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Largest Classifieds Public Companies

Benchmark revenue and EBITDA valuation multiples for public comps like Recruit Holdings, Naspers, REA Group, News Corp and carsales.com.

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Japan
Recruit is a holding company for various technology and employment-related businesses. Recruit’s primary business is its HR technology segment, in which it owns two out of three globally scaled employment-related platforms: www.indeed.com, an online marketplace for employment; and www.glassdoor.com, an online review site for employers. Recruit also owns various marketing businesses operating in Japan for life events and lifestyle, a software solutions business for small and medium-size enterprises, or SMEs, in Japan, and various staffing businesses operating throughout the developed world.
$47
-14%
$65B
$62B
2.6x
13.6x
South Africa
Naspers Ltd is an Internet and entertainment group and technology investor in the world. Operating in more than 120 countries and markets with long-term growth potential, Naspers builds companies that empower people and enrich communities. It runs some of the platforms in the internet, video entertainment, and media. Naspers operates in various sectors including online classifieds, food delivery, payments, travel, education, health, and social and internet platforms. People use products and services of companies that Naspers has invested in, acquired, or built, including Azos, PharmEasy, ElasticRun, Alwans, and Vegrow among others. Geographically, the company derives maximum revenue from Europe and the rest from Asia, Africa, Latin America, North America, and other regions.
$54
-13%
$41B
$37B
5.1x
2.8x
Australia
REA Group is a technology company operating in the real estate sector. REA Group’s primary business is an online listings platform for residential real estate, www.realestate.com.au, which is the largest residential real estate listings platform in Australia, at around 4 times the size of number two, www.domain.com.au. REA Group is majority-owned by News Corp. REA Group’s other businesses include adjacent markets and services, and investments in online listings platforms in India.
$123
-28%
$16B
$16B
11.4x
20.8x
United States
News Corporation is a diversified media conglomerate with big presence in the US, the UK, and Australia. Key mastheads include The Wall Street Journal, Barron's, New York Post, The Times, The Sun, The Australian, Herald Sun, and The Daily Telegraph. Its 61%-owned REA Group is the dominant property listings platform in Australia. In addition, it owns Harper Collins, one of the largest book publishers in the world, and has a sizable US digital property advertising business, Move. The 65% interest in Foxtel, the Australian pay-TV and streaming provider, was sold in April 2025. The sale to global sports streaming platform, DAZN, was struck at more than 7 times Foxtel's EBITDA.
$28
-7%
$15B
$16B
1.9x
11.2x
Australia
Car Group is a globally diversified group of online marketplaces for auto and nonauto vehicles. The group’s primary business is its Australian online marketplace for automotive, www.carsales.com.au., which is the dominant online automotive marketplace in Australia, at around nine times total time spent compared with its nearest competitor. Car Group also owns and operates businesses in various geographic, category and product adjacencies, including online marketplaces for automotive in South Korea and Latin America, nonautomotive online marketplaces in Australia and the United States, and data businesses.
$18
-28%
$7B
$8B
9.2x
17.2x
India
Info Edge (India) Ltd is engaged in offering services in the areas of recruitment, matrimony, real estate, and education through online portals. The business segments of the company are Recruitment solutions, which generate maximum revenue, 99acres for Real Estate, and Others. The Recruitment Solutions business comprises the www.naukri.com, www.quadrangle.com, www.naukrigulf.com, www.firstnaukri.com, and fast forward candidate services. 99acres.com derives its revenues from property listings, builders, and brokers, branding and visibility through microsites, home page links, and banners, and servicing real estate developers, builders, and brokers. The Others segment comprises Jeevansathi and Shiksha verticals. The group caters to customers located in India and internationally.
$10
-34%
$7B
$6B
19.8x
28.0x
Germany
Scout24 SE is a German digital company that operates a digital marketplace, ImmoScout24, for residential and business real estate. In addition, it offers software solutions for real estate valuations to banks and the real estate sector. Through ImmoScout24, the company is engaged in developing new products and building a digital ecosystem for rentals, purchases, and commercial real estate in Germany and Austria. It has different brands offering digital services in the real estate industry, such as FlowFact, Vermietet.de, Immoverkauf24, Propstack, BauFi, and others. Its operating segments are Professional, which generates maximum revenue by offering digital real estate products to its professional clients, and Private. Geographically, the group derives its key revenue from Germany.
