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Sprinklr Valuation Multiples

Discover Sprinklr's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Sansan, Marketingforce Management, Rezolve AI, Deluxe and more.

Sprinklr Overview

About Sprinklr

Sprinklr Inc is engaged in enabling customer-facing teams, from Customer Service to Marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver customer experiences at scale all on one unified AI-based platform. It focuses on empowering companies to deliver next-generation, unified engagement journeys that reimagine the customer’s experience. Its products include Sprinklr Service, Sprinklr Social, Sprinklr Insights and Sprinklr Marketing. The company operates in the Americas, EMEA, and other countries. It derives maximum revenue from the Americas.


Founded

2011

HQ

United States

Employees

3.6K

Financials (LTM)

Revenue: $862M
EBITDA: $166M

EV

$943M

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Sprinklr Financials

Sprinklr reported last 12-month revenue of $862M and EBITDA of $166M.

In the same LTM period, Sprinklr generated $587M in gross profit, $166M in EBITDA, and $124M in net income.

Revenue (LTM)


Sprinklr P&L

In the most recent fiscal year, Sprinklr reported revenue of $857M and EBITDA of $165M.

Sprinklr is profitable as of last fiscal year, with gross margin of 67%, EBITDA margin of 19%, and net margin of 15%.

See analyst estimates for Sprinklr
LTMLast FY202320242025202620272028
Revenue$862M$857M$723M$791M$852M
Gross Profit$587M$578M$545M$573M$577M
Gross Margin68%67%75%72%68%
EBITDA$166M$165M$42M$43M$73M
EBITDA Margin19%19%6%5%9%
EBIT Margin17%17%4%3%6%
Net Profit$124M$127M$42M$116M$31M
Net Margin14%15%6%15%4%

Financial data powered by Morningstar, Inc.

Sprinklr Stock Performance

Sprinklr has current market cap of $1B, and enterprise value of $943M.

Market Cap Evolution


Sprinklr's stock price is $5.62.

Sprinklr share price increased by 0.7% in the last 30 days, and decreased by 33.6% in the last year.

Sprinklr has an EPS (earnings per share) of $0.51.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$943M$1B-6.5%0.7%-6.3%-33.6%$0.51

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Sprinklr Valuation Multiples

Sprinklr trades at 1.1x EV/Revenue multiple, and 5.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Sprinklr

EV / Revenue (LTM)


Sprinklr Financial Valuation Multiples

As of June 3, 2026, Sprinklr has market cap of $1B and EV of $943M.

Sprinklr has a P/E ratio of 11.3x.

LTMLast FY202320242025202620272028
EV/Revenue1.1x1.1x1.3x1.2x1.1x
EV/EBITDA5.7x5.7x22.4x21.8x12.9x
EV/EBIT6.5x6.4x35.1x38.0x17.4x
EV/Gross Profit1.6x1.6x1.7x1.6x1.6x
P/E11.3x11.0x32.9x12.1x44.9x
EV/FCF6.6x6.6x19.8x16.1x7.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Sprinklr Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Sprinklr Margins & Growth Rates

Sprinklr grew revenue by 2% and EBITDA by 2% in the last fiscal year.

In the most recent fiscal year, Sprinklr reported gross margin of 67%, EBITDA margin of 19%, and net margin of 15%.

See estimated margins and future growth rates for Sprinklr

Sprinklr Margins

Last FY202420252026202720282029
Gross Margin67%72%68%68%
EBITDA Margin19%5%9%18%
EBIT Margin17%3%6%16%
Net Margin15%15%4%13%
FCF Margin17%7%16%16%

Sprinklr Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth2%9%8%2%
Gross Profit Growth3%5%1%3%
EBITDA Growth2%3%70%119%
EBIT Growth(1%)(8%)119%154%
Net Profit Growth(7%)173%(73%)253%
FCF Growth1%23%131%6%

Data powered by FactSet, Inc. and Morningstar, Inc.

Sprinklr Operational KPIs

Sprinklr's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Sprinklr's Rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Sprinklr's Rule of X is 23% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Sprinklr
LTMLast FY202320242025202620272028
Rule of 4022%20%---
Bessemer Rule of X26%23%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue31%34%45%41%34%
G&A Expenses to Revenue11%16%14%17%16%
R&D Expenses to Revenue9%11%12%12%11%
Opex to Revenue-61%72%69%61%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Sprinklr Competitors

Sprinklr competitors include Sansan, Marketingforce Management, Rezolve AI, Deluxe, ZoomInfo, SEMrush, Weimob, Appier Group, Quadient and Freshworks.

Most Sprinklr public comparables operate across Sales & Marketing Automation Software, B2B SaaS, Horizontal SaaS and MarTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Sansan4.2x3.7x48.0x20.5x
Marketingforce Management5.5x2.6x(11.1x)47.8x
Rezolve AI25.3x6.8x(20.2x)(27.9x)
Deluxe1.2x1.2x5.8x5.8x
ZoomInfo1.9x2.0x5.0x4.9x
SEMrush-3.5x--
Weimob3.5x3.4x36.2x21.0x
Appier Group2.0x1.9x13.0x11.4x

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Sprinklr VC Funding History

Before going public, Sprinklr raised $424M in total equity funding, across 6 rounds.

