May 2026
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Largest Loyalty & Coupons Public Companies
Benchmark revenue and EBITDA valuation multiples for public comps like
TaTaTu, Pluxee, Ziff Davis, Eurowag and Ibotta.
 | TaTaTu Enterprises is a video-on-demand platform rewarding users with tokens for watching movies, sports, music, and gaming content. | -- | -- | $5B | $5B | — | — | ||
 | Pluxee NV is a company providing employee benefits and engagement. The company offers products and services focused on their real daily needs from meal orders to expense reports and well-being. The company's operating segments include: Continental Europe; Latin America; and Rest of the world. It derives maximum revenue from Continental Europe. Geographically, the company derives maximum revenue from Brazil. | $14 | -39% | $2B | ($957M) | (0.6x) | (1.7x) | ||
 | Ziff Davis Inc is a digital media and internet company operating a portfolio of brands across technology, shopping, gaming and entertainment, health and wellness, connectivity, and cybersecurity. The company has five reportable segments. The Technology & Shopping segment generates revenue from advertising and commerce content. The Gaming & Entertainment segment provides content, subscriptions, and digital storefront services. The Health & Wellness segment offers digital tools and content for health management. The Connectivity segment provides data and analytics solutions for network performance. The Cybersecurity & Martech segment delivers cloud-based software for security and marketing. It generates the majority of its revenue from the Health & Wellness segment. | $41 | +25% | $1B | $2B | 1.3x | 3.7x | ||
 | WAG Payment Solutions PLC, formerly Eurowag is a pan-European integrated payment & mobility platform focused on the commercial road transport industry. The group's business involves the provision of services to the CRT industry which is focused on two primary segments: Payment solutions, comprising energy payments through pre-pay or post-pay fuel cards and toll payments; and Mobility solutions, comprising tax refund services; telematics; smart routing apps; and other adjacent services. | $1 | +50% | $978M | $1B | 0.5x | 9.0x | ||
| Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN). | $31 | -45% | $717M | $578M | 1.7x | 9.2x | ||
| Groupon Inc acts as the middleman between consumers and merchants, offering products and services at discounts via its online store. It offers consumers daily deals from local merchants. The company's operations are organized into two segments: North America and International. The company generates the majority of its revenue from North America. The company generates revenue from transactions during which the company generates commissions by selling goods or services on behalf of third-party merchants. Revenue also includes commissions the company earn when customers make purchases with retailers using digital coupons accessed through its digital properties. | $17 | -40% | $663M | $752M | 1.5x | 10.8x | ||
| QuinStreet Inc focuses on marketplaces and technologies for the financial services and home services industries. It delivers measurable and cost-effective marketing results to its clients, in the form of qualified inquiries such as clicks, leads, calls, applications, or customers. It generates revenue by delivering measurable online marketing results to the clients. Its products and services are Customer Acquisition, QuinStreet Rating Platform (QRP), and CloudControlMedia. Geographically, it operates in United States and Internationally, of which maximum revenue is derived from United States. | $11 | -26% | $648M | $621M | 0.6x | 7.6x | ||
 | Metropal Kurumsal Hizmetler AS is a Turkish fintech company operating as MetropolCard, which provides an electronic payment system that enables companies to manage, track, and audit employee meal allowances online through smart cards. | $5 | -- | $418M | $418M | — | — | ||
| Eagle Eye Solutions Group PLC is a software-as-a-service and artificial intelligence technology company. It provides digital platforms enabling retailers in the grocery, retail, travel, and hospitality sectors to engage customers through real-time marketing through the provision of its marketing technology software as a service solution. It has two operating divisions, namely, the Organic Eagle Eye business and the EagleAI business, with maximum revenue generated from the Organic division. It has operational footprints across the United Kingdom, France, the United States, Canada, Australia, North America, the Rest of Europe, and the Rest of Asia Pacific. The company generates the majority of its revenue from Subscription and transaction fees. | $5 | +16% | $162M | $147M | 2.2x | 8.8x | ||
