🚀 VC round data is live in beta, check it out!
Upsales Valuation Multiples
Discover revenue and EBITDA valuation multiples for Upsales and similar public comparables like Black Pearl Group, Doxee, Helport AI, Growens and more.
Upsales Overview
About Upsales
Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
Founded
2003
HQ
Employees
N/A
Website
Financials (LTM)
EV
$45M
Upsales Financials
Upsales reported last 12-month revenue of $17M and EBITDA of $5M.
In the same LTM period, Upsales generated $5M in EBITDA.
Revenue (LTM)
Upsales P&L
In the most recent fiscal year, Upsales reported revenue of $17M and EBITDA of $4M.
Upsales expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $17M | XXX | $17M | XXX | XXX | XXX |
| Gross Profit | — | XXX | $11M | XXX | XXX | XXX |
| Gross Margin | — | XXX | 64% | XXX | XXX | XXX |
| EBITDA | $5M | XXX | $4M | XXX | XXX | XXX |
| EBITDA Margin | 27% | XXX | 25% | XXX | XXX | XXX |
| EBIT Margin | 20% | XXX | 19% | XXX | XXX | XXX |
| Net Profit | — | XXX | $2M | XXX | XXX | XXX |
| Net Margin | — | XXX | 14% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Upsales Stock Performance
Upsales has current market cap of $49M, and enterprise value of $45M.
Market Cap Evolution
Upsales' stock price is $2.89.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $45M | $49M | 0.3% | XXX | XXX | XXX | $0.15 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialUpsales Valuation Multiples
Upsales trades at 2.6x EV/Revenue multiple, and 9.5x EV/EBITDA.
EV / Revenue (LTM)
Upsales Financial Valuation Multiples
As of April 19, 2026, Upsales has market cap of $49M and EV of $45M.
Equity research analysts estimate Upsales' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Upsales has a P/E ratio of 19.9x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $49M | XXX | $49M | XXX | XXX | XXX |
| EV (current) | $45M | XXX | $45M | XXX | XXX | XXX |
| EV/Revenue | 2.6x | XXX | 2.7x | XXX | XXX | XXX |
| EV/EBITDA | 9.5x | XXX | 10.5x | XXX | XXX | XXX |
| EV/EBIT | 13.3x | XXX | 14.3x | XXX | XXX | XXX |
| EV/Gross Profit | — | XXX | 4.2x | XXX | XXX | XXX |
| P/E | — | XXX | 19.9x | XXX | XXX | XXX |
| EV/FCF | — | XXX | 26.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Upsales Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Upsales Margins & Growth Rates
Upsales' revenue in the last 12 month grew by 11%.
Upsales' rule of 40 is 42% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Upsales' rule of X is 57% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Upsales Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 11% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 27% | XXX | 25% | XXX | XXX | XXX |
| EBITDA Growth | 28% | XXX | 34% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 42% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 57% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 46% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Upsales Public Comps
See public comps and valuation multiples for other Sales & Marketing Automation Software comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Upsales | XXX | XXX | XXX | XXX | XXX | XXX |
| Black Pearl Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Doxee | XXX | XXX | XXX | XXX | XXX | XXX |
| Helport AI | XXX | XXX | XXX | XXX | XXX | XXX |
| Growens | XXX | XXX | XXX | XXX | XXX | XXX |
| Teneo AI | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Upsales M&A Activity
Upsales acquired XXX companies to date.
Last acquisition by Upsales was on XXXXXXXX, XXXXX. Upsales acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Upsales
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
Sign up to see revenue and EBITDA valuation multiples for 150K+ M&A deals.
Start Free TrialUpsales Investment Activity
Upsales invested in XXX companies to date.
Upsales made its latest investment on XXXXXXXX, XXXXX. Upsales invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Upsales
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAbout Upsales
| When was Upsales founded? | Upsales was founded in 2003. |
| Where is Upsales headquartered? | Upsales is headquartered in Sweden. |
| Is Upsales publicly listed? | Yes, Upsales is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Upsales? | Upsales trades under UPSALE ticker. |
| When did Upsales go public? | Upsales went public in 2019. |
| Who are competitors of Upsales? | Upsales main competitors are Black Pearl Group, Doxee, Helport AI, Growens. |
| What is the current market cap of Upsales? | Upsales' current market cap is $49M. |
| What is the current revenue of Upsales? | Upsales' last 12 months revenue is $17M. |
| What is the current revenue growth of Upsales? | Upsales revenue growth (NTM/LTM) is 11%. |
| What is the current EV/Revenue multiple of Upsales? | Current revenue multiple of Upsales is 2.6x. |
| Is Upsales profitable? | Yes, Upsales is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Upsales? | Upsales' last 12 months EBITDA is $5M. |
| What is Upsales' EBITDA margin? | Upsales' last 12 months EBITDA margin is 27%. |
| What is the current EV/EBITDA multiple of Upsales? | Current EBITDA multiple of Upsales is 9.5x. |
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.