Groupon Valuation Multiples

Groupon is valued at $663M as of October 2026, a 1.5x revenue multiple. In the last 12 months, Groupon revenue was $515M and Groupon EBITDA was $76M.

Groupon Overview

About Groupon

Groupon Inc is a globalised, scaled two-sided marketplace that connects consumers to merchants. Its categories include Local: local inventory includes things to do, beauty and wellness, food and drink, home and automotive services, online services, as well as other types of experiences and services. Goods: Includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel, and Travel: Features travel experiences at both discounted and market rates, including hotels, airfare, and package deals covering both domestic and international travel. The company operates in two segments, North America and International, with the majority of revenue from the Local category from the North America Segment.


Founded

2008

HQ

United States

Employees

1.7K

Financials (LTM)

Revenue: $515M
EBITDA: $76M

EV

$749M

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Groupon Financials

Groupon reported last 12-month revenue of $515M and EBITDA of $76M.

In the same LTM period, Groupon generated $467M in gross profit, $76M in EBITDA, and had net loss of ($19M).

Revenue (LTM)


Groupon P&L

In the most recent fiscal year, Groupon reported revenue of $498M and EBITDA of ($19M).

Groupon is unprofitable as of last fiscal year, with gross margin of 91%, EBITDA margin of (4%), and net margin of (17%).

See analyst estimates for Groupon
LTMLast FY202320242025202620272028
Revenue$515M$498M$515M$493M$498M
Gross Profit$467M$453M$451M$444M$453M
Gross Margin91%91%88%90%91%
EBITDA$76M($19M)$13M$4M($19M)
EBITDA Margin15%(4%)3%1%(4%)
EBIT Margin2%3%(2%)1%3%
Net Profit($19M)($84M)($55M)($59M)($84M)
Net Margin(4%)(17%)(11%)(12%)(17%)
Net Debt-$50M---

Financial data powered by Morningstar, Inc.

Groupon Stock Performance

Groupon has current market cap of $663M, and enterprise value of $749M.

Market Cap Evolution


Groupon's stock price is $16.30.

Groupon share price decreased by 17.5% in the last 30 days, and by 18.4% in the last year.

Groupon has an EPS (earnings per share) of $-2.05.

See more trading valuation data for Groupon
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$749M$663M-2.9%-17.5%-36.9%-18.4%$-2.05

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Groupon Valuation Multiples

Groupon trades at 1.5x EV/Revenue multiple, and 9.9x EV/EBITDA.

See NTM and 2027E valuation multiples for Groupon

EV / Revenue (LTM)


Groupon Financial Valuation Multiples

As of October 22, 2026, Groupon has market cap of $663M and EV of $749M.

Groupon has a P/E ratio of (34.5x).

LTMLast FY202320242025202620272028
EV/Revenue1.5x1.5x1.5x1.5x1.5x
EV/EBITDA9.9x(40.4x)56.5x192.5x(40.4x)
EV/EBIT67.9x57.8x(73.1x)159.4x57.8x
EV/Gross Profit1.6x1.7x1.7x1.7x1.7x
P/E(34.5x)(7.9x)(12.0x)(11.2x)(7.9x)
EV/FCF11.4x15.0x(7.5x)18.7x15.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Groupon Valuation Multiples

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Groupon Margins & Growth Rates

Groupon grew revenue by 4% but EBITDA decreased by 516% in the last fiscal year.

In the most recent fiscal year, Groupon reported gross margin of 91%, EBITDA margin of (4%), and net margin of (17%).

See estimated margins and future growth rates for Groupon

Groupon Margins

Last FY202420252026202720282029
Gross Margin91%90%91%91%
EBITDA Margin(4%)1%(4%)15%
EBIT Margin3%1%3%2%
Net Margin(17%)(12%)(17%)(1%)
FCF Margin10%8%10%13%

Groupon Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%(4%)1%4%
Gross Profit Growth4%(1%)2%4%
EBITDA Growth(516%)(71%)(576%)(516%)
EBIT Growth(38%)(146%)176%(38%)
Net Profit Growth(95%)7%41%(95%)
FCF Growth40%(140%)25%40%

Data powered by FactSet, Inc. and Morningstar, Inc.

Groupon Operational KPIs

Groupon's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

Groupon's Rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Groupon's Rule of X is 25% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Groupon
LTMLast FY202320242025202620272028
Rule of 4022%19%---
Bessemer Rule of X33%25%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue34%33%21%29%33%
G&A Expenses to Revenue-53%64%57%53%
Opex to Revenue-86%91%88%86%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Groupon Competitors

Groupon competitors include Hemnet, Nerdwallet, WeBuyCars, Bengo4.com, MediaAlpha, Hypoport, Cars.com, EverQuote, Maoyan Entertainment and eDreams ODIGEO.

