Wirtualna Polska - Public Comps and Valuation Multiples

Wirtualna Polska Overview

About Wirtualna Polska

Wirtualna Polska Holding SA is a holding company based in Poland. It owns and runs internet portals. Its core operations comprise the sale of advertising services on the Internet and operating Internet portals such as . o2, Pudelek, Money.pl, domodi.pl, wakacje.pl, nocowanie.pl, Extradom.pl, totalmoney.pl as well as providing electronic services. Its segment include: Advertising and Subscriptions, Tourism and Consumer finance.

Founded

2012

HQ

Employees

2.0K+

Website

holding.wp.pl

Sectors

Online Content & News

Financials

LTM Revenue $618M

LTM EBITDA $162M

EV

$932M

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Wirtualna Polska Financials

As of January 2026, Wirtualna Polska reported last 12-month revenue of $618M and EBITDA of $162M.

In the same period, Wirtualna Polska generated $583M in LTM gross profit and $35.8M in net income.

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Wirtualna Polska P&L

In the most recent fiscal year, Wirtualna Polska reported revenue of $441M and EBITDA of $126M.

Wirtualna Polska expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue	$618M	XXX	$441M	XXX	XXX	XXX
Gross Profit	$583M	XXX	$407M	XXX	XXX	XXX
Gross Margin	94%	XXX	92%	XXX	XXX	XXX
EBITDA	$162M	XXX	$126M	XXX	XXX	XXX
EBITDA Margin	26%	XXX	29%	XXX	XXX	XXX
EBIT	$85.7M	XXX	$80.7M	XXX	XXX	XXX
EBIT Margin	14%	XXX	18%	XXX	XXX	XXX
Net Profit	$35.8M	XXX	$43.8M	XXX	XXX	XXX
Net Margin	6%	XXX	10%	XXX	XXX	XXX
Net Debt	XXX	XXX	$124M	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Wirtualna Polska including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $618M. EBITDA for the last twelve months was $162M. In the most recent fiscal year, Wirtualna Polska achieved $441M in revenue and $126M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2026)	Next Fiscal Year (2027)	Two Years Forward (2028)
Total Revenue	$618M	Analyst estimates available to subscribers	$441M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	$583M	Analyst estimates available to subscribers	$407M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	94.2% gross margin	Analyst estimates available to subscribers	92.3% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	$162M	Analyst estimates available to subscribers	$126M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	26.2% EBITDA margin	Analyst estimates available to subscribers	28.6% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	$85.7M	Analyst estimates available to subscribers	$80.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	13.9% EBIT margin	Analyst estimates available to subscribers	18.3% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	$35.8M	Analyst estimates available to subscribers	$43.8M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	5.8% net profit margin	Analyst estimates available to subscribers	9.9% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	$124M	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Wirtualna Polska

This financial data table provides comprehensive performance metrics for Wirtualna Polska, a company based in Poland. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

Wirtualna Polska generated $618M in revenue over the last twelve months.
The company achieved $162M in EBITDA over the last twelve months.
Gross profit for the last twelve months was $583M.
Net income over the last twelve months reached $35.8M.

Fiscal Year Performance

In the most recent fiscal year, Wirtualna Polska reported $441M in total revenue.
Fiscal year EBITDA was $126M.
The company maintained a gross profit margin of 92.3% in the most recent fiscal year.
EBITDA margin for the fiscal year was 28.6%.
Net profit margin reached 9.9% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Wirtualna Polska. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Wirtualna Polska Stock Performance

Wirtualna Polska has current market cap of PLN 1.8B (or $517M), and EV of PLN 3.3B (or $932M).

Market Cap Evolution

Wirtualna Polska Stock Data

As of February 2, 2026, Wirtualna Polska's stock price is PLN 62 (or $17).

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EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$932M	$517M	XXX	XXX	XXX	XXX	$1.27

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Wirtualna Polska Valuation Multiples

Wirtualna Polska's trades at 1.5x EV/Revenue multiple, and 5.8x EV/EBITDA.

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Wirtualna Polska Financial Valuation Multiples

As of February 2, 2026, Wirtualna Polska has market cap of $517M and EV of $932M.

Equity research analysts estimate Wirtualna Polska's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Wirtualna Polska has a P/E ratio of 14.4x.

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Market cap (current)	$517M	XXX	$517M	XXX	XXX	XXX
EV (current)	$932M	XXX	$932M	XXX	XXX	XXX
EV/Revenue	1.5x	XXX	1.5x	XXX	XXX	XXX
EV/EBITDA	5.8x	XXX	5.8x	XXX	XXX	XXX
EV/EBIT	10.9x	XXX	10.9x	XXX	XXX	XXX
EV/Gross Profit	1.6x	XXX	n/a	XXX	XXX	XXX
P/E	14.4x	XXX	14.4x	XXX	XXX	XXX
EV/FCF	-3.4x	XXX	-3.4x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Wirtualna Polska Margins & Growth Rates

Wirtualna Polska's last 12 month revenue growth is 16%

Wirtualna Polska's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.

Wirtualna Polska's rule of 40 is 46% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Wirtualna Polska's rule of X is 67% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Wirtualna Polska Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue Growth	16%	XXX	10%	XXX	XXX	XXX
EBITDA Margin	26%	XXX	26%	XXX	XXX	XXX
EBITDA Growth	12%	XXX	15%	XXX	XXX	XXX
Rule of 40	46%	XXX	42%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	67%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$0.2M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$0.2M	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	74%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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