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Wish Valuation Multiples

Discover Wish's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Dingdong (Cayman), Lily & Beauty, Nice One, BHG Group and more.

Wish Overview

About Wish

ContextLogic Holdings Inc Formerly ContextLogic Inc is an online shopping store. The store provides personalized products, clothing products, accessories, gaming products and equipment, cosmetics, plastic products, mobile covers, and other products. Geographically, it derives majority of its revenue from Europe and also has a presence in North America; South America, and other countries.


Founded

2010

HQ

United States

Employees

8

Website

wish.com

Financials (FY)

Revenue: -
EBITDA: ($31M)

EV

$613M

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Wish Financials

Wish reported last fiscal year revenue of - and negative EBITDA of ($31M).

In the same fiscal year, Wish generated - in gross profit, ($31M) in EBITDA losses, and had net loss of ($29M).

Revenue (LTM)


Wish P&L

In the most recent fiscal year, Wish reported revenue of - and EBITDA of ($31M).

Wish is unprofitable as of last fiscal year, with gross margin of -, EBITDA margin of -, and net margin of -.

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LTMLast FY202320242025202620272028
Revenue--$287M$43M-
Gross Profit--$59M$7M-
Gross Margin--21%16%-
EBITDA-($31M)($324M)($78M)($31M)
EBITDA Margin--(113%)(181%)-
EBIT Margin--(114%)(184%)-
Net Profit($29M)($29M)($317M)($75M)($29M)
Net Margin--(110%)(174%)-

Financial data powered by Morningstar, Inc.

Wish Stock Performance

Wish has current market cap of $412M, and enterprise value of $613M.

Market Cap Evolution


Wish's stock price is $9.02.

Wish share price increased by 32.5% in the last year.

Wish has an EPS (earnings per share) of $-0.63.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$613M$412M3.4%-12.8%32.5%$-0.63

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Wish Valuation Multiples

Wish trades at (19.8x) EV/EBITDA.

See NTM and 2027E valuation multiples for Wish

EV / Revenue (LTM)


Wish Financial Valuation Multiples

As of June 27, 2026, Wish has market cap of $412M and EV of $613M.

Wish has a P/E ratio of (14.2x).

LTMLast FY202320242025202620272028
EV/Revenue--2.1x14.3x-
EV/EBITDA-(19.8x)(1.9x)(7.9x)(19.8x)
EV/EBIT-(19.8x)(1.9x)(7.8x)(19.8x)
EV/Gross Profit--10.4x87.6x-
P/E(14.2x)(14.2x)(1.3x)(5.5x)(14.2x)
EV/FCF-(38.3x)(1.8x)(6.5x)(38.3x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Wish Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Wish Margins & Growth Rates

See estimated margins and future growth rates for Wish

Wish Margins

2024202720282029
Gross Margin16%
EBITDA Margin(181%)
EBIT Margin(184%)
Net Margin(174%)
FCF Margin(219%)

Wish Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth(85%)(100%)
Gross Profit Growth(88%)(100%)
EBITDA Growth(76%)(60%)
EBIT Growth(76%)(61%)
Net Profit Growth(76%)(61%)
FCF Growth(73%)(83%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Wish Operational KPIs

Wish's revenue per employee in the last FY averaged $0.0M, while opex per employee averaged $3.9M for the same period.

Access forward-looking KPIs for Wish
Last FY20232024202620272028
Revenue per Employee$0.0M--
Opex per Employee$3.9M--
S&M Expenses to Revenue-50%42%
G&A Expenses to Revenue-32%98%
R&D Expenses to Revenue-53%60%
Opex to Revenue-135%200%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Wish Competitors

Wish competitors include Dingdong (Cayman), Lily & Beauty, Nice One, BHG Group, Haypp Group, ZKH Group, Franchise Brands, Bed Bath & Beyond, YSB and Newegg.