| Meliuz SA provides online discount coupons and cashback offers. The company provides cash rebates and even returns part of the amount spent on the purchases. | $1 | -46% | $92M | $75M | 0.8x | 4.3x | ||
| Phunware Inc is a software company. It is a cloud platform for mobile that provides companies with the products, solutions, and data and services necessary to engage, manage and monetize its mobile application audiences. It derives maximum revenue from United States. The company has two reportable segments: Software subscriptions and services; and Advertising. It derives maximum revenue from Software subscriptions and services. | $2 | -30% | $42M | ($55M) | (21.5x) | 4.8x | ||
| Cardlytics Inc operates an advertising platform within financial institutions' digital channels, which include online, mobile, email, and various real-time notifications. The company operates through segments namely, Cardlytics platform in the U.S. and U.K. and the Bridg platform. The Cardlytics platform segment which generates key revenue, operates a proprietary native bank advertising channel that enables marketers to reach consumers through their trusted and frequently visited online and mobile banking channels. The Bridg platform generates revenue through the sale of subscriptions to the cloud-based customer-data platform and the delivery of professional services like implementation, onboarding, and technical support. The company receives maximum revenue from the United States. | $1 | -65% | $36M | $187M | 0.8x | 18.6x | ||
| Giftify Inc through its wholly-owned subsidiary, has been in the business of connecting digital consumers, businesses and communities with dining and merchant deal options throughout the United States. The company connects digital consumers, businesses, and communities offering dining and merchant deal options nationwide restaurants, and retailers to customers. The Company buys merchant gift cards from the general public and distributors at a discount and then resells them at a markup. | $1 | -43% | $34M | $35M | 0.4x | (35.8x) | ||
 | T Scientific Co Ltd, formerly Omnitel Inc is a South Korean company operating in the internet content and information industry. The company is engaged in providing mobile coupon platform and solutions for mobile marketing. | $2 | -- | $23M | $18M | 0.8x | (9.0x) | ||
 | naoo AG is a social media platform that connects like-minded people who have similar interests with social recommendations. It connects the local community, shares experiences, and helps stay connected with loved ones. The group offers a shopping experience by connecting with local restaurants, gyms, grocery stores, and a variety of other businesses, and scan the Naoo QR code to earn points and enjoy exclusive rewards. | $5 | -60% | $21M | $21M | 145.5x | (9.5x) | ||
 | IC Group Holdings Inc is a marketing services technology company, powering consumer engagement and promotions for Fortune 500 Brands. It is delivering impactful digital promotions, loyalty, rebate, mobile messaging and speciality insurance solutions in world-wide jurisdictions. The Company delivers digital promotions and consumer engagement programs for customers in over 20 countries. Consumer Engagement solutions help Fortune 500 brand customers digitally engage consumers, capture valuable first-party data to fuel marketing initiatives, and ultimately help convert sales. IC Group does this through various communication channels such as mobile messaging, social media, web, email and other technology solutions. | $0 | -- | $15M | $18M | 0.9x | (21.4x) | ||
| Dotz SA develops and manages a customer loyalty programme based on the consumption of goods and services provided by partners, as well as the monetization of redemption rights and premiums. | $1 | -- | $10M | $25M | 0.6x | 2.2x | ||
| Rocket Sharing Co SpA has developed a technology-based marketplace blockchain. Through its platform, consumers are encouraged to purchase products and services which provides a cashback incentive mechanism, that allows users to accumulate vouchers to be used as a discount on subsequent purchases. | $1 | +47% | $10M | $12M | 2.3x | (70.4x) | ||
 | Loyal Solutions A/S is a software-as-a-service company. The company is engaged in the development and implementation of bespoke loyalty schemes that enhance customer retention and brand engagement. Their core business revolves around creating loyalty solution platforms that provide customer engagement programs across industries such as airlines, financial services, malls, hospitality, telecom, and media. LoyalTfacts is its proprietary SaaS end-to-end platform. | $1 | +80% | $5M | $8M | 1.4x | (8.9x) | ||
| Median | $2 | -35% | $92M | $75M | 0.8x | 3.7x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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