Woodpecker.co Valuation Multiples

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform accounts for roughly 10% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Meta is the largest social media company in the world, boasting close to 4 billion monthly active users worldwide. The firm's "Family of Apps," its core business, consists of Facebook, Instagram, Messenger, and WhatsApp. End users can leverage these applications for a variety of different purposes, from keeping in touch with friends to following celebrities and running digital businesses for free. Meta packages customer data, gleaned from its application ecosystem and sells ads to digital advertisers. While the firm has been investing heavily in its Reality Labs business, it remains a very small part of Meta’s overall sales.

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

Adobe provides content creation, document management, and digital marketing and advertising software and services to creative professionals and marketers for creating, managing, delivering, measuring, optimizing, and engaging with compelling content multiple operating systems, devices, and media. The company operates with three segments: digital media content creation, digital experience for marketing solutions, and publishing for legacy products (less than 5% of revenue).

AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between the two. About 80% of AppLovin’s revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin’s primary tool for future growth is Axon 2, an ad optimizer within the DSP that lets advertisers place ads based on specified return thresholds.

Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.

HubSpot develops a cloud-based customer platform built around customer-relationship-management data. Its applications cover marketing, sales, customer service, content, commerce, operations and related automation. Businesses subscribe to individual products or an integrated suite and use the platform to attract customers, manage pipelines and support ongoing relationships. Brian Halligan and Dharmesh Shah founded the company in 2006 after identifying a shift toward inbound digital marketing. HubSpot later broadened its product set beyond marketing into an artificial-intelligence-enabled customer platform and Smart CRM. The company serves scaling organizations globally and earns most of its revenue from software subscriptions. A person affiliated with HubSpot participated as an angel in Flare's 2026 round; the employer was not announced as a corporate investor.

Snap Inc. is a publicly listed United States technology company founded in 2012 and headquartered in Santa Monica, California. Its principal product is Snapchat, a visual messaging and social-media application supported mainly by advertising revenue. The company also develops augmented-reality software, camera technology and Spectacles hardware. Snap launched the Yellow Accelerator in 2018 as an in-house programme for creative and technology startups. Selected companies received capital, mentorship and access to Snap teams, and the programme invested USD 150,000 in each company in the reviewed cohorts. Those accelerator investments belong to Snap Inc., not to the unrelated Spanish venture fund that adopted the Yellow name in 2023. Snap remains a separate public operating company and the correct participant for the 26 pre-2023 rows in this packet.

Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.

Open Text Corp is engaged in the design, development, marketing, and sale of Information Management software and solutions. Its software allows clients to archive, aggregate, retrieve, and search unstructured information (such as documents, e-mail, and presentations). Its platform and services provide secure and scalable solutions for enterprises, SMBs, governments, and consumers around the world. The company's solutions are marketed and delivered on the OpenText Cloud Platform, which is a comprehensive Information Management platform consisting of six business clouds; Content Cloud, Cybersecurity Cloud, Application Automation Cloud, Business Network Cloud, IT Operations Management Cloud, and Analytics Cloud. Geographically, it derives maximum revenue from the United States.

Amdocs Ltd is a provider of software and services to communications, entertainment, and media service providers. The Company operates in a single segment and designs, develops, markets, supports, implements, and operates open and modular cloud offerings. Its portfolio includes solutions across digital business systems and legacy business and operational support systems, supporting multiple lines of business such as wireless, broadband, cable, fiber, satellite, and digital services. The Company leverages artificial intelligence to support digital transformation, cloud adoption, and intelligent network automation. Geographically, it derives a majority of its revenue from North America and also operates in Europe and the rest of the world.

The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a demand-side platform in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, referred to as a take rate.

Klaviyo Inc is a technology company that provides a software-as-a-service (SaaS) platform to enable its customers to send the right messages at the right time across email, short message service, and push notifications, more accurately measure and predict performance, and deploy specific actions and campaigns. The platform combines proprietary data and application layers into one solution with machine learning and artificial intelligence capabilities. It is focused on marketing automation within eCommerce as its first application use case. It generates revenue through the sale of subscriptions to its customers for the use of its platform. Geographically, the company generates the majority of its revenue from the Americas, followed by EMEA and APAC.

Founded in 1983, Pegasystems provides a suite of solutions for customer engagement and business process management. The company’s key offering is the Pega Infinity platform, which combines business process management with customer relationship management applications. The company focuses on enterprise-size customers in the financial, insurance, and healthcare industries.

