May 2026
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Largest Price Comparison Public Companies
Benchmark revenue and EBITDA valuation multiples for public comps like
PB Fintech, Kakaku.com, Rasan, Autohome and Ziff Davis.
 | PB Fintech Ltd is an integrated online marketing and consulting firm serving the financial services industry, including insurance. Its revenue mainly comes from commissions on insurance and financial products sold online and offline. Services include online marketing, product aggregation, insurance commissions, outsourcing for insurers, generating sales, IT support, and lending-related fees. The business operates in a single segment focused on financial services, with all revenue generated within India. The Company helps middle-class households secure social security by providing solutions for protecting against death and disease, planning for child education and pensions, and accessing financial and lending products. | $19 | -2% | $9B | $8B | 11.7x | 91.1x | ||
 | Kakaku.com Inc. is a Japan-based internet company operating various web services. The company operates through four segments. The Incubation Business includes real estate and housing site Smity, travel review site Fort Travel, movie information site Movie.com, automotive site web CG, dynamic package systems, and the bus comparison site Bus Comparison Navi. The Job Box Business operates the job search site Job Box and job information site Jobcube. The Kakaku.com Business operates the purchasing support site Kakaku.com and engages in insurance services through Kakaku.com Insurance Co., Ltd. The Tabelog Business operates the restaurant search and reservation site Tabelog. It generates the majority of its revenue from the Tabelog business segment. | $21 | +35% | $4B | $4B | 7.8x | 18.4x | ||
 | Rasan Information Technology Co is engaged in online wholesale, electronic publishing, ready software publishing, systems analysis, design and customization of program software, software maintenance, web page design, setting up of web page hosting infrastructure, providing SMS design, and website design. Currently, it is engaged in providing insurance aggregator, online auto auction, and online leasing insurance services. The company's operating segments include Tameeni-Motors, Tameeni-Health, Leasing, Awal Mazad, and R Solutions. Maximum revenue is derived from the Tameeni Motors segment which offers a B2C digital platform providing vehicle owners access to motor insurers. | $41 | +86% | $3B | $3B | 16.8x | 37.9x | ||
 | Founded in 2008 as a media content platform, Autohome is the leading online automobile platform in China, ranking first among automotive service platforms in terms of mobile daily active users, according to QuestMobile. Through its two websites, autohome.com.cn and che168.com, Autohome delivers comprehensive, independent and interactive content and tools to automobile consumers as well as a full suite of services to automakers and dealers. According to iResearch, the company was the largest online automotive advertising and lead generation service provider with 30% market share, in terms of media services and lead generation revenue, in China’s online auto platform media advertising market. | $16 | -34% | $2B | ($934M) | (1.0x) | (6.1x) | ||
 | Ziff Davis Inc is a digital media and internet company operating a portfolio of brands across technology, shopping, gaming and entertainment, health and wellness, connectivity, and cybersecurity. The company has five reportable segments. The Technology & Shopping segment generates revenue from advertising and commerce content. The Gaming & Entertainment segment provides content, subscriptions, and digital storefront services. The Health & Wellness segment offers digital tools and content for health management. The Connectivity segment provides data and analytics solutions for network performance. The Cybersecurity & Martech segment delivers cloud-based software for security and marketing. It generates the majority of its revenue from the Health & Wellness segment. | $46 | +41% | $2B | $2B | 1.4x | 4.1x | ||
 | Moltiply Group SpA will be operating in two separate and independent business segments, through specialized Divisions, each composed of several dedicated subsidiaries: The Moltiply Division and The Mavriq Division. The Moltiply Division one of the main Italian players in the provision of complex BPO and IT services for the financial sector. The Mavriq Division is one of the main international players in the provision of online comparison and intermediation services, with businesses in Italy, Spain, France, and Mexico. | $37 | -35% | $1B | $2B | 2.2x | 8.7x | ||
| Beijing Zhidemai Technology Co Ltd is a shopping portal that integrates shopping guide, media, tools and community attributes. It introduces high-quality and consumer-oriented content to users with high-quality, good-quality products and services, providing users with high efficiency, precision and neutrality. | $7 | +45% | $1B | $1B | 6.6x | 62.7x | ||
 | Alma Media Oyj is a media and service company focusing on digital services and publishing. In addition to news content, the Group's products provide useful information related to lifestyle, career, and business development. The business segments include Alma Career, Alma Marketplaces, and Alma News Media. It generates maximum revenue from the Alma Career segment. The group's business is mainly divided into two geographical areas, Finland from where it earns the majority of its revenue, and the rest of Europe. | $16 | +17% | $1B | $1B | 3.8x | 12.3x | ||
 | Mony Group PLC operates a tech-led savings platform, driven by the purpose of helping households save money. Its comparison sites include MoneySuperMarket, TravelSuperMarket, and Icelolly making it easy to find deals and save money on household bills and financial products, from car, pet, travel, and home insurance to credit cards, loans, savings, pensions, mortgages, bank accounts, holidays, car hire, broadband and TV packages. | $2 | -15% | $1B | $1B | 2.1x | 6.3x | ||
