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Cars.com Valuation Multiples

Discover revenue and EBITDA valuation multiples for Cars.com and similar public comparables like Uxin, Betterware de Mexico, Nextdoor, Lily & Beauty and more.

Cars.com Overview

About Cars.com

Cars.com Inc is an online destination for buying and selling new and used vehicles. It is an audience-driven technology company empowering the automotive industry. The company brands include Dealer Inspire, DealerRater, FUEL, Accu-Trade, PickupTrucks.com, CreditIQ, and NewCars.com., websites directed towards different consumer segments.


Founded

2016

HQ

United States

Employees

1.8K

Website

cars.com

Financials (LTM)

Revenue: $726M
EBITDA: $212M

EV

$1B

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Cars.com Financials

Cars.com reported last 12-month revenue of $726M and EBITDA of $212M.

In the same LTM period, Cars.com generated $576M in gross profit, $212M in EBITDA, and $30M in net income.

Revenue (LTM)


Cars.com P&L

In the most recent fiscal year, Cars.com reported revenue of $723M and EBITDA of $211M.

Cars.com is profitable as of last fiscal year, with gross margin of 83%, EBITDA margin of 29%, and net margin of 3%.

See analyst estimates for Cars.com
LTMLast FY202320242025202620272028
Revenue$726M$723M$689M$719M$723M
Gross Profit$576M$600M$567M$595M$600M
Gross Margin79%83%82%83%83%
EBITDA$212M$211M$152M$201M$157M
EBITDA Margin29%29%22%28%22%
EBIT Margin10%8%8%7%8%
Net Profit$30M$20M$118M$48M$20M
Net Margin4%3%17%7%3%
Net Debt—$395M———

Financial data powered by Morningstar, Inc.

Cars.com Stock Performance

Cars.com has current market cap of $636M, and enterprise value of $1B.

Market Cap Evolution


Cars.com's stock price is $11.16.

Cars.com share price increased by 1.5% in the last 30 days, and by 8.9% in the last year.

Cars.com has an EPS (earnings per share) of $0.35.

See more trading valuation data for Cars.com
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$636M0.0%1.5%30.7%8.9%$0.35

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Cars.com Valuation Multiples

Cars.com trades at 1.4x EV/Revenue multiple, and 4.9x EV/EBITDA.

See NTM and 2027E valuation multiples for Cars.com

EV / Revenue (LTM)


Cars.com Financial Valuation Multiples

As of May 8, 2026, Cars.com has market cap of $636M and EV of $1B.

Cars.com has a P/E ratio of 21.5x.

LTMLast FY202320242025202620272028
EV/Revenue1.4x1.4x1.5x1.4x1.4x
EV/EBITDA4.9x4.9x6.8x5.1x6.6x
EV/EBIT13.8x17.1x19.1x19.3x17.1x
EV/Gross Profit1.8x1.7x1.8x1.7x1.7x
P/E21.5x31.7x5.4x13.2x31.7x
EV/FCF7.9x8.2x8.9x8.1x8.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Cars.com Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Cars.com Margins & Growth Rates

Cars.com grew revenue by 1% and EBITDA by 1% in the last fiscal year.

In the most recent fiscal year, Cars.com reported gross margin of 83%, EBITDA margin of 29%, and net margin of 3%.

See estimated margins and future growth rates for Cars.com

Cars.com Margins

Last FY202420252026202720282029
Gross Margin83%83%83%80%
EBITDA Margin29%28%22%29%
EBIT Margin8%7%8%14%
Net Margin3%7%3%6%
FCF Margin17%18%17%19%

Cars.com Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth1%4%1%1%
Gross Profit Growth(3%)5%1%(3%)
EBITDA Growth1%33%(22%)36%
EBIT Growth70%(1%)13%70%
Net Profit Growth136%(59%)(58%)136%
FCF Growth12%11%(2%)12%

Data powered by FactSet, Inc. and Morningstar, Inc.

Cars.com Operational KPIs

Cars.com's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.

Cars.com's Rule of 40 is 30% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Cars.com's Rule of X is 31% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Cars.com
LTMLast FY202320242025202620272028
Rule of 4031%30%———
Bessemer Rule of X33%31%———
Revenue per Employee—$0.4M———
Opex per Employee—$0.3M———
S&M Expenses to Revenue32%33%34%32%33%
G&A Expenses to Revenue11%13%11%12%13%
R&D Expenses to Revenue14%16%14%16%16%
Opex to Revenue—75%74%75%75%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Cars.com Competitors

Cars.com competitors include Uxin, Betterware de Mexico, Nextdoor, Lily & Beauty, ThredUp, Hypoport, THG, AO World, Hyundai Home Shopping and Newegg.

Most Cars.com public comparables operate across Consumer Marketplaces, Vertical Marketplaces, Consumer E-commerce, Vertical E-commerce and AutomotiveTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Uxin1.9x0.9x(58.5x)(100.4x)
Betterware de Mexico1.1x1.0x5.7x5.3x
Nextdoor1.0x1.0x423.2x36.9x
Lily & Beauty2.1x—(61.3x)—
ThredUp2.1x2.0x48.1x39.7x
Hypoport1.0x1.1x8.8x9.2x
THG0.5x0.5x12.4x9.8x
AO World0.4x0.4x6.6x5.8x

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Cars.com M&A Activity

Cars.com has acquired 5 companies to date.

