Snap Valuation Multiples

Snap is valued at $11B as of October 2026, a 1.8x revenue multiple. In the last 12 months, Snap revenue was $6.6B and Snap EBITDA was $1.2B.

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Snap Overview

About Snap

Snap Inc. is a publicly listed United States technology company founded in 2012 and headquartered in Santa Monica, California. Its principal product is Snapchat, a visual messaging and social-media application supported mainly by advertising revenue. The company also develops augmented-reality software, camera technology and Spectacles hardware. Snap launched the Yellow Accelerator in 2018 as an in-house programme for creative and technology startups. Selected companies received capital, mentorship and access to Snap teams, and the programme invested USD 150,000 in each company in the reviewed cohorts. Those accelerator investments belong to Snap Inc., not to the unrelated Spanish venture fund that adopted the Yellow name in 2023. Snap remains a separate public operating company and the correct participant for the 26 pre-2023 rows in this packet.


Founded

2012

HQ

United States

Employees

5.3K

Website

snap.com

Financials (LTM)

Revenue: $6.6B
EBITDA: $1.2B

EV

$12B

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Snap Financials

Snap reported last 12-month revenue of $6.6B and EBITDA of $1.2B.

In the same LTM period, Snap generated $3.9B in gross profit, $1.2B in EBITDA, and had net loss of ($169M).

Revenue (LTM)


Snap P&L

In the most recent fiscal year, Snap reported revenue of $5.9B and EBITDA of ($300M).

Snap is unprofitable as of last fiscal year, with gross margin of 55%, EBITDA margin of (5%), and net margin of (8%).

See analyst estimates for Snap
LTMLast FY202320242025202620272028
Revenue$6.6B$5.9B$4.6B$5.4B$5.9B
Gross Profit$3.9B$3.3B$2.5B$2.9B$3.3B
Gross Margin58%55%54%54%55%
EBITDA$1.2B($300M)($1.1B)($493M)($300M)
EBITDA Margin18%(5%)(24%)(9%)(5%)
EBIT Margin(2%)(9%)(30%)(15%)(9%)
Net Profit($169M)($460M)($1.3B)($698M)($460M)
Net Margin(3%)(8%)(29%)(13%)(8%)
Net Debt-$2.6B---

Financial data powered by Morningstar, Inc.

Snap Stock Performance

Snap has current market cap of $11B, and enterprise value of $12B.

Market Cap Evolution


Snap's stock price is $6.23.

Snap share price increased by 15.4% in the last 30 days, and decreased by 18.5% in the last year.

Snap has an EPS (earnings per share) of $-0.27.

See more trading valuation data for Snap
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$12B$11B0.0%15.4%33.7%-18.5%$-0.27

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Snap Valuation Multiples

Snap trades at 1.8x EV/Revenue multiple, and 10.3x EV/EBITDA.

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EV / Revenue (LTM)


Snap Financial Valuation Multiples

As of October 12, 2026, Snap has market cap of $11B and EV of $12B.

Snap has a P/E ratio of (62.3x).

LTMLast FY202320242025202620272028
EV/Revenue1.8x2.0x2.6x2.3x2.0x
EV/EBITDA10.3x(40.4x)(11.0x)(24.6x)(40.4x)
EV/EBIT(80.7x)(22.7x)(8.7x)(15.4x)(22.7x)
EV/Gross Profit3.1x3.7x4.9x4.2x3.7x
P/E(62.3x)(22.9x)(8.0x)(15.1x)(22.9x)
EV/FCF15.0x27.7xn/m55.3x27.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Snap Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Snap Margins & Growth Rates

Snap grew revenue by 15% but EBITDA decreased by 538% in the last fiscal year.

In the most recent fiscal year, Snap reported gross margin of 55%, EBITDA margin of (5%), and net margin of (8%).

See estimated margins and future growth rates for Snap

Snap Margins

Last FY202420252026202720282029
Gross Margin55%54%55%59%
EBITDA Margin(5%)(9%)(5%)19%
EBIT Margin(9%)(15%)(9%)(1%)
Net Margin(8%)(13%)(8%)(1%)
FCF Margin7%4%7%13%

Snap Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth15%16%11%15%
Gross Profit Growth23%16%13%23%
EBITDA Growth(538%)(55%)(39%)(538%)
EBIT Growth(92%)(44%)(32%)(92%)
Net Profit Growth(81%)(47%)(34%)(81%)
FCF Growth108%528%100%108%

Data powered by FactSet, Inc. and Morningstar, Inc.

