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- Mobvista
Mobvista Valuation Multiples
Mobvista is valued at $2.3B as of October 2026, a 0.9x revenue multiple. In the last 12 months, Mobvista revenue was $2.4B and Mobvista EBITDA was $129M.
Mobvista Overview
About Mobvista
Mobvista is a publicly listed mobile-technology company that supplies advertising and marketing software to app developers and digital businesses. The group operates programmatic advertising products led by Mintegral and software tools for analytics, attribution, creative production, monetization and cloud-cost optimization. Customers use the platform to acquire users, measure campaign performance and monetize mobile applications across global markets. Mobvista expanded internationally through its 2016 acquisitions of NativeX and GameAnalytics and added Chinese measurement capabilities through the 2021 Reyun transaction. Its technology processes advertising and user-behavior data while the company maintains controls for privacy and data protection. Revenue comes from advertising-platform activity and software-as-a-service products sold to business customers. The company is listed in Hong Kong under stock code 1860 and operates across Asia, Europe and North America.
Founded
2018
HQ
Employees
680
Website
Financials (LTM)
EV
$2.1B
Valuation Multiples
Start free trialMobvista Financials
Mobvista reported last 12-month revenue of $2.4B and EBITDA of $129M.
In the same LTM period, Mobvista generated $514M in gross profit, $129M in EBITDA, and $90M in net income.
Revenue (LTM)
Mobvista P&L
In the most recent fiscal year, Mobvista reported revenue of $2B and EBITDA of $152M.
Mobvista is profitable as of last fiscal year, with gross margin of 21%, EBITDA margin of 7%, and net margin of 3%.
Financial data powered by Morningstar, Inc.
Mobvista Stock Performance
Mobvista has current market cap of $2.3B, and enterprise value of $2.1B.
Market Cap Evolution
Mobvista's stock price is $1.39.
Mobvista share price decreased by 19.3% in the last 30 days, and by 39.5% in the last year.
Mobvista has an EPS (earnings per share) of $0.04.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2.1B | $2.3B | -0.0% | -19.3% | -2.2% | -39.5% | $0.04 |
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Start Free TrialMobvista Valuation Multiples
Mobvista trades at 0.9x EV/Revenue multiple, and 16.2x EV/EBITDA.
EV / Revenue (LTM)
Mobvista Financial Valuation Multiples
As of October 20, 2026, Mobvista has market cap of $2.3B and EV of $2.1B.
Mobvista has a P/E ratio of 25.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Mobvista Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Mobvista Margins & Growth Rates
Mobvista grew revenue by 24% but EBITDA decreased by 15% in the last fiscal year.
In the most recent fiscal year, Mobvista reported gross margin of 21%, EBITDA margin of 7%, and net margin of 3%.
Mobvista Margins
Mobvista Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Mobvista Operational KPIs
Mobvista's revenue per employee in the last FY averaged $3.0M, while opex per employee averaged $0.5M for the same period.
Mobvista's Rule of 40 is 29% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Mobvista's Rule of X is 64% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Mobvista Competitors
Mobvista competitors include LiveRamp, Affle 3i, Five9, DoubleVerify, Liftoff Mobile, Easy Click Worldwide, Magnite, Digital Turbine, Ibotta and Vobile.
Most Mobvista public comparables operate across AdTech Software, B2B SaaS, Horizontal SaaS and MarTech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $813M | $97M | 2.4x | 2.3x | 20.5x | 10.5x | |||
| $286M | $67M | 6.9x | 6.2x | 29.2x | 27.2x | |||
| $1.1B | $91M | 2.3x | 2.1x | 29.2x | 8.7x | |||
| $748M | $136M | 2.7x | 2.5x | 14.7x | 7.4x | |||
| $686M | $203M | 5.6x | - | 19.0x | - | |||
| $573M | $23M | 4.2x | 3.3x | 105.5x | 75.9x | |||
| $714M | $143M | 4.9x | 4.7x | 24.2x | 12.7x | |||
| $565M | $85M | 2.6x | 2.4x | 17.4x | 10.6x | |||
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Mobvista VC Funding History
Before going public, Mobvista raised $42M in total equity funding, across 2 rounds.
Mobvista Funding Rounds
Acquisitions by Mobvista
Mobvista has acquired 3 companies to date.
