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Fluent Valuation Multiples

Discover revenue and EBITDA valuation multiples for Fluent and similar public comparables like Investor.bg, Affle 3i, and Brightcom Group.

Fluent Overview

About Fluent

Fluent Inc is a data-driven digital marketing services company. It performs customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers company is seeking to reach. It delivers data and performance-based marketing executions to its clients, such as consumer brands, direct marketers and agencies across a wide range of industries, including Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment and Retail & Consumer.


Founded

2015

HQ

United States of America
Employees

210

Website

fluentco.com

Financials

LTM Revenue $252M

LTM EBITDA -$3.9M

EV

$59.8M

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Fluent Financials

Fluent has a last 12-month revenue (LTM) of $252M and a last 12-month EBITDA of -$3.9M.

In the most recent fiscal year, Fluent achieved revenue of $255M and an EBITDA of -$16.4M.

Fluent expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Fluent P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $252M XXX $255M XXX XXX XXX
Gross Profit $58.8M XXX $60.8M XXX XXX XXX
Gross Margin 23% XXX 24% XXX XXX XXX
EBITDA -$3.9M XXX -$16.4M XXX XXX XXX
EBITDA Margin -2% XXX -6% XXX XXX XXX
EBIT -$9.5M XXX -$18.1M XXX XXX XXX
EBIT Margin -4% XXX -7% XXX XXX XXX
Net Profit -$24.3M XXX -$29.3M XXX XXX XXX
Net Margin -10% XXX -11% XXX XXX XXX
Net Debt XXX XXX $26.1M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Fluent Stock Performance

As of May 30, 2025, Fluent's stock price is $2.

Fluent has current market cap of $37.7M, and EV of $59.8M.

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Fluent Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$59.8M $37.7M XXX XXX XXX XXX $-0.94

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Fluent Valuation Multiples

As of May 30, 2025, Fluent has market cap of $37.7M and EV of $59.8M.

Fluent's trades at 0.2x EV/Revenue multiple, and -3.6x EV/EBITDA.

Equity research analysts estimate Fluent's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Fluent has a P/E ratio of -1.6x.

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Fluent Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $37.7M XXX $37.7M XXX XXX XXX
EV (current) $59.8M XXX $59.8M XXX XXX XXX
EV/Revenue 0.2x XXX 0.2x XXX XXX XXX
EV/EBITDA -15.2x XXX -3.6x XXX XXX XXX
EV/EBIT -6.3x XXX -3.3x XXX XXX XXX
EV/Gross Profit 1.0x XXX n/a XXX XXX XXX
P/E -1.6x XXX -1.3x XXX XXX XXX
EV/FCF n/a XXX -2.9x XXX XXX XXX

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Fluent Margins & Growth Rates

Fluent's last 12 month revenue growth is 3%

Fluent's revenue per employee in the last FY averaged $1.2M, while opex per employee averaged $0.4M for the same period.

Fluent's rule of 40 is -13% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Fluent's rule of X is 6% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Fluent Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 3% XXX 4% XXX XXX XXX
EBITDA Margin -2% XXX -6% XXX XXX XXX
EBITDA Growth -179% XXX n/a XXX XXX XXX
Rule of 40 -13% XXX -3% XXX XXX XXX
Bessemer Rule of X XXX XXX 6% XXX XXX XXX
Revenue per Employee XXX XXX $1.2M XXX XXX XXX
Opex per Employee XXX XXX $0.4M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 0% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 7% XXX XXX XXX
Opex to Revenue XXX XXX 31% XXX XXX XXX

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Valuation Multiples Across 220+ Verticals

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Fluent Public Comps

See public comps and valuation multiples for AdTech Software comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Azerion Group XXX XXX XXX XXX XXX XXX
Adveritas XXX XXX XXX XXX XXX XXX
Brightcom Group XXX XXX XXX XXX XXX XXX
Affle 3i XXX XXX XXX XXX XXX XXX
Investor.bg XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Fluent M&A and Investment Activity

Fluent acquired  XXX companies to date.

Last acquisition by Fluent was  XXXXXXXX, XXXXX XXXXX XXXXXX . Fluent acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Fluent

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Fluent

When was Fluent founded? Fluent was founded in 2015.
Where is Fluent headquartered? Fluent is headquartered in United States of America.
How many employees does Fluent have? As of today, Fluent has 210 employees.
Who is the CEO of Fluent? Fluent's CEO is Mr. Donald Patrick.
Is Fluent publicy listed? Yes, Fluent is a public company listed on NAS.
What is the stock symbol of Fluent? Fluent trades under FLNT ticker.
When did Fluent go public? Fluent went public in 2007.
Who are competitors of Fluent? Similar companies to Fluent include e.g. Azerion Group, Adveritas, Brightcom Group, Affle 3i.
What is the current market cap of Fluent? Fluent's current market cap is $37.7M
What is the current revenue of Fluent? Fluent's last 12 months revenue is $252M.
What is the current revenue growth of Fluent? Fluent revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Fluent? Current revenue multiple of Fluent is 0.2x.
Is Fluent profitable? Yes, Fluent is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Fluent? Fluent's last 12 months EBITDA is -$3.9M.
What is Fluent's EBITDA margin? Fluent's last 12 months EBITDA margin is -2%.
What is the current EV/EBITDA multiple of Fluent? Current EBITDA multiple of Fluent is -15.2x.

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