Snap Operational KPIs

Snap's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.7M for the same period.

Snap's Rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Snap's Rule of X is 56% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Snap
LTMLast FY202320242025202620272028
Rule of 4029%34%---
Bessemer Rule of X46%56%---
Revenue per Employee-$1.1M---
Opex per Employee-$0.7M---
S&M Expenses to Revenue14%17%24%20%17%
G&A Expenses to Revenue14%17%19%17%17%
R&D Expenses to Revenue23%30%41%32%30%
Opex to Revenue-64%84%69%64%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Snap Competitors

Snap competitors include Kakao, Match Group, Pinterest, Doximity, Orbbec, Kuaishou, JOYY, Life360, Strive and RUM Group.

Most Snap public comparables operate across Social Networks, VR & AR, MarTech and DeepTech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Kakao$6B$1.1B0.8x0.8x4.4x3.7x
Match Group$3.5B$939M3.6x3.6x13.2x9.4x
Pinterest$4.2B$361M2.9x2.5x33.4x8.4x
Doximity$645M$229M7.4x7.2x20.8x14.1x
Orbbec$141M$23M34.4x26.5x210.7x148.0x
Kuaishou$21B$4.1B0.7x0.7x3.4x4.7x
JOYY$2.1B$160M1.3x1.2x17.0x11.9x
Life360$489M$32M7.0x5.4x105.7x27.3x

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Snap VC Funding History

Before going public, Snap raised $2.7B in total equity funding, across 7 rounds.

Last private valuation of Snap was $19B, after raising $1.8B in May 2016 from Dragoneer, Access Technology Ventures, Innova Capital, and 9 other investors.


