naoo - Public Comps and Valuation Multiples

naoo Overview

About naoo

naoo AG is a social media platform that connects like-minded people who have similar interests with social recommendations. It connects the local community, shares experiences, and helps stay connected with loved ones. The group offers a shopping experience by connecting with local restaurants, gyms, grocery stores, and a variety of other businesses, and scan the Naoo QR code to earn points and enjoy exclusive rewards.

Founded

2019

HQ

Employees

n/a

Website

naoo.com

Sectors

Loyalty & Coupons
Consumer Marketplaces
Vertical Marketplaces
Lead Generation
RetailTech

Financials

LTM Revenue $12.4M

LTM EBITDA -$3.8M

EV

$22.4M

Valuation Multiples

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naoo Financials

As of December 2025, naoo reported last 12-month revenue of $12.4M and EBITDA of -$3.8M.

In the same period, naoo achieved -$4.8M in LTM net income.

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naoo P&L

In the most recent fiscal year, naoo reported revenue of $0.1M and EBITDA of -$2.0M.

naoo expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue	$12.4M	XXX	$0.1M	XXX	XXX	XXX
Gross Profit	n/a	XXX	$0.5M	XXX	XXX	XXX
Gross Margin	n/a	XXX	375%	XXX	XXX	XXX
EBITDA	-$3.8M	XXX	-$2.0M	XXX	XXX	XXX
EBITDA Margin	-31%	XXX	-1530%	XXX	XXX	XXX
EBIT	-$4.8M	XXX	-$1.9M	XXX	XXX	XXX
EBIT Margin	-39%	XXX	-1419%	XXX	XXX	XXX
Net Profit	-$4.8M	XXX	-$2.7M	XXX	XXX	XXX
Net Margin	-39%	XXX	-1988%	XXX	XXX	XXX
Net Debt	XXX	XXX	$0.1M	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for naoo including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $12.4M. EBITDA for the last twelve months was -$3.8M. In the most recent fiscal year, naoo achieved $0.1M in revenue and -$2.0M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2026)	Next Fiscal Year (2027)	Two Years Forward (2028)
Total Revenue	$12.4M	Analyst estimates available to subscribers	$0.1M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	n/a	Analyst estimates available to subscribers	$0.5M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	n/a	Analyst estimates available to subscribers	374.5% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	-$3.8M	Analyst estimates available to subscribers	-$2.0M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	-30.6% EBITDA margin	Analyst estimates available to subscribers	-1530.0% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	-$4.8M	Analyst estimates available to subscribers	-$1.9M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	-39.0% EBIT margin	Analyst estimates available to subscribers	-1418.6% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	-$4.8M	Analyst estimates available to subscribers	-$2.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	-39.1% net profit margin	Analyst estimates available to subscribers	-1987.5% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	$0.1M	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for naoo

This financial data table provides comprehensive performance metrics for naoo, a company based in Germany. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

naoo generated $12.4M in revenue over the last twelve months.
The company achieved -$3.8M in EBITDA over the last twelve months.
Net income over the last twelve months reached -$4.8M.

Fiscal Year Performance

In the most recent fiscal year, naoo reported $0.1M in total revenue.
Fiscal year EBITDA was -$2.0M.
The company maintained a gross profit margin of 374.5% in the most recent fiscal year.
EBITDA margin for the fiscal year was -1530.0%.
Net profit margin reached -1987.5% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for naoo. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

naoo Stock Performance

naoo has current market cap of EUR 18.9M (or $22.0M), and EV of EUR 19.2M (or $22.4M).

Market Cap Evolution

naoo Stock Data

As of January 16, 2026, naoo's stock price is EUR 4 (or $5).

See naoo trading valuation data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$22.4M	$22.0M	XXX	XXX	XXX	XXX	$-1.00

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naoo Valuation Multiples

naoo's trades at 1.9x EV/Revenue multiple, and -6.4x EV/EBITDA.

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naoo Financial Valuation Multiples

As of January 16, 2026, naoo has market cap of $22.0M and EV of $22.4M.

Equity research analysts estimate naoo's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

naoo has a P/E ratio of -4.9x.

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Market cap (current)	$22.0M	XXX	$22.0M	XXX	XXX	XXX
EV (current)	$22.4M	XXX	$22.4M	XXX	XXX	XXX
EV/Revenue	1.9x	XXX	1.9x	XXX	XXX	XXX
EV/EBITDA	-6.4x	XXX	-6.4x	XXX	XXX	XXX
EV/EBIT	-5.0x	XXX	-5.0x	XXX	XXX	XXX
EV/Gross Profit	n/a	XXX	n/a	XXX	XXX	XXX
P/E	-4.9x	XXX	-4.9x	XXX	XXX	XXX
EV/FCF	n/a	XXX	-14.8x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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naoo Margins & Growth Rates

naoo's last 12 month revenue growth is 106%

naoo's revenue per employee in the last FY averaged n/a, while opex per employee averaged n/a for the same period.

naoo's rule of 40 is -5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

naoo's rule of X is 233% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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naoo Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue Growth	106%	XXX	129%	XXX	XXX	XXX
EBITDA Margin	-31%	XXX	-31%	XXX	XXX	XXX
EBITDA Growth	-22%	XXX	n/a	XXX	XXX	XXX
Rule of 40	-5%	XXX	75%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	233%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	n/a	XXX	XXX	XXX
Opex per Employee	XXX	XXX	n/a	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	327%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	1793%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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