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Zhihu Valuation Multiples

Discover revenue and EBITDA valuation multiples for Zhihu and similar public comparables like m-up holdings, Value Line, So-Young, Reach and more.

Zhihu Overview

About Zhihu

Zhihu Inc is predominantly engaged in the operation of one online content community and monetizes through paid membership services, advertising services, content-commerce solutions services, and vocational training in China. It generates revenues from Advertising services, Paid membership services, Content-commerce solutions, and Others. It derives all its revenues within China.


Founded

2011

HQ

China

Employees

1.9K

Website

zhihu.com

Financials (LTM)

Revenue: $388M
EBITDA: ($53M)

Market Cap

$316M

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Zhihu Financials

Zhihu reported last 12-month revenue of $388M and negative EBITDA of ($53M).

In the same LTM period, Zhihu generated $235M in gross profit, ($53M) in EBITDA losses, and had net loss of ($20M).

Revenue (LTM)


Zhihu P&L

In the most recent fiscal year, Zhihu reported revenue of $403M and EBITDA of ($52M).

Zhihu expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Zhihu forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$388MXXX$403MXXXXXXXXX
Gross Profit$235MXXX$242MXXXXXXXXX
Gross Margin60%XXX60%XXXXXXXXX
EBITDA($53M)XXX($52M)XXXXXXXXX
EBITDA Margin(14%)XXX(13%)XXXXXXXXX
EBIT Margin(12%)XXX(12%)XXXXXXXXX
Net Profit($20M)XXX($28M)XXXXXXXXX
Net Margin(5%)XXX(7%)XXXXXXXXX

Financial data powered by Morningstar, Inc.

Zhihu Stock Performance

Zhihu has current market cap of $316M.

Market Cap Evolution


Zhihu's stock price is $3.62.

See Zhihu trading valuation data
Market CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$316M0.1%XXXXXXXXX$-0.32

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Zhihu Valuation Multiples

Zhihu trades at (0.8x) EV/Revenue multiple, and 5.5x EV/EBITDA.

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EV / Revenue (LTM)


Zhihu Financial Valuation Multiples

As of April 20, 2026, Zhihu has market cap of $316M.

Equity research analysts estimate Zhihu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Zhihu has a P/E ratio of (16.2x).

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$316MXXX$316MXXXXXXXXX
EV (current)($294M)XXX($294M)XXXXXXXXX
EV/Revenue(0.8x)XXX(0.7x)XXXXXXXXX
EV/EBITDA5.5xXXX5.6xXXXXXXXXX
EV/EBIT6.1xXXX6.1xXXXXXXXXX
EV/Gross Profit(1.3x)XXX(1.2x)XXXXXXXXX
P/E(16.2x)XXX(11.3x)XXXXXXXXX
EV/FCF62.9xXXX—XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Zhihu Valuation Multiples

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Zhihu Margins & Growth Rates

Zhihu's revenue in the last 12 month declined by (5%).

Zhihu's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.

Zhihu's rule of 40 is (23%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Zhihu's rule of X is (38%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Zhihu and other 15K+ public comps

Zhihu Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth(5%)XXX(10%)XXXXXXXXX
EBITDA Margin(14%)XXX(13%)XXXXXXXXX
EBITDA Growth(9%)XXX(3%)XXXXXXXXX
Rule of 40—XXX(23%)XXXXXXXXX
Bessemer Rule of X—XXX(38%)XXXXXXXXX
Revenue per Employee—XXX$0.2MXXXXXXXXX
Opex per Employee—XXX$0.2MXXXXXXXXX
S&M Expenses to Revenue45%XXX46%XXXXXXXXX
G&A Expenses to Revenue9%XXX9%XXXXXXXXX
R&D Expenses to Revenue19%XXX19%XXXXXXXXX
Opex to Revenue—XXX74%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Zhihu Public Comps

See public comps and valuation multiples for other Online Content & News and Social Networks comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
ZhihuXXXXXXXXXXXXXXXXXX
m-up holdingsXXXXXXXXXXXXXXXXXX
Value LineXXXXXXXXXXXXXXXXXX
So-YoungXXXXXXXXXXXXXXXXXX
ReachXXXXXXXXXXXXXXXXXX
VNG Corp.XXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Zhihu M&A Activity

Zhihu acquired XXX companies to date.

Last acquisition by Zhihu was on XXXXXXXX, XXXXX. Zhihu acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by Zhihu

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Zhihu Investment Activity

Zhihu invested in XXX companies to date.

Zhihu made its latest investment on XXXXXXXX, XXXXX. Zhihu invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Zhihu

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Zhihu

When was Zhihu founded?Zhihu was founded in 2011.
Where is Zhihu headquartered?Zhihu is headquartered in China.
How many employees does Zhihu have?As of today, Zhihu has over 1K employees.
Who is the CEO of Zhihu?Zhihu's CEO is Yuan Johannes Zhou.
Is Zhihu publicly listed?Yes, Zhihu is a public company listed on NYSE.
What is the stock symbol of Zhihu?Zhihu trades under ZH ticker.
When did Zhihu go public?Zhihu went public in 2021.
Who are competitors of Zhihu?Zhihu main competitors are m-up holdings, Value Line, So-Young, Reach.
What is the current market cap of Zhihu?Zhihu's current market cap is $316M.
What is the current revenue of Zhihu?Zhihu's last 12 months revenue is $388M.
What is the current revenue growth of Zhihu?Zhihu revenue growth (NTM/LTM) is (5%).
What is the current EV/Revenue multiple of Zhihu?Current revenue multiple of Zhihu is (0.8x).
Is Zhihu profitable?No, Zhihu is not profitable.
What is the current EBITDA of Zhihu?Zhihu has negative EBITDA and is not profitable.
What is Zhihu's EBITDA margin?Zhihu's last 12 months EBITDA margin is (14%).
What is the current EV/EBITDA multiple of Zhihu?Current EBITDA multiple of Zhihu is 5.5x.
What is the current FCF of Zhihu?Zhihu's last 12 months FCF is ($5M).
What is Zhihu's FCF margin?Zhihu's last 12 months FCF margin is (1%).
What is the current EV/FCF multiple of Zhihu?Current FCF multiple of Zhihu is 62.9x.

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