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Wirtualna Polska Valuation Multiples

Discover revenue and EBITDA valuation multiples for Wirtualna Polska and similar public comparables like Just Dial Ltd, Eventbrite, EverQuote, Stitch Fix and more.

Wirtualna Polska Overview

About Wirtualna Polska

Wirtualna Polska Holding SA is a holding company based in Poland. It owns and runs internet portals. Its core operations comprise the sale of advertising services on the Internet and operating Internet portals such as . o2, Pudelek, Money.pl, domodi.pl, wakacje.pl, nocowanie.pl, Extradom.pl, totalmoney.pl as well as providing electronic services. Its segment include: Advertising and Subscriptions, Tourism and Consumer finance.


Founded

2012

HQ

Poland

Employees

2.0K

Financials (LTM)

Revenue: $667M
EBITDA: $161M

EV

$883M

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Wirtualna Polska Financials

Wirtualna Polska reported last 12-month revenue of $667M and EBITDA of $161M.

In the same LTM period, Wirtualna Polska generated $161M in EBITDA and $5M in net income.

Revenue (LTM)


Wirtualna Polska P&L

In the most recent fiscal year, Wirtualna Polska reported revenue of $658M and EBITDA of $160M.

Wirtualna Polska is unprofitable as of last fiscal year, with gross margin of 87%, EBITDA margin of 24%, and net margin of (1%).

See analyst estimates for Wirtualna Polska
LTMLast FY202320242025202620272028
Revenue$667M$658M$397M$434M$612M
Gross Profit—$571M$361M$400M$571M
Gross Margin—87%91%92%93%
EBITDA$161M$160M$120M$124M$108M
EBITDA Margin24%24%30%29%18%
EBIT Margin10%12%20%18%13%
Net Profit$5M($9M)$43M$43M($9M)
Net Margin1%(1%)11%10%(2%)
Net Debt—$383M———

Financial data powered by Morningstar, Inc.

Wirtualna Polska Stock Performance

Wirtualna Polska has current market cap of $477M, and enterprise value of $883M.

Market Cap Evolution


Wirtualna Polska's stock price is $16.03.

Wirtualna Polska share price increased by 0.7% in the last 30 days, and decreased by 31.2% in the last year.

Wirtualna Polska has an EPS (earnings per share) of $-0.32.

See more trading valuation data for Wirtualna Polska
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$883M$477M0.3%0.7%-5.6%-31.2%$-0.32

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Wirtualna Polska Valuation Multiples

Wirtualna Polska trades at 1.3x EV/Revenue multiple, and 5.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Wirtualna Polska

EV / Revenue (LTM)


Wirtualna Polska Financial Valuation Multiples

As of May 3, 2026, Wirtualna Polska has market cap of $477M and EV of $883M.

Wirtualna Polska has a P/E ratio of 98.3x.

LTMLast FY202320242025202620272028
EV/Revenue1.3x1.3x2.2x2.0x1.4x
EV/EBITDA5.5x5.5x7.3x7.1x8.2x
EV/EBIT13.1x11.5x11.1x11.1x11.5x
EV/Gross Profit—1.5x2.4x2.2x1.5x
P/E98.3x(50.6x)11.1x11.1x(50.6x)
EV/FCF(18.9x)14.7x12.3x13.8x14.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Wirtualna Polska Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Wirtualna Polska Margins & Growth Rates

Wirtualna Polska grew revenue by 4% and EBITDA by 2% in the last fiscal year.

In the most recent fiscal year, Wirtualna Polska reported gross margin of 87%, EBITDA margin of 24%, and net margin of (1%).

