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Adtraction Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for Adtraction Group and similar public comparables like Agile Content, DataCM, Unerry, ValueCommerce and more.
Adtraction Group Overview
About Adtraction Group
Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
Founded
2007
HQ
Employees
N/A
Website
Financials (LTM)
EV
$44M
Adtraction Group Financials
Adtraction Group reported last 12-month revenue of $132M and EBITDA of $6M.
In the same LTM period, Adtraction Group generated $6M in EBITDA and had net loss of ($2M).
Revenue (LTM)
Adtraction Group P&L
In the most recent fiscal year, Adtraction Group reported revenue of $131M and EBITDA of $6M.
Adtraction Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $132M | XXX | $131M | XXX | XXX | XXX |
| Gross Profit | — | XXX | $24M | XXX | XXX | XXX |
| Gross Margin | — | XXX | 19% | XXX | XXX | XXX |
| EBITDA | $6M | XXX | $6M | XXX | XXX | XXX |
| EBITDA Margin | 5% | XXX | 5% | XXX | XXX | XXX |
| EBIT Margin | 5% | XXX | 5% | XXX | XXX | XXX |
| Net Profit | ($2M) | XXX | ($2M) | XXX | XXX | XXX |
| Net Margin | (2%) | XXX | (2%) | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Adtraction Group Stock Performance
Adtraction Group has current market cap of $57M, and enterprise value of $44M.
Market Cap Evolution
Adtraction Group's stock price is $3.41.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $44M | $57M | -1.4% | XXX | XXX | XXX | $-0.13 |
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Start Free TrialAdtraction Group Valuation Multiples
Adtraction Group trades at 0.3x EV/Revenue multiple, and 7.3x EV/EBITDA.
EV / Revenue (LTM)
Adtraction Group Financial Valuation Multiples
As of March 15, 2026, Adtraction Group has market cap of $57M and EV of $44M.
Equity research analysts estimate Adtraction Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Adtraction Group has a P/E ratio of (25.3x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $57M | XXX | $57M | XXX | XXX | XXX |
| EV (current) | $44M | XXX | $44M | XXX | XXX | XXX |
| EV/Revenue | 0.3x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | 7.3x | XXX | 7.4x | XXX | XXX | XXX |
| EV/EBIT | 7.3x | XXX | 7.5x | XXX | XXX | XXX |
| EV/Gross Profit | — | XXX | 1.8x | XXX | XXX | XXX |
| P/E | (25.3x) | XXX | (26.9x) | XXX | XXX | XXX |
| EV/FCF | — | XXX | 6.1x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Adtraction Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Adtraction Group Margins & Growth Rates
Adtraction Group's revenue in the last 12 month grew by 3%.
Adtraction Group's rule of 40 is 7% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Adtraction Group's rule of X is 11% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Adtraction Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 3% | XXX | XXX | XXX |
| EBITDA Margin | 5% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Growth | 8% | XXX | 7% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 7% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 11% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 20% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Adtraction Group Public Comps
See public comps and valuation multiples for other Advertising & Marketing and AdTech Software comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Agile Content | XXX | XXX | XXX | XXX | XXX | XXX |
| DataCM | XXX | XXX | XXX | XXX | XXX | XXX |
| Unerry | XXX | XXX | XXX | XXX | XXX | XXX |
| ValueCommerce | XXX | XXX | XXX | XXX | XXX | XXX |
| Adveritas | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Adtraction Group M&A Activity
Adtraction Group acquired XXX companies to date.
Last acquisition by Adtraction Group was on XXXXXXXX, XXXXX. Adtraction Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Adtraction Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAdtraction Group Investment Activity
Adtraction Group invested in XXX companies to date.
Adtraction Group made its latest investment on XXXXXXXX, XXXXX. Adtraction Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Adtraction Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Adtraction Group
| When was Adtraction Group founded? | Adtraction Group was founded in 2007. |
| Where is Adtraction Group headquartered? | Adtraction Group is headquartered in Sweden. |
| Is Adtraction Group publicly listed? | Yes, Adtraction Group is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Adtraction Group? | Adtraction Group trades under ADTR ticker. |
| When did Adtraction Group go public? | Adtraction Group went public in 2021. |
| Who are competitors of Adtraction Group? | Adtraction Group main competitors are Agile Content, DataCM, Unerry, ValueCommerce. |
| What is the current market cap of Adtraction Group? | Adtraction Group's current market cap is $57M. |
| What is the current revenue of Adtraction Group? | Adtraction Group's last 12 months revenue is $132M. |
| What is the current revenue growth of Adtraction Group? | Adtraction Group revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Adtraction Group? | Current revenue multiple of Adtraction Group is 0.3x. |
| Is Adtraction Group profitable? | Yes, Adtraction Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Adtraction Group? | Adtraction Group's last 12 months EBITDA is $6M. |
| What is Adtraction Group's EBITDA margin? | Adtraction Group's last 12 months EBITDA margin is 5%. |
| What is the current EV/EBITDA multiple of Adtraction Group? | Current EBITDA multiple of Adtraction Group is 7.3x. |
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