Braze Inc is a customer engagement platform that powers customer-centric interactions between consumers and brands. The company provides solutions for Retail & E-commerce, Media & Entertainment, Financial Services, and Travel & Hospitality related industries. The company offers a single, vertically integrated platform that encompasses the various functionalities, or layers, required for modern customer engagement: data ingestion, classification, orchestration, personalization, and action, all of which is supported by Sage AI by Braze, its AI engine designed to power AI functionality across all layers of this stack. It generates the majority of its revenue from the United States.

Lumine Group Inc acquires, strengthens, and grows vertical market software businesses in the Communications and Media industry. The company's software solutions are designed to enable customers to boost productivity and operate more cost effectively, innovate more rapidly to address rapidly changing market needs and opportunities, grow top-line sales, improve customer service, and reduce customer churn.

CyberAgent is a prominent Japanese media company founded in 1998. Its core businesses include internet advertising, online broadcasting platforms, and gaming.

Freshworks Inc provides software as a service platform that enables small and medium-sized businesses to support customers through e-mail, phone, website, and social networks. It offers solutions that serve the needs of users in the CS and ITSM categories and has also expanded its offering with Sales and Marketing automation products. These product offerings enable organizations to acquire, engage, and serve their customers and employees. The group derives revenue from North America, Europe, the Middle East and Africa, Asia Pacific, and Other regions. It derives maximum revenue from North America.

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Magnite is a supply-side advertising platform that provides technology and yield management solutions to content publishers, enabling them to monetize their digital advertising inventory. Magnite receives a percentage of all advertising inventory that it sells. 43% of Magnite’s revenue is derived from connected television, or CTV, streaming platforms, 40% from mobile applications, and the remainder from general websites. Beyond the typical monetization responsibilities inherent to an SSP, Magnite also provides upstream advertising servers to CTV publishers, allowing them to have granular control over direct-sold, programmatic guaranteed, and open-auction logic. Magnite competes with other independent SSPs, supply path optimization solutions, and closed ecosystems like Meta.

WillScot Holdings Corporation (Nasdaq: WSC) is a leading provider of turnkey temporary space solutions in North America, headquartered in Scottsdale, Arizona. It leases modular office complexes, mobile offices, classrooms, blast-resistant modules, clearspan structures, portable storage containers and climate-controlled units, plus value-added products such as furniture, power and connectivity, to customers across 15 end markets, led by commercial and industrial (43% of 2025 revenue) and construction and infrastructure (42%). At December 31, 2025 it had about 260 branch locations across the US, Canada and Mexico, a lease fleet of over 304,000 units, more than 85,000 customers and approximately 4,700 employees. Revenue comes mainly from lease rentals, supplemented by delivery and installation, value-added products and sales of new and used units; full-year 2025 revenue was $2.3 billion, with adjusted EBITDA of $971 million. The business has roots dating back more than 80 years; the current holding company took shape when Double Eagle Acquisition Corporation acquired Williams Scotsman International in 2017, merged with Mobile Mini in 2020 and was renamed from WillScot Mobile Mini Holdings Corp. in July 2024. Tim Boswell became chief executive on January 1, 2026.

Easy Click Worldwide Network Technology Co Ltd is committed as a global intelligent data-driven marketing service profession to provide results-driven services included performance marketing, brand building and industrial solutions integrating. The company's clients is involved in wide range industries of E-commerce, tool applications, information dissemination, games and other pan-entertainment applications.

Liftoff Mobile Inc is a growth and monetization engine built for the mobile app economy. Its AI-powered platform, Cortex, unifies marketing, creative, and monetization to deliver measurable performance at scale across the app lifecycle. Liftoff enables advertisers to unlock profitable user growth while helping app publishers maximize revenue with ad monetization technology. It delivers tools for user acquisition, engagement, and analytics for mobile apps, along with solutions for agencies and marketers to scale brand and performance campaigns. Additional offerings include access to audiences through SDK-direct publishers and premium ad placements, game intelligence tools through GameRefinery, and resources for building and scaling performance-driven ad creative.

Five9 offers cloud-native contact center software enabling digital customer service, sales, and marketing engagement. The company’s Intelligent CX platform combines core telephony functionality, omnichannel engagement, and modules into a cloud-based contact-center-as-a-service platform. Five9’s modules include digital self-service, agent assist technology, workflow automation, and optimization solutions, as well as artificial intelligence-driven automation solutions that optimize customer service efficiency and manage interaction quality and agent performance.