See estimated margins and future growth rates for Wirtualna Polska

Wirtualna Polska Margins

Last FY202420252026202720282029
Gross Margin87%92%93%—
EBITDA Margin24%29%18%24%
EBIT Margin12%18%13%12%
Net Margin(1%)10%(2%)5%
FCF Margin9%15%10%9%

Wirtualna Polska Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%9%41%12%
Gross Profit Growth—11%43%—
EBITDA Growth2%3%(13%)52%
EBIT Growth9%(0%)(3%)9%
Net Profit Growth(461%)0%(122%)(461%)
FCF Growth(2%)(11%)(6%)(2%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Wirtualna Polska Operational KPIs

Wirtualna Polska's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

Wirtualna Polska's Rule of 40 is 36% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Wirtualna Polska's Rule of X is 54% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Wirtualna Polska
LTMLast FY202320242025202620272028
Rule of 4027%36%———
Bessemer Rule of X31%54%———
Revenue per Employee—$0.3M———
Opex per Employee—$0.2M———
Opex to Revenue—75%71%74%81%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Wirtualna Polska Competitors

Wirtualna Polska competitors include Just Dial Ltd, Eventbrite, EverQuote, Stitch Fix, Fiverr, Sichuan Newsnet Media, BiNBiN, eDreams ODIGEO, Future plc and Sohu.

Most Wirtualna Polska public comparables operate across Online Content & News, Classifieds, Consumer Marketplaces, E-commerce - Marketplaces, Consumer SaaS, MediaTech, B2B SaaS, Horizontal SaaS and RetailTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Just Dial Ltd(1.1x)(1.1x)(2.0x)(3.7x)
Eventbrite————
EverQuote0.5x0.5x3.6x3.4x
Stitch Fix0.3x0.3x7.5x7.8x
Fiverr0.4x0.4x1.8x2.0x
Sichuan Newsnet Media8.4x—24.3x—
BiNBiN35.5x—(111.8x)—
eDreams ODIGEO1.0x1.1x4.1x5.0x

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Wirtualna Polska M&A Activity

Wirtualna Polska has acquired 6 companies to date.

Last acquisition by Wirtualna Polska was on December 23rd 2024. Wirtualna Polska acquired Invia Group Germany for $262M (EV/Revenue multiple of ).

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Latest Acquisitions by Wirtualna Polska

Invia Group Germany
SAMITO
Audioteka
Szallas Group
Description
Invia Group Germany is a travel services provider arranging package tours, flight-hotel bundles, and accommodations. Cologne-headquartered, it operates via brands like Invia.de, serving 10 million annual bookings primarily in Europe with partners like TUI and Lufthansa. The group manages 20,000 hotels and focuses on Mediterranean destinations, generating bookings worth €2 billion yearly.
SAMITO is a SaaS marketing automation platform leveraging big data analytics headquartered in Seoul, South Korea. It features advanced personalization engines, AI-powered recommendation systems, and precise targeting tools to track user behaviors across websites and apps. The platform enables real-time content customization, campaign optimization, and customer journey mapping for e-commerce and digital marketing teams. SAMITO integrates with CRM systems like Salesforce and email providers such as Mailchimp, serving mid-sized businesses in Asia-Pacific markets.
Audioteka is a mobile audiobook platform supporting smartphones, tablets, and a dedicated automotive interface. Available in nine languages across 23 countries, it specializes in producing and editing exclusive audiobooks through collaborations with actors for innovative formats unavailable elsewhere. Warsaw-headquartered Audioteka delivers high-quality spoken content via user-centric mobile applications designed for seamless on-the-go access. The platform emphasizes original productions that blend technology with storytelling to engage commuters and busy professionals in Poland, Czech Republic, Slovakia, Hungary, and beyond.
Szallas Group is a Budapest-headquartered provider of online travel services and accommodation booking platforms. It operates multiple sites including szallas.hu, delivering information, entertainment, and booking solutions for hotels, apartments, and vacation rentals across Hungary and Central Europe.
HQ CountryGermanyPolandPolandHungary
HQ City
Leipzig
Warsaw
Warsaw
Jákfalva
Deal Date23 Dec 20248 May 202330 Sep 202212 Sep 2022
Valuation$262Mundisclosed$64M$89M
EV/Revenue
EV/EBITDA

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Wirtualna Polska Investment Activity

Wirtualna Polska has invested in 1 company to date.

Latest investment by Wirtualna Polska was on April 5th 2022. Wirtualna Polska invested in Restaumatic in their $5M Strategic investment round (EV/Revenue multiple of ).