Last private valuation of Sprinklr was $3B, after raising $200M in September 2020 from Hellman & Friedman.


Sprinklr Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Sep-20Undisclosed stageHellman & Friedman$200M$3BSprinklr is a Customer Experience Management (CXM) platform founded in 2009 that helps enterprises listen to, engage, and reach customers across 25 social channels, 11 messaging channels, and hundreds of online forums and review sites. The platform consolidates customer interactions across multiple channels onto a unified interface, serving more than 1,000 of the world's largest enterprises with some clients spending millions of dollars annually. On September 9, 2020, Sprinklr announced it had raised $200 million in equity financing from private equity firm Hellman & Friedman at a $2.7 billion post-money valuation, along with an additional $150 million in convertible securities from Sixth Street Growth, representing up to $350 million in total new capital. This was the company's first fundraising in four years, with the previous round being a $105 million investment in 2016 led by Temasek Holdings. CEO and founder Ragy Thomas stated that the company expected to hit $400 million in annual recurring revenue by year-end 2020 and viewed $1 billion in ARR as a realistic long-term goal. The capital was intended to accelerate growth, innovation, go-to-market efforts, and potential acquisitions. At the time of the round, Sprinklr had 1,900 employees across 25 offices in 16 countries, with plans to add approximately 500 more employees over the following 12 months. The company had recently acquired Nanigans' social advertising business and announced new integrations with ServiceNow and Google as part of its expansion strategy.
Jul-16Series FEDBI; ICONIQ Growth; Temasek Holdings; Wellington Management$105M$2BSprinklr, an enterprise social technology company providing software for brands to collaborate across departments and manage customer experiences on social media, raised $105 million in a Series F funding round on July 20, 2016, at a $1.8 billion valuation. The round was led by Temasek Holdings, with participation from Wellington Management, EDBI, and existing investors including ICONIQ Growth, bringing total funding to $239 million. The investment aimed to fuel international growth, product development, customer success initiatives, hiring, and potential acquisitions. By the end of 2015, Sprinklr had achieved over $100 million in annual revenue, marking it as one of the fastest enterprise SaaS companies to reach that milestone, driven by a shift in business investments toward social customer engagement. The company employed about 1,200 people at the time and had expanded internationally with new offices in Brazil, Japan, and the United Arab Emirates, viewing APAC as a strategic market. Sprinklr had been aggressive on acquisitions, completing nine in two years prior to the round, including Postano in March 2016 for social visualization, Booshaka in November 2015 for audience segmentation, and NewBrand in June 2015 for location-specific analytics. It was recognized by Forrester as a leader in both Enterprise Social Listening Platforms and Social Relationship Platforms. The prior round in March 2015 valued the company at $1.17 billion.
Mar-15Series EBattery Ventures; ICONIQ Growth; Intel Capital; Sparta Capital$46M$1BSprinklr is a New York-based marketing software startup providing a unified customer experience management (CXM) platform. The round positioned Sprinklr among the hottest enterprise software companies at the time.
Apr-14Series DBattery Ventures; ICONIQ Growth; Intel Capital$40M$520MSprinklr, an enterprise social relationship platform founded in 2009 and headquartered in New York City, announced a $40 million Series D funding round on April 29, 2014, led by ICONIQ Capital with participation from existing investors Battery Ventures and Intel Capital. The funding was intended to fuel the company's projected 300% year-over-year growth and support the launch of its integrated paid social media capability, combining brand analytics (from the recent Dachis Group acquisition), listening tools, and automation to optimize paid media spend. Early clients reported over 25% increase in ROI from this module. At the time, Sprinklr served more than 450 brands worldwide, including Microsoft, Intel, Virgin America, IHG, and four of the top five US banks. The platform provided end-to-end social experience management for large enterprises, positioning it as the largest independent provider in the space. The new paid media solution was a breakthrough for brand and direct response marketers, expected to be generally available to clients within six weeks. Battery Ventures' Neeraj Agrawal highlighted the significance of the integrated paid-media module for large businesses struggling with fragmented social solutions. This round built on Sprinklr's prior funding and acquisitions, enhancing its capabilities in social relationship management. Subsequent rounds included a $46 million raise in 2015 from the same investors, pushing valuation over $1 billion and total funding to $123.5 million, followed by a $105 million round in 2016 at $1.8 billion valuation led by Temasek.
Nov-13Series CBattery Ventures; Intel Capital$18M$218MSprinklr, a leading provider of social media management infrastructure for enterprises, announced its Series C funding round on November 5, 2013, raising $17.5 million from returning investors Battery Ventures and Intel Capital. This round increased the company's total funding to approximately $37.5 million across Series A, B, and C rounds from these two investors. Founded in 2009, Sprinklr had built a social media management platform serving enterprises across 150 countries, with over 350 corporate customers including Microsoft, Cisco, Intel, IHG, Hearst Digital, and Virgin America by the time of this funding. The company demonstrated strong growth, with more than 300% year-over-year growth reported over the prior year, continuing into 2014. The funding was earmarked to support the company's expansion into Europe with the opening of a UK office, managed by Kevin O'Regan, a former VP of Aprimo EMEA with extensive enterprise software experience at Oracle and other companies. The platform enabled large enterprises to build customer relationships at scale through a native Social Relationship Infrastructure (SRI) that connected business silos and facilitated one-on-one customer engagement.
Feb-13Series BBattery Ventures; Intel Capital$15M$218MSprinklr, a unified customer experience management (CXM) platform, closed a Series C funding round in May 2013 led by Battery Ventures, raising $17.5 million at a post-money valuation of $217.5 million. The platform enabled enterprises to manage customer interactions across social channels, email, messaging, and other customer touchpoints from a single interface. At the time of the investment, Sprinklr had achieved significant revenue growth, tripling its revenue and bookings between 2013 and 2014, though specific revenue figures for 2013 were not publicly disclosed. The company would continue its growth trajectory, becoming one of the fastest enterprise SaaS companies to reach $100 million in annual revenue. Sprinklr eventually went public in June 2021 via IPO, raising $266 million and achieving a significant market presence as a leader in enterprise social listening and customer experience platforms.