$83
-40%
$6B
$6B
7.9x
12.6x
Norway
Vend Marketplaces ASA is a family of digital consumer brands with growing positions within online marketplaces in the Nordics. With effect from the fourth quarter of 2024, the operating segments are Mobility, Real Estate, Jobs, Recommerce and Delivery. It derives maximum revenue from Mobility Segment. Geographically, it operates in Norway, Sweden, Denmark, Finland and Others. Its brands include Blocket, Finn, Tori, Dba, Oikotie, Bytbil, qasa, and others.
$28
+48%
$6B
$6B
8.5x
101.0x
United Kingdom
Autotrader Group PLC is a digital automotive marketplace based in the UK, which provides trading channels for a range of vehicles such as cars, trucks, vans, bikes, and farm machinery, as well as relevant services such as car insurance, loans, valuations, and vehicle check services. The company generates revenue from two streams; Auto Trader: includes the results of Auto Trader and AutoConvert in respect of online classified advertising of motor vehicles and other related products and services in the digital automotive marketplace including share of profit from the Dealer Auction joint venture and Autorama: the results of Autorama in respect of a marketplace for leasing new vehicles and other related products and services.
$7
-36%
$6B
$6B
6.8x
10.3x
United Kingdom
Rightmove PLC provides online property search platforms. The company's customers include agents, buyers, renters, and new home developers. The company provides users with tools such as the house price index, which tracks house prices and analyzes price trends in the U.K. house market, and a mortgage calculator. The company's segments include agencies, new homes, and others. The agency segments of the company provide resale and lettings property advertising services. The new homes segment provides property advertising services to new home developers. Its other segment includes overseas, commercial property, and non-property advertising services. The company generates maximum revenue from the agency segment.
$6
-41%
$4B
$4B
7.6x
10.7x
Australia
Seek is a technology company operating in the employment segment. Seek’s primary business is an online marketplace for employment, www.seek.com.au, which is the largest online marketplace for employment in Australia and New Zealand. Seek also owns and operates employment listings platforms in Southeast Asia and owns a stake in an investment business in employment listings platforms and other employment-related businesses.
$10
-42%
$4B
$4B
5.6x
11.3x
Japan
Visional Inc is engaged in operation of internet services including BizReach, an online direct recruiting platform specialized for professionals.
$47
-17%
$2B
$1B
2.7x
9.3x
Switzerland
TX Group AG is a Swiss company with a network of digital platforms. It offers information, orientation, entertainment, and services to its users every day. The company provides newspapers and magazines. The company's operating segments include TX Markets; Goldbach; 20 Minuten; Tamedia and Group and Ventures. It generates maximum revenue from the Tamedia segment.
$159
-39%
$2B
$2B
1.3x
5.8x
Finland
Alma Media Oyj is a media and service company focusing on digital services and publishing. In addition to news content, the Group's products provide useful information related to lifestyle, career, and business development. The business segments include Alma Career, Alma Marketplaces, and Alma News Media. It generates maximum revenue from the Alma Career segment. The group's business is mainly divided into two geographical areas, Finland from where it earns the majority of its revenue, and the rest of Europe.
$15
+5%
$1B
$1B
3.4x
11.2x
Sweden
Hemnet Group AB operates a real estate platform in Sweden. By offering a combination of relevant products, insights, and inspiration, it has built lasting relationships with buyers, sellers, and agents. It generates revenue by selling housing ads on its platform and value-added services purchased by sellers, realtors, and partners.
$13
-61%
$1B
$1B
7.2x
14.2x
Lithuania
Baltic Classifieds Group PLC is an online classifieds group in the Baltics which owns and operates various vertical and generalist online classifieds portals in Estonia, Latvia, and Lithuania. Its online classifieds portfolio comprises vertical online classifieds portals, including vertical portals for automotive, real estate, and jobs and services, and a few generalist portals, offering a wide line of products. The main focus of the Group is operating online classifieds platforms for automotive, real estate, jobs and services, and general merchandise in the Baltics. lt generates revenue from fees for service packages based on the number of job ad postings; fees for short-term services including job ad promotion, job ads, and access to the resume database.
