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Zhihu Valuation Multiples

Discover revenue and EBITDA valuation multiples for Zhihu and similar public comparables like Mixed Martial Arts Group, Meb Corporation, and Stock3.

Zhihu Overview

About Zhihu

Zhihu Inc is predominantly engaged in the operation of one online content community and monetizes through paid membership services, advertising services, content-commerce solutions services, and vocational training in China. It generates revenues from Advertising services, Paid membership services, Content-commerce solutions, and Others. It derives all its revenues within China.


Founded

2011

HQ

Hong Kong
Employees

1.9K+

Website

zhihu.com

Financials

LTM Revenue $463M

LTM EBITDA -$47.2M

EV

-$271M

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Zhihu Financials

Zhihu has a last 12-month revenue (LTM) of $463M and a last 12-month EBITDA of -$47.2M.

In the most recent fiscal year, Zhihu achieved revenue of $459M and an EBITDA of -$58.6M.

Zhihu expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Zhihu P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $463M XXX $459M XXX XXX XXX
Gross Profit $281M XXX $278M XXX XXX XXX
Gross Margin 61% XXX 61% XXX XXX XXX
EBITDA -$47.2M XXX -$58.6M XXX XXX XXX
EBITDA Margin -10% XXX -13% XXX XXX XXX
EBIT -$56.1M XXX -$61.4M XXX XXX XXX
EBIT Margin -12% XXX -13% XXX XXX XXX
Net Profit -$22.5M XXX -$21.9M XXX XXX XXX
Net Margin -5% XXX -5% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Zhihu Stock Performance

As of May 30, 2025, Zhihu's stock price is HKD 10 (or $1).

Zhihu has current market cap of HKD 2.7B (or $343M), and EV of -HKD 2.1B (or -$271M).

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Zhihu Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
-$271M $343M XXX XXX XXX XXX $-0.06

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Zhihu Valuation Multiples

As of May 30, 2025, Zhihu has market cap of $343M and EV of -$271M.

Zhihu's trades at -0.6x EV/Revenue multiple, and 4.6x EV/EBITDA.

Equity research analysts estimate Zhihu's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Zhihu has a P/E ratio of -15.2x.

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Zhihu Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $343M XXX $343M XXX XXX XXX
EV (current) -$271M XXX -$271M XXX XXX XXX
EV/Revenue -0.6x XXX -0.6x XXX XXX XXX
EV/EBITDA 5.7x XXX 4.6x XXX XXX XXX
EV/EBIT 4.8x XXX 4.4x XXX XXX XXX
EV/Gross Profit -1.0x XXX n/a XXX XXX XXX
P/E -15.2x XXX -15.6x XXX XXX XXX
EV/FCF 2.1x XXX 7.5x XXX XXX XXX

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Zhihu Margins & Growth Rates

Zhihu's last 12 month revenue growth is -8%

Zhihu's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.

Zhihu's rule of 40 is -33% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Zhihu's rule of X is -29% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Zhihu Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -8% XXX n/a XXX XXX XXX
EBITDA Margin -10% XXX -13% XXX XXX XXX
EBITDA Growth -48% XXX -48% XXX XXX XXX
Rule of 40 -33% XXX -20% XXX XXX XXX
Bessemer Rule of X XXX XXX -29% XXX XXX XXX
Revenue per Employee XXX XXX $0.2M XXX XXX XXX
Opex per Employee XXX XXX $0.2M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 44% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 20% XXX XXX XXX
Opex to Revenue XXX XXX 74% XXX XXX XXX

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Zhihu Public Comps

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EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Mixed Martial Arts Group XXX XXX XXX XXX XXX XXX
Gumtree Australia XXX XXX XXX XXX XXX XXX
Gumtree Australia XXX XXX XXX XXX XXX XXX
Stock3 XXX XXX XXX XXX XXX XXX
Meb Corporation XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Zhihu M&A and Investment Activity

Zhihu acquired  XXX companies to date.

Last acquisition by Zhihu was  XXXXXXXX, XXXXX XXXXX XXXXXX . Zhihu acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Zhihu

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Zhihu

When was Zhihu founded? Zhihu was founded in 2011.
Where is Zhihu headquartered? Zhihu is headquartered in Hong Kong.
How many employees does Zhihu have? As of today, Zhihu has 1.9K+ employees.
Who is the CEO of Zhihu? Zhihu's CEO is Mr. Yuan Johannes Zhou.
Is Zhihu publicy listed? Yes, Zhihu is a public company listed on HKG.
What is the stock symbol of Zhihu? Zhihu trades under 02390 ticker.
When did Zhihu go public? Zhihu went public in 2022.
Who are competitors of Zhihu? Similar companies to Zhihu include e.g. Mixed Martial Arts Group, Gumtree Australia, Gumtree Australia, Stock3.
What is the current market cap of Zhihu? Zhihu's current market cap is $343M
What is the current revenue of Zhihu? Zhihu's last 12 months revenue is $463M.
What is the current revenue growth of Zhihu? Zhihu revenue growth (NTM/LTM) is -8%.
What is the current EV/Revenue multiple of Zhihu? Current revenue multiple of Zhihu is -0.6x.
Is Zhihu profitable? Yes, Zhihu is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Zhihu? Zhihu's last 12 months EBITDA is -$47.2M.
What is Zhihu's EBITDA margin? Zhihu's last 12 months EBITDA margin is -10%.
What is the current EV/EBITDA multiple of Zhihu? Current EBITDA multiple of Zhihu is 5.7x.
What is the current FCF of Zhihu? Zhihu's last 12 months FCF is -$132M.
What is Zhihu's FCF margin? Zhihu's last 12 months FCF margin is -28%.
What is the current EV/FCF multiple of Zhihu? Current FCF multiple of Zhihu is 2.1x.

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