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Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company’s revenues are attributed to the United States.
2021
79
LTM Revenue $74.6M
LTM EBITDA -$5.7M
$47.1M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Direct Digital Holdings has a last 12-month revenue (LTM) of $74.6M and a last 12-month EBITDA of -$5.7M.
In the most recent fiscal year, Direct Digital Holdings achieved revenue of $62.3M and an EBITDA of -$6.0M.
Direct Digital Holdings expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Direct Digital Holdings valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $74.6M | XXX | $62.3M | XXX | XXX | XXX |
| Gross Profit | $20.0M | XXX | $17.4M | XXX | XXX | XXX |
| Gross Margin | 27% | XXX | 28% | XXX | XXX | XXX |
| EBITDA | -$5.7M | XXX | -$6.0M | XXX | XXX | XXX |
| EBITDA Margin | -8% | XXX | -10% | XXX | XXX | XXX |
| EBIT | -$9.3M | XXX | -$13.2M | XXX | XXX | XXX |
| EBIT Margin | -12% | XXX | -21% | XXX | XXX | XXX |
| Net Profit | -$5.0M | XXX | -$6.2M | XXX | XXX | XXX |
| Net Margin | -7% | XXX | -10% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $33.9M | XXX | XXX | XXX |
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As of May 30, 2025, Direct Digital Holdings's stock price is $1.
Direct Digital Holdings has current market cap of $10.9M, and EV of $47.1M.
See Direct Digital Holdings trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $47.1M | $10.9M | XXX | XXX | XXX | XXX | $-1.24 |
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Start Free TrialAs of May 30, 2025, Direct Digital Holdings has market cap of $10.9M and EV of $47.1M.
Direct Digital Holdings's trades at 0.8x EV/Revenue multiple, and -7.9x EV/EBITDA.
Equity research analysts estimate Direct Digital Holdings's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Direct Digital Holdings has a P/E ratio of -2.2x.
See valuation multiples for Direct Digital Holdings and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $10.9M | XXX | $10.9M | XXX | XXX | XXX |
| EV (current) | $47.1M | XXX | $47.1M | XXX | XXX | XXX |
| EV/Revenue | 0.6x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | -8.3x | XXX | -7.9x | XXX | XXX | XXX |
| EV/EBIT | -5.1x | XXX | -3.6x | XXX | XXX | XXX |
| EV/Gross Profit | 2.4x | XXX | n/a | XXX | XXX | XXX |
| P/E | -2.2x | XXX | -1.7x | XXX | XXX | XXX |
| EV/FCF | -4.3x | XXX | -5.4x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialDirect Digital Holdings's last 12 month revenue growth is 37%
Direct Digital Holdings's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.4M for the same period.
Direct Digital Holdings's rule of 40 is 37% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Direct Digital Holdings's rule of X is 84% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Direct Digital Holdings and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 37% | XXX | 37% | XXX | XXX | XXX |
| EBITDA Margin | -8% | XXX | -10% | XXX | XXX | XXX |
| EBITDA Growth | -132% | XXX | -10% | XXX | XXX | XXX |
| Rule of 40 | 37% | XXX | 27% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 84% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.8M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 49% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Azerion Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Adveritas | XXX | XXX | XXX | XXX | XXX | XXX |
| Brightcom Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Affle 3i | XXX | XXX | XXX | XXX | XXX | XXX |
| Investor.bg | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Direct Digital Holdings acquired XXX companies to date.
Last acquisition by Direct Digital Holdings was XXXXXXXX, XXXXX XXXXX XXXXXX . Direct Digital Holdings acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Direct Digital Holdings founded? | Direct Digital Holdings was founded in 2021. |
| Where is Direct Digital Holdings headquartered? | Direct Digital Holdings is headquartered in United States of America. |
| How many employees does Direct Digital Holdings have? | As of today, Direct Digital Holdings has 79 employees. |
| Who is the CEO of Direct Digital Holdings? | Direct Digital Holdings's CEO is Mr. Mark D. Walker. |
| Is Direct Digital Holdings publicy listed? | Yes, Direct Digital Holdings is a public company listed on NAS. |
| What is the stock symbol of Direct Digital Holdings? | Direct Digital Holdings trades under DRCT ticker. |
| When did Direct Digital Holdings go public? | Direct Digital Holdings went public in 2022. |
| Who are competitors of Direct Digital Holdings? | Similar companies to Direct Digital Holdings include e.g. Azerion Group, Adveritas, Brightcom Group, Affle 3i. |
| What is the current market cap of Direct Digital Holdings? | Direct Digital Holdings's current market cap is $10.9M |
| What is the current revenue of Direct Digital Holdings? | Direct Digital Holdings's last 12 months revenue is $74.6M. |
| What is the current revenue growth of Direct Digital Holdings? | Direct Digital Holdings revenue growth (NTM/LTM) is 37%. |
| What is the current EV/Revenue multiple of Direct Digital Holdings? | Current revenue multiple of Direct Digital Holdings is 0.6x. |
| Is Direct Digital Holdings profitable? | Yes, Direct Digital Holdings is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Direct Digital Holdings? | Direct Digital Holdings's last 12 months EBITDA is -$5.7M. |
| What is Direct Digital Holdings's EBITDA margin? | Direct Digital Holdings's last 12 months EBITDA margin is -8%. |
| What is the current EV/EBITDA multiple of Direct Digital Holdings? | Current EBITDA multiple of Direct Digital Holdings is -8.3x. |
| What is the current FCF of Direct Digital Holdings? | Direct Digital Holdings's last 12 months FCF is -$11.0M. |
| What is Direct Digital Holdings's FCF margin? | Direct Digital Holdings's last 12 months FCF margin is -15%. |
| What is the current EV/FCF multiple of Direct Digital Holdings? | Current FCF multiple of Direct Digital Holdings is -4.3x. |
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