Most Wish public comparables operate across Consumer E-commerce, Horizontal E-commerce and RetailTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Dingdong (Cayman)0.1x0.1x6.9x-
Lily & Beauty1.2x-(34.1x)-
Nice One1.5x-46.0x-
BHG Group0.5x0.5x6.7x6.6x
Haypp Group1.0x1.0x18.5x19.5x
ZKH Group0.1x0.1x(13.8x)(31.7x)
Franchise Brands2.4x2.3x9.5x9.4x
Bed Bath & Beyond0.3x0.3x(11.5x)(8.6x)

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Wish VC Funding History

Before going public, Wish raised $2B in total equity funding, across 6 rounds.

Last private valuation of Wish was $11B, after raising $300M in August 2019 from General Atlantic.


Wish Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Aug-19Series HGeneral Atlantic$300M$11BContextLogic, operating as Wish, is a mobile e-commerce platform specializing in discovery shopping and affordable goods, pioneering mobile commerce with an entertainment-focused browsing experience for value-conscious consumers worldwide. On August 1, 2019, Wish completed a Series H funding round led by General Atlantic, raising $300 million at a post-money valuation of $11.2 billion, up from $8.7 billion in its prior late-2017 round. General Atlantic's Tanzeen Syed joined the board, supporting Wish's mission to build a global shopping marketplace. The round positioned Wish as a category leader in mobile shopping, with ambitions to expand accessibility to hundreds of millions of users. Total venture funding reached $2.1 billion by 2019. Revenue grew steadily, hitting $1.1 billion in 2017, $1.7 billion in 2018 (57% YoY increase), and $1.9 billion in 2019 (10% YoY growth), with $1.3 billion in the first nine months of 2019. While revenue increased, profitability remained challenging, as later filings showed net losses. Wish filed for an IPO in late 2020 under ContextLogic Inc., listing on Nasdaq as WISH, amid a wave of tech IPOs. The company demonstrated resilience with revenue up 30% YoY in the first nine months of 2020 to $1.7 billion, though losses widened to $176 million in that period.
Sep-17Series GManhattan Venture Partners (MVP)$250M$9BContextLogic, the parent company of the e-commerce platform Wish founded in 2010, raised a total of $2.1 billion in private funding prior to its 2020 IPO. The company achieved unicorn status with significant growth, reaching a near $9 billion valuation in late 2017 and later $11 billion in a 2019 round led by General Atlantic where it raised $300 million. Wish priced its IPO in December 2020 at $24 per share, achieving a $17 billion fully diluted valuation and raising $1.1 billion, trading under WISH on Nasdaq. The company later pursued strategic shifts, including a 2024 investment from BC Partners of up to $150 million in convertible preferred units of a subsidiary, providing access to $300 million cash and $2.7 billion in net operating losses for acquisitions. The firm focused on e-commerce growth amid high cash burn, leading to post-IPO challenges.
May-17Series FTemasek; Atlas Ventures; Founders Fund; DST Global; China Everbright; Third Point Ventures; Konstantin von Unger; Notable Capital$500M$4BContextLogic Inc., operating as Wish, is a global mobile commerce platform connecting consumers in over 100 countries to merchants primarily in China and Southeast Asia, offering affordable goods through an AI-driven shopping experience. The company raised three $500 million rounds between 2015 and 2017, led individually by DST Global, Temasek Holdings, and Everbright-IDG Industrial Fund, contributing to total venture funding of $2.1 billion. The specific May 2017 round matches the lead investor Everbright-IDG Industrial Fund, with other participants including Atlas Ventures, DST Global, Founders Fund, Konstantin von Unger, Notable Capital, Temasek Holdings, and Third Point Ventures. In its 2020 IPO S-1 filing, Wish reported revenue of $1.1 billion in 2017, aligning with the funding period, followed by growth to $1.7 billion in 2018 (57% increase) and $1.9 billion in 2019 (10% increase). The company positioned itself in a $2.1 trillion global mobile commerce market in 2019, projected to reach $4.5 trillion by 2024, amid a broader $3.4 trillion e-commerce market. At IPO filing, Wish held $1.1 billion in cash, cash equivalents, and marketable securities, despite net losses. Wish faced logistics disruptions during the initial COVID-19 outbreak, impacting sales due to higher costs and refunds. The platform emphasized cross-border e-commerce, leveraging its funding for expansion prior to going public on Nasdaq under WISH.
Jun-15Series E137 Ventures; FJ Labs; DHVC; Binh Tran; Tomales Bay Capital; DST Global$500M$3BContextLogic, the parent company of the Wish e-commerce platform, received its first investment from DST Global in 2015, where the fund led a $500 million funding round. This marked the initial major backing for the startup, which later attracted additional investors including The Founders Fund, Formation8 Partners, GGV Capital, and General Atlantic. The company went public in December 2020 via IPO on Nasdaq under the ticker WISH, raising $1.1 billion at a $17 billion capitalization with shares priced at $24. Post-IPO, DST Global fully exited its position by selling all shares. Earlier in August 2019, ContextLogic had secured a valuation of approximately $6 billion in its final private funding round.
Jun-14Series CAME Cloud Ventures; Formation 8; Cherubic Ventures; Founders Fund; Legend Capital; Notable Capital$50M$400MContextLogic, the parent company of mobile shopping app Wish, raised $50 million in its June 2014 series C round at a $400 million valuation. The round was led by Founders Fund and included investors such as Legend Capital, Formation 8, GGV Capital, Cherubic Ventures, and various angel investors. This brought the company's total funding to $78.7 million prior to a subsequent series D. Wish operates as a mobile shopping platform where users scroll through a grid of product photos from third-party merchants, save favorites to a wish list, and receive personalized feeds based on learned preferences. The app connects consumers directly with merchants for a wide range of consumer products. Sources reported a valuation of about $3 billion for that later round.
Nov-13Series BAME Cloud Ventures; Formation 8; LeFrak; Notable Capital$19M--

