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Snap Valuation Multiples

Discover revenue and EBITDA valuation multiples for Snap and similar public comparables like Match Group, Pinterest, Kakao, Unity and more.

Snap Overview

About Snap

Snap is a technology company best known for its marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app’s revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap’s overall sales.


Founded

2012

HQ

United States

Employees

5.3K

Website

snap.com

Financials (LTM)

Revenue: $6B
EBITDA: $922M

EV

$11B

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Snap Financials

Snap reported last 12-month revenue of $6B and EBITDA of $922M.

In the same LTM period, Snap generated $4B in gross profit, $922M in EBITDA, and had net loss of ($326M).

Revenue (LTM)


Snap P&L

In the most recent fiscal year, Snap reported revenue of $6B and EBITDA of $689M.

Snap is unprofitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 12%, and net margin of (8%).

See analyst estimates for Snap
LTMLast FY202320242025202620272028
Revenue$6B$6B$5B$5B$6B
Gross Profit$4B$3B$2B$3B$3B
Gross Margin57%55%54%54%55%
EBITDA$922M$689M($1B)($493M)($166M)
EBITDA Margin15%12%(24%)(9%)(3%)
EBIT Margin(5%)(9%)(30%)(15%)(9%)
Net Profit($326M)($460M)($1B)($698M)($460M)
Net Margin(5%)(8%)(29%)(13%)(8%)
Net Debt-$3B---

Financial data powered by Morningstar, Inc.

Snap Stock Performance

Snap has current market cap of $10B, and enterprise value of $11B.

Market Cap Evolution


Snap's stock price is $5.88.

Snap share price decreased by 3.1% in the last 30 days, and by 28.7% in the last year.

Snap has an EPS (earnings per share) of $-0.28.

See more trading valuation data for Snap
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$11B$10B2.3%-3.1%12.9%-28.7%$-0.28

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Snap Valuation Multiples

Snap trades at 1.8x EV/Revenue multiple, and 12.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Snap

EV / Revenue (LTM)


Snap Financial Valuation Multiples

As of May 29, 2026, Snap has market cap of $10B and EV of $11B.

Snap has a P/E ratio of (29.9x).

LTMLast FY202320242025202620272028
EV/Revenue1.8x1.9x2.4x2.1x1.9x
EV/EBITDA12.1x16.1x(10.1x)(22.6x)(67.2x)
EV/EBIT(32.5x)(20.9x)(8.0x)(14.1x)(20.9x)
EV/Gross Profit3.1x3.4x4.5x3.9x3.4x
P/E(29.9x)(21.2x)(7.4x)(14.0x)(21.2x)
EV/FCF18.4x25.0xn/m50.9x25.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Snap Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Snap Margins & Growth Rates

Snap grew revenue by 13% and EBITDA by 83% in the last fiscal year.

In the most recent fiscal year, Snap reported gross margin of 55%, EBITDA margin of 12%, and net margin of (8%).

See estimated margins and future growth rates for Snap

Snap Margins

Last FY202420252026202720282029
Gross Margin55%54%55%59%
EBITDA Margin12%(9%)(3%)19%
EBIT Margin(9%)(15%)(9%)(1%)
Net Margin(8%)(13%)(8%)(2%)
FCF Margin7%4%7%12%

Snap Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth13%16%11%13%
Gross Profit Growth21%16%13%21%
EBITDA Growth83%(55%)(66%)(863%)
EBIT Growth(88%)(44%)(32%)(88%)
Net Profit Growth(72%)(47%)(34%)(72%)
FCF Growth88%528%100%91%

Data powered by FactSet, Inc. and Morningstar, Inc.

Snap Operational KPIs

Snap's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.7M for the same period.

Snap's Rule of 40 is 32% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Snap's Rule of X is 51% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Snap
LTMLast FY202320242025202620272028
Rule of 4026%32%---
Bessemer Rule of X44%51%---
Revenue per Employee-$1.1M---
Opex per Employee-$0.7M---
S&M Expenses to Revenue15%17%24%20%17%
G&A Expenses to Revenue15%17%19%17%17%
R&D Expenses to Revenue24%30%41%32%30%
Opex to Revenue-64%84%69%64%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Snap Competitors

Snap competitors include Match Group, Pinterest, Kakao, Unity, Orbbec, TaTaTu, Doximity, Life360, JOYY and Trump Media & Technology Group.

Most Snap public comparables operate across Social Networks, VR & AR, MarTech and DeepTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Match Group3.3x3.3x9.2x9.0x
Pinterest2.6x2.5x8.8x8.4x
Kakao1.3x1.3x6.7x6.7x
Unity6.6x6.2x29.9x25.2x
Orbbec47.2x36.9x270.7x-
TaTaTu----
Doximity4.6x4.6x8.3x8.4x
Life3606.6x5.7x34.7x29.2x

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Snap Funding History

Before going public, Snap raised $3B in total equity funding, across 9 rounds.

Last private valuation of Snap was $19B, after raising $2B in May 2016 from Access Technology Ventures, Coatue, Decacorn Capital, and 9 other investors.


