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Rakuten is a leading e-commerce and fintech service provider in Japan. It has built up a comprehensive Rakuten ecosystem in Japan, including Rakuten Ichiba for e-commerce, Rakuten Travel, Rakuten Card, Rakuten Bank, Rakuten Securities, and became the fourth mobile network operator in Japan in April 2020. The loyalty program, Rakuten Super Points, has encouraged cross-use of services in its ecosystem. About 80% of its revenue is generated from the Japanese market.
1997
17.2K+
LTM Revenue $15.5B
LTM EBITDA $2.4B
$6.3B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Rakuten has a last 12-month revenue of $15.5B and a last 12-month EBITDA of $2.4B.
In the most recent fiscal year, Rakuten achieved revenue of $15.1B and an EBITDA of $2.9B.
Rakuten expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Rakuten valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $13.8B | $15.1B | XXX | XXX | XXX |
| Gross Profit | n/a | n/a | XXX | XXX | XXX |
| Gross Margin | NaN% | NaN% | XXX | XXX | XXX |
| EBITDA | $974M | $2.9B | XXX | XXX | XXX |
| EBITDA Margin | 7% | 19% | XXX | XXX | XXX |
| Net Profit | -$2.5B | -$2.3B | XXX | XXX | XXX |
| Net Margin | -18% | -15% | XXX | XXX | XXX |
| Net Debt | $1.5B | n/a | XXX | XXX | XXX |
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As of April 15, 2025, Rakuten's stock price is JPY 772 (or $5).
Rakuten has current market cap of JPY 1.66T (or $11.1B), and EV of JPY 954B (or $6.3B).
See Rakuten trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $6.3B | $11.1B | XXX | XXX | XXX | XXX | $-0.39 |
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Sign UpAs of April 15, 2025, Rakuten has market cap of $11.1B and EV of $6.3B.
Rakuten's trades at 0.4x LTM EV/Revenue multiple, and 2.7x LTM EBITDA.
Analysts estimate Rakuten's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Rakuten and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $6.3B | XXX | XXX | XXX |
| EV/Revenue | 0.4x | XXX | XXX | XXX |
| EV/EBITDA | 2.2x | XXX | XXX | XXX |
| P/E | -10.2x | XXX | XXX | XXX |
| P/E/Growth | n/a | XXX | XXX | XXX |
| EV/FCF | 1.0x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpRakuten's NTM/LTM revenue growth is 9%
Rakuten's revenue per employee for the last fiscal year averaged $0.9M, while opex per employee averaged $0.9M for the same period.
Over next 12 months, Rakuten's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Rakuten's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Rakuten and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | 10% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 19% | XXX | XXX | XXX | XXX |
| EBITDA Growth | 202% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 28% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $0.9M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.9M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| Opex to Revenue | 98% | XXX | XXX | XXX | XXX |
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| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Adore Beauty | XXX | XXX | XXX | XXX | XXX | XXX |
| Kogan.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Temple & Webster | XXX | XXX | XXX | XXX | XXX | XXX |
| BIKE24 | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Rakuten acquired XXX companies to date.
Last acquisition by Rakuten was XXXXXXXX, XXXXX XXXXX XXXXXX . Rakuten acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Sign Up| When was Rakuten founded? | Rakuten was founded in 1997. |
| Where is Rakuten headquartered? | Rakuten is headquartered in Japan. |
| How many employees does Rakuten have? | As of today, Rakuten has 17.2K+ employees. |
| Who is the CEO of Rakuten? | Rakuten's CEO is Mr. Hiroshi Mikitani. |
| Is Rakuten publicy listed? | Yes, Rakuten is a public company listed on TKS. |
| What is the stock symbol of Rakuten? | Rakuten trades under 4755 ticker. |
| When did Rakuten go public? | Rakuten went public in 2000. |
| Who are competitors of Rakuten? | Similar companies to Rakuten include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster. |
| What is the current market cap of Rakuten? | Rakuten's current market cap is $11.1B |
| What is the current revenue of Rakuten? | Rakuten's last 12-month revenue is $15.5B. |
| What is the current EBITDA of Rakuten? | Rakuten's last 12-month EBITDA is $2.4B. |
| What is the current EV/Revenue multiple of Rakuten? | Current revenue multiple of Rakuten is 0.4x. |
| What is the current EV/EBITDA multiple of Rakuten? | Current EBITDA multiple of Rakuten is 2.7x. |
| What is the current revenue growth of Rakuten? | Rakuten revenue growth between 2023 and 2024 was 10%. |
| Is Rakuten profitable? | Yes, Rakuten is EBITDA-positive (as of the last 12 months). |
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