Salesforce Valuation Multiples

Salesforce is valued at $189B as of October 2026, a 4.9x revenue multiple. In the last 12 months, Salesforce revenue was $45B and Salesforce EBITDA was $19B.

Salesforce Overview

About Salesforce

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.


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Salesforce Financials

Salesforce reported last 12-month revenue of $45B and EBITDA of $19B.

In the same LTM period, Salesforce generated $36B in gross profit, $19B in EBITDA, and $13B in net income.

Revenue (LTM)


Salesforce P&L

In the most recent fiscal year, Salesforce reported revenue of $42B and EBITDA of $13B.

Salesforce is profitable as of last fiscal year, with gross margin of 78%, EBITDA margin of 31%, and net margin of 18%.

See analyst estimates for Salesforce
LTMLast FY202320242025202620272028
Revenue$45B$42B$35B$38B$41B
Gross Profit$36B$32B$26B$29B$32B
Gross Margin80%78%75%77%78%
EBITDA$19B$13B$8.3B$10B$13B
EBITDA Margin42%31%24%28%31%
EBIT Margin34%21%16%20%21%
Net Profit$13B$7.5B$3.8B$6B$7.4B
Net Margin30%18%11%16%18%
Net Debt-$7.7B---

Financial data powered by Morningstar, Inc.

Salesforce Stock Performance

Salesforce has current market cap of $189B, and enterprise value of $219B.

Market Cap Evolution


Salesforce's stock price is $229.13.

Salesforce share price decreased by 0.2% in the last 30 days, and by 12.9% in the last year.

Salesforce has an EPS (earnings per share) of $9.06.

See more trading valuation data for Salesforce
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$219B$189B0.6%-0.2%24.5%-12.9%$9.06

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Salesforce Valuation Multiples

Salesforce trades at 4.9x EV/Revenue multiple, and 11.5x EV/EBITDA.

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EV / Revenue (LTM)


Salesforce Financial Valuation Multiples

As of October 10, 2026, Salesforce has market cap of $189B and EV of $219B.

Salesforce has a P/E ratio of 14.1x.

LTMLast FY202320242025202620272028
EV/Revenue4.9x5.3x6.3x5.8x5.3x
EV/EBITDA11.5x16.9x26.3x21.1x17.2x
EV/EBIT14.3x24.6x38.7x29.1x24.8x
EV/Gross Profit6.1x6.8x8.4x7.5x6.8x
P/E14.1x25.3x49.5x31.3x25.6x
EV/FCF14.7x15.2x23.7x18.0x15.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Salesforce Margins & Growth Rates

Salesforce grew revenue by 11% and EBITDA by 51% in the last fiscal year.

In the most recent fiscal year, Salesforce reported gross margin of 78%, EBITDA margin of 31%, and net margin of 18%.

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Salesforce Margins

Last FY202420252026202720282029
Gross Margin78%77%78%80%
EBITDA Margin31%28%31%41%
EBIT Margin21%20%21%33%
Net Margin18%16%18%29%
FCF Margin35%32%35%33%

Salesforce Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth11%9%10%11%
Gross Profit Growth15%11%10%15%
EBITDA Growth51%25%23%49%
EBIT Growth78%33%17%74%
Net Profit Growth88%58%22%83%
FCF Growth5%32%17%5%

Data powered by FactSet, Inc. and Morningstar, Inc.

Salesforce Operational KPIs

Salesforce's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.3M for the same period.

Salesforce's Rule of 40 is 53% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Salesforce's Rule of X is 70% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Salesforce
LTMLast FY202320242025202620272028
Rule of 4053%53%---
Bessemer Rule of X68%70%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue29%32%35%33%32%
G&A Expenses to Revenue6%7%7%7%7%
R&D Expenses to Revenue12%14%14%14%14%
Opex to Revenue-58%62%58%58%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
IBM$68B$17B4.0x3.9x16.3x14.0x
ServiceNow$13B$2.6B11.3x9.6x58.1x25.0x
SAP$41B$13B5.8x5.3x18.2x16.8x
Snowflake$4.7B($1.3B)27.9x22.5x(102.5x)128.9x
Datadog$3.4B($588K)29.6x24.0x(172780.1x)95.5x
CrowdStrike$4.8B($12M)57.7x49.2x(22222.3x)166.0x
Adobe$24B$9.3B4.0x3.6x10.3x7.7x
Moody's$7.7B$3.8B11.2x10.6x22.6x20.1x

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Acquisitions by Salesforce

Salesforce has acquired 61 companies to date.