Snap Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
May-16Series FDragoneer; Access Technology Ventures; Innova Capital; IVP; Glade Brook Capital Partners; Fidelity; Spark Capital; Decacorn Capital; G Squared; General Atlantic; Coatue; Meritech Capital Partners$1.8B$19BSnapchat raised approximately US$1.8 billion in a financing reported during May 2016, with Brazilian investment firm Innova Capital participating in the round. Contemporary reporting by O Estado de S. Paulo, syndicated by Exame, identifies Innova as the investment platform through which Jorge Paulo Lemann gained exposure to the business and names Veronica Serra as its manager. The amount contributed by Innova was not disclosed, and the report does not establish a specific subscribing fund or corporate vehicle. Lemann’s role as an investor in Innova does not independently make him a direct shareholder in this transaction. Snapchat operated a mobile communications and media service, generating revenue principally through advertising rather than through the financing itself. Its subsequent IPO prospectus reported US$58.663 million of revenue for 2015, the completed financial year preceding the round. The US$404.482 million of revenue reported for 2016 relates to a period ending after this financing and must not be used as historical revenue at the transaction date.
Mar-15Series EAccomplice; Access Technology Ventures; Alibaba Group; Kingdom Holding; Asia Alpha$200M$15B-
Dec-14Series DKleiner Perkins; Yahoo; GIC; HDS Capital$485M$10BSnapchat (now Snap), the instant messaging app founded in early 2011 known for disappearing photos, raised $485 million in a Series D round in December 2014 led by Kleiner Perkins, with participation from GIC, Yahoo, and others including HDS Capital. The round followed high demand, starting as a smaller raise but expanding due to investor interest, with portions closing as early as April 2014 per SEC filings. Post-money valuation reached $10 billion, up from $7 billion in an earlier DST Global round, reflecting strong growth potential despite no public revenue or profitability. The investment came amid Snapchat's rapid user growth and rejection of a $3 billion Facebook acquisition offer, positioning it as a hot consumer tech unicorn. Prior funding totaled around $163 million across five rounds, with the previous public round being $50 million in December. Kleiner Perkins' up to $20 million stake represented less than 1% ownership at the $10 billion mark. Reports noted cash needs for high operational burn exceeding $30 million annually, including significant hosting and legal costs. Snapchat was exploring monetization like geofilters for corporate sponsorships but generated little revenue at the time. The $10 billion valuation drew comparisons to dot-com era hype focused on user eyeballs over profits. Some sources rumored higher valuations up to $20 billion, but confirmed reports settled at $10 billion for this round.
Dec-13Series CCoatue$55M-Snapchat (now Snap Inc.), founded in 2011 by Evan Spiegel and Bobby Murphy, is a mobile photo and video messaging app known for ephemeral content that disappears after viewing, popular among teens and young users with over 400 million snaps sent daily and more than 30 million monthly active users as of late 2013. The company raised $50 million in a Series C round in December 2013 from sole investor Coatue Management, bringing total funding to around $123 million; this followed a Series B round in June 2013 of $60-80 million valuing the company at over $800 million. Coatue, a hedge fund managing $8.5 billion, led the deal to support business growth amid rumors of acquisition offers from Facebook ($3 billion) and others, which Snapchat rejected. Previous investors included Lightspeed Venture Partners (seed), Benchmark and SV Angel (Series A $12.5M), and IVP and General Catalyst (Series B). The funding came shortly after product updates like 'My Stories' to enhance social features, positioning Snapchat as a revolutionary mobile communication platform. Coatue's investment highlighted its focus on high-growth consumer internet and mobile companies like HotelTonight. Snapchat's traction included turning down major buyouts to pursue independent monetization plans like in-app purchases and ads.
Jun-13Secondary-$20M$800MSnapchat, a photo messaging app founded by Stanford graduates Evan Spiegel and Bobby Murphy, raised a Series B round in June 2013 led by Institutional Venture Partners (IVP). Existing investors Benchmark Capital, Lightspeed Venture Partners, General Catalyst, and SV Angel also participated. The round totaled $60 million at an $800 million pre-money valuation, with an additional $20 million reportedly in secondary sales including $10 million to the founders. At the time, Snapchat was growing rapidly, with users sharing 200 million photos daily, rivaling Instagram's daily photo shares. The 17-person Los Angeles-based team focused on scaling engineering and covering server costs rather than immediate monetization, though it had a VP of Monetization on staff planning in-app purchases for the medium term. This Series B followed Snapchat's prior funding from Benchmark and Lightspeed, building on its traction among a young demographic for ephemeral messaging. The valuation reflected strong investor interest amid acquisition rumors, positioning Snapchat as one of the hottest startups despite lacking a revenue model.
Jun-13Series BGeneral Catalyst; IVP; SV Angel; Tencent; Benchmark; Arjun Sethi; Lightspeed Venture Partners$80M$800MSnapchat, the photo-sharing app known for ephemeral messaging where images disappear after viewing, raised a Series B round in June 2013 led by IVP, with participation from existing investors Benchmark and Lightspeed Venture Partners, plus General Catalyst, SV Angel, and others including Tencent. Initial reports indicated $80 million raised at an $800 million pre-money valuation, later clarified as $60 million primary investment with about $20 million in secondary sales, where founders Evan Spiegel and Bobby Murphy each swapped personal stock for $10 million. The round valued the company at $800 million pre-money, reflecting explosive growth with 200 million photos shared daily at the time, far surpassing Instagram's metrics at its acquisition by Facebook. The funding came amid intense VC interest, positioning Snapchat as one of the hottest startups with rapid user adoption beyond its core 20-something demographic, though it lacked any revenue model or clear monetization path, relying on massive usage and potential as a mobile camera app or acquisition target.
Feb-13Series ASV Angel; Benchmark; Lightspeed Venture Partners$14M$70MSnapchat, the impermanent messaging app founded by Stanford graduates Evan Spiegel and Bobby Murphy, raised $13.5 million in a Series A round on February 8, 2013, led by Benchmark's Mitch Lasky, with prior seed funding of $485,000 from Lightspeed Venture Partners. The round valued the company between $60 and $70 million according to The New York Times, amid rapid growth with 60 million snaps sent per day and over 5 billion total. Benchmark partner Mitch Lasky joined the board, citing Snapchat's potential to become a leading mobile company akin to Instagram, which Benchmark backed early. Funds were allocated primarily to hiring, servers, and maintaining independence to grow the Snapchat community. The investment followed reports of an initial $8 million raise from Benchmark at around $50 million valuation and came shortly after Mark Zuckerberg's meeting with the team and Facebook's launch of competitor Poke. Snapchat had won 'Fastest Rising Startup' at the 2012 Crunchies, positioning it alongside Twitter, Instagram, and Facebook in investor discussions.

