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AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin’s revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin’s primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
2011
1.6K+
LTM Revenue $5.1B
LTM EBITDA $3.3B
$136B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
AppLovin has a last 12-month revenue (LTM) of $5.1B and a last 12-month EBITDA of $3.3B.
In the most recent fiscal year, AppLovin achieved revenue of $4.7B and an EBITDA of $2.3B.
AppLovin expects next 12-month revenue of XXX and NTM EBITDA of XXX
See AppLovin valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $5.1B | XXX | $4.7B | XXX | XXX | XXX |
| Gross Profit | $4.1B | XXX | $3.5B | XXX | XXX | XXX |
| Gross Margin | 81% | XXX | 75% | XXX | XXX | XXX |
| EBITDA | $3.3B | XXX | $2.3B | XXX | XXX | XXX |
| EBITDA Margin | 65% | XXX | 50% | XXX | XXX | XXX |
| EBIT | $2.5B | XXX | $1.9B | XXX | XXX | XXX |
| EBIT Margin | 48% | XXX | 40% | XXX | XXX | XXX |
| Net Profit | $2.1B | XXX | $1.6B | XXX | XXX | XXX |
| Net Margin | 41% | XXX | 34% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $2.8B | XXX | XXX | XXX |
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As of May 30, 2025, AppLovin's stock price is $393.
AppLovin has current market cap of $133B, and EV of $136B.
See AppLovin trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $136B | $133B | XXX | XXX | XXX | XXX | $6.03 |
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Start Free TrialAs of May 30, 2025, AppLovin has market cap of $133B and EV of $136B.
AppLovin's trades at 28.9x EV/Revenue multiple, and 58.1x EV/EBITDA.
Equity research analysts estimate AppLovin's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
AppLovin has a P/E ratio of 64.1x.
See valuation multiples for AppLovin and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $133B | XXX | $133B | XXX | XXX | XXX |
| EV (current) | $136B | XXX | $136B | XXX | XXX | XXX |
| EV/Revenue | 26.6x | XXX | 28.9x | XXX | XXX | XXX |
| EV/EBITDA | 40.8x | XXX | 58.1x | XXX | XXX | XXX |
| EV/EBIT | 55.3x | XXX | 72.7x | XXX | XXX | XXX |
| EV/Gross Profit | 32.9x | XXX | n/a | XXX | XXX | XXX |
| P/E | 64.1x | XXX | 84.2x | XXX | XXX | XXX |
| EV/FCF | 53.5x | XXX | 65.0x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialAppLovin's last 12 month revenue growth is 21%
AppLovin's revenue per employee in the last FY averaged $3.0M, while opex per employee averaged $1.1M for the same period.
AppLovin's rule of 40 is 56% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
AppLovin's rule of X is 117% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for AppLovin and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 21% | XXX | 21% | XXX | XXX | XXX |
| EBITDA Margin | 65% | XXX | 50% | XXX | XXX | XXX |
| EBITDA Growth | 42% | XXX | 92% | XXX | XXX | XXX |
| Rule of 40 | 56% | XXX | 71% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 117% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $3.0M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $1.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 18% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 14% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 35% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Azerion Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Adveritas | XXX | XXX | XXX | XXX | XXX | XXX |
| Brightcom Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Affle 3i | XXX | XXX | XXX | XXX | XXX | XXX |
| Investor.bg | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
AppLovin acquired XXX companies to date.
Last acquisition by AppLovin was XXXXXXXX, XXXXX XXXXX XXXXXX . AppLovin acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was AppLovin founded? | AppLovin was founded in 2011. |
| Where is AppLovin headquartered? | AppLovin is headquartered in United States of America. |
| How many employees does AppLovin have? | As of today, AppLovin has 1.6K+ employees. |
| Who is the CEO of AppLovin? | AppLovin's CEO is Mr. Adam Foroughi. |
| Is AppLovin publicy listed? | Yes, AppLovin is a public company listed on NAS. |
| What is the stock symbol of AppLovin? | AppLovin trades under APP ticker. |
| When did AppLovin go public? | AppLovin went public in 2021. |
| Who are competitors of AppLovin? | Similar companies to AppLovin include e.g. Azerion Group, Adveritas, Brightcom Group, Affle 3i. |
| What is the current market cap of AppLovin? | AppLovin's current market cap is $133B |
| What is the current revenue of AppLovin? | AppLovin's last 12 months revenue is $5.1B. |
| What is the current revenue growth of AppLovin? | AppLovin revenue growth (NTM/LTM) is 21%. |
| What is the current EV/Revenue multiple of AppLovin? | Current revenue multiple of AppLovin is 26.6x. |
| Is AppLovin profitable? | Yes, AppLovin is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of AppLovin? | AppLovin's last 12 months EBITDA is $3.3B. |
| What is AppLovin's EBITDA margin? | AppLovin's last 12 months EBITDA margin is 65%. |
| What is the current EV/EBITDA multiple of AppLovin? | Current EBITDA multiple of AppLovin is 40.8x. |
| What is the current FCF of AppLovin? | AppLovin's last 12 months FCF is $2.5B. |
| What is AppLovin's FCF margin? | AppLovin's last 12 months FCF margin is 50%. |
| What is the current EV/FCF multiple of AppLovin? | Current FCF multiple of AppLovin is 53.5x. |
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