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MNTN Valuation Multiples

Discover MNTN's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Ibotta, Septeni Holdings, Criteo, Vobile and more.

MNTN Overview

About MNTN

MNTN Inc is a performance TV software company. It is focused on providing performance advertising services through a unified online advertising platform that includes segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. The company is organized and managed as one consolidated operating and reportable segment, entirely within the United States. It derives its revenues from customers by providing performance advertising services through its online.


Founded

2009

HQ

United States

Employees

534

Financials (LTM)

Revenue: $316M
EBITDA: $81M

EV

$739M

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MNTN Financials

MNTN reported last 12-month revenue of $316M and EBITDA of $81M.

In the same LTM period, MNTN generated $248M in gross profit, $81M in EBITDA, and $28M in net income.

Revenue (LTM)


MNTN P&L

In the most recent fiscal year, MNTN reported revenue of $290M and EBITDA of $68M.

MNTN is unprofitable as of last fiscal year, with gross margin of 77%, EBITDA margin of 23%, and net margin of (2%).

See analyst estimates for MNTN
LTMLast FY202320242025202620272028
Revenue$316M$290M$176M$226M$290M
Gross Profit$248M$224M$123M$162M$224M
Gross Margin78%77%70%72%77%
EBITDA$81M$68M($25M)($12M)$34M
EBITDA Margin26%23%(14%)(5%)12%
EBIT Margin15%8%(26%)(1%)8%
Net Profit$28M($6M)($53M)($33M)($6M)
Net Margin9%(2%)(30%)(15%)(2%)

Financial data powered by Morningstar, Inc.

MNTN Stock Performance

MNTN has current market cap of $770M, and enterprise value of $739M.

Market Cap Evolution


MNTN's stock price is $10.42.

MNTN share price increased by 10.5% in the last 30 days, and decreased by 52.9% in the last year.

MNTN has an EPS (earnings per share) of $-0.09.

See more trading valuation data for MNTN
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$739M$770M-3.0%10.5%18.4%-52.9%$-0.09

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MNTN Valuation Multiples

MNTN trades at 2.3x EV/Revenue multiple, and 9.1x EV/EBITDA.

See NTM and 2027E valuation multiples for MNTN

EV / Revenue (LTM)


MNTN Financial Valuation Multiples

As of June 3, 2026, MNTN has market cap of $770M and EV of $739M.

MNTN has a P/E ratio of 27.9x.

LTMLast FY202320242025202620272028
EV/Revenue2.3x2.5x4.2x3.3x2.5x
EV/EBITDA9.1x10.9x(29.3x)(62.5x)21.8x
EV/EBIT15.1x30.5x(16.0x)n/m30.7x
EV/Gross Profit3.0x3.3x6.0x4.6x3.3x
P/E27.9x(119.9x)(14.5x)(23.4x)(119.9x)
EV/FCF10.2x13.1x61.7x22.7x16.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified MNTN Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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MNTN Margins & Growth Rates

MNTN grew revenue by 21% and EBITDA by 46% in the last fiscal year.

In the most recent fiscal year, MNTN reported gross margin of 77%, EBITDA margin of 23%, and net margin of (2%).

See estimated margins and future growth rates for MNTN

MNTN Margins

Last FY202420252026202720282029
Gross Margin77%72%77%80%
EBITDA Margin23%(5%)12%28%
EBIT Margin8%(1%)8%23%
Net Margin(2%)(15%)(2%)21%
FCF Margin19%14%15%27%

MNTN Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth21%28%29%21%
Gross Profit Growth26%31%39%26%
EBITDA Growth46%(53%)(387%)192%
EBIT Growth241%(96%)(1561%)243%
Net Profit Growth(1256%)(38%)(80%)(1256%)
FCF Growth68%172%35%116%

Data powered by FactSet, Inc. and Morningstar, Inc.

MNTN Operational KPIs

MNTN's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.4M for the same period.

MNTN's Rule of 40 is 49% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

MNTN's Rule of X is 81% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for MNTN
LTMLast FY202320242025202620272028
Rule of 4046%49%---
Bessemer Rule of X75%81%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.4M---
S&M Expenses to Revenue30%31%41%34%31%
G&A Expenses to Revenue15%20%31%23%20%
R&D Expenses to Revenue17%17%16%14%17%
Opex to Revenue-69%96%72%69%

Data powered by FactSet, Inc. and Morningstar, Inc.

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MNTN Competitors

MNTN competitors include Ibotta, Septeni Holdings, Criteo, Vobile, PubMatic, Digital Turbine, MediaAlpha, Sprout Social, Nexxen and Yext.

Most MNTN public comparables operate across AdTech Software, MarTech, B2B SaaS and Horizontal SaaS.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Ibotta2.0x1.9x10.6x12.0x
Septeni Holdings2.9x2.9x16.4x17.1x
Criteo0.4x0.6x1.8x1.9x
Vobile2.9x2.7x16.6x14.5x
PubMatic1.6x1.6x7.4x7.6x
Digital Turbine2.4x2.4x11.1x10.8x
MediaAlpha0.6x0.5x5.4x5.2x
Sprout Social0.9x0.9x7.4x6.9x

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MNTN VC Funding History

Before going public, MNTN raised $168M in total equity funding, across 2 rounds.

Last private valuation of MNTN was $2B, after raising $119M in February 2022 from BlackRock and Fidelity.