Snap Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Sep-18SeedFlybridge; New York Angels; XFactor Ventures$100K--
May-16Series FAccess Technology Ventures; Coatue; Decacorn Capital; Dragoneer; Fidelity; G Squared; General Atlantic; Meritech Capital Partners; Glade Brook Capital Partners; Innova Capital; IVP; Spark Capital$2B$19BSnap Inc., the parent company of Snapchat, reported annual revenue of $404.4 million in 2016, up from $58.6 million in 2015, according to its initial public offering prospectus filed in early 2017. Despite strong revenue growth, the company posted a net loss of $514.6 million in 2016 and warned in its SEC filing that it "may never achieve or maintain profitability" as it planned to continue investing heavily in operations. The company had operated since 2011 with consistent net losses and negative operating cash flows.
Mar-16Series AP101; United Ventures$3M--
Mar-15Series EAccess Technology Ventures; Accomplice; Alibaba Group; Asia Alpha; Kingdom Holding$200M$15B-
Dec-14Series DGIC; HDS Capital; Kleiner Perkins; Yahoo$485M$10BSnapchat (now Snap), the instant messaging app founded in early 2011 known for disappearing photos, raised $485 million in a Series D round in December 2014 led by Kleiner Perkins, with participation from GIC, Yahoo, and others including HDS Capital. The round followed high demand, starting as a smaller raise but expanding due to investor interest, with portions closing as early as April 2014 per SEC filings. Post-money valuation reached $10 billion, up from $7 billion in an earlier DST Global round, reflecting strong growth potential despite no public revenue or profitability. The investment came amid Snapchat's rapid user growth and rejection of a $3 billion Facebook acquisition offer, positioning it as a hot consumer tech unicorn. Prior funding totaled around $163 million across five rounds, with the previous public round being $50 million in December. Kleiner Perkins' up to $20 million stake represented less than 1% ownership at the $10 billion mark. Reports noted cash needs for high operational burn exceeding $30 million annually, including significant hosting and legal costs. Snapchat was exploring monetization like geofilters for corporate sponsorships but generated little revenue at the time. The $10 billion valuation drew comparisons to dot-com era hype focused on user eyeballs over profits. Some sources rumored higher valuations up to $20 billion, but confirmed reports settled at $10 billion for this round.
Dec-13Series CCoatue$55M-Snapchat (now Snap Inc.), founded in 2011 by Evan Spiegel and Bobby Murphy, is a mobile photo and video messaging app known for ephemeral content that disappears after viewing, popular among teens and young users with over 400 million snaps sent daily and more than 30 million monthly active users as of late 2013. The company raised $50 million in a Series C round in December 2013 from sole investor Coatue Management, bringing total funding to around $123 million; this followed a Series B round in June 2013 of $60-80 million valuing the company at over $800 million. Coatue, a hedge fund managing $8.5 billion, led the deal to support business growth amid rumors of acquisition offers from Facebook ($3 billion) and others, which Snapchat rejected. Previous investors included Lightspeed Venture Partners (seed), Benchmark and SV Angel (Series A $12.5M), and IVP and General Catalyst (Series B). The funding came shortly after product updates like 'My Stories' to enhance social features, positioning Snapchat as a revolutionary mobile communication platform. Coatue's investment highlighted its focus on high-growth consumer internet and mobile companies like HotelTonight. Snapchat's traction included turning down major buyouts to pursue independent monetization plans like in-app purchases and ads.
Jun-13Secondary - private-$20M$800MSnapchat, a photo messaging app founded by Stanford graduates Evan Spiegel and Bobby Murphy, raised a Series B round in June 2013 led by Institutional Venture Partners (IVP). Existing investors Benchmark Capital, Lightspeed Venture Partners, General Catalyst, and SV Angel also participated. The round totaled $60 million at an $800 million pre-money valuation, with an additional $20 million reportedly in secondary sales including $10 million to the founders. At the time, Snapchat was growing rapidly, with users sharing 200 million photos daily, rivaling Instagram's daily photo shares. The 17-person Los Angeles-based team focused on scaling engineering and covering server costs rather than immediate monetization, though it had a VP of Monetization on staff planning in-app purchases for the medium term. This Series B followed Snapchat's prior funding from Benchmark and Lightspeed, building on its traction among a young demographic for ephemeral messaging. The valuation reflected strong investor interest amid acquisition rumors, positioning Snapchat as one of the hottest startups despite lacking a revenue model.
Jun-13Series BArjun Sethi; Benchmark Electronics; General Catalyst; IVP; Lightspeed Venture Partners; SV Angel; Tencent$80M$800MSnapchat, the photo-sharing app known for ephemeral messaging where images disappear after viewing, raised a Series B round in June 2013 led by IVP, with participation from existing investors Benchmark and Lightspeed Venture Partners, plus General Catalyst, SV Angel, and others including Tencent. Initial reports indicated $80 million raised at an $800 million pre-money valuation, later clarified as $60 million primary investment with about $20 million in secondary sales, where founders Evan Spiegel and Bobby Murphy each swapped personal stock for $10 million. The round valued the company at $800 million pre-money, reflecting explosive growth with 200 million photos shared daily at the time, far surpassing Instagram's metrics at its acquisition by Facebook. The funding came amid intense VC interest, positioning Snapchat as one of the hottest startups with rapid user adoption beyond its core 20-something demographic, though it lacked any revenue model or clear monetization path, relying on massive usage and potential as a mobile camera app or acquisition target.
Feb-13Series ABenchmark Electronics; Lightspeed Venture Partners; SV Angel$14M$70MSnapchat, the impermanent messaging app founded by Stanford graduates Evan Spiegel and Bobby Murphy, raised $13.5 million in a Series A round on February 8, 2013, led by Benchmark's Mitch Lasky, with prior seed funding of $485,000 from Lightspeed Venture Partners. The round valued the company between $60 and $70 million according to The New York Times, amid rapid growth with 60 million snaps sent per day and over 5 billion total. Benchmark partner Mitch Lasky joined the board, citing Snapchat's potential to become a leading mobile company akin to Instagram, which Benchmark backed early. Funds were allocated primarily to hiring, servers, and maintaining independence to grow the Snapchat community. The investment followed reports of an initial $8 million raise from Benchmark at around $50 million valuation and came shortly after Mark Zuckerberg's meeting with the team and Facebook's launch of competitor Poke. Snapchat had won 'Fastest Rising Startup' at the 2012 Crunchies, positioning it alongside Twitter, Instagram, and Facebook in investor discussions.

