Largest Search Engines Public Companies

Company	HQ	Description	Sectors	Stock Price	1Y Perf.	Market Cap	EV	EV/Revenue	EV/EBITDA
Alphabet		Alphabet is a holding company that wholly owns internet giant Google.…Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform accounts for roughly 10% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.	Search Engines+5	$399	+132%	$4.8T	$4.8T	11.9x	26.6x
Microsoft		Microsoft develops and licenses consumer and enterprise software. It i…Microsoft develops and licenses consumer and enterprise software. It is known for its Windows operating systems and Office productivity suite. The company is organized into three equally sized broad segments: productivity and business processes (legacy Microsoft Office, cloud-based Office 365, Exchange, SharePoint, Skype, LinkedIn, Dynamics), intelligence cloud (infrastructure- and platform-as-a-service offerings Azure, Windows Server OS, SQL Server), and more personal computing (Windows Client, Xbox, Bing search, display advertising, and Surface laptops, tablets, and desktops).	Productivity Software+4	$415	-10%	$3.1T	$3.1T	10.9x	18.9x
Baidu		Baidu is the largest internet search engine in China with over 50% sha…Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.	AdTech Software+5	$19	+78%	$50B	$48B	2.5x	10.5x
NAVER		Naver has been the leading search portal in South Korea for many years…Naver has been the leading search portal in South Korea for many years. The company has also been evolving into an internet platform providing a variety of internet services, such as news, a dictionary, maps, digital comic content, social networking, e-commerce, videos, fintech services based on online payments, and Cloud services. Naver was also the incubator of Line Yahoo, the leading mobile messaging app in Japan, Taiwan, Thailand, and Indonesia, which merged with Z Holdings (Yahoo Japan), with Naver now owning 32.5% of the merged entity renamed LY.	Search Engines+3	$147	+17%	$22B	$19B	2.3x	8.4x
LY Corporation		LY is a leading Japanese internet services conglomerate. Its main serv…LY is a leading Japanese internet services conglomerate. Its main services are Yahoo Japan, the oldest portal site in Japan that offers a wide variety of services, such as news, e-commerce, financial information, and Line, a national messenger application. In 2019, the company acquired Zozo, a leading online apparel retailer, to grow its e-commerce business. In 2022, LY consolidated with its wholly owned subsidiary PayPay, the most popular QR code payment service in Japan.	Consumer E-commerce+4	$3	-15%	$19B	$25B	2.0x	9.1x
Pinterest		Pinterest is a social media platform with a focus on product and idea…Pinterest is a social media platform with a focus on product and idea discovery. Pinterest users, or pinners, can leverage the platform as they go about gathering ideas on topics such as home improvement, fashion, cooking, and travel. The company has more than 500 million monthly active users, two thirds of whom are female. Pinterest generates revenue by selling digital ads on its platform. While the platform’s user base spans the globe, the vast majority of its revenue stems from ads shown to North American users.	Social Networks+3	$21	-32%	$12B	$12B	2.8x	34.3x
Carta Holdings	--	—	Online Content & News+1	$9	--	$232M	$232M	—	—
Gurunavi		Gurunavi Inc is a Japan-based company which acts as a restaurant searc…Gurunavi Inc is a Japan-based company which acts as a restaurant search site which provides the latest information of expansive numbers of member restaurants. The company provides its restaurant information to TripAdvisor, a travel website, such as detailed menu, ingredient, seating, pricing and more through personal computers, cellular phones, and smartphones. Gurunavi also provides home delivery catering, wedding information, the sale of food products and other travel-related business services.	Consumer Marketplaces+3	$1	-43%	$51M	$48M	0.5x	14.6x
Eniro Group		Eniro Group AB is a search engine company for individuals and companie…Eniro Group AB is a search engine company for individuals and companies operating in Sweden, Norway, Denmark, Finland, and Poland. Its operations are divided into two business areas. The Marketing Partner business area offers local small and medium-sized companies a comprehensive range of digital marketing services with the help of both external partnerships and its local search engines. The Dynava business area offers customer service and response services for larger companies in the Nordic region, as well as directory inquiry services.	Consumer Marketplaces+1	$0	+55%	$50M	$35M	0.3x	2.7x
Median				$19	+3%	$19B	$19B	2.4x	12.6x

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