Most Groupon public comparables operate across Consumer Marketplaces, Loyalty & Coupons, Lead Generation and Horizontal Marketplaces.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Hemnet$154M$77M4.8x5.3x9.5x11.9x
Nerdwallet$837M$112M0.7x0.7x5.4x4.2x
WeBuyCars$1.6B$89M0.5x0.5x9.2x8.1x
Bengo4.com$103M$18M6.8x5.9x38.5x27.8x
MediaAlpha$1.1B($97M)0.7x0.7x(8.5x)6.4x
Hypoport$677M$76M0.8x0.8x7.1x6.9x
Cars.com$723M$157M1.3x1.3x6.2x4.5x
EverQuote$693M$62M0.8x0.8x9.5x5.2x

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Groupon VC Funding History

Before going public, Groupon raised $950M in total equity funding, across 1 round.

Last private valuation of Groupon was $4.8B, after raising $950M in January 2011 from Silver Lake, Kleiner Perkins, Battery Ventures, and 5 other investors.


Groupon Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
Jan-11Undisclosed stageSilver Lake; Kleiner Perkins; Battery Ventures; TCV; Andreessen Horowitz; Maverick Capital; Greylock; DST Global$950M$4.8BGroupon announced on 10 January 2011 that it had raised USD 950 million in private equity financing, in a round that valued the daily-deals company at about USD 4.75 billion. New investors included Andreessen Horowitz, Greylock Partners, Kleiner Perkins Caufield & Byers, Maverick Capital, Silver Lake Partners and Technology Crossover Ventures, while existing backers Battery Ventures and Mail.ru Group, formerly Digital Sky Technologies, also participated; Allen & Company acted as placement agent. Roughly half of the round had closed in late December 2010, and reports said Fidelity, Morgan Stanley and T. Rowe Price also took part, although they were not named in the company's release. The financing came weeks after Groupon rejected a takeover offer of about USD 6 billion from Google, and much of the money was used to buy shares from early employees and investors rather than to fund operations. Groupon, founded in 2008 and based in Chicago, operated an online marketplace offering discounted vouchers for local restaurants, services and events, earning a share of each voucher sold, and was expanding rapidly in the United States and internationally. Silver Lake invested through Silver Lake Partners III and records Groupon as a partnership from 2011 to 2014; Groupon listed on Nasdaq in November 2011.

Acquisitions by Groupon

Groupon has acquired 12 companies to date.

Last acquisition by Groupon was on August 8th 2019. Groupon acquired Presence AI for undisclosed valuation.

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Latest Acquisitions by Groupon

Presence AI
Vouchercloud
Giftcloud
LivingSocial
Description
Presence AI is a San Francisco and New York-based developer of AI messaging assistants for customer engagement over SMS, Twitter, and Facebook Messenger. The platform automates responses, appointment bookings, and order processing 24/7. Presence AI crafts bots for retail and service businesses to handle inquiries without disrupting operations.
-
Giftcloud is a UK digital rewards platform under Recharge Group, powering prepaid incentives for brands like Vodafone, Sky, and TalkTalk. It supports e-gift cards and vouchers integrated via API into marketing and employee campaigns. Businesses launch branded experiences for acquisition and loyalty across B2C and B2B channels in Europe.
LivingSocial is an e-commerce marketplace specializing in local experiences and deals across restaurants, events, activities, sports, fitness, health, beauty, services, travel, and shopping categories. It connects local merchants, national brands, and affiliates with consumers seeking coupons, gifts, and personalized offers. Washington, D.C.-headquartered as a subsidiary of Groupon since October 2016, the platform originated from Hungry Machine founded in 2007.
HQ CountryUnited StatesUnited KingdomUnited KingdomUnited States
HQ City
San Francisco, CA
-
Bristol
Washington, DC
Deal Date8 Aug 20191 May 20181 May 201826 Oct 2016
Valuationundisclosed$65M$65Mundisclosed
EV/Revenue
EV/EBITDA

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Investments by Groupon

Groupon has invested in 5 companies to date.

Latest investment by Groupon was on November 11th 2022. Groupon invested in Grouping in their $30M Series B round (EV/Revenue multiple available to Pro users).

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Latest Investments by Groupon