| GoodRx Holdings Inc is a consumer-focused digital healthcare platform that aims to lower the cost of healthcare in the United States. It operates a price comparison platform that provides consumers with curated, geographically relevant prescription pricing, and provides access to negotiated prices through codes that can be used to save money on prescriptions across the United States. GoodRx generates revenue from core business from pharmacy benefit managers (PBMs) that manage formularies and prescription transactions including establishing pricing between consumers and pharmacies. It also offers various healthcare products and services, including pharma manufacturer solutions, subscriptions, and telehealth services. | $3 | -27% | $970M | $1B | 1.6x | 4.7x | ||
| QuinStreet Inc focuses on marketplaces and technologies for the financial services and home services industries. It delivers measurable and cost-effective marketing results to its clients, in the form of qualified inquiries such as clicks, leads, calls, applications, or customers. It generates revenue by delivering measurable online marketing results to the clients. Its products and services are Customer Acquisition, QuinStreet Rating Platform (QRP), and CloudControlMedia. Geographically, it operates in United States and Internationally, of which maximum revenue is derived from United States. | $12 | -20% | $706M | $679M | 0.6x | 8.4x | ||
| EverQuote Inc operates an online marketplace for insurance shopping, connecting consumers with insurance providers, including carriers and agents. Its marketplace is powered by proprietary data and technology platform that delivers high-intent, pre-validated consumer referrals aligned with insurers underwriting and profitability requirements. The platform provides transparency and campaign management tools, enabling providers to evaluate marketing spend performance and manage return on investment. Consumers can visit insurance provider websites, engage by phone, or submit data to receive quotes. Services are free for consumers, and the company derives revenue principally from consumer inquiries sold as referrals to insurance providers. It derives a majority of revenue from Direct channels. | $19 | -16% | $681M | $505M | 0.7x | 5.3x | ||
 | Hypoport AG operates as a technology-based financial service provider in Germany. The company is engaged in the development, operation and marketing of technology platforms for the credit, housing and insurance industries. The Business segments of the group are divided into Real Estate & Mortgage Platforms, Insurance Platforms and Financing Platforms.. The company generates the majority of its revenue from the Real Estate & Mortgage Platforms segment. The Real Estate & Mortgage Platforms segment is involved in the development of technology platforms for brokering, financing and valuing private residential properties. The vision for this segment is to provide a seamless cross-media process for the purchase, valuation and financing of residential real estate in Germany. | $96 | -58% | $641M | $574M | 0.8x | 7.1x | ||
| Nerdwallet Inc is a company that provides consumer-driven advice about personal finance through its platform by connecting individuals and small and mid-sized businesses (SMBs) with providers of financial products. It gets revenue from fees paid by its financial services partners in the form of either revenue per action, revenue per click, revenue per lead and revenue per funded loan arrangements. | $8 | -19% | $559M | $473M | 0.6x | 3.3x | ||
| AIFU Inc is an independent financial services provider in China. It offer end-to-end business solutions spanning compliance, technology, products, services, capital flow and professional training. It connects customers with insurance protection, retirement planning, health management, asset management, and family governance services. The company operated in two segments: the insurance agency segment, which derives maximum revenue, consists of providing agency services for distributing life insurance products and non-life insurance products on behalf of insurance companies, and the claims adjusting segment consisting of providing pre-underwriting survey services, claims adjusting services, disposal of residual value services, loading/unloading supervision services and consulting services. | $2 | -8% | $253M | $261M | 3.2x | (0.8x) | ||
| Adventure SpA operates as an online rate comparison platform. The company is engaged in providing carious services that includes lead generation solutions, Advertising solutions, Web development solutions, operational efficiency improvement, and others. The core business of the company is through the portal ameconviene.it a website dedicated to providing consumers with in-depth and up-to-date services and information on tracking the value for its finances, with a focus on home savings, investments, and smart financial choices. | $25 | +12% | $181M | $190M | 14.5x | 98.4x | ||
| SelectQuote Inc is a Direct-to-consumer (DTC) distribution platform which facilitates consumers to shop for health, life and auto & home insurance policies online. The company generates its revenues by selling insurance products on behalf of the insurance carrier partners in the form of a commission. It has four reportable segments namely Senior, Healthcare Services, Life, and Auto & Home. It functions through three lines namely, SelectQuote Senior, SelectQuote Life, and SelectQuote Auto & Home. | $1 | -53% | $178M | $830M | 0.5x | 3.9x | ||
| Multitude AG, formerly Multitude SE is a European FinTech company that offers digital financial and banking services to both individuals and small and medium-sized businesses. The company's operations are divided into three business units: consumer banking (Ferratum), SME banking (CapitalBox) and wholesale banking (Multitude Bank). These units are supported by an internal Banking-as-a-Service platform. The company operates in nearly 16 different countries. | $6 | -22% | $138M | ($390M) | (1.4x) | (9.2x) | ||