$3
-45%
$1B
$1B
12.0x
15.5x
Poland
Grupa Pracuj SA is engaged in offering digital recruitment services. The company is an owner of brands contributing to a digital ecosystem addressed to the HR world. It segment includes Poland; Ukraine and Germany. The company derives a majority of revenue from Poland segment.
$12
-36%
$842M
$851M
3.8x
8.4x
India
CarTrade Tech Ltd is a multi-channel auto platform provider company. The company operates brands such as CarWale, CarTrade, Shriram Automall, BikeWale, CarTradeExchange, Adroit Auto, and AutoBiz. The platform connects new and used automobile customers, vehicle dealers, vehicle OEMs, and other businesses to buy and sell different types of vehicles. The company operates within three segments: the Consumer Group, Remarketing Group, and Classifieds Group.
$17
+1%
$821M
$745M
9.9x
32.0x
Japan
DIP Corp is a Japan-based technology company that mainly provides job information and employment agency services online. The company has five business divisions. The Baitoru Com segment offers job information to contractors and recruiting companies. The Job Engine segment provides job offering and career change information to recruiting companies. The Hatarako Net provides staff service job information to staffing companies. The Other division specializes in services for restaurant customers, while the Agent segment provides employment services for healthcare facilities.
$12
-18%
$608M
$495M
1.4x
4.6x
Poland
Wirtualna Polska Holding SA is a holding company based in Poland. It owns and runs internet portals. Its core operations comprise the sale of advertising services on the Internet and operating Internet portals such as . o2, Pudelek, Money.pl, domodi.pl, wakacje.pl, nocowanie.pl, Extradom.pl, totalmoney.pl as well as providing electronic services. Its segment include: Advertising and Subscriptions, Tourism and Consumer finance.
$16
-31%
$476M
$880M
1.3x
5.5x
India
Just Dial Ltd provides local search related services to users in India through multiple platforms such as Desktop/ PC website, mobile site, mobile apps, over the telephone and text. The company's mobile app is an All-in-One App, replete with features such as map-aided search, Live TV, Videos, News, and a Real-Time Chat Messenger, Augmented Reality, an Online Movie finder, Cricket, Music, and Radio, to make the consumer's life infinitely smoother and more engaging. It has also launched an end-to-end business management solution for SMEs, enabling thousands of SMEs to run their businesses efficiently online and maintain an adequate online presence through their own websites and mobile sites.
$6
-42%
$472M
($138M)
(1.1x)
(2.0x)
Japan
GAtechnologies Co Ltd is a Japan based company engaged in development and operation of real estate transaction platform. The company is also engaged in the development and management of application for real estate owners and provides crowdfunding service for second-hand divided apartments.
$10
+19%
$410M
$389M
0.2x
4.6x
Japan
ZIGExN Co Ltd develops and operates the internet media platforms called EX Sites that provide information from multiple media and submit user's requests to multiple media in one access. The company's Life Media Platform business developed services to a wide range of areas related to daily life. The company operates career change EX, an employment site, Rent SMOCCA EX, a search site for real estate information, Pharmacist jobs EX, a pharmacist job search site, among others.
$3
-10%
$260M
$216M
1.2x
4.5x
Russia
Cian PLC is an online real estate classifieds platform in the Russian market. Its networked real estate platform connects users, real estate buyers and renters, to real estate listings of all types - residential and commercial, primary and secondary, urban and suburban, for both sale and rent. The Group has the following operating segments: Core Business; Mortgage Marketplace; Valuation and Analytics; C2C Rental; and End-to-End Offerings.
$3
--
$238M
$181M
1.6x
12.8x
China
Token Cat Ltd is an omnichannel automotive marketplace in China. The company operates in one segment, providing auto shows, special promotion event services, virtual dealerships, online marketing services, and more. It organizes auto shows to facilitate transactions between consumers and auto dealers, which include auto dealers, automakers, and automotive service providers. It offers services through its online platform and offline events.