Snap M&A Activity

Snap has acquired 34 companies to date.

Last acquisition by Snap was on March 29th 2026. Snap acquired Rec Room (certain assets) for undisclosed valuation.

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Latest Acquisitions by Snap

Rec Room (certain assets)
Saturn Technologies
GrAI Matter Labs
Th3rd
Description
Rec Room (certain assets) include user-generated content tools, 3D social interaction systems, and developer frameworks. Content creation and multiplayer experiences arise within Rec Room's VR platform from these components.
Saturn Technologies is a social network designed for high school students, organizing schedules temporally to connect users with peers and essential information. The platform at www.joinsaturn.com streamlines daily interactions amid complex academic calendars.
GrAI Matter Labs is a Paris-headquartered developer of neuromorphic AI processors mimicking human brain functions for edge devices. The company produces chips like the Matterhorn series for real-time inference in robotics, drones, autonomous vehicles, AR glasses, and surveillance systems. Founded in 2016, it optimizes power efficiency for always-on AI applications in consumer electronics and industrial IoT.
Th3rd is a Paris-headquartered SaaS platform for generating 3D digital twins of products and models at scale for brands and retailers. The service enables on-site scanning and optimization of content strategies, serving clients like Adidas and Vans for e-commerce, virtual try-ons, and marketing visuals.
HQ Country-United StatesFranceNetherlands
HQ City
-
New York City, NY
Paris
Amsterdam
Deal Date29 Mar 202620 Jun 202519 Oct 202325 Mar 2023
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Snap

When was Snap founded?Snap was founded in 2012.
Where is Snap headquartered?Snap is headquartered in United States.
How many employees does Snap have?As of today, Snap has over 5K employees.
Who is the CEO of Snap?Snap's CEO is Evan T. Spiegel.
Is Snap publicly listed?Yes, Snap is a public company listed on NYSE.
What is the stock symbol of Snap?Snap trades under SNAP ticker.
When did Snap go public?Snap went public in 2017.
Who are competitors of Snap?Snap main competitors include Match Group, Pinterest, Kakao, Unity, Orbbec, TaTaTu, Doximity, Life360, JOYY, Trump Media & Technology Group.
What is the current market cap of Snap?Snap's current market cap is $10B.
What is the current revenue of Snap?Snap's last 12 months revenue is $6B.
What is the current revenue growth of Snap?Snap revenue growth (NTM/LTM) is 12%.
What is the current EV/Revenue multiple of Snap?Current revenue multiple of Snap is 1.8x.
What is the current EBITDA of Snap?Snap's last 12 months EBITDA is $922M.
What is Snap's EBITDA margin?Snap's last 12 months EBITDA margin is 15%.
What is the current EV/EBITDA multiple of Snap?Current EBITDA multiple of Snap is 12.1x.
What is the current FCF of Snap?Snap's last 12 months FCF is $603M.
What is Snap's FCF margin?Snap's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Snap?Current FCF multiple of Snap is 18.4x.
How many companies Snap has acquired to date?As of May 2026, Snap has acquired 34 companies.
What was the largest acquisition by Snap?$520M acquisition of WaveOptics on 21st May 2021 was the largest M&A Snap has done to date.
What companies Snap acquired?Snap acquired WaveOptics, Zenly, AIFactory, Looksery, Placed, Fit Analytics, Vurb, Bitstrips, Voca.ai, Scan, and 24 other companies.
In how many companies Snap has invested to date?Snap hasn't invested in any companies yet (or none have been disclosed publicly).

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