Last acquisition by Cars.com was on February 8th 2022. Cars.com acquired Accu-Trade for $65M (EV/Revenue multiple of ).

See M&A valuation multiples

Latest Acquisitions by Cars.com

Accu-Trade
CreditIQ
Launch Digital Marketing
Dealer Inspire
Description
Accu-Trade is a SaaS provider of AI-powered vehicle appraisal software for auto dealers, auctions, and finance companies. The platform analyzes VIN data, trim levels, mileage, and market comparables from sources like Black Book and NADA to generate instant wholesale and retail values. Accu-Trade integrates with DMS systems such as CDK and Reynolds for workflow automation. Used by over 5,000 dealerships in North America, it processes millions of appraisals annually. Founded in 2001, the company is headquartered in Draper, Utah.
CreditIQ is a platform facilitating online car sales by connecting US dealers with lenders. It addresses dealer challenges in digital retailing through integrated financing tools for vehicle purchases. CreditIQ streamlines approvals and pricing transparency, enabling end-to-end transactions from browsing to delivery. The Austin-based startup builds ecosystems uniting top automotive dealers and finance providers.
Launch Digital Marketing is a Naperville-based agency founded in 2011 that delivers website design, SEO, SEM, analytics, social media strategies, and conversion rate optimization. Services target automotive, manufacturing, healthcare, nonprofit, and professional service clients. The firm implements Google Analytics 360, HubSpot integrations, and custom WordPress sites from its Illinois headquarters, driving measurable traffic growth for regional businesses.
Naperville-headquartered Dealer Inspire is a digital retailing platform powering websites, SEO, digital advertising, and CRM tools for over 1,000 automotive dealerships throughout the United States. Acquired by Cars.com in 2021, the company deploys responsive designs that boost lead conversions by more than 50 percent for clients including Hendrick Automotive Group. Its analytics dashboard tracks ROI from SEM, SEO, inventory merchandising, and service campaigns, serving brands like Ford and Chevrolet from offices in Illinois and Texas.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Lancaster, PA
New York City, NY
Chicago, IL
Chicago, IL
Deal Date8 Feb 20224 Nov 202114 Feb 201814 Feb 2018
Valuation$65M$30M$165M$165M
EV/Revenue
EV/EBITDA

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Cars.com Investment Activity

Cars.com has invested in 1 company to date.

Latest investment by Cars.com was on February 11th 2013. Cars.com invested in RepairPal in their $13M Series A round (EV/Revenue multiple of ).

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Latest Investments by Cars.com

RepairPal
Description
—
HQ CountryUnited States
HQ City
—
Deal Date11 Feb 2013
RoundSeries A
Raised$13M
InvestorsCars.com; Castrol innoVentures
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Cars.com

When was Cars.com founded?Cars.com was founded in 2016.
Where is Cars.com headquartered?Cars.com is headquartered in United States.
How many employees does Cars.com have?As of today, Cars.com has over 1K employees.
Who is the CEO of Cars.com?Cars.com's CEO is Tobias Hartmann.
Is Cars.com publicly listed?Yes, Cars.com is a public company listed on NYSE.
What is the stock symbol of Cars.com?Cars.com trades under CARS ticker.
When did Cars.com go public?Cars.com went public in 2017.
Who are competitors of Cars.com?Cars.com main competitors include Uxin, Betterware de Mexico, Nextdoor, Lily & Beauty, ThredUp, Hypoport, THG, AO World, Hyundai Home Shopping, Newegg.
What is the current market cap of Cars.com?Cars.com's current market cap is $636M.
What is the current revenue of Cars.com?Cars.com's last 12 months revenue is $726M.
What is the current revenue growth of Cars.com?Cars.com revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of Cars.com?Current revenue multiple of Cars.com is 1.4x.
Is Cars.com profitable?Yes, Cars.com is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Cars.com?Cars.com's last 12 months EBITDA is $212M.
What is Cars.com's EBITDA margin?Cars.com's last 12 months EBITDA margin is 29%.
What is the current EV/EBITDA multiple of Cars.com?Current EBITDA multiple of Cars.com is 4.9x.
What is the current FCF of Cars.com?Cars.com's last 12 months FCF is $130M.
What is Cars.com's FCF margin?Cars.com's last 12 months FCF margin is 18%.
What is the current EV/FCF multiple of Cars.com?Current FCF multiple of Cars.com is 7.9x.
How many companies Cars.com has acquired to date?As of May 2026, Cars.com has acquired 5 companies.
What was the largest acquisition by Cars.com?$165M acquisition of Launch Digital Marketing on 14th February 2018 was the largest M&A Cars.com has done to date.
What companies Cars.com acquired?Cars.com acquired Launch Digital Marketing, Dealer Inspire, Accu-Trade, CreditIQ, and DealerRater.
In how many companies Cars.com has invested to date?As of May 2026, Cars.com has invested in 1 company.
What was the last Cars.com investment?On 11th February 2013 Cars.com invested in RepairPal, participating in a $13M Series A round, alongside Castrol innoVentures.
In what companies Cars.com invested in?Cars.com invested in RepairPal.

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