Grouping
Hunt Club
SumUp
SumUp
Description
Grouping is a Taiwan-based online group buying platform facilitating bulk purchases of consumer goods from electronics to groceries. Users join deals for discounts on brands like Apple, Samsung, and local retailers. The service operates via website and app, serving communities in Taipei, Kaohsiung, and Taichung with flash sales and membership perks.
Hunt Club is a Chicago-headquartered search firm founded in 2014 that leverages referrals and proprietary technology for talent acquisition. Its platform connects companies to over five million candidates through a network exceeding 10,000 subject matter experts. Hunt Club facilitates hiring by transforming professional relationships into targeted recruitment pipelines for various industries.
SumUp is a London-headquartered financial technology company that provides small merchants, independent shops and sole traders with card readers, point-of-sale systems and a suite of business tools. Its products include portable card terminals, the POS systems of acquired Goodtill and Tiller, payment links, an online store builder, invoicing software, business accounts with debit cards and merchant cash advances, and it earns mainly transaction fees plus hardware and subscription revenue. The company serves more than four million small businesses in about 35 markets across Europe, the Americas and Australia, and employed around 3,000 people in 2022. It generated revenue of roughly EUR 1 billion in 2023 and has been EBITDA-positive since the fourth quarter of 2022. SumUp was founded in Berlin in 2012 by a team including Daniel Klein, Marc-Alexander Christ and Stefan Jeschonnek, and launched its first card reader in August 2012. It is privately held by its founders and investors including Bain Capital Tech Opportunities, Sixth Street, BlackRock, Groupon and American Express, and was valued at an enterprise value of EUR 8 billion in its June 2022 funding round.
SumUp is a London-headquartered financial technology company that provides small merchants, independent shops and sole traders with card readers, point-of-sale systems and a suite of business tools. Its products include portable card terminals, the POS systems of acquired Goodtill and Tiller, payment links, an online store builder, invoicing software, business accounts with debit cards and merchant cash advances, and it earns mainly transaction fees plus hardware and subscription revenue. The company serves more than four million small businesses in about 35 markets across Europe, the Americas and Australia, and employed around 3,000 people in 2022. It generated revenue of roughly EUR 1 billion in 2023 and has been EBITDA-positive since the fourth quarter of 2022. SumUp was founded in Berlin in 2012 by a team including Daniel Klein, Marc-Alexander Christ and Stefan Jeschonnek, and launched its first card reader in August 2012. It is privately held by its founders and investors including Bain Capital Tech Opportunities, Sixth Street, BlackRock, Groupon and American Express, and was valued at an enterprise value of EUR 8 billion in its June 2022 funding round.
HQ CountryPhilippinesUnited StatesUnited KingdomUnited Kingdom
HQ City
Manila
Chicago, IL
London
London
Deal Date11 Nov 20225 Apr 201827 Aug 201513 Aug 2014
RoundSeries BSeedSeries DSeries C
Raised$30M$2M$11M$13M
InvestorsGroupon; Andreessen HorowitzVine St. Ventures; Dave Knox; Groupon; Mike Pykosz; Home Chef; Network Ventures; Godard Abel; New Coast Ventures; Christopher Hill; Coco Meers; Brian SpalyAmex Ventures; Groupon; BBVA VenturesGroupon; Life.SREDA; BBVA Ventures
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Groupon

When was Groupon founded?Groupon was founded in 2008.
Where is Groupon headquartered?Groupon is headquartered in United States.
How many employees does Groupon have?As of today, Groupon has over 1K employees.
Who is the CEO of Groupon?Groupon's CEO is Dusan Senkypl.
Is Groupon publicly listed?Yes, Groupon is a public company listed on Nasdaq.
What is the stock symbol of Groupon?Groupon trades under GRPN ticker.
When did Groupon go public?Groupon went public in 2011.
Who are competitors of Groupon?Groupon main competitors include Hemnet, Nerdwallet, WeBuyCars, Bengo4.com, MediaAlpha, Hypoport, Cars.com, EverQuote, Maoyan Entertainment, eDreams ODIGEO.
What is the current market cap of Groupon?Groupon's current market cap is $663M.
What is the current revenue of Groupon?Groupon's last 12 months revenue is $515M.
What is the current revenue growth of Groupon?Groupon revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Groupon?Current revenue multiple of Groupon is 1.5x.
What is the current EBITDA of Groupon?Groupon's last 12 months EBITDA is $76M.
What is Groupon's EBITDA margin?Groupon's last 12 months EBITDA margin is 15%.
What is the current EV/EBITDA multiple of Groupon?Current EBITDA multiple of Groupon is 9.9x.
What is the current FCF of Groupon?Groupon's last 12 months FCF is $66M.
What is Groupon's FCF margin?Groupon's last 12 months FCF margin is 13%.
What is the current EV/FCF multiple of Groupon?Current FCF multiple of Groupon is 11.4x.
How many companies Groupon has acquired to date?As of October 2026, Groupon has acquired 12 companies.
What was the largest acquisition by Groupon?$78M acquisition of OrderUp on 16th July 2015 was the largest M&A Groupon has done to date.
What companies Groupon acquired?Groupon acquired OrderUp, Vouchercloud, Giftcloud, ideeli, SnapSaves, oBaz, LivingSocial, Swarm Mobile, PrettyQuick, Presence AI, and 2 other companies.
In how many companies Groupon has invested to date?As of October 2026, Groupon has invested in 5 companies.
What was the last Groupon investment?On 11th November 2022 Groupon invested in Grouping, participating in a $30M Series B round, alongside Andreessen Horowitz.

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