Acquisitions by Wish

Wish has acquired 2 companies to date.

Last acquisition by Wish was on December 8th 2025. Wish acquired US Salt for $908M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Wish

US Salt
Locket
Description
-
Locket is a San Francisco-based Android lock screen platform providing trending content feeds and re-engagement SDKs for app publishers. Locket App displays personalized news and videos from sources like BuzzFeed, while Locket Engage SDK pushes notifications for games like Candy Crush. Launched in 2014, it partners with 50+ publishers reaching 10 million devices.
HQ CountryUnited StatesUnited States
HQ City
-
San Francisco, CA
Deal Date8 Dec 202514 Jul 2015
Valuation$908Mundisclosed
EV/Revenue
EV/EBITDA

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About Wish

When was Wish founded?Wish was founded in 2010.
Where is Wish headquartered?Wish is headquartered in United States.
How many employees does Wish have?As of today, Wish has over 8 employees.
Is Wish publicly listed?Yes, Wish is a public company listed on OTCM.
What is the stock symbol of Wish?Wish trades under LOGC ticker.
When did Wish go public?Wish went public in 2020.
Who are competitors of Wish?Wish main competitors include Dingdong (Cayman), Lily & Beauty, Nice One, BHG Group, Haypp Group, ZKH Group, Franchise Brands, Bed Bath & Beyond, YSB, Newegg.
What is the current market cap of Wish?Wish's current market cap is $412M.
Is Wish profitable?No, Wish is not profitable.
What is the current net income of Wish?Wish's last 12 months net income is ($29M).
How many companies Wish has acquired to date?As of June 2026, Wish has acquired 2 companies.
What was the largest acquisition by Wish?$908M acquisition of US Salt on 8th December 2025 was the largest M&A Wish has done to date.
What companies Wish acquired?Wish acquired US Salt and Locket.
In how many companies Wish has invested to date?Wish hasn't invested in any companies yet (or none have been disclosed publicly).

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