Last acquisition by Salesforce was on September 29th 2026. Salesforce acquired Listen Labs for undisclosed valuation.

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Latest Acquisitions by Salesforce

Listen Labs
Fin
m3ter
Contentful
Description
Listen Labs is a San Francisco-based AI platform for qualitative research, conducting automated customer interviews and synthesizing insights from audio, video, and text data. Founded in 2023, it processes conversations in 20 languages, extracting themes, sentiments, and personas for product teams at companies like Airbnb and Stripe. The tool replaces traditional focus groups with scalable analysis dashboards and verbatim search capabilities.
Fin (formerly known as Intercom) is a leading enterprise AI agent company that automates customer service, sales, and e-commerce. In June 2026, Salesforce agreed to acquire Fin for $3.6 billion. It boasts over 30,000 customers, surpasses $400M in annual recurring revenue, and is used by industry leaders.Fin uses proprietary AI models (such as Fin Apex 1.0) to interact with customers in 45+ languages across chat, email, SMS, and voice.
m3ter is an enterprise usage-based billing platform designed to automate and manage complex consumption metrics. It ingests raw production data and converts it into billable items like API calls, token usage, or compute time. It serves as the connective tissue between production data and revenue systems, bridging legacy subscription models with modern, variable pricing (such as AI-driven usage).
Contentful is a Berlin-headquartered headless content management system powering digital experiences. The platform serves 30% of Fortune 500 companies including Chanel, Shopify, and BP, unifying content delivery across websites, apps, and IoT devices. Contentful integrates with 500+ tools via APIs, enabling omnichannel strategies for global brands.
HQ CountryUnited StatesUnited StatesUnited KingdomGermany
HQ City
San Francisco, CA
San Francisco, CA
London
Berlin
Deal Date29 Sep 202614 Jun 20267 Jun 20261 Jun 2026
Valuationundisclosed$3.6Bundisclosed$1.3B
EV/Revenue
EV/EBITDA

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Investments by Salesforce

Salesforce has invested in 47 companies to date.

Latest investment by Salesforce was on September 2nd 2026. Salesforce invested in Wonderful in their $550M Series C round (EV/Revenue multiple available to Pro users).

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Latest Investments by Salesforce

Wonderful
HiBob
Regatta
ElevenLabs
Description
Wonderful is a Dutch/Israeli enterprise AI platform for deploying conversational agents across voice, chat, and email channels. The system handles multilingual customer interactions, integrates with CRM and ERP tools like Salesforce and SAP, and executes actions such as booking or refunds. Oversight tools provide real-time supervision, audit logs, and performance comparisons between AI and human agents. Wonderful serves global enterprises ensuring compliance with GDPR and SOC 2 standards through granular permissions and analytics dashboards.
HiBob is a Tel Aviv-headquartered HR platform offering Bob, a cloud-based system for employee management, payroll, benefits, and performance tracking. Launched in 2015, it serves over 2,000 midsize and multinational firms including Monzo, Fiverr, and VaynerMedia across 80 countries with localized compliance features.
Regatta is a Singapore-based provider of IT security solutions covering mobile security, cloud protection, reporting tools, and analytics platforms. It delivers comprehensive cybersecurity services to enterprises in the Asia-Pacific region, focusing on threat detection and data protection across digital environments.
ElevenLabs is a London and Warsaw-headquartered AI company providing voice synthesis, cloning, dubbing, and generation tools. Its platform supports text-to-speech in over 29 languages, developer APIs for voice agents, and enterprise solutions for content localization. Features include instant voice cloning from short audio samples, emotional tone preservation, and audio editing capabilities used by creators and businesses worldwide.
HQ CountryNetherlandsUnited StatesUnited StatesPoland
HQ City
Amsterdam
New York City, NY
Austin, TX
Warsaw
Deal Date2 Sep 20261 Sep 202614 Jul 20266 May 2026
RoundSeries CUndisclosed stageUndisclosed stageSeries D
Raised$550M$166M$68Mundisclosed
InvestorsIndex Ventures; IVP; Salesforce; Vine Ventures; Bessemer Venture Partners; 9Yards Capital; Insight PartnersSalesforce; Farallon Capital ManagementAmdocs; Frank Slootman; Greg Lavender; TPY Capital; Salesforce; Comcast; Lightspeed Venture Partners; Eyal Waldman; Bill Scannell; 83NorthJamie Foxx; NVIDIA; Wellington Management; KPN; Salesforce; D. E. Shaw & Co.; BlackRock; Deutsche Telekom; Santander; Eva Longoria; Schroders
Valuation$5B$3.2Bundisclosed$11B
EV/Revenue
EV/EBITDA

