under MAX ticker. |
| When did MediaAlpha go public? | MediaAlpha went public in 2020. |
| Who are competitors of MediaAlpha? | MediaAlpha main competitors are ZKH Group, Groupon, Septeni Holdings, EverQuote. |
| What is the current market cap of MediaAlpha? | MediaAlpha's current market cap is $512M. |
| What is the current revenue of MediaAlpha? | MediaAlpha's last 12 months revenue is $1B. |
| What is the current revenue growth of MediaAlpha? | MediaAlpha revenue growth (NTM/LTM) is 11%. |
| What is the current EV/Revenue multiple of MediaAlpha? | Current revenue multiple of MediaAlpha is 0.5x. |
| Is MediaAlpha profitable? | Yes, MediaAlpha is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of MediaAlpha? | MediaAlpha's last 12 months EBITDA is $117M. |
| What is MediaAlpha's EBITDA margin? | MediaAlpha's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of MediaAlpha? | Current EBITDA multiple of MediaAlpha is 5.3x. |
| What is the current FCF of MediaAlpha? | MediaAlpha's last 12 months FCF is $74M. |
| What is MediaAlpha's FCF margin? | MediaAlpha's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of MediaAlpha? | Current FCF multiple of MediaAlpha is 8.4x. |
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