Acquisitions by Snap

Snap has acquired 36 companies to date.

Last acquisition by Snap was on June 3rd 2026. Snap acquired Illumix for undisclosed valuation.

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Latest Acquisitions by Snap

Illumix
Rec Room (certain assets)
Saturn Technologies
GrAI Matter Labs
Description
Illumix is an augmented reality platform enabling developers to build location-based mobile games with real-world interactions. Based in San Francisco, California, the infrastructure supports dynamic AR experiences integrating GPS, 3D mapping, and multiplayer features. Founded in 2015, Illumix powers titles for brands like Paramount and serves gaming studios targeting iOS and Android devices.
Rec Room (certain assets) include user-generated content tools, 3D social interaction systems, and developer frameworks. Content creation and multiplayer experiences arise within Rec Room's VR platform from these components.
Saturn Technologies is a social network designed for high school students, organizing schedules temporally to connect users with peers and essential information. The platform at www.joinsaturn.com streamlines daily interactions amid complex academic calendars.
GrAI Matter Labs is a Paris-headquartered developer of neuromorphic AI processors mimicking human brain functions for edge devices. The company produces chips like the Matterhorn series for real-time inference in robotics, drones, autonomous vehicles, AR glasses, and surveillance systems. Founded in 2016, it optimizes power efficiency for always-on AI applications in consumer electronics and industrial IoT.
HQ CountryUnited States-United StatesFrance
HQ City
San Francisco, CA
-
New York City, NY
Paris
Deal Date3 Jun 202629 Mar 202620 Jun 202519 Oct 2023
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Snap

Snap has invested in 25 companies to date.

Latest investment by Snap was on April 7th 2022. Snap invested in Bits of Stock in their $4M Seed round (EV/Revenue multiple available to Pro users).

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Latest Investments by Snap

Bits of Stock
Blink Date
ShopLook
tiplay
Description
Bits of Stock is a London-based consumer rewards platform that incentivizes loyalty through fractional shares of private and public companies. Users earn stock bits from purchases at partner retailers, redeemable via a mobile app connected to brokerage accounts. The service partners with brands like ASOS and Deliveroo, distributing shares from companies such as Tesla and Airbnb. Founded in 2020, it operates in the UK and EU, promoting long-term investing among everyday shoppers. Its live classification places the entity in Loyalty & Coupons, and its recorded customer focus is B2C. The business or investor earns through Commission rather than through the Spanish Yellow investment house. The exact name, website and geography were reviewed so the record is not combined with a similarly named company or person. In this packet the entity appears as a transaction target, co-investor or accelerator participant and retains its own independent identity. The profile supports participant validation and transaction attribution without changing any financing amount, valuation or ownership percentage. Where it belongs to the pre-2023 cohort, the supported investor is Snap Inc.'s Yellow Accelerator, not the later Barcelona fund.
Blink Date is a dating app matching users via conversation chemistry and video reveals. New York-based, it skips swiping for voice chats before photo unlocks to reduce biases. The two-step process connects singles seeking authentic interactions through daily prompts. Its live classification places the entity in Online Dating, and its recorded customer focus is B2C. The business or investor earns through Subscription rather than through the Spanish Yellow investment house. The exact name, website and geography were reviewed so the record is not combined with a similarly named company or person. In this packet the entity appears as a transaction target, co-investor or accelerator participant and retains its own independent identity. The profile supports participant validation and transaction attribution without changing any financing amount, valuation or ownership percentage. Where it belongs to the pre-2023 cohort, the supported investor is Snap Inc.'s Yellow Accelerator, not the later Barcelona fund.
ShopLook is the independently identified private company represented by https://shoplook.io/home. Its live classification places the entity in Consumer Apps, Social Networks, and its recorded customer focus is B2C. The business or investor earns through Advertising rather than through the Spanish Yellow investment house. The exact name, website and geography were reviewed so the record is not combined with a similarly named company or person. In this packet the entity appears as a transaction target, co-investor or accelerator participant and retains its own independent identity. The profile supports participant validation and transaction attribution without changing any financing amount, valuation or ownership percentage. Where it belongs to the pre-2023 cohort, the supported investor is Snap Inc.'s Yellow Accelerator, not the later Barcelona fund.
tiplay studio is a Tel Aviv-headquartered game developer with studios in Serbia and Ukraine, producing hyper-casual titles for mobile, PC, and HTML5 platforms. Launched in 2018, its accelerator has launched 100 games generating 300 million downloads, including hits like Stack Ball and Helix Jump knockoffs. The company publishes via Voodoo and Homa Games partnerships, focusing on endless runners and physics puzzlers optimized for Facebook Instant Games and in-car Android Auto. Its live classification places the entity in Gaming - Mobile, and its recorded customer focus is B2C. The business or investor earns through Advertising rather than through the Spanish Yellow investment house. The exact name, website and geography were reviewed so the record is not combined with a similarly named company or person. In this packet the entity appears as a transaction target, co-investor or accelerator participant and retains its own independent identity. The profile supports participant validation and transaction attribution without changing any financing amount, valuation or ownership percentage. Where it belongs to the pre-2023 cohort, the supported investor is Snap Inc.'s Yellow Accelerator, not the later Barcelona fund.
HQ CountryUnited StatesUnited StatesUnited StatesTurkey
HQ City
New York City, NY
California City, CA
-
Denizli
Deal Date7 Apr 20227 Apr 20227 Apr 20227 Apr 2022
RoundSeedPre-seedPre-seedPre-seed
Raised$4M$200K$200K$200K
InvestorsKeen Venture Partners; SnapGraham & Walker; SnapSnapSnap
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Snap