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About Salesforce

When was Salesforce founded?Salesforce was founded in 1999.
Where is Salesforce headquartered?Salesforce is headquartered in United States.
How many employees does Salesforce have?As of today, Salesforce has over 76K employees.
Who is the CEO of Salesforce?Salesforce's CEO is Marc Benioff.
Is Salesforce publicly listed?Yes, Salesforce is a public company listed on NYSE.
What is the stock symbol of Salesforce?Salesforce trades under CRM ticker.
When did Salesforce go public?Salesforce went public in 2004.
Who are competitors of Salesforce?Salesforce main competitors include IBM, ServiceNow, SAP, Snowflake, Datadog, CrowdStrike, Adobe, Moody's, Strategy, Nebius Group.
What is the current market cap of Salesforce?Salesforce's current market cap is $189B.
What is the current revenue of Salesforce?Salesforce's last 12 months revenue is $45B.
What is the current revenue growth of Salesforce?Salesforce revenue growth (NTM/LTM) is 10%.
What is the current EV/Revenue multiple of Salesforce?Current revenue multiple of Salesforce is 4.9x.
What is the current EBITDA of Salesforce?Salesforce's last 12 months EBITDA is $19B.
What is Salesforce's EBITDA margin?Salesforce's last 12 months EBITDA margin is 42%.
What is the current EV/EBITDA multiple of Salesforce?Current EBITDA multiple of Salesforce is 11.5x.
What is the current FCF of Salesforce?Salesforce's last 12 months FCF is $15B.
What is Salesforce's FCF margin?Salesforce's last 12 months FCF margin is 33%.
What is the current EV/FCF multiple of Salesforce?Current FCF multiple of Salesforce is 14.7x.
How many companies Salesforce has acquired to date?As of October 2026, Salesforce has acquired 61 companies.
What was the largest acquisition by Salesforce?$28B acquisition of Slack on 1st December 2020 was the largest M&A Salesforce has done to date.
What companies Salesforce acquired?Salesforce acquired Slack, Tableau, Informatica, MuleSoft, Fin, Demandware, Regrello, Own Company, Qualified, ClickSoftware Technologies, and 51 other companies.
In how many companies Salesforce has invested to date?As of October 2026, Salesforce has invested in 47 companies.
What was the last Salesforce investment?On 2nd September 2026 Salesforce invested in Wonderful, participating in a $550M Series C round at $5B valuation, alongside Index Ventures, IVP, Vine Ventures, Bessemer Venture Partners, 9Yards Capital, and Insight Partners.
In what companies Salesforce invested in?Salesforce invested in Figure, Wonderful, Wiz, HiBob, Regatta, Ellipsis Health, Evariant, Sansan, ThreeKit, OCT, CloudLock, Select Star, iCARE, Dispatch, Apromore, Knotch, Checkmarx, Nylas, Introhive, Accounting SaaS Japan, and 27 other companies.

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