May 2026
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Largest MarTech Public Companies in Poland
Benchmark revenue and EBITDA valuation multiples for public comps like
Shoper, Cloud Technologies S.A., Digitree Group, Baseig and Yoshi Innovation.
 | Shoper SA is a leader on the Polish market of software vendors for e-commerce in the SaaS model. It enables entrepreneurs to conveniently, quickly and easily set up own online store and conduct sales in the online channel. The comprehensive offer of the company consists of the Shoper platform available as a subscription, allowing for flexible adaptation to the needs of a given client, and a number of services sold in the pay-as-you-grow model, directly correlated with the number of orders or turnover generated through stores on the platform. | $12 | -10% | $341M | $342M | 5.7x | 16.3x | ||
| Cloud Technologies SA is an online advertiser in the segment of Big Data Cloud Computing. The company has unique competencies in optimizing advertising campaigns based on programmatic buying. | $19 | +50% | $84M | $83M | 5.9x | 13.3x | ||
| Digitree Group SA is a Polish group engaged in the area of support of online marketing sales processes and the implementing of technology solutions in the country and abroad. The firm offers its services in the area of publishers, business and media houses. | $3 | -23% | $10M | $9M | 0.5x | 10.3x | ||
| Baseig SA is a technology-driven company specializing in the e-commerce market with AI-powered tools that support sales processes. It designs and sells apparel, but the main focus is the data it collect from sales that drives the business. The company has developed an AI solution for training neural networks, with its primary focus being the optimization of ad campaigns. | $6 | -- | $8M | $8M | 14.2x | 24.0x | ||
| Yoshi Innovation SA formerly Acrebit SA is engaged in the development of ERP and CRM software applications. The company specializes in software for printing. Its solutions include Financial tools, Uniform Audit File, SmartForecast and ELogostics- Carriers and Waybills. | $0 | -66% | $6M | $6M | 39.9x | (3.9x) | ||
| Woodpecker.co SA helps lead gen, sales, and recruitment professionals build meaningful B2B relationships. It is a cold email tool that helps reach out to and engage with leads across channels. | $1 | -24% | $4M | $4M | 0.7x | 4.0x | ||
| Foothills SA is a mobile advertising company. The company is engaged in content digitalisation, and provides publishers and markets services. It offers mobile pages; iPhone, iPad, and Android mobile applications; SMS, MMS, and IVR campaigns. | $0 | +32% | $2M | $2M | - | (45.7x) | ||
| Median | $3 | -16% | $8M | $8M | 5.8x | 10.3x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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