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Latest Investments by Wirtualna Polska

Restaumatic
Restaumatic
Description
Restaumatic is a white-label online ordering system integrated into restaurant websites for seamless food delivery and pickup. It handles menus, payments, inventory, and loyalty programs with plugins for WordPress and custom CMS. Serving pizzerias, takeaways, and cafes in Poland and Europe, the platform processes orders via POS sync. Krakow-headquartered since 2008, Restaumatic supports multilingual interfaces and marketing tools like promo codes.
Restaumatic is a white-label online ordering system integrated into restaurant websites for seamless food delivery and pickup. It handles menus, payments, inventory, and loyalty programs with plugins for WordPress and custom CMS. Serving pizzerias, takeaways, and cafes in Poland and Europe, the platform processes orders via POS sync. Krakow-headquartered since 2008, Restaumatic supports multilingual interfaces and marketing tools like promo codes.
HQ CountryPolandPoland
HQ City
Zabrze
Zabrze
Deal Date5 Apr 20221 Dec 2015
RoundStrategic investmentSeed
Raised$5M$600K
InvestorsWirtualna PolskaWirtualna Polska; Inovo.vc; Inventures; Supercharge Capital; Xevin Investments
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Wirtualna Polska

When was Wirtualna Polska founded?Wirtualna Polska was founded in 2012.
Where is Wirtualna Polska headquartered?Wirtualna Polska is headquartered in Poland.
How many employees does Wirtualna Polska have?As of today, Wirtualna Polska has over 2K employees.
Is Wirtualna Polska publicly listed?Yes, Wirtualna Polska is a public company listed on Warsaw Stock Exchange.
What is the stock symbol of Wirtualna Polska?Wirtualna Polska trades under WPL ticker.
When did Wirtualna Polska go public?Wirtualna Polska went public in 2016.
Who are competitors of Wirtualna Polska?Wirtualna Polska main competitors include Just Dial Ltd, Eventbrite, EverQuote, Stitch Fix, Fiverr, Sichuan Newsnet Media, BiNBiN, eDreams ODIGEO, Future plc, Sohu.
What is the current market cap of Wirtualna Polska?Wirtualna Polska's current market cap is $477M.
What is the current revenue of Wirtualna Polska?Wirtualna Polska's last 12 months revenue is $667M.
What is the current revenue growth of Wirtualna Polska?Wirtualna Polska revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Wirtualna Polska?Current revenue multiple of Wirtualna Polska is 1.3x.
Is Wirtualna Polska profitable?Yes, Wirtualna Polska is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Wirtualna Polska?Wirtualna Polska's last 12 months EBITDA is $161M.
What is Wirtualna Polska's EBITDA margin?Wirtualna Polska's last 12 months EBITDA margin is 24%.
What is the current EV/EBITDA multiple of Wirtualna Polska?Current EBITDA multiple of Wirtualna Polska is 5.5x.
What is the current FCF of Wirtualna Polska?Wirtualna Polska's last 12 months FCF is ($47M).
What is Wirtualna Polska's FCF margin?Wirtualna Polska's last 12 months FCF margin is (7%).
What is the current EV/FCF multiple of Wirtualna Polska?Current FCF multiple of Wirtualna Polska is (18.9x).
How many companies Wirtualna Polska has acquired to date?As of May 2026, Wirtualna Polska has acquired 6 companies.
What was the largest acquisition by Wirtualna Polska?$262M acquisition of Invia Group Germany on 23rd December 2024 was the largest M&A Wirtualna Polska has done to date.
What companies Wirtualna Polska acquired?Wirtualna Polska acquired Invia Group Germany, Szallas Group, Audioteka, TotalMoney.pl Sp. z o.o., Dobreprogramy, and SAMITO.
In how many companies Wirtualna Polska has invested to date?As of May 2026, Wirtualna Polska has invested in 1 company.
What was the last Wirtualna Polska investment?On 5th April 2022 Wirtualna Polska invested in Restaumatic, participating in a $5M Strategic investment round.
In what companies Wirtualna Polska invested in?Wirtualna Polska invested in Restaumatic.

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