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Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
2007
n/a
LTM Revenue $125M
LTM EBITDA $5.3M
$37.1M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Adtraction Group has a last 12-month revenue (LTM) of $125M and a last 12-month EBITDA of $5.3M.
In the most recent fiscal year, Adtraction Group achieved revenue of $124M and an EBITDA of $6.3M.
Adtraction Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Adtraction Group valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $125M | XXX | $124M | XXX | XXX | XXX |
| Gross Profit | $125M | XXX | $24.2M | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | 19% | XXX | XXX | XXX |
| EBITDA | $5.3M | XXX | $6.3M | XXX | XXX | XXX |
| EBITDA Margin | 4% | XXX | 5% | XXX | XXX | XXX |
| EBIT | $1.7M | XXX | -$2.0M | XXX | XXX | XXX |
| EBIT Margin | 1% | XXX | -2% | XXX | XXX | XXX |
| Net Profit | -$1.9M | XXX | -$1.3M | XXX | XXX | XXX |
| Net Margin | -2% | XXX | -1% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
As of May 30, 2025, Adtraction Group's stock price is SEK 29 (or $3).
Adtraction Group has current market cap of SEK 477M (or $49.2M), and EV of SEK 359M (or $37.1M).
See Adtraction Group trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $37.1M | $49.2M | XXX | XXX | XXX | XXX | $0.29 |
Sign up to access valuation multiples like growth-adjusted P/E, next 12-month EV/Revenue, EBITDA multiples by industry and many more
Start Free TrialAs of May 30, 2025, Adtraction Group has market cap of $49.2M and EV of $37.1M.
Adtraction Group's trades at 0.3x EV/Revenue multiple, and 5.9x EV/EBITDA.
Equity research analysts estimate Adtraction Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Adtraction Group has a P/E ratio of -26.2x.
See valuation multiples for Adtraction Group and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $49.2M | XXX | $49.2M | XXX | XXX | XXX |
| EV (current) | $37.1M | XXX | $37.1M | XXX | XXX | XXX |
| EV/Revenue | 0.3x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | 7.0x | XXX | 5.9x | XXX | XXX | XXX |
| EV/EBIT | 21.9x | XXX | -18.9x | XXX | XXX | XXX |
| EV/Gross Profit | 0.3x | XXX | n/a | XXX | XXX | XXX |
| P/E | -26.2x | XXX | -36.8x | XXX | XXX | XXX |
| EV/FCF | n/a | XXX | 7.2x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialAdtraction Group's last 12 month revenue growth is 5%
Adtraction Group's revenue per employee in the last FY averaged n/a, while opex per employee averaged n/a for the same period.
Adtraction Group's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Adtraction Group's rule of X is 16% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Adtraction Group and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Margin | 4% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Growth | 4% | XXX | -17% | XXX | XXX | XXX |
| Rule of 40 | 10% | XXX | 10% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 16% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 21% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Havas | XXX | XXX | XXX | XXX | XXX | XXX |
| ACCESS Newswire | XXX | XXX | XXX | XXX | XXX | XXX |
| Enero Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Global Traffic Network | XXX | XXX | XXX | XXX | XXX | XXX |
| IVE Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Adtraction Group acquired XXX companies to date.
Last acquisition by Adtraction Group was XXXXXXXX, XXXXX XXXXX XXXXXX . Adtraction Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Adtraction Group founded? | Adtraction Group was founded in 2007. |
| Where is Adtraction Group headquartered? | Adtraction Group is headquartered in Sweden. |
| Is Adtraction Group publicy listed? | Yes, Adtraction Group is a public company listed on STO. |
| What is the stock symbol of Adtraction Group? | Adtraction Group trades under ADTR ticker. |
| When did Adtraction Group go public? | Adtraction Group went public in 2021. |
| Who are competitors of Adtraction Group? | Similar companies to Adtraction Group include e.g. Havas, ACCESS Newswire, Enero Group, Global Traffic Network. |
| What is the current market cap of Adtraction Group? | Adtraction Group's current market cap is $49.2M |
| What is the current revenue of Adtraction Group? | Adtraction Group's last 12 months revenue is $125M. |
| What is the current revenue growth of Adtraction Group? | Adtraction Group revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Adtraction Group? | Current revenue multiple of Adtraction Group is 0.3x. |
| Is Adtraction Group profitable? | Yes, Adtraction Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Adtraction Group? | Adtraction Group's last 12 months EBITDA is $5.3M. |
| What is Adtraction Group's EBITDA margin? | Adtraction Group's last 12 months EBITDA margin is 4%. |
| What is the current EV/EBITDA multiple of Adtraction Group? | Current EBITDA multiple of Adtraction Group is 7.0x. |
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