Acquisitions by Sprinklr

Sprinklr has acquired 11 companies to date.

Last acquisition by Sprinklr was on December 3rd 2019. Sprinklr acquired Nanigans for undisclosed valuation.

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Latest Acquisitions by Sprinklr

Nanigans
Little Bird
postano.com
Booshaka
Description
Nanigans is a Boston-headquartered provider of advertising automation software for performance marketing. Delivered as a SaaS platform, it enables programmatic buying on Facebook, Instagram, and mobile channels with predictive optimization algorithms. Nanigans maintains offices in New York, San Francisco, Seattle, London, Sydney, and Singapore, powering in-house teams for brands seeking real-time analytics and revenue maximization across social media.
Little Bird is a Portland-based software platform for marketers in tech, entertainment, and financial services. It analyzes social networks to identify key influencers and experts. Tools enable targeted engagement to build relationships and amplify brand messages online.
postano.com is a Denver-based social media curation platform building real-time content walls for events and brands. The service aggregates user-generated content from Instagram, Twitter, and Facebook to enhance audience engagement. postano.com deploys customizable displays for conferences, sports events, and marketing activations worldwide.
Booshaka is a customer interaction analytics platform acquired by Sprinklr that unifies data from social media, email, web, and mobile sources. Founded in 2012 and based in the United States, it equips businesses with tools for marketing campaign insights and performance optimization across digital channels.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Boston, MA
Portland, OR
Portland, OR
San Francisco, CA
Deal Date3 Dec 201917 Nov 201620 Feb 20162 Nov 2015
Valuationundisclosedundisclosed$35Mundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Sprinklr

When was Sprinklr founded?Sprinklr was founded in 2011.
Where is Sprinklr headquartered?Sprinklr is headquartered in United States.
How many employees does Sprinklr have?As of today, Sprinklr has over 3K employees.
Who is the CEO of Sprinklr?Sprinklr's CEO is Rory P. Read.
Is Sprinklr publicly listed?Yes, Sprinklr is a public company listed on NYSE.
What is the stock symbol of Sprinklr?Sprinklr trades under CXM ticker.
When did Sprinklr go public?Sprinklr went public in 2021.
Who are competitors of Sprinklr?Sprinklr main competitors include Sansan, Marketingforce Management, Rezolve AI, Deluxe, ZoomInfo, SEMrush, Weimob, Appier Group, Quadient, Freshworks.
What is the current market cap of Sprinklr?Sprinklr's current market cap is $1B.
What is the current revenue of Sprinklr?Sprinklr's last 12 months revenue is $862M.
What is the current revenue growth of Sprinklr?Sprinklr revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Sprinklr?Current revenue multiple of Sprinklr is 1.1x.
What is the current EBITDA of Sprinklr?Sprinklr's last 12 months EBITDA is $166M.
What is Sprinklr's EBITDA margin?Sprinklr's last 12 months EBITDA margin is 19%.
What is the current EV/EBITDA multiple of Sprinklr?Current EBITDA multiple of Sprinklr is 5.7x.
What is the current FCF of Sprinklr?Sprinklr's last 12 months FCF is $142M.
What is Sprinklr's FCF margin?Sprinklr's last 12 months FCF margin is 17%.
What is the current EV/FCF multiple of Sprinklr?Current FCF multiple of Sprinklr is 6.6x.
How many companies Sprinklr has acquired to date?As of June 2026, Sprinklr has acquired 11 companies.
What was the largest acquisition by Sprinklr?$35M acquisition of postano.com on 20th February 2016 was the largest M&A Sprinklr has done to date.
What companies Sprinklr acquired?Sprinklr acquired postano.com, Scup, Pluck, Branderati, Nanigans, Dachis Group, Little Bird, TBG Digital, newBrandAnalytics, Booshaka, and 1 other company.
In how many companies Sprinklr has invested to date?Sprinklr hasn't invested in any companies yet (or none have been disclosed publicly).

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