MNTN Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Feb-22Series DBlackRock; Fidelity$119M$2BMNTN, a marketing software platform specializing in Connected TV (CTV) advertising, raised $119 million in a Series D funding round co-led by BlackRock and Fidelity, who collectively invested about $110 million. The round closed in Q4 2021 and was announced on February 1, 2022. MNTN provides self-serve technology for running TV ads with performance tracking, targeting, retargeting, and attribution, making CTV advertising as simple as search or social media. The company, formerly SteelHouse, focuses on outcome-driven ads across streaming networks like CNN, Discovery+, ESPN, Hulu, and Food Network. Prior to this round, MNTN had raised over $82 million from investors including Baroda Ventures, Greycroft Partners, Mercato Partners, Qualcomm Ventures, and Rincon Venture Partners. The new funding supports investments in platform, products, and people amid the booming CTV market. MNTN expanded through acquisitions: Maximum Effort Marketing (Ryan Reynolds' agency, adding creative services with Reynolds as chief creative officer) and QuickFrame (video creation platform, enabling 'creative as a subscription'). These moves enhance end-to-end services from ad creation to performance measurement. The Series D valued MNTN at $2.21 billion post-money, according to Forge Global, marking a significant jump from its 2015 Series C at $232.28 million. BlackRock and Fidelity's participation was described as a strong vote of confidence by CEO Mark Douglas and CFO Patrick Pohlen. Total funding across rounds reached about $208 million by early 2022, with later developments including an IPO in 2025 raising $187.2 million.
Dec-15Series CMercato Partners; Silicon Valley Bank; Staley Capital$49M$232MMNTN is a marketing software platform bringing performance and simplicity to Connected TV advertising. The company's self-serve technology enables brands to run TV ads with the precision of digital marketing, helping them drive measurable conversions, revenue, site visits, and other direct-response outcomes. MNTN was founded in 2009 by Brooke Partelow and Mark Douglas and has since positioned itself as the world's first and only Connected TV advertising platform optimized for direct-response marketing goals. In 2015, MNTN closed its Series C funding round, raising $38.83 million at a post-money valuation of $232.28 million. The round was co-led by investors including Mercato Partners and Staley Capital Management, marking a significant milestone in the company's growth trajectory. MNTN went on to raise additional capital in subsequent rounds, most notably a Series D in 2022 that valued the company at $2.21 billion with backing from BlackRock and Fidelity. The company subsequently completed its IPO, with shares now trading on the NYSE under the ticker MNTN. The company has not disclosed revenue figures in public sources prior to its IPO, making contemporaneous revenue and EBITDA metrics unavailable for the 2015 Series C period.

Acquisitions by MNTN

MNTN has acquired 2 companies to date.

Last acquisition by MNTN was on January 20th 2022. MNTN acquired QuickFrame for undisclosed valuation.

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Latest Acquisitions by MNTN

QuickFrame
Maximum Effort
Description
QuickFrame is a New York-based intelligent video platform that accelerates content creation for marketing teams. It connects brands with a global network of videographers for on-demand production, reducing timelines from weeks to days. QuickFrame powers campaigns for clients like IBM and Verizon, offering end-to-end services from scripting to editing with AI-driven asset management. The platform operates in over 200 cities across North America, Europe, and Asia.
Maximum Effort is a Los Angeles-based production company creating films, TV series, digital content, and marketing campaigns. It produces projects like Deadpool promotional content and Aviation Gin branding under Ryan Reynolds' vision, spanning Hollywood and consumer products.
HQ CountryUnited StatesUnited States
HQ City
New York City, NY
Los Angeles, CA
Deal Date20 Jan 202224 Jun 2021
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About MNTN

When was MNTN founded?MNTN was founded in 2009.
Where is MNTN headquartered?MNTN is headquartered in United States.
How many employees does MNTN have?As of today, MNTN has over 534 employees.
Who is the CEO of MNTN?MNTN's CEO is Mark Douglas.
Is MNTN publicly listed?Yes, MNTN is a public company listed on NYSE.
What is the stock symbol of MNTN?MNTN trades under MNTN ticker.
When did MNTN go public?MNTN went public in 2025.
Who are competitors of MNTN?MNTN main competitors include Ibotta, Septeni Holdings, Criteo, Vobile, PubMatic, Digital Turbine, MediaAlpha, Sprout Social, Nexxen, Yext.
What is the current market cap of MNTN?MNTN's current market cap is $770M.
What is the current revenue of MNTN?MNTN's last 12 months revenue is $316M.
What is the current revenue growth of MNTN?MNTN revenue growth (NTM/LTM) is 20%.
What is the current EV/Revenue multiple of MNTN?Current revenue multiple of MNTN is 2.3x.
What is the current EBITDA of MNTN?MNTN's last 12 months EBITDA is $81M.
What is MNTN's EBITDA margin?MNTN's last 12 months EBITDA margin is 26%.
What is the current EV/EBITDA multiple of MNTN?Current EBITDA multiple of MNTN is 9.1x.
What is the current FCF of MNTN?MNTN's last 12 months FCF is $73M.
What is MNTN's FCF margin?MNTN's last 12 months FCF margin is 23%.
What is the current EV/FCF multiple of MNTN?Current FCF multiple of MNTN is 10.2x.
How many companies MNTN has acquired to date?As of June 2026, MNTN has acquired 2 companies.
What was the largest acquisition by MNTN?None of the M&A deals MNTN has completed have disclosed valuations.
What companies MNTN acquired?MNTN acquired Maximum Effort and QuickFrame.
In how many companies MNTN has invested to date?MNTN hasn't invested in any companies yet (or none have been disclosed publicly).

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