Deluxe Valuation Multiples

Deluxe Overview

About Deluxe

Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.

Founded

1920

HQ

Employees

4.6K

Website

deluxe.com

Sectors

Sales & Marketing Automation SoftwarePayment Service ProvidersB2B SaaSHorizontal SaaSMarTechFinTech

Financials (LTM)

Revenue: $2B

EBITDA: $435M

EV

$3B

Valuation Multiples

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Deluxe Financials

Deluxe reported last 12-month revenue of $2B and EBITDA of $435M.

In the same LTM period, Deluxe generated $1B in gross profit, $435M in EBITDA, and $95M in net income.

Deluxe P&L

In the most recent fiscal year, Deluxe reported revenue of $2B and EBITDA of $432M.

Deluxe expects next 12-month revenue of XXX and NTM EBITDA of XXX

Deluxe Stock Performance

Deluxe has current market cap of $1B, and enterprise value of $3B.

Deluxe's stock price is $27.84.

Deluxe Valuation Multiples

Deluxe trades at 1.3x EV/Revenue multiple, and 6.2x EV/EBITDA.

Deluxe Financial Valuation Multiples

As of March 15, 2026, Deluxe has market cap of $1B and EV of $3B.

Equity research analysts estimate Deluxe's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Deluxe has a P/E ratio of 13.2x.

Deluxe Margins & Growth Rates

Deluxe's revenue in the last 12 month grew by 1%.

Deluxe's revenue per employee in the last FY averaged $0.5M.

Deluxe's rule of 40 is 21% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Deluxe's rule of X is 22% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Deluxe Public Comps

See public comps and valuation multiples for other Sales & Marketing Automation Software and Payment Service Providers comps.

Deluxe M&A Activity

Deluxe acquired XXX companies to date.

Last acquisition by Deluxe was on XXXXXXXX, XXXXX. Deluxe acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Deluxe Investment Activity

Deluxe invested in XXX companies to date.

Deluxe made its latest investment on XXXXXXXX, XXXXX. Deluxe invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).