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Groupon Valuation Multiples

Discover revenue and EBITDA valuation multiples for Groupon and similar public comparables like EverQuote, Uxin, DIP, Nextdoor and more.

Groupon Overview

About Groupon

Groupon Inc acts as the middleman between consumers and merchants, offering products and services at discounts via its online store. It offers consumers daily deals from local merchants. The company's operations are organized into two segments: North America and International. The company generates the majority of its revenue from North America. The company generates revenue from transactions during which the company generates commissions by selling goods or services on behalf of third-party merchants. Revenue also includes commissions the company earn when customers make purchases with retailers using digital coupons accessed through its digital properties.


Founded

2008

HQ

United States

Employees

2.1K

Financials (LTM)

Revenue: $504M
EBITDA: $70M

EV

$663M

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Groupon Financials

Groupon reported last 12-month revenue of $504M and EBITDA of $70M.

In the same LTM period, Groupon generated $457M in gross profit, $70M in EBITDA, and had net loss of ($53M).

Revenue (LTM)


Groupon P&L

In the most recent fiscal year, Groupon reported revenue of $498M and EBITDA of $69M.

Groupon expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Groupon forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$504MXXX$498MXXXXXXXXX
Gross Profit$457MXXX$453MXXXXXXXXX
Gross Margin91%XXX91%XXXXXXXXX
EBITDA$70MXXX$69MXXXXXXXXX
EBITDA Margin14%XXX14%XXXXXXXXX
EBIT Margin4%XXX5%XXXXXXXXX
Net Profit($53M)XXX($81M)XXXXXXXXX
Net Margin(11%)XXX(16%)XXXXXXXXX
Net Debt——$47MXXXXXXXXX

Financial data powered by Morningstar, Inc.

Groupon Stock Performance

Groupon has current market cap of $610M, and enterprise value of $663M.

Market Cap Evolution


Groupon's stock price is $14.96.

See Groupon trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$663M$610M5.3%XXXXXXXXX$-1.99

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Groupon Valuation Multiples

Groupon trades at 1.3x EV/Revenue multiple, and 9.4x EV/EBITDA.

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EV / Revenue (LTM)


Groupon Financial Valuation Multiples

As of April 21, 2026, Groupon has market cap of $610M and EV of $663M.

Equity research analysts estimate Groupon's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Groupon has a P/E ratio of (11.5x).

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$610MXXX$610MXXXXXXXXX
EV (current)$663MXXX$663MXXXXXXXXX
EV/Revenue1.3xXXX1.3xXXXXXXXXX
EV/EBITDA9.4xXXX9.6xXXXXXXXXX
EV/EBIT32.2xXXX28.1xXXXXXXXXX
EV/Gross Profit1.4xXXX1.5xXXXXXXXXX
P/E(11.5x)XXX(7.5x)XXXXXXXXX
EV/FCF11.1xXXX13.3xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Groupon Valuation Multiples

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Groupon Margins & Growth Rates

Groupon's revenue in the last 12 month grew by 4%.

Groupon's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.

Groupon's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Groupon's rule of X is 23% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Groupon Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth4%XXX3%XXXXXXXXX
EBITDA Margin14%XXX14%XXXXXXXXX
EBITDA Growth11%XXX4%XXXXXXXXX
Rule of 40—XXX18%XXXXXXXXX
Bessemer Rule of X—XXX23%XXXXXXXXX
Revenue per Employee—XXX$0.2MXXXXXXXXX
Opex per Employee—XXX$0.2MXXXXXXXXX
S&M Expenses to Revenue34%XXX33%XXXXXXXXX
G&A Expenses to Revenue—XXX53%XXXXXXXXX
Opex to Revenue—XXX88%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Groupon Public Comps

See public comps and valuation multiples for other Consumer Marketplaces and Loyalty & Coupons comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
GrouponXXXXXXXXXXXXXXXXXX
EverQuoteXXXXXXXXXXXXXXXXXX
UxinXXXXXXXXXXXXXXXXXX
DIPXXXXXXXXXXXXXXXXXX
NextdoorXXXXXXXXXXXXXXXXXX
Cars.comXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Groupon M&A Activity

Groupon acquired XXX companies to date.

Last acquisition by Groupon was on XXXXXXXX, XXXXX. Groupon acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by Groupon

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Groupon Investment Activity

Groupon invested in XXX companies to date.

Groupon made its latest investment on XXXXXXXX, XXXXX. Groupon invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Groupon

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Groupon

When was Groupon founded?Groupon was founded in 2008.
Where is Groupon headquartered?Groupon is headquartered in United States.
How many employees does Groupon have?As of today, Groupon has over 2K employees.
Who is the CEO of Groupon?Groupon's CEO is Dusan Senkypl.
Is Groupon publicly listed?Yes, Groupon is a public company listed on Nasdaq.
What is the stock symbol of Groupon?Groupon trades under GRPN ticker.
When did Groupon go public?Groupon went public in 2011.
Who are competitors of Groupon?Groupon main competitors are EverQuote, Uxin, DIP, Nextdoor.
What is the current market cap of Groupon?Groupon's current market cap is $610M.
What is the current revenue of Groupon?Groupon's last 12 months revenue is $504M.
What is the current revenue growth of Groupon?Groupon revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Groupon?Current revenue multiple of Groupon is 1.3x.
Is Groupon profitable?Yes, Groupon is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Groupon?Groupon's last 12 months EBITDA is $70M.
What is Groupon's EBITDA margin?Groupon's last 12 months EBITDA margin is 14%.
What is the current EV/EBITDA multiple of Groupon?Current EBITDA multiple of Groupon is 9.4x.
What is the current FCF of Groupon?Groupon's last 12 months FCF is $59M.
What is Groupon's FCF margin?Groupon's last 12 months FCF margin is 12%.
What is the current EV/FCF multiple of Groupon?Current FCF multiple of Groupon is 11.1x.

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