Upsales - Public Comps and Valuation Multiples

Upsales Overview

About Upsales

Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.

Founded

2003

HQ

Employees

n/a

Website

upsales.com

Sectors

Sales & Marketing Automation Software
B2B SaaS
Horizontal SaaS
MarTech

Financials

LTM Revenue $16.3M

LTM EBITDA $4.0M

EV

$52.6M

Valuation Multiples

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Upsales Financials

As of December 2025, Upsales reported last 12-month revenue of $16.3M and EBITDA of $4.0M.

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Upsales P&L

In the most recent fiscal year, Upsales reported revenue of $15.7M and EBITDA of $3.5M.

Upsales expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue	$16.3M	XXX	$15.7M	XXX	XXX	XXX
Gross Profit	n/a	XXX	$9.6M	XXX	XXX	XXX
Gross Margin	n/a	XXX	61%	XXX	XXX	XXX
EBITDA	$4.0M	XXX	$3.5M	XXX	XXX	XXX
EBITDA Margin	25%	XXX	22%	XXX	XXX	XXX
EBIT	$3.0M	XXX	$2.5M	XXX	XXX	XXX
EBIT Margin	18%	XXX	16%	XXX	XXX	XXX
Net Profit	n/a	XXX	$2.0M	XXX	XXX	XXX
Net Margin	n/a	XXX	13%	XXX	XXX	XXX
Net Debt	XXX	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Upsales including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $16.3M. EBITDA for the last twelve months was $4.0M. In the most recent fiscal year, Upsales achieved $15.7M in revenue and $3.5M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2026)	Next Fiscal Year (2027)	Two Years Forward (2028)
Total Revenue	$16.3M	Analyst estimates available to subscribers	$15.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	n/a	Analyst estimates available to subscribers	$9.6M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	n/a	Analyst estimates available to subscribers	61.1% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	$4.0M	Analyst estimates available to subscribers	$3.5M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	24.7% EBITDA margin	Analyst estimates available to subscribers	22.3% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	$3.0M	Analyst estimates available to subscribers	$2.5M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	18.1% EBIT margin	Analyst estimates available to subscribers	15.8% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	n/a	Analyst estimates available to subscribers	$2.0M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	n/a	Analyst estimates available to subscribers	12.8% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Upsales

This financial data table provides comprehensive performance metrics for Upsales, a company based in Sweden. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

Upsales generated $16.3M in revenue over the last twelve months.
The company achieved $4.0M in EBITDA over the last twelve months.

Fiscal Year Performance

In the most recent fiscal year, Upsales reported $15.7M in total revenue.
Fiscal year EBITDA was $3.5M.
The company maintained a gross profit margin of 61.1% in the most recent fiscal year.
EBITDA margin for the fiscal year was 22.3%.
Net profit margin reached 12.8% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Upsales. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Upsales Stock Performance

Upsales has current market cap of SEK 509M (or $55.2M), and EV of SEK 484M (or $52.6M).

Market Cap Evolution

Upsales Stock Data

As of January 19, 2026, Upsales's stock price is SEK 30 (or $3).

See Upsales trading valuation data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$52.6M	$55.2M	XXX	XXX	XXX	XXX	n/a

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Upsales Valuation Multiples

Upsales's trades at 3.2x EV/Revenue multiple, and 13.0x EV/EBITDA.

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Upsales Financial Valuation Multiples

As of January 19, 2026, Upsales has market cap of $55.2M and EV of $52.6M.

Equity research analysts estimate Upsales's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Upsales's P/E ratio is not available.

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Market cap (current)	$55.2M	XXX	$55.2M	XXX	XXX	XXX
EV (current)	$52.6M	XXX	$52.6M	XXX	XXX	XXX
EV/Revenue	3.2x	XXX	3.2x	XXX	XXX	XXX
EV/EBITDA	13.0x	XXX	13.0x	XXX	XXX	XXX
EV/EBIT	17.8x	XXX	17.8x	XXX	XXX	XXX
EV/Gross Profit	n/a	XXX	n/a	XXX	XXX	XXX
P/E	n/a	XXX	27.5x	XXX	XXX	XXX
EV/FCF	n/a	XXX	22.7x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Upsales Margins & Growth Rates

Upsales's last 12 month revenue growth is 10%

Upsales's revenue per employee in the last FY averaged n/a, while opex per employee averaged n/a for the same period.

Upsales's rule of 40 is 40% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Upsales's rule of X is 50% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Upsales Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue Growth	10%	XXX	13%	XXX	XXX	XXX
EBITDA Margin	25%	XXX	25%	XXX	XXX	XXX
EBITDA Growth	21%	XXX	-7%	XXX	XXX	XXX
Rule of 40	40%	XXX	35%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	50%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	n/a	XXX	XXX	XXX
Opex per Employee	XXX	XXX	n/a	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	45%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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