 | Vocento SA is a multimedia communication company. It provides distribution of press and other products, the sale of advertising space, newspaper printing and technical counseling on audiovisual productions. In addition, the group is also involved in the operation of various portal such as pisos.com, a real estate classified portal; infoempleo.com, an employment classified portal; and autocasion.com, a used vehicles classified portal. Geographically, all the business activities are functioned through the region of Spain. | $1 | +21% | $114M | $150M | 0.4x | 5.3x | ||
| Ateam Holdings Co Ltd an IT company that develops a wide range of businesses centered around the internet, including web services, games, and e-commerce. | $6 | -16% | $109M | $88M | 0.5x | 6.0x | ||
 | Cdon AB is a Nordic region-based marketplace. Customers can choose to shop and compare prices on millions of products. Over 1,500 retailers offer their range on CDON's marketplace to increase their sales. This gives CDON various products, movies, music, computers, games, office supplies, books, toys, consumer electronics, household appliances, sports, outdoor, beauty care, fashion, shoes, computers, and computer products. Its geographical revenue comes from the majority of Sweden. | $7 | +12% | $84M | $68M | 1.4x | 19.7x | ||
| Temairazu Inc is a Japan-based company engaged in the operation of comparison.com, an overall comparison site. It provides comparison services in the fields of shopping, travel, insurance, asset investment, learning credential, motorbike, and business. | $14 | -31% | $81M | $40M | 2.7x | 4.0x | ||
 | MoneyHero Ltd is a personal finance aggregation and comparison company in Greater Southeast Asia. The firm is involved in the operation of online financial comparison platforms and related services for credit cards, personal loans, mortgages, insurance, and other financial products, connecting the providers of these products with well-matched and ready-to-transact consumers and generating revenue directly from these providers for placing their products on its platforms and providing insurance brokerage, marketing and events-related services. Geographically it operates in Singapore, Hong Kong, Taiwan, Malaysia and the Philippines. | $1 | +85% | $60M | $30M | 0.4x | (7.4x) | ||
| Enechange Ltd is a energy switching platform for consumers, and cloud based SaaS applications namely EMAP (digital marketing), SMAP (AI-based smart meter analytics) for energy companies. | $1 | -38% | $56M | $32M | 0.7x | (7.3x) | ||
| eHealth Inc is a company involved in private health insurance marketplace with a technology and service platform that provides consumer engagement, education and health insurance enrollment solutions. The company operates its business in two segments: Medicare which provides health insurance plans and lesser extent ancillary products such as dental and vision insurance and hospital indemnity plans, to medicare eligible consumers; and Employer and Individual provides individual and family health insurance, and small business health insurance plans and Individual Coverage Health Reimbursement Arrangements. It derives maximum revenue from Medicare Segment. All of the company's revenue is from the United States. It also has a presence in China. | $2 | -62% | $50M | $72M | 0.1x | 0.7x | ||
| Uridoki Inc is a matching website for buying used items, and a web site specializing in used items. The company operates as an easy-to-use online platform where people can compare offers from professional buyers to sell their secondhand items. The service helps users quickly find the good prices for their goods and sell them safely and conveniently. The company supports a transparent and efficient reuse market by connecting sellers with buyers directly. | $7 | -- | $30M | $27M | 2.8x | 21.1x | ||
| Aucfan Co Ltd provides media management services. The Company is the auction shopping search site. It allows users to compare, search, and analyze auction, and shopping product and price information. | $2 | -10% | $22M | $2M | 0.1x | 2.8x | ||
 | 3R Games SpolkaAkcyjna formerly HubStyle SA is an e-commerce development company. The company creates web-based tools for Internet users and entrepreneurs as well as develops and operates its own sites. It also operates a price comparison website. | $0 | +2% | $19M | $18M | 8.7x | 20.9x | ||
| Jianpu Technology Inc is an independent open platform for providing online discovery and recommendation services for financial products in China. The company provides users with personalized search results and recommendations services such as loan applications, credit card services, and advertising and marketing services to its financial needs and credit profile. The individual users have access to financial products through the platform, including credit cards, and wealth management products. In addition, it also offers data risk management solutions to financial service providers which help in application approval, fraud detection and prevention, and other credit underwriting processes. | $1 | -- | $19M | ($12M) | - | - | ||
| GoHealth Inc is a health insurance marketplace and Medicare-focused digital health company whose purpose is to compassionately ensure consumers’ peace of mind when making healthcare decisions so consumers can focus on living life. It offers Medicare plans, including, but not limited to, Medicare Advantage, Medicare Supplement and prescription drug plans. Its proprietary technology platform leverages modern machine-learning algorithms, powered by over two decades of insurance purchasing behavior, to reimagine the process of matching a health plan to a consumer’s specific needs. | $1 | -88% | $11M | $717M | 2.0x | (20.4x) | ||
| Comperia pl SA is engaged in operating a website that offers the comparison of financial products offered to consumers. The financial products include mortgages, cash, car loans, credit cards, personal accounts and savings, term deposits, and structured products. | $1 | +7% | $4M | $4M | 0.3x | 4.9x | ||
| Median | $7 | -15% | $181M | $261M | 1.4x | 5.3x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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