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adidas Valuation Multiples

Discover revenue and EBITDA valuation multiples for adidas and similar public comparables like Tapestry, H&M, ANTA, Kering and more.

adidas Overview

About adidas

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 Adidas-branded franchise stores (including about 7,500 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.


Founded

1924

HQ

Germany

Employees

62.0K

Financials (LTM)

Revenue: $30B
EBITDA: $4B

EV

$36B

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adidas Financials

adidas reported last 12-month revenue of $30B and EBITDA of $4B.

In the same LTM period, adidas generated $15B in gross profit, $4B in EBITDA, and $2B in net income.

Revenue (LTM)


adidas P&L

In the most recent fiscal year, adidas reported revenue of $29B and EBITDA of $4B.

adidas is profitable as of last fiscal year, with gross margin of 52%, EBITDA margin of 13%, and net margin of 6%.

See analyst estimates for adidas
LTMLast FY202320242025202620272028
Revenue$30B$29B$25B$28B$29B
Gross Profit$15B$15B$12B$14B$15B
Gross Margin52%52%48%51%52%
EBITDA$4B$4B$2B$3B$4B
EBITDA Margin13%13%7%11%13%
EBIT Margin9%8%1%5%8%
Net Profit$2B$2B($87M)$888M$2B
Net Margin6%6%(0%)3%5%
Net Debt—$2B———

Financial data powered by Morningstar, Inc.

adidas Stock Performance

adidas has current market cap of $31B, and enterprise value of $36B.

Market Cap Evolution


adidas' stock price is $172.29.

adidas share price decreased by 32.0% in the last year.

adidas has an EPS (earnings per share) of $9.04.

See more trading valuation data for adidas
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$36B$31B1.1%0.0%-7.8%-32.0%$9.04

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adidas Valuation Multiples

adidas trades at 1.2x EV/Revenue multiple, and 9.2x EV/EBITDA.

See NTM and 2027E valuation multiples for adidas

EV / Revenue (LTM)


adidas Financial Valuation Multiples

As of May 22, 2026, adidas has market cap of $31B and EV of $36B.

adidas has a P/E ratio of 17.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.2x1.2x1.4x1.3x1.2x
EV/EBITDA9.2x9.7x21.4x12.2x9.7x
EV/EBIT13.9x14.9x110.2x23.8x14.9x
EV/Gross Profit2.3x2.4x3.0x2.6x2.4x
P/E17.7x19.1xn/m34.4x19.6x
EV/FCF31.0x68.6x14.5x13.0x112.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified adidas Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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adidas Margins & Growth Rates

adidas grew revenue by 6% and EBITDA by 13% in the last fiscal year.

In the most recent fiscal year, adidas reported gross margin of 52%, EBITDA margin of 13%, and net margin of 6%.

See estimated margins and future growth rates for adidas

adidas Margins

Last FY202420252026202720282029
Gross Margin52%51%52%52%
EBITDA Margin13%11%13%14%
EBIT Margin8%5%8%9%
Net Margin6%3%5%6%
FCF Margin2%10%1%7%

adidas Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth6%11%5%7%
Gross Profit Growth7%18%6%7%
EBITDA Growth13%75%26%13%
EBIT Growth19%363%60%19%
Net Profit Growth20%(1119%)75%24%
FCF Growth311%11%(88%)573%

Data powered by FactSet, Inc. and Morningstar, Inc.

adidas Operational KPIs

adidas' revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.

adidas' Rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

adidas' Rule of X is 30% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for adidas
LTMLast FY202320242025202620272028
Rule of 4020%20%———
Bessemer Rule of X30%30%———
Revenue per Employee—$0.5M———
Opex per Employee—$0.2M———
S&M Expenses to Revenue15%36%38%37%36%
G&A Expenses to Revenue—8%9%9%8%
R&D Expenses to Revenue0%0%——0%
Opex to Revenue—43%46%45%43%

Data powered by FactSet, Inc. and Morningstar, Inc.

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adidas Competitors

adidas competitors include Tapestry, H&M, ANTA, Kering, Titan Co., Ralph Lauren, Amer Sports, ASICS, NEXT and Associated British Foods.

Most adidas public comparables operate across Clothing & Accessories and Sports & Leisure.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Tapestry4.4x3.9x20.9x16.0x
H&M1.3x1.4x7.7x7.8x
ANTA2.2x2.1x6.2x7.1x
Kering2.9x3.0x11.8x11.7x
Titan Co.4.3x4.3x44.1x44.4x
Ralph Lauren2.9x2.9x15.5x15.3x
Amer Sports3.2x2.9x18.6x16.8x
ASICS3.8x3.6x18.5x17.0x

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adidas M&A Activity

adidas has acquired 1 company to date.

Last acquisition by adidas was on August 5th 2015. adidas acquired Runtastic for $238M (EV/Revenue multiple of ).

