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Cardlytics Valuation Multiples

Discover revenue and EBITDA valuation multiples for Cardlytics and similar public comparables like Eagle Eye, Giftify, and naoo.

Cardlytics Overview

About Cardlytics

Cardlytics Inc operates an advertising platform within financial institutions' digital channels, which include online, mobile, email, and various real-time notifications. The company operates through segments namely, Cardlytics platform in the U.S. and U.K. and the Bridg platform. The Cardlytics platform segment which generates key revenue, operates a proprietary native bank advertising channel that enables marketers to reach consumers through their trusted and frequently visited online and mobile banking channels. The Bridg platform generates revenue through the sale of subscriptions to the cloud-based customer-data platform and the delivery of professional services like implementation, onboarding, and technical support. The company receives maximum revenue from the United States.


Founded

2008

HQ

United States of America
Employees

454

Website

cardlytics.com

Financials

LTM Revenue $275M

LTM EBITDA $1.2M

EV

$263M

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Cardlytics Financials

Cardlytics has a last 12-month revenue (LTM) of $275M and a last 12-month EBITDA of $1.2M.

In the most recent fiscal year, Cardlytics achieved revenue of $278M and an EBITDA of -$153M.

Cardlytics expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Cardlytics P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $275M XXX $278M XXX XXX XXX
Gross Profit $275M XXX $121M XXX XXX XXX
Gross Margin 100% XXX 43% XXX XXX XXX
EBITDA $1.2M XXX -$153M XXX XXX XXX
EBITDA Margin 0% XXX -55% XXX XXX XXX
EBIT -$22.3M XXX -$63.5M XXX XXX XXX
EBIT Margin -8% XXX -23% XXX XXX XXX
Net Profit -$138M XXX -$189M XXX XXX XXX
Net Margin -50% XXX -68% XXX XXX XXX
Net Debt XXX XXX $148M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Cardlytics Stock Performance

As of May 30, 2025, Cardlytics's stock price is $2.

Cardlytics has current market cap of $94.5M, and EV of $263M.

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Cardlytics Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$263M $94.5M XXX XXX XXX XXX $-2.80

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Cardlytics Valuation Multiples

As of May 30, 2025, Cardlytics has market cap of $94.5M and EV of $263M.

Cardlytics's trades at 0.9x EV/Revenue multiple, and -1.7x EV/EBITDA.

Equity research analysts estimate Cardlytics's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Cardlytics has a P/E ratio of -0.7x.

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Cardlytics Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $94.5M XXX $94.5M XXX XXX XXX
EV (current) $263M XXX $263M XXX XXX XXX
EV/Revenue 1.0x XXX 0.9x XXX XXX XXX
EV/EBITDA 224.0x XXX -1.7x XXX XXX XXX
EV/EBIT -11.8x XXX -4.1x XXX XXX XXX
EV/Gross Profit 1.0x XXX n/a XXX XXX XXX
P/E -0.7x XXX -0.5x XXX XXX XXX
EV/FCF -13.9x XXX -9.4x XXX XXX XXX

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Cardlytics Margins & Growth Rates

Cardlytics's last 12 month revenue growth is 1%

Cardlytics's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.4M for the same period.

Cardlytics's rule of 40 is -31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Cardlytics's rule of X is 2% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Cardlytics Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 1% XXX 1% XXX XXX XXX
EBITDA Margin 0% XXX -55% XXX XXX XXX
EBITDA Growth 179% XXX n/a XXX XXX XXX
Rule of 40 -31% XXX -54% XXX XXX XXX
Bessemer Rule of X XXX XXX 2% XXX XXX XXX
Revenue per Employee XXX XXX $0.6M XXX XXX XXX
Opex per Employee XXX XXX $0.4M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 15% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 18% XXX XXX XXX
Opex to Revenue XXX XXX 66% XXX XXX XXX

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Cardlytics Public Comps

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EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Méliuz XXX XXX XXX XXX XXX XXX
naoo XXX XXX XXX XXX XXX XXX
Eagle Eye XXX XXX XXX XXX XXX XXX
Rocket Sharing XXX XXX XXX XXX XXX XXX
Giftify XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Cardlytics M&A and Investment Activity

Cardlytics acquired  XXX companies to date.

Last acquisition by Cardlytics was  XXXXXXXX, XXXXX XXXXX XXXXXX . Cardlytics acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Cardlytics

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Cardlytics

When was Cardlytics founded? Cardlytics was founded in 2008.
Where is Cardlytics headquartered? Cardlytics is headquartered in United States of America.
How many employees does Cardlytics have? As of today, Cardlytics has 454 employees.
Who is the CEO of Cardlytics? Cardlytics's CEO is Mr. Amit Gupta.
Is Cardlytics publicy listed? Yes, Cardlytics is a public company listed on NAS.
What is the stock symbol of Cardlytics? Cardlytics trades under CDLX ticker.
When did Cardlytics go public? Cardlytics went public in 2018.
Who are competitors of Cardlytics? Similar companies to Cardlytics include e.g. Méliuz, naoo, Eagle Eye, Rocket Sharing.
What is the current market cap of Cardlytics? Cardlytics's current market cap is $94.5M
What is the current revenue of Cardlytics? Cardlytics's last 12 months revenue is $275M.
What is the current revenue growth of Cardlytics? Cardlytics revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Cardlytics? Current revenue multiple of Cardlytics is 1.0x.
Is Cardlytics profitable? Yes, Cardlytics is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Cardlytics? Cardlytics's last 12 months EBITDA is $1.2M.
What is Cardlytics's EBITDA margin? Cardlytics's last 12 months EBITDA margin is 0%.
What is the current EV/EBITDA multiple of Cardlytics? Current EBITDA multiple of Cardlytics is 224.0x.
What is the current FCF of Cardlytics? Cardlytics's last 12 months FCF is -$18.9M.
What is Cardlytics's FCF margin? Cardlytics's last 12 months FCF margin is -7%.
What is the current EV/FCF multiple of Cardlytics? Current FCF multiple of Cardlytics is -13.9x.

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