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Upsales Valuation Multiples

Discover revenue and EBITDA valuation multiples for Upsales and similar public comparables like Nexcom, Binect, and Agillic.

Upsales Overview

About Upsales

Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.


Founded

2003

HQ

Sweden
Employees

n/a

Website

upsales.com

Financials

LTM Revenue $14.8M

LTM EBITDA $3.4M

EV

$51.1M

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Upsales Financials

Upsales has a last 12-month revenue of $14.8M and a last 12-month EBITDA of $3.4M.

In the most recent fiscal year, Upsales achieved revenue of $14.4M and an EBITDA of $3.2M.

Upsales expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Upsales P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $14.4M $14.4M XXX XXX XXX
Gross Profit $8.3M $10.9M XXX XXX XXX
Gross Margin 58% 76% XXX XXX XXX
EBITDA $4.3M $3.2M XXX XXX XXX
EBITDA Margin 30% 22% XXX XXX XXX
Net Profit $2.2M $2.7M XXX XXX XXX
Net Margin 15% 19% XXX XXX XXX
Net Debt n/a n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Upsales Stock Performance

As of April 15, 2025, Upsales's stock price is SEK 33 (or $3).

Upsales has current market cap of SEK 562M (or $55.8M), and EV of SEK 515M (or $51.1M).

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Upsales Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$51.1M $55.8M XXX XXX XXX XXX $0.11

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Upsales Valuation Multiples

As of April 15, 2025, Upsales has market cap of $55.8M and EV of $51.1M.

Upsales's trades at 3.5x LTM EV/Revenue multiple, and 15.0x LTM EBITDA.

Analysts estimate Upsales's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Upsales Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $51.1M XXX XXX XXX
EV/Revenue 3.6x XXX XXX XXX
EV/EBITDA 15.9x XXX XXX XXX
P/E 30.4x XXX XXX XXX
P/E/Growth 1.6x XXX XXX XXX
EV/FCF 24.2x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Upsales Valuation Multiples

Upsales's NTM/LTM revenue growth is 12%

Upsales's revenue per employee for the last fiscal year averaged n/a, while opex per employee averaged n/a for the same period.

Over next 12 months, Upsales's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Upsales's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Upsales Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 0% XXX XXX XXX XXX
EBITDA Margin 22% XXX XXX XXX XXX
EBITDA Growth -25% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 35% XXX XXX XXX XXX
Revenue per Employee n/a XXX XXX XXX XXX
Opex per Employee n/a XXX XXX XXX XXX
S&M Expenses to Revenue n/a XXX XXX XXX XXX
G&A Expenses to Revenue n/a XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 45% XXX XXX XXX XXX

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Upsales Public Comps

See public comps and valuation multiples for Sales & Marketing Automation Software comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Bigtincan XXX XXX XXX XXX XXX XXX
Agillic XXX XXX XXX XXX XXX XXX
Nexcom XXX XXX XXX XXX XXX XXX
Binect XXX XXX XXX XXX XXX XXX
Performance One XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Upsales M&A and Investment Activity

Upsales acquired  XXX companies to date.

Last acquisition by Upsales was  XXXXXXXX, XXXXX XXXXX XXXXXX . Upsales acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Upsales

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Upsales

When was Upsales founded? Upsales was founded in 2003.
Where is Upsales headquartered? Upsales is headquartered in Sweden.
Is Upsales publicy listed? Yes, Upsales is a public company listed on STO.
What is the stock symbol of Upsales? Upsales trades under UPSALE ticker.
When did Upsales go public? Upsales went public in 2019.
Who are competitors of Upsales? Similar companies to Upsales include e.g. Bigtincan, Agillic, Nexcom, Binect.
What is the current market cap of Upsales? Upsales's current market cap is $55.8M
What is the current revenue of Upsales? Upsales's last 12-month revenue is $14.8M.
What is the current EBITDA of Upsales? Upsales's last 12-month EBITDA is $3.4M.
What is the current EV/Revenue multiple of Upsales? Current revenue multiple of Upsales is 3.5x.
What is the current EV/EBITDA multiple of Upsales? Current EBITDA multiple of Upsales is 15.0x.
What is the current revenue growth of Upsales? Upsales revenue growth between 2023 and 2024 was 0%.
Is Upsales profitable? Yes, Upsales is EBITDA-positive (as of the last 12 months).

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