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Latest Acquisitions by adidas

Runtastic
Description
Runtastic is a Linz-based fitness app developer offering running trackers, workout programs, and connected hardware like GPS watches and heart rate monitors. Acquired by adidas in 2015, the platform combines GPS tracking, social challenges, and premium coaching plans for runners, cyclists, and gym users worldwide. Runtastic supports over 200 activities, integrates with wearables from Garmin and Polar, and provides audio-guided sessions through its Results and Elite training apps.
HQ CountryAustria
HQ City
Pasching
Deal Date5 Aug 2015
Valuation$238M
EV/Revenue
EV/EBITDA

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adidas Investment Activity

adidas has invested in 3 companies to date.

Latest investment by adidas was on November 12th 2025. adidas invested in Carbon in their $60M Undisclosed stage round (EV/Revenue multiple of ).

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Latest Investments by adidas

Carbon
Infinited Fiber Company
Infinited Fiber Company
GreenPark Sports
Description
Carbon is a retrieval-augmented generation platform providing large language models with external data search capabilities across multimedia formats. San Francisco-headquartered, it supports PDFs, images, audio, and videos from cloud storages like AWS S3 and Google Drive. SDKs facilitate developer integration for access controls and file syncing in tech, education, and finance sectors.
Infinited Fiber Company is an Espoo-headquartered Finnish biotech firm that recycles cellulose-rich waste like textile scraps, cardboard, and agricultural straw into cotton-like textile fibers using patented technology. Founded in 2016, the company has validated its process with leading brands and secured scalability readiness. Infinited Fiber earned the Europas 2020 Hottest Sustainability Tech Award, Cleantech Group’s Global 50 to Watch in 2019, and selection into WWF’s Climate Solver network in 2016.
Infinited Fiber Company is an Espoo-headquartered Finnish biotech firm that recycles cellulose-rich waste like textile scraps, cardboard, and agricultural straw into cotton-like textile fibers using patented technology. Founded in 2016, the company has validated its process with leading brands and secured scalability readiness. Infinited Fiber earned the Europas 2020 Hottest Sustainability Tech Award, Cleantech Group’s Global 50 to Watch in 2019, and selection into WWF’s Climate Solver network in 2016.
GreenPark Sports is a Burlingame-headquartered developer of mobile games overlaying live sports events, where fans compete in real-time to claim titles as top supporters. Founded in 2018, its free-to-play app engages users across major leagues in North America.
HQ CountryUnited StatesFinlandFinlandUnited States
HQ City
Seattle, WA
Espoo
Espoo
San Francisco, CA
Deal Date12 Nov 202531 May 20235 Jul 202121 Oct 2019
RoundUndisclosed stageSeries BSeries BSeed
Raised$60M$14M$36M$9M
Investorsadidas; Baillie Gifford; Madrone Capital; Northgate Capital; Sequoia Capital; Silver Lakeadidas; Bestseller; H&M Group Ventures; Nidoco; Security Trading; VTT Ventures; Zalandoadidas; Bestseller; H&M Group Ventures; Nidoco359 Capital; adidas; Aurum Partners; Elefund; Founders Fund; GoldenArc Capital; James Sowers; San Francisco 49ers; SignalFire; Soma Capital; SV Angel
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About adidas

When was adidas founded?adidas was founded in 1924.
Where is adidas headquartered?adidas is headquartered in Germany.
How many employees does adidas have?As of today, adidas has over 62K employees.
Is adidas publicly listed?Yes, adidas is a public company listed on Frankfurt Stock Exchange.
What is the stock symbol of adidas?adidas trades under ADS ticker.
When did adidas go public?adidas went public in 1955.
Who are competitors of adidas?adidas main competitors include Tapestry, H&M, ANTA, Kering, Titan Co., Ralph Lauren, Amer Sports, ASICS, NEXT, Associated British Foods.
What is the current market cap of adidas?adidas' current market cap is $31B.
What is the current revenue of adidas?adidas' last 12 months revenue is $30B.
What is the current revenue growth of adidas?adidas revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of adidas?Current revenue multiple of adidas is 1.2x.
Is adidas profitable?Yes, adidas is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of adidas?adidas' last 12 months EBITDA is $4B.
What is adidas' EBITDA margin?adidas' last 12 months EBITDA margin is 13%.
What is the current EV/EBITDA multiple of adidas?Current EBITDA multiple of adidas is 9.2x.
What is the current FCF of adidas?adidas' last 12 months FCF is $1B.
What is adidas' FCF margin?adidas' last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of adidas?Current FCF multiple of adidas is 31.0x.
How many companies adidas has acquired to date?As of May 2026, adidas has acquired 1 company.
What was the largest acquisition by adidas?$238M acquisition of Runtastic on 5th August 2015 was the largest M&A adidas has done to date.
What companies adidas acquired?adidas acquired Runtastic.
In how many companies adidas has invested to date?As of May 2026, adidas has invested in 3 companies.
What was the last adidas investment?On 12th November 2025 adidas invested in Carbon, participating in a $60M Undisclosed stage round, alongside Baillie Gifford, Madrone Capital, Northgate Capital, Sequoia Capital, and Silver Lake.
In what companies adidas invested in?adidas invested in Carbon, Infinited Fiber Company, and GreenPark Sports.

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