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Ibotta Valuation Multiples
Discover revenue and EBITDA valuation multiples for Ibotta and similar public comparables like Grupa Pracuj, ACV Auctions, Maoyan Entertainment, Nerdwallet and more.
Ibotta Overview
About Ibotta
Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).
Founded
2011
HQ

Employees
886
Website
Sectors
Financials (LTM)
EV
$634M
Ibotta Financials
Ibotta reported last 12-month revenue of $342M and EBITDA of $58M.
In the same LTM period, Ibotta generated $270M in gross profit, $58M in EBITDA, and had net loss of ($3M).
Revenue (LTM)
Ibotta P&L
In the most recent fiscal year, Ibotta reported revenue of $342M and EBITDA of $63M.
Ibotta expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $342M | XXX | $342M | XXX | XXX | XXX |
| Gross Profit | $270M | XXX | $271M | XXX | XXX | XXX |
| Gross Margin | 79% | XXX | 79% | XXX | XXX | XXX |
| EBITDA | $58M | XXX | $63M | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 18% | XXX | XXX | XXX |
| EBIT Margin | (3%) | XXX | (0%) | XXX | XXX | XXX |
| Net Profit | ($3M) | XXX | $4M | XXX | XXX | XXX |
| Net Margin | (1%) | XXX | 1% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Ibotta Stock Performance
Ibotta has current market cap of $795M, and enterprise value of $634M.
Market Cap Evolution
Ibotta's stock price is $33.36.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $634M | $795M | 4.6% | XXX | XXX | XXX | $0.15 |
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Start Free TrialIbotta Valuation Multiples
Ibotta trades at 1.9x EV/Revenue multiple, and 11.0x EV/EBITDA.
EV / Revenue (LTM)
Ibotta Financial Valuation Multiples
As of April 14, 2026, Ibotta has market cap of $795M and EV of $634M.
Equity research analysts estimate Ibotta's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Ibotta has a P/E ratio of (286.9x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $795M | XXX | $795M | XXX | XXX | XXX |
| EV (current) | $634M | XXX | $634M | XXX | XXX | XXX |
| EV/Revenue | 1.9x | XXX | 1.9x | XXX | XXX | XXX |
| EV/EBITDA | 11.0x | XXX | 10.1x | XXX | XXX | XXX |
| EV/EBIT | (64.5x) | XXX | (782.9x) | XXX | XXX | XXX |
| EV/Gross Profit | 2.4x | XXX | 2.3x | XXX | XXX | XXX |
| P/E | (286.9x) | XXX | 222.5x | XXX | XXX | XXX |
| EV/FCF | 11.9x | XXX | 10.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Ibotta Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Ibotta Margins & Growth Rates
Ibotta's revenue in the last 12 month grew by 3%.
Ibotta's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.
Ibotta's rule of 40 is 13% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Ibotta's rule of X is 13% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Ibotta Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 0% | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 18% | XXX | XXX | XXX |
| EBITDA Growth | (18%) | XXX | (30%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 13% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 13% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 35% | XXX | 35% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 25% | XXX | 26% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 17% | XXX | 18% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 79% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Ibotta Public Comps
See public comps and valuation multiples for other AdTech Software and Consumer Marketplaces comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Ibotta | XXX | XXX | XXX | XXX | XXX | XXX |
| Grupa Pracuj | XXX | XXX | XXX | XXX | XXX | XXX |
| ACV Auctions | XXX | XXX | XXX | XXX | XXX | XXX |
| Maoyan Entertainment | XXX | XXX | XXX | XXX | XXX | XXX |
| Nerdwallet | XXX | XXX | XXX | XXX | XXX | XXX |
| AUCNET | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Ibotta M&A Activity
Ibotta acquired XXX companies to date.
Last acquisition by Ibotta was on XXXXXXXX, XXXXX. Ibotta acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Ibotta
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialIbotta Investment Activity
Ibotta invested in XXX companies to date.
Ibotta made its latest investment on XXXXXXXX, XXXXX. Ibotta invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Ibotta
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Ibotta
| When was Ibotta founded? | Ibotta was founded in 2011. |
| Where is Ibotta headquartered? | Ibotta is headquartered in United States. |
| How many employees does Ibotta have? | As of today, Ibotta has over 886 employees. |
| Who is the CEO of Ibotta? | Ibotta's CEO is Bryan Leach. |
| Is Ibotta publicly listed? | Yes, Ibotta is a public company listed on NYSE. |
| What is the stock symbol of Ibotta? | Ibotta trades under IBTA ticker. |
| When did Ibotta go public? | Ibotta went public in 2024. |
| Who are competitors of Ibotta? | Ibotta main competitors are Grupa Pracuj, ACV Auctions, Maoyan Entertainment, Nerdwallet. |
| What is the current market cap of Ibotta? | Ibotta's current market cap is $795M. |
| What is the current revenue of Ibotta? | Ibotta's last 12 months revenue is $342M. |
| What is the current revenue growth of Ibotta? | Ibotta revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Ibotta? | Current revenue multiple of Ibotta is 1.9x. |
| Is Ibotta profitable? | Yes, Ibotta is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Ibotta? | Ibotta's last 12 months EBITDA is $58M. |
| What is Ibotta's EBITDA margin? | Ibotta's last 12 months EBITDA margin is 17%. |
| What is the current EV/EBITDA multiple of Ibotta? | Current EBITDA multiple of Ibotta is 11.0x. |
| What is the current FCF of Ibotta? | Ibotta's last 12 months FCF is $53M. |
| What is Ibotta's FCF margin? | Ibotta's last 12 months FCF margin is 16%. |
| What is the current EV/FCF multiple of Ibotta? | Current FCF multiple of Ibotta is 11.9x. |
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