September 2026
Largest TV Broadcasting Public Companies in Poland
Benchmark revenue and EBITDA valuation multiples for public comps like
Cyfrowy Polsat, Agora S.A., Kino Polska TV and Astro.
 | Cyfrowy Polsat SA operates in Poland as a provider of a paid digital satellite platform under the name of ‘Polsat Box’ and paid digital terrestrial television as well as the telecommunication services provider. The group operates in the following four segments that includes B2C and B2B services segment which relate to the provision of services to the general public, including digital television transmission signal, mobile services, internet access services, mobile TV services, online TV services, and set-top box production, Media segment consists mainly of production, acquisition, and broadcasting of information and entertainment programs, and TV series. Real Estate segment consists construction, sale, rental, and management of own or leased real estate and Green energy segment. | $5 | +19% | $2.5B | $6B | 1.6x | 6.5x | ||
| Agora SA is one of the leading media company in Poland. It is engaged in the business of publishing of daily newspapers, magazines and periodic print media. It also provides television advertising, radio broadcasting and online services. The company's publishing portfolio includes Gazeta Wyborcza, and Metro newspaper and several magazines. The internet offering includes Internet portals such as Gazeta.pl, Sport.pl and Blox.pl. In the area radio of broadcasting industry, the company operates more than 15 radio stations including such brands as TOK FM, Rock Radio and Golden Hits (Zlote Przeboje), Radio Pogoda, and Internet radio Tuba.fm and Tuba.pl. The firm also manages a digital terrestrial TV channel called METRO. | $3 | +13% | $131M | $337M | 0.8x | 4.3x | ||
| Kino Polska TV SA is a Poland based company involved in offering distribution publishing film production Internet services and broadcasts television channels The companys core operations include broadcasting and producing television channels Kino Polska Kino Polska Muzyka Kino TV FilmBox Premium HD theme channels and terrestrial channels Zoom TV and Stopklatka sales of advertising time in Poland and in the Czech Republic and trading in licensing rights The channels produced broadcast and distributed by the Group are included in the offers of all Polish operators and also available in forty countries in all parts of the world. | $5 | +0% | $98M | $93M | 1.0x | 2.0x | ||
| Astro SA is engaged in the production of television programs for television stations in Poland. The company's television programs include current affairs programs, news talk shows and entertainment programs. | $0 | -6% | $1M | $599K | 11.5x | (2.6x) | ||
| Median | $4 | +7% | $115M | $215M | 1.3x | 3.2x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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