$10
-37%
$209M
$215M
29.8x
(17.1x)
Japan
Lifull Co Ltd is a Japanese technology company. Its lines of business are domestic real estate information services, services for domestic real estate companies, aggregation of real estate information, portal services, and other services. Its major subsidiaries are Renters Co., Trovit Search, Lifull Marketing Partners, and Lifull Co.
$1
+9%
$158M
$139M
0.8x
4.2x
Denmark
North Media AS provides platforms for business communication with consumers. The group has the following business areas: Last Mile with the company FK Distribution, which packs and distributes printed matter to households. The other business area: Digital Services, includes the companies, BoligPortal, which is a rental housing platform, Ofir, which is a job portal, and the company BEKEY, which offers secure, digital access solutions to, among others, distributors and home care providers.
$8
+22%
$137M
$12M
0.1x
0.6x
South Korea
Saramin Co Ltd is the job portal site in Korea. It is engaged in the portals and other internet information media service activities. The site is used by job seekers. It provides public recruitment information, headhunting, HR dispatch, and public recruitment support services through an online job portal.
$12
+19%
$122M
($11M)
(0.1x)
(0.1x)
Australia
Frontier Digital Ventures Ltd owner and operator of online classifieds marketplaces (Operating Companies) in fast-growing emerging regions. Currently, FDV operates across three regional businesses 360 LATAM, MENA Marketplaces Group, and FDV Asia. FDV works alongside local management teams across property, automotive, and general classifieds, providing strategic oversight and operational guidance. Its segments are Autodeal, Avito, CarsDB, Encuentra24, Fincaraiz, Hoppler, iMyanmarhouse, Infocasas, LankaPropertyWeb, Meqasa, Moteur, Propert03-31-2025 ypro, Tayara, Yapo, LATAM corporate cost, and Corporate.
$0
+45%
$119M
$112M
2.8x
17.4x
Japan
Rakumachi Inc Formerly Firstlogic Inc operates real estate investment portal site. The Company offers services to professional, learner of real estate investment, people looking for real estate and the sale of real estate.
$6
+2%
$111M
$107M
5.0x
10.7x
Spain
Vocento SA is a multimedia communication company. It provides distribution of press and other products, the sale of advertising space, newspaper printing and technical counseling on audiovisual productions. In addition, the group is also involved in the operation of various portal such as pisos.com, a real estate classified portal; infoempleo.com, an employment classified portal; and autocasion.com, a used vehicles classified portal. Geographically, all the business activities are functioned through the region of Spain.
$1
+16%
$109M
$123M
0.3x
4.3x
Japan
Jimoty Inc is engaged in the planning, development, and operation of the classified site Jimoti. The site provides advertising media for listing advertisements classified by type and purpose in a list format. The company operates a single segment, the classified site management business.
$6
-4%
$58M
$49M
3.9x
13.2x
Australia
Rent.com.au Ltd is a rental property website providing a single marketplace for renters, property agents, and non-agent landlords. It accepts enquiries from all listers of rental properties, including real estate agents, private landlords, property managers, builders, developers, retirement services, and universities. The firm is organized into two operating segments being Rent.com.au and RentPay. It drives maximum revenue from the Rent.com.au segment.
$0
+129%
$54M
$53M
22.3x
(29.1x)
Australia
Gumtree Australia Markets Ltd is a group of businesses operating in the digital marketplace sector. The Group operates across two key business segments: Classifieds and Capital Markets.
$0
+29%
$29M
$53M
1.0x
12.3x
Australia
RMA Global Ltd provides an online marketing platform for real estate agents. It offers RateMyAgent which is an online real estate review, ratings, and statistics platform, and Property Tycoon which is a real estate auction tipping app. The company operates across sales, leasing, and mortgage broking across the United States of America, Australia, and New Zealand. Geographically, it derives key revenue from its business in Australia.
$0
+23%
$19M
$17M
1.1x
(19.4x)
Median$10-14%$821M$851M3.4x10.7x

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