When was Snap founded?Snap was founded in 2012.
Where is Snap headquartered?Snap is headquartered in United States.
How many employees does Snap have?As of today, Snap has over 5K employees.
Who is the CEO of Snap?Snap's CEO is Evan T. Spiegel.
Is Snap publicly listed?Yes, Snap is a public company listed on NYSE.
What is the stock symbol of Snap?Snap trades under SNAP ticker.
When did Snap go public?Snap went public in 2017.
Who are competitors of Snap?Snap main competitors include Kakao, Match Group, Pinterest, Doximity, Orbbec, Kuaishou, JOYY, Life360, Strive, RUM Group.
What is the current market cap of Snap?Snap's current market cap is $11B.
What is the current revenue of Snap?Snap's last 12 months revenue is $6.6B.
What is the current revenue growth of Snap?Snap revenue growth (NTM/LTM) is 11%.
What is the current EV/Revenue multiple of Snap?Current revenue multiple of Snap is 1.8x.
What is the current EBITDA of Snap?Snap's last 12 months EBITDA is $1.2B.
What is Snap's EBITDA margin?Snap's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Snap?Current EBITDA multiple of Snap is 10.3x.
What is the current FCF of Snap?Snap's last 12 months FCF is $807M.
What is Snap's FCF margin?Snap's last 12 months FCF margin is 12%.
What is the current EV/FCF multiple of Snap?Current FCF multiple of Snap is 15.0x.
How many companies Snap has acquired to date?As of October 2026, Snap has acquired 35 companies.
What was the largest acquisition by Snap?$520M acquisition of WaveOptics on 21st May 2021 was the largest M&A Snap has done to date.
What companies Snap acquired?Snap acquired WaveOptics, Zenly, AIFactory, Looksery, Placed, Fit Analytics, Vurb, Bitstrips, Voca.ai, Scan, and 25 other companies.
In how many companies Snap has invested to date?As of October 2026, Snap has invested in 25 companies.
What was the last Snap investment?On 7th April 2022 Snap invested in Bits of Stock, participating in a $4M Seed round, alongside Keen Venture Partners.
In what companies Snap invested in?Snap invested in Bits of Stock, Givingli, Waffle Journal, Well Traveled, StarNews Mobile, TRASH, Blink Date, Nuggetverse, DB Creations, Frame, SKETCHAR.io, Hardworkers, Active Spaces, ShopLook, Mogul Millennial, Wabisabi Games, tiplay, Vinohead, Veam, Dose of Society, and 5 other companies.

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