LiveRamp Holdings Inc is a technology company that helps companies build enduring brand and business value by collaborating responsibly with data. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp offers a connected customer view with clarity and context while protecting brand and consumer trust. The Company provides a data collaboration platform, essentially acting as a data collaboration hub where businesses can securely share and manage first-party consumer data with trusted partners while prioritizing data privacy and ethics.

DoubleVerify Holdings Inc is a digital media measurement and analytics software platform. Its solutions provide advertisers with unbiased data analytics that enable them to increase the effectiveness, quality, and return on their digital advertising investments. Its DV Authentic Ad, a proprietary metric of digital media quality, measures whether a digital ad was delivered in a brand-suitable environment, fully viewable, by a real person, and in the intended geography. The company's software interface, DV Pinnacle, delivers these metrics to customers in real time, allowing them to access critical performance data on their digital transactions. Geographically, the company operates in the United States and also has a presence in Germany, Singapore, France, Canada, Japan, and other countries.

Mobvista is a publicly listed mobile-technology company that supplies advertising and marketing software to app developers and digital businesses. The group operates programmatic advertising products led by Mintegral and software tools for analytics, attribution, creative production, monetization and cloud-cost optimization. Customers use the platform to acquire users, measure campaign performance and monetize mobile applications across global markets. Mobvista expanded internationally through its 2016 acquisitions of NativeX and GameAnalytics and added Chinese measurement capabilities through the 2021 Reyun transaction. Its technology processes advertising and user-behavior data while the company maintains controls for privacy and data protection. Revenue comes from advertising-platform activity and software-as-a-service products sold to business customers. The company is listed in Hong Kong under stock code 1860 and operates across Asia, Europe and North America.

GigaCloud Technology Inc provides end-to-end and B2B e-commerce solutions for large parcel merchandise. Its B2B e-commerce platform, which is referred to as the GigaCloud Marketplace, integrates everything from discovery, payments, and logistics tools into one easy-to-use platform. It offers online and offline integrated cross-border transaction and delivery services for furniture and large merchandise. Its marketplace seamlessly connects manufacturers in Asia with resellers in the U.S., Asia, and Europe to execute cross-border transactions with confidence, speed, and efficiency. It offers a truly comprehensive solution that transports products from the manufacturer's warehouse to end customers, all at one fixed price. It earns the majority of its revenue from the United States.

Justsystems Corp is a software provider based in Japan. It provides service of user Interface customization, output customization. The company's products include XMetaL Author which brings automation to the process of content creation. Other products include Smile Zemi and ATOK Passport, as well as packaged software such as the Japanese word processing software Ichitaro, and it also operate the e-commerce site Just MyShop. The company also offers "JUST.SFA," the all-in-one BI solution "Actionista!", the no-programming web database "UnitBase," and more.

Affle 3i Ltd Formerly Affle India Ltd is engaged in the technology business across the globe. The company is engaged in a fragmented advertising and marketing tech ecosystem by providing an end-to-end integrated mobile marketing platform. The company's AI-powered deep learning algorithms and advanced platform solutions transform ads into consumer recommendations delivering enhanced engagement. The company has single segment of ‘business of providing services in advertisement and software development’. Geographically the company operates in India only.

SoundHound AI Inc is an innovator of conversational intelligence, offering an independent Voice AI platform that enables businesses across industries to deliver high-quality conversational experiences to customers. The company's voice AI delivers speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive-Thru, and Amelia AI Agents.

Marketingforce Management Ltd is engaged in marketing and sales SaaS solution provider in China. It delivers marketing and sales SaaS solutions through the Marketing Force platform to enterprises. The company offers cloud-based SaaS products to enterprises to enable effective and efficient marketing and sales management, and also offers two signature SaaS products, T Cloud and True Client, which combine a series of functional modules respectively to address the pain points faced by enterprises in marketing and sales activities. The group is engaged in two segments: AI+ SaaS business and Precision marketing. Key revenue is generated from the AI+SaaS business.

Sansan Inc develops and delivers cloud-based card management services. It serves corporations and individuals.

Sprinklr Inc is engaged in enabling customer-facing teams, from Customer Service to Marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver customer experiences at scale all on one unified AI-based platform. It focuses on empowering companies to deliver next-generation, unified engagement journeys that reimagine the customer’s experience. Its products include Sprinklr Service, Sprinklr Social, Sprinklr Insights and Sprinklr Marketing. The company operates in the Americas, EMEA, and other countries. It derives maximum revenue from the Americas.

