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System1 Valuation Multiples

Discover revenue and EBITDA valuation multiples for System1 and similar public comparables like Litium, Teneo AI, TextMagic, Yoshi Innovation and more.

System1 Overview

About System1

System1 Inc develops technology and data science to operate a responsive acquisition marketing platform. It serves customers in the areas of health and wellness, automotive, finance, travel, and entertainment. The company's segment includes Owned and Operated Advertising (O&O); and Partner Network. It generates maximum revenue from the Owned and Operated Advertising (O&O) segment. Geographically, it operates in United States and Other countries.


Founded

2020

HQ

United States

Employees

300

Financials (LTM)

Revenue: $261M
EBITDA: $40M

EV

$235M

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System1 Financials

System1 reported last 12-month revenue of $261M and EBITDA of $40M.

In the same LTM period, System1 generated $100M in gross profit, $40M in EBITDA, and had net loss of ($72M).

Revenue (LTM)


System1 P&L

In the most recent fiscal year, System1 reported revenue of $344M and EBITDA of $39M.

System1 expects next 12-month revenue of XXX and NTM EBITDA of XXX

See System1 forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$261MXXX$344MXXXXXXXXX
Gross Profit$100MXXX$152MXXXXXXXXX
Gross Margin38%XXX44%XXXXXXXXX
EBITDA$40MXXX$39MXXXXXXXXX
EBITDA Margin15%XXX11%XXXXXXXXX
EBIT Margin(23%)XXX(26%)XXXXXXXXX
Net Profit($72M)XXX($75M)XXXXXXXXX
Net Margin(27%)XXX(22%)XXXXXXXXX
Net Debt——$208MXXXXXXXXX

Financial data powered by Morningstar, Inc.

System1 Stock Performance

System1 has current market cap of $27M, and enterprise value of $235M.

Market Cap Evolution


System1's stock price is $3.31.

See System1 trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$235M$27M0.0%XXXXXXXXX$-9.19

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System1 Valuation Multiples

System1 trades at 0.9x EV/Revenue multiple, and 5.8x EV/EBITDA.

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EV / Revenue (LTM)


System1 Financial Valuation Multiples

As of March 9, 2026, System1 has market cap of $27M and EV of $235M.

Equity research analysts estimate System1's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

System1 has a P/E ratio of (0.4x).

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$27MXXX$27MXXXXXXXXX
EV (current)$235MXXX$235MXXXXXXXXX
EV/Revenue0.9xXXX0.7xXXXXXXXXX
EV/EBITDA5.8xXXX6.1xXXXXXXXXX
EV/EBIT(3.9x)XXX(2.7x)XXXXXXXXX
EV/Gross Profit2.3xXXX1.5xXXXXXXXXX
P/E(0.4x)XXX(0.4x)XXXXXXXXX
EV/FCF19.0xXXX41.6xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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System1 Margins & Growth Rates

System1's revenue in the last 12 month declined by (10%).

System1's revenue per employee in the last FY averaged $0.9M.

System1's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

System1's rule of X is (9%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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System1 Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth(10%)XXX(22%)XXXXXXXXX
EBITDA Margin15%XXX11%XXXXXXXXX
EBITDA Growth(16%)XXX8%XXXXXXXXX
Rule of 40—XXX6%XXXXXXXXX
Bessemer Rule of X—XXX(9%)XXXXXXXXX
Revenue per Employee—XXX$0.9MXXXXXXXXX
G&A Expenses to Revenue—XXX47%XXXXXXXXX
Opex to Revenue—XXX70%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

System1 Public Comps

See public comps and valuation multiples for other Sales & Marketing Automation Software comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
LitiumXXXXXXXXXXXXXXXXXX
Teneo AIXXXXXXXXXXXXXXXXXX
TextMagicXXXXXXXXXXXXXXXXXX
Yoshi InnovationXXXXXXXXXXXXXXXXXX
GrowensXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

System1 M&A Activity

System1 acquired XXX companies to date.

Last acquisition by System1 was on XXXXXXXX, XXXXX. System1 acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by System1

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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System1 Investment Activity

System1 invested in XXX companies to date.

System1 made its latest investment on XXXXXXXX, XXXXX. System1 invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See VC round multiples

Latest Investments by System1

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About System1

When was System1 founded?System1 was founded in 2020.
Where is System1 headquartered?System1 is headquartered in United States.
How many employees does System1 have?As of today, System1 has over 300 employees.
Who is the CEO of System1?System1's CEO is Michael L. Blend.
Is System1 publicly listed?Yes, System1 is a public company listed on NYSE.
What is the stock symbol of System1?System1 trades under SST ticker.
When did System1 go public?System1 went public in 2022.
Who are competitors of System1?System1 main competitors are Litium, Teneo AI, TextMagic, Yoshi Innovation.
What is the current market cap of System1?System1's current market cap is $27M.
What is the current revenue of System1?System1's last 12 months revenue is $261M.
What is the current revenue growth of System1?System1 revenue growth (NTM/LTM) is (10%).
What is the current EV/Revenue multiple of System1?Current revenue multiple of System1 is 0.9x.
Is System1 profitable?Yes, System1 is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of System1?System1's last 12 months EBITDA is $40M.
What is System1's EBITDA margin?System1's last 12 months EBITDA margin is 15%.
What is the current EV/EBITDA multiple of System1?Current EBITDA multiple of System1 is 5.8x.
What is the current FCF of System1?System1's last 12 months FCF is $12M.
What is System1's FCF margin?System1's last 12 months FCF margin is 5%.
What is the current EV/FCF multiple of System1?Current FCF multiple of System1 is 19.0x.

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