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Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies.
2003
n/a
LTM Revenue $15.0M
LTM EBITDA $3.3M
$42.9M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Upsales has a last 12-month revenue (LTM) of $15.0M and a last 12-month EBITDA of $3.3M.
In the most recent fiscal year, Upsales achieved revenue of $14.9M and an EBITDA of $3.3M.
Upsales expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Upsales valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $15.0M | XXX | $14.9M | XXX | XXX | XXX |
| Gross Profit | $15.0M | XXX | $9.1M | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | 61% | XXX | XXX | XXX |
| EBITDA | $3.3M | XXX | $3.3M | XXX | XXX | XXX |
| EBITDA Margin | 22% | XXX | 22% | XXX | XXX | XXX |
| EBIT | $2.4M | XXX | $2.4M | XXX | XXX | XXX |
| EBIT Margin | 16% | XXX | 16% | XXX | XXX | XXX |
| Net Profit | $1.9M | XXX | $1.9M | XXX | XXX | XXX |
| Net Margin | 12% | XXX | 13% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of May 30, 2025, Upsales's stock price is SEK 27 (or $3).
Upsales has current market cap of SEK 463M (or $47.8M), and EV of SEK 416M (or $42.9M).
See Upsales trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $42.9M | $47.8M | XXX | XXX | XXX | XXX | $0.11 |
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Start Free TrialAs of May 30, 2025, Upsales has market cap of $47.8M and EV of $42.9M.
Upsales's trades at 2.9x EV/Revenue multiple, and 12.9x EV/EBITDA.
Equity research analysts estimate Upsales's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Upsales has a P/E ratio of 25.7x.
See valuation multiples for Upsales and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $47.8M | XXX | $47.8M | XXX | XXX | XXX |
| EV (current) | $42.9M | XXX | $42.9M | XXX | XXX | XXX |
| EV/Revenue | 2.9x | XXX | 2.9x | XXX | XXX | XXX |
| EV/EBITDA | 13.0x | XXX | 12.9x | XXX | XXX | XXX |
| EV/EBIT | 18.1x | XXX | 18.2x | XXX | XXX | XXX |
| EV/Gross Profit | 2.9x | XXX | n/a | XXX | XXX | XXX |
| P/E | 25.7x | XXX | 25.1x | XXX | XXX | XXX |
| EV/FCF | 18.9x | XXX | 19.5x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialUpsales's revenue per employee in the last FY averaged n/a, while opex per employee averaged n/a for the same period.
Upsales's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Upsales's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Upsales and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | n/a | XXX | n/a | XXX | XXX | XXX |
| EBITDA Margin | 22% | XXX | 22% | XXX | XXX | XXX |
| EBITDA Growth | n/a | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | n/a | XXX | n/a | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | n/a | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 45% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Bigtincan | XXX | XXX | XXX | XXX | XXX | XXX |
| Agillic | XXX | XXX | XXX | XXX | XXX | XXX |
| Nexcom | XXX | XXX | XXX | XXX | XXX | XXX |
| Binect | XXX | XXX | XXX | XXX | XXX | XXX |
| Performance One | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Upsales acquired XXX companies to date.
Last acquisition by Upsales was XXXXXXXX, XXXXX XXXXX XXXXXX . Upsales acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Upsales founded? | Upsales was founded in 2003. |
| Where is Upsales headquartered? | Upsales is headquartered in Sweden. |
| Is Upsales publicy listed? | Yes, Upsales is a public company listed on STO. |
| What is the stock symbol of Upsales? | Upsales trades under UPSALE ticker. |
| When did Upsales go public? | Upsales went public in 2019. |
| Who are competitors of Upsales? | Similar companies to Upsales include e.g. Bigtincan, Agillic, Nexcom, Binect. |
| What is the current market cap of Upsales? | Upsales's current market cap is $47.8M |
| What is the current revenue of Upsales? | Upsales's last 12 months revenue is $15.0M. |
| What is the current EV/Revenue multiple of Upsales? | Current revenue multiple of Upsales is 2.9x. |
| Is Upsales profitable? | Yes, Upsales is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Upsales? | Upsales's last 12 months EBITDA is $3.3M. |
| What is Upsales's EBITDA margin? | Upsales's last 12 months EBITDA margin is 22%. |
| What is the current EV/EBITDA multiple of Upsales? | Current EBITDA multiple of Upsales is 13.0x. |
| What is the current FCF of Upsales? | Upsales's last 12 months FCF is $2.3M. |
| What is Upsales's FCF margin? | Upsales's last 12 months FCF margin is 15%. |
| What is the current EV/FCF multiple of Upsales? | Current FCF multiple of Upsales is 18.9x. |
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