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Ibotta Valuation Multiples
Discover revenue and EBITDA valuation multiples for Ibotta and similar public comparables like QuinStreet, DIP, AUCNET, Yext and more.
Ibotta Overview
About Ibotta
Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).
Founded
2011
HQ

Employees
886
Website
Sectors
Financials (LTM)
EV
$465M
Ibotta Financials
Ibotta reported last 12-month revenue of $342M and EBITDA of $59M.
In the same LTM period, Ibotta generated $270M in gross profit, $59M in EBITDA, and had net loss of ($863K).
Revenue (LTM)
Ibotta P&L
In the most recent fiscal year, Ibotta reported revenue of $342M and EBITDA of $63M.
Ibotta expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $342M | XXX | $342M | XXX | XXX | XXX |
| Gross Profit | $270M | XXX | $271M | XXX | XXX | XXX |
| Gross Margin | 79% | XXX | 79% | XXX | XXX | XXX |
| EBITDA | $59M | XXX | $63M | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 18% | XXX | XXX | XXX |
| EBIT Margin | (2%) | XXX | (0%) | XXX | XXX | XXX |
| Net Profit | ($863K) | XXX | $4M | XXX | XXX | XXX |
| Net Margin | (0%) | XXX | 1% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Ibotta Stock Performance
Ibotta has current market cap of $663M, and enterprise value of $465M.
Market Cap Evolution
Ibotta's stock price is $24.94.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $465M | $663M | 0.0% | XXX | XXX | XXX | $0.13 |
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Start Free TrialIbotta Valuation Multiples
Ibotta trades at 1.4x EV/Revenue multiple, and 7.9x EV/EBITDA.
EV / Revenue (LTM)
Ibotta Financial Valuation Multiples
As of March 11, 2026, Ibotta has market cap of $663M and EV of $465M.
Equity research analysts estimate Ibotta's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Ibotta has a P/E ratio of (767.8x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $663M | XXX | $663M | XXX | XXX | XXX |
| EV (current) | $465M | XXX | $465M | XXX | XXX | XXX |
| EV/Revenue | 1.4x | XXX | 1.4x | XXX | XXX | XXX |
| EV/EBITDA | 7.9x | XXX | 7.4x | XXX | XXX | XXX |
| EV/EBIT | (67.6x) | XXX | (573.9x) | XXX | XXX | XXX |
| EV/Gross Profit | 1.7x | XXX | 1.7x | XXX | XXX | XXX |
| P/E | (767.8x) | XXX | 185.4x | XXX | XXX | XXX |
| EV/FCF | 8.2x | XXX | 7.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Ibotta Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Ibotta Margins & Growth Rates
Ibotta's revenue in the last 12 month grew by 2%.
Ibotta's revenue per employee in the last FY averaged $0.4M.
Ibotta's rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Ibotta's rule of X is 22% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Ibotta Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | 0% | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 18% | XXX | XXX | XXX |
| EBITDA Growth | (23%) | XXX | (31%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 19% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 22% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 34% | XXX | 35% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 25% | XXX | 26% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 17% | XXX | 18% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 80% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Ibotta Public Comps
See public comps and valuation multiples for other AdTech Software and Consumer Marketplaces comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| QuinStreet | XXX | XXX | XXX | XXX | XXX | XXX |
| DIP | XXX | XXX | XXX | XXX | XXX | XXX |
| AUCNET | XXX | XXX | XXX | XXX | XXX | XXX |
| Yext | XXX | XXX | XXX | XXX | XXX | XXX |
| Hypoport | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Ibotta M&A Activity
Ibotta acquired XXX companies to date.
Last acquisition by Ibotta was on XXXXXXXX, XXXXX. Ibotta acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Ibotta
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialIbotta Investment Activity
Ibotta invested in XXX companies to date.
Ibotta made its latest investment on XXXXXXXX, XXXXX. Ibotta invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Ibotta
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Ibotta
| When was Ibotta founded? | Ibotta was founded in 2011. |
| Where is Ibotta headquartered? | Ibotta is headquartered in United States. |
| How many employees does Ibotta have? | As of today, Ibotta has over 886 employees. |
| Who is the CEO of Ibotta? | Ibotta's CEO is Bryan Leach. |
| Is Ibotta publicly listed? | Yes, Ibotta is a public company listed on NYSE. |
| What is the stock symbol of Ibotta? | Ibotta trades under IBTA ticker. |
| When did Ibotta go public? | Ibotta went public in 2024. |
| Who are competitors of Ibotta? | Ibotta main competitors are QuinStreet, DIP, AUCNET, Yext. |
| What is the current market cap of Ibotta? | Ibotta's current market cap is $663M. |
| What is the current revenue of Ibotta? | Ibotta's last 12 months revenue is $342M. |
| What is the current revenue growth of Ibotta? | Ibotta revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Ibotta? | Current revenue multiple of Ibotta is 1.4x. |
| Is Ibotta profitable? | Yes, Ibotta is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Ibotta? | Ibotta's last 12 months EBITDA is $59M. |
| What is Ibotta's EBITDA margin? | Ibotta's last 12 months EBITDA margin is 17%. |
| What is the current EV/EBITDA multiple of Ibotta? | Current EBITDA multiple of Ibotta is 7.9x. |
| What is the current FCF of Ibotta? | Ibotta's last 12 months FCF is $57M. |
| What is Ibotta's FCF margin? | Ibotta's last 12 months FCF margin is 17%. |
| What is the current EV/FCF multiple of Ibotta? | Current FCF multiple of Ibotta is 8.2x. |
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