Last acquisition by Mobvista was on April 29th 2021. Mobvista acquired Reyun for $232M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Mobvista
| Description | Reyun is a Beijing marketing-technology company that provides independent mobile-advertising measurement and data analytics. Its tools monitor campaign effectiveness, attribute installs and conversions, manage user data and analyze behavior across mobile applications. App developers, game publishers, advertisers and internet companies use the platform to improve acquisition spending and product operation. The company built its position in China around third-party measurement rather than operating an advertising media network of its own. Reyun’s data products extend from monitoring into campaign management, intelligent creative analysis and other marketing workflows. Mobvista agreed to acquire the business in April 2021 and completed majority control later that year while negotiating the remaining interests. Revenue comes from business software and data services, and the company now operates within Mobvista’s broader SaaS tool matrix. | - | Nativex is a digital marketing platform under Mobvista, specializing in mobile app growth across China and global markets. Its Trading Desk enables programmatic buying on ad exchanges, networks, and platforms like Facebook and Tencent via RTB and APIs. Headquartered in Hong Kong with 16 offices worldwide, Nativex optimizes campaigns for 5,000 advertisers. |
| HQ Country | |||
| HQ City | Beijing | - | Guangzhou |
| Deal Date | 29 Apr 2021 | 14 Jul 2016 | 29 Feb 2016 |
| Valuation | $232M | undisclosed | $25M |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Mobvista acquisitions and their M&A valuation multiples. Start Free Trial | |||
Investments by Mobvista
Mobvista has invested in 2 companies to date.
Latest investment by Mobvista was on August 1st 2020. Mobvista invested in Starlink in their $43M Series A round (EV/Revenue multiple available to Pro users).
Latest Investments by Mobvista
| Description | Starlink is a Hangzhou-based e-commerce platform connecting Chinese manufacturers directly to global buyers for apparel, footwear, and consumer goods. Established in 2017, the company streamlines supply chain logistics with integrated warehousing in Zhejiang province and international shipping to North America and Europe. Starlink operates a B2B marketplace emphasizing quality control inspections and dropshipping fulfillment. | Castbox is a global podcast platform supporting discovery, playback, and creation of audio content in multiple languages. Beijing-headquartered with U.S. operations, it offers AI-driven recommendations, in-audio search, and offline downloads across iOS, Android, and web. Castbox partners with publishers for exclusive shows. |
| HQ Country | ||
| HQ City | Shenzhen | San Francisco, CA |
| Deal Date | 1 Aug 2020 | 1 Jul 2016 |
| Round | Series A | Seed |
| Raised | $43M | $2M |
| Investors | ByteDance; Mobvista; Vertex Ventures China; HSG | ZhenFund; IDG Capital; Mobvista |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Mobvista investments and their VC round multiples. Start Free Trial | ||
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Start Free TrialAbout Mobvista
| When was Mobvista founded? | Mobvista was founded in 2018. |
| Where is Mobvista headquartered? | Mobvista is headquartered in Singapore. |
| How many employees does Mobvista have? | As of today, Mobvista has over 680 employees. |
| Who is the CEO of Mobvista? | Mobvista's CEO is Xiaohuan Cao. |
| Is Mobvista publicly listed? | Yes, Mobvista is a public company listed on HKEX. |
| What is the stock symbol of Mobvista? | Mobvista trades under 01860 ticker. |
| When did Mobvista go public? | Mobvista went public in 2018. |
| Who are competitors of Mobvista? | Mobvista main competitors include LiveRamp, Affle 3i, Five9, DoubleVerify, Liftoff Mobile, Easy Click Worldwide, Magnite, Digital Turbine, Ibotta, Vobile. |
| What is the current market cap of Mobvista? | Mobvista's current market cap is $2.3B. |
| What is the current revenue of Mobvista? | Mobvista's last 12 months revenue is $2.4B. |
| What is the current revenue growth of Mobvista? | Mobvista revenue growth (NTM/LTM) is 29%. |
| What is the current EV/Revenue multiple of Mobvista? | Current revenue multiple of Mobvista is 0.9x. |
| What is the current EBITDA of Mobvista? | Mobvista's last 12 months EBITDA is $129M. |
| What is Mobvista's EBITDA margin? | Mobvista's last 12 months EBITDA margin is 5%. |
| What is the current EV/EBITDA multiple of Mobvista? | Current EBITDA multiple of Mobvista is 16.2x. |
| How many companies Mobvista has acquired to date? | As of October 2026, Mobvista has acquired 3 companies. |
| What was the largest acquisition by Mobvista? | $232M acquisition of Reyun on 29th April 2021 was the largest M&A Mobvista has done to date. |
| What companies Mobvista acquired? | Mobvista acquired Reyun, Nativex, and GameAnalytics. |
| In how many companies Mobvista has invested to date? | As of October 2026, Mobvista has invested in 2 companies. |
| What was the last Mobvista investment? | On 1st August 2020 Mobvista invested in Starlink, participating in a $43M Series A round, alongside ByteDance, Vertex Ventures China, and HSG. |
| In what companies Mobvista invested in? | Mobvista invested in Starlink and Castbox. |
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