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Largest Sales & Marketing Automation Software Public Companies

Benchmark revenue and EBITDA valuation multiples for public comps like Salesforce, HubSpot, Pegasystems, Klaviyo and Zeta Global.

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United States
$201
-25%
$186B
$193B
4.6x
11.2x
United States
$264
-54%
$14B
$12B
3.8x
16.6x
United States
$47
+35%
$8B
$8B
4.2x
14.9x
United States
$19
-38%
$6B
$5B
3.7x
24.0x
United States
$17
+28%
$4B
$4B
2.9x
13.4x
Canada
$15
-50%
$4B
$4B
4.8x
12.9x
United States
$9
+7%
$4B
$3B
18.4x
(69.0x)
United States
$9
-39%
$2B
$2B
2.0x
8.5x
United States
$17
-44%
$2B
$2B
2.4x
41.6x
United States
$6
-38%
$2B
$3B
2.6x
6.8x
United States
$12
+27%
$2B
$2B
3.3x
23.3x
United States
$6
-31%
$1B
$991M
1.2x
6.0x
China
$5
-22%
$1B
$1B
3.5x
—
United States
$28
+76%
$1B
$3B
1.3x
6.2x
United Kingdom
$3
+126%
$1B
$1B
10.4x
(45.6x)
China
$0
+2%
$960M
$1B
4.5x
21.7x
Japan
$7
-39%
$933M
$775M
2.4x
14.6x
Japan
$5
-38%
$529M
$471M
1.6x
9.8x
France
$15
-16%
$515M
$1B
1.1x
4.9x
United States
$7
-69%
$402M
$361M
0.8x
6.3x
Canada
$4
+3%
$383M
$298M
2.0x
(483.5x)
United States
$8
+54%
$341M
$179M
1.3x
70.0x
Sweden
$21
-39%
$284M
$299M
3.6x
11.6x
United States
$9
+94%
$258M
$178M
2.0x
16.4x
United Kingdom
$1
-17%
$228M
$182M
1.5x
4.8x
United States
$2
0%
$227M
$237M
—
—
United States
$36
+977%
$208M
$212M
—
—
France
$133
-52%
$188M
$165M
2.2x
15.8x
Japan
$3
-54%
$177M
$184M
0.5x
6.7x
Japan
$11
+17%
$159M
$124M
2.4x
—
Japan
$3
-51%
$135M
$113M
1.1x
—
United States
$2
-28%
$116M
$1B
0.5x
4.8x
France
$28
-19%
$112M
$150M
0.5x
5.3x
Singapore
$3
-51%
$107M
$110M
—
—
France
$14
+55%
$78M
$82M
—
—
France
$16
-30%
$75M
$136M
1.3x
5.6x
United States
$1
-12%
$63M
$54M
1.2x
39.2x
New Zealand
$1
+39%
$55M
$54M
—
—
Italy
$5
+211%
$53M
$71M
1.9x
9.1x
Sweden
$2
-34%
$41M
$38M
2.2x
8.2x
Finland
$7
-7%
$40M
$53M
1.1x
6.4x
Italy
$3
-35%
$40M
$45M
0.5x
36.0x
Sweden
$0
-6%
$31M
$60M
—
—
United States
$3
-13%
$27M
$235M
0.9x
—
Sweden
$1
+43%
$24M
$23M
2.4x
11.5x
Estonia
$2
--
$18M
$13M
—
—
Poland
$1
-14%
$15M
$15M
—
—
Brazil
$1
+45%
$13M
$19M
0.5x
1.8x
Denmark
$1
-24%
$12M
$15M
—
—
United States
$1
-41%
$11M
$10M
0.6x
—
Denmark
$0
-58%
$8M
$9M
—
—
New Zealand
$0
+15%
$6M
$715K
—
—
Poland
$1
-2%
$6M
$6M
—
—
Sweden
$1
+3%
$5M
$5M
—
—
Canada
$0
-50%
$5M
$7M
0.6x
(85.1x)
Germany
$2
+3%
$3M
$5M
—
—

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