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- Zhihu
Zhihu Valuation Multiples
Discover revenue and EBITDA valuation multiples for Zhihu and similar public comparables like m-up holdings, Value Line, So-Young, Reach and more.
Zhihu Overview
About Zhihu
Zhihu Inc is predominantly engaged in the operation of one online content community and monetizes through paid membership services, advertising services, content-commerce solutions services, and vocational training in China. It generates revenues from Advertising services, Paid membership services, Content-commerce solutions, and Others. It derives all its revenues within China.
Founded
2011
HQ

Employees
1.9K
Website
Financials (LTM)
Market Cap
$316M
Zhihu Financials
Zhihu reported last 12-month revenue of $388M and negative EBITDA of ($53M).
In the same LTM period, Zhihu generated $235M in gross profit, ($53M) in EBITDA losses, and had net loss of ($20M).
Revenue (LTM)
Zhihu P&L
In the most recent fiscal year, Zhihu reported revenue of $403M and EBITDA of ($52M).
Zhihu expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $388M | XXX | $403M | XXX | XXX | XXX |
| Gross Profit | $235M | XXX | $242M | XXX | XXX | XXX |
| Gross Margin | 60% | XXX | 60% | XXX | XXX | XXX |
| EBITDA | ($53M) | XXX | ($52M) | XXX | XXX | XXX |
| EBITDA Margin | (14%) | XXX | (13%) | XXX | XXX | XXX |
| EBIT Margin | (12%) | XXX | (12%) | XXX | XXX | XXX |
| Net Profit | ($20M) | XXX | ($28M) | XXX | XXX | XXX |
| Net Margin | (5%) | XXX | (7%) | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Zhihu Stock Performance
Zhihu has current market cap of $316M.
Market Cap Evolution
Zhihu's stock price is $3.62.
| Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|
| $316M | 0.1% | XXX | XXX | XXX | $-0.32 |
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Start Free TrialZhihu Valuation Multiples
Zhihu trades at (0.8x) EV/Revenue multiple, and 5.5x EV/EBITDA.
EV / Revenue (LTM)
Zhihu Financial Valuation Multiples
As of April 20, 2026, Zhihu has market cap of $316M.
Equity research analysts estimate Zhihu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Zhihu has a P/E ratio of (16.2x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $316M | XXX | $316M | XXX | XXX | XXX |
| EV (current) | ($294M) | XXX | ($294M) | XXX | XXX | XXX |
| EV/Revenue | (0.8x) | XXX | (0.7x) | XXX | XXX | XXX |
| EV/EBITDA | 5.5x | XXX | 5.6x | XXX | XXX | XXX |
| EV/EBIT | 6.1x | XXX | 6.1x | XXX | XXX | XXX |
| EV/Gross Profit | (1.3x) | XXX | (1.2x) | XXX | XXX | XXX |
| P/E | (16.2x) | XXX | (11.3x) | XXX | XXX | XXX |
| EV/FCF | 62.9x | XXX | — | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Zhihu Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Zhihu Margins & Growth Rates
Zhihu's revenue in the last 12 month declined by (5%).
Zhihu's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.
Zhihu's rule of 40 is (23%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Zhihu's rule of X is (38%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Zhihu Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | (5%) | XXX | (10%) | XXX | XXX | XXX |
| EBITDA Margin | (14%) | XXX | (13%) | XXX | XXX | XXX |
| EBITDA Growth | (9%) | XXX | (3%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | (23%) | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | (38%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 45% | XXX | 46% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 9% | XXX | 9% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 19% | XXX | 19% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 74% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Zhihu Public Comps
See public comps and valuation multiples for other Online Content & News and Social Networks comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Zhihu | XXX | XXX | XXX | XXX | XXX | XXX |
| m-up holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Value Line | XXX | XXX | XXX | XXX | XXX | XXX |
| So-Young | XXX | XXX | XXX | XXX | XXX | XXX |
| Reach | XXX | XXX | XXX | XXX | XXX | XXX |
| VNG Corp. | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Zhihu M&A Activity
Zhihu acquired XXX companies to date.
Last acquisition by Zhihu was on XXXXXXXX, XXXXX. Zhihu acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Zhihu
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialZhihu Investment Activity
Zhihu invested in XXX companies to date.
Zhihu made its latest investment on XXXXXXXX, XXXXX. Zhihu invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Zhihu
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Zhihu
| When was Zhihu founded? | Zhihu was founded in 2011. |
| Where is Zhihu headquartered? | Zhihu is headquartered in China. |
| How many employees does Zhihu have? | As of today, Zhihu has over 1K employees. |
| Who is the CEO of Zhihu? | Zhihu's CEO is Yuan Johannes Zhou. |
| Is Zhihu publicly listed? | Yes, Zhihu is a public company listed on NYSE. |
| What is the stock symbol of Zhihu? | Zhihu trades under ZH ticker. |
| When did Zhihu go public? | Zhihu went public in 2021. |
| Who are competitors of Zhihu? | Zhihu main competitors are m-up holdings, Value Line, So-Young, Reach. |
| What is the current market cap of Zhihu? | Zhihu's current market cap is $316M. |
| What is the current revenue of Zhihu? | Zhihu's last 12 months revenue is $388M. |
| What is the current revenue growth of Zhihu? | Zhihu revenue growth (NTM/LTM) is (5%). |
| What is the current EV/Revenue multiple of Zhihu? | Current revenue multiple of Zhihu is (0.8x). |
| Is Zhihu profitable? | No, Zhihu is not profitable. |
| What is the current EBITDA of Zhihu? | Zhihu has negative EBITDA and is not profitable. |
| What is Zhihu's EBITDA margin? | Zhihu's last 12 months EBITDA margin is (14%). |
| What is the current EV/EBITDA multiple of Zhihu? | Current EBITDA multiple of Zhihu is 5.5x. |
| What is the current FCF of Zhihu? | Zhihu's last 12 months FCF is ($5M). |
| What is Zhihu's FCF margin? | Zhihu's last 12 months FCF margin is (1%). |
| What is the current EV/FCF multiple of Zhihu? | Current FCF multiple of Zhihu is 62.9x. |
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