Direct Digital Holdings Valuation Multiples

Direct Digital Holdings Overview

About Direct Digital Holdings

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company’s revenues are attributed to the United States.

Founded

2021

HQ

Employees

79

Website

directdigitalholdings.com

Sectors

AdTech SoftwareB2B SaaSHorizontal SaaSMarTech

Financials (LTM)

Revenue: $35M

EBITDA: ($8M)

EV

$15M

Valuation Multiples

Multiples.vc

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Direct Digital Holdings Financials

Direct Digital Holdings reported last 12-month revenue of $35M and negative EBITDA of ($8M).

In the same LTM period, Direct Digital Holdings generated $12M in gross profit, ($8M) in EBITDA losses, and had net loss of ($14M).

Direct Digital Holdings P&L

In the most recent fiscal year, Direct Digital Holdings reported revenue of $35M and EBITDA of ($11M).

Direct Digital Holdings expects next 12-month revenue of XXX and NTM EBITDA of XXX

Direct Digital Holdings Stock Performance

Direct Digital Holdings has current market cap of $2M, and enterprise value of $15M.

Direct Digital Holdings' stock price is $0.81.

Direct Digital Holdings Valuation Multiples

Direct Digital Holdings trades at 0.4x EV/Revenue multiple, and (1.7x) EV/EBITDA.

Direct Digital Holdings Financial Valuation Multiples

As of April 16, 2026, Direct Digital Holdings has market cap of $2M and EV of $15M.

Equity research analysts estimate Direct Digital Holdings' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Direct Digital Holdings has a P/E ratio of (0.2x).

Direct Digital Holdings Margins & Growth Rates

Direct Digital Holdings' revenue in the last 12 month grew by 5%.

Direct Digital Holdings' revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.

Direct Digital Holdings' rule of 40 is (1%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Direct Digital Holdings' rule of X is 4% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Direct Digital Holdings Public Comps

See public comps and valuation multiples for other AdTech Software comps.

Direct Digital Holdings M&A Activity

Direct Digital Holdings acquired XXX companies to date.

Last acquisition by Direct Digital Holdings was on XXXXXXXX, XXXXX. Direct Digital Holdings acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Direct Digital Holdings Investment Activity

Direct Digital Holdings invested in XXX companies to date.

Direct Digital Holdings made its latest investment on XXXXXXXX, XXXXX. Direct Digital Holdings invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).