Infomart Corp is a Japan-based provider of business-to-business e-commerce software solutions. The firm's operations are organized in six segments: Application Service Provider (ASP) Ordering, which offers ordering systems and online document processing services; ASP Written Standards, which uploads written standards online; ASP Negotiation for groupware; ASP Ordering and Operation for food wholesale companies; Cloud Service, which offers a data delivery system for food wholesale companies; and Overseas, which offers solutions to overseas markets.

ZoomInfo Technologies Inc provides a go-to-market intelligence platform. Its cloud-based operating system for revenue professionals delivers comprehensive intelligence and analytics to provide sales, marketing, operations, and recruiting professionals with accurate information and insights on their target organizations and professionals. The company's customer base comprises businesses operating across different industry verticals, including software, business services, manufacturing, financial services, transportation, education, etc. Its core paid products are ZoomInfo Copilot, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, and ZoomInfo Talent, along with a free community edition, ZoomInfo Lite. Geographically, the company derives maximum revenue from the United States.

Amagi Media Labs Ltd is engaged in the business of providing media technologies and related services. The company is a software-as-a-service (SaaS) provider that offers a cloud-native platform for media companies to distribute digital content to end users. The platform enables content providers and distributors to upload and deliver video over the internet through smart televisions, smartphones, and applications, rather than through traditional cable or set-top box services. The company also helps monetize such content through targeted advertising services for advertisers. The majority of the company's revenue is derived from its streaming unification services. Geographically, it derives the maximum revenue from America, and the rest from Europe, Asia-Pacific, the Middle East and India.

Riskified Ltd offers an AI-powered e-commerce risk intelligence platform that identifies the individual behind each online interaction for legitimacy, helping merchants (its customers) eliminate risk and uncertainty from their business. The company's core product, the Chargeback Guarantee, automatically approves or declines online orders with performance levels that vary in accordance with its merchants' priorities. Additionally, it offers other products that mitigate similar e-commerce risks for those same merchants, including Policy Protect, Dispute Resolve, and Account Secure. Geographically, Riskified generates maximum revenue from the United States, and the rest from other regions of the Americas, Europe, the Middle East and Africa (EMEA), and the Asia-Pacific (APAC) region.

Digital Turbine Inc is an independent mobile growth platform. It offers end-to-end products and solutions to all participants in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. Its operating segments are On Device Solutions and App Growth Platform.

Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).

Yelp Inc operates in the online content market based in the United States. It provides a web-based platform and mobile application to bridge the gap between businesses and consumers. The platform assists consumers through product reviews, tips, photos and videos thereby enabling them in making better buying decisions and posting their feedbacks. Its products and services includes Advertising Products and Business Page Products. In addition, it also lets the buyers directly transact with businesses directly through its platform. Yelp generates revenue mainly from the sale of advertising on its website and mobile app to businesses. The company generates majority of the revenue from United States.

Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.

Appier Group Inc is a technology company which enables businesses with artificial intelligence to grow and succeed based on data-driven decisions.

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.

Shiprocket Ltd operates an API-led technology platform that enables e-commerce transactions for micro, small and medium-sized enterprises (MSMEs) and large retailers in India. Its platform provides logistics, checkout, payments, fulfilment, and cross-border trade services, supporting merchants that sell directly to consumers through websites, mobile applications, and social media channels. The company serves small businesses, retail brands, direct-to-consumer merchants, and social commerce retailers. It also facilitates financing arrangements between non-banking financial companies (NBFCs), lending partners, and merchants to support access to credit.

Vobile Group Ltd is a Saas provider of digital content protection and monetization technology services. It builds the essential technology infrastructure to support the distribution of digital content assets. The company's products are VideoTracker, ReClaim, TV Ad Tracking, Online TVOD PPT, MediaWise, and Transaction-based SaaS business that includes content monetization platforms to enable revenue-sharing for conventional home video distribution through its conventional PPT platform. Geographically, it operates in Mainland China, United States and Other Countries.

PubMatic Inc is a supply-side platform provider in the digital advertising technology market. These platforms help publishers, which supply digital ad inventory, manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue per ad sold (optimize yield). The company generates revenue mainly by taking a piece of the ad sales that it enables. Buyers on the platform include intermediary buyers, such as demand-side platforms, or advertisers and ad agencies directly. Geographically, the company generates the majority of its revenue from the United States, followed by EMEA and APAC.

Sprout Social Inc develops a cloud software that brings together social messaging, data and workflows in a unified system of record, intelligence, and action. It has a centralized, secure and powerful platform that can scale horizontally across an organization to drive maximum business value. The firm generates majority revenue from software subscriptions.