Switch theme
Sign up to access all valuation multiples
Rakuten is a leading e-commerce and fintech service provider in Japan. It has built up a comprehensive Rakuten ecosystem in Japan, including Rakuten Ichiba for e-commerce, Rakuten Travel, Rakuten Card, Rakuten Bank, Rakuten Securities, and became the fourth mobile network operator in Japan in April 2020. The loyalty program, Rakuten Super Points, has encouraged cross-use of services in its ecosystem. About 80% of its revenue is generated from the Japanese market.
1997
17.2K+
LTM Revenue $16.2B
LTM EBITDA $2.4B
$14.1B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Rakuten has a last 12-month revenue (LTM) of $16.2B and a last 12-month EBITDA of $2.4B.
In the most recent fiscal year, Rakuten achieved revenue of $15.6B and an EBITDA of $3.0B.
Rakuten expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Rakuten valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $16.2B | XXX | $15.6B | XXX | XXX | XXX |
| Gross Profit | $14.8B | XXX | n/a | XXX | XXX | XXX |
| Gross Margin | 91% | XXX | n/a | XXX | XXX | XXX |
| EBITDA | $2.4B | XXX | $3.0B | XXX | XXX | XXX |
| EBITDA Margin | 15% | XXX | 19% | XXX | XXX | XXX |
| EBIT | $327M | XXX | $364M | XXX | XXX | XXX |
| EBIT Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| Net Profit | -$791M | XXX | -$1.1B | XXX | XXX | XXX |
| Net Margin | -5% | XXX | -7% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
As of May 30, 2025, Rakuten's stock price is JPY 799 (or $5).
Rakuten has current market cap of JPY 1.72T (or $11.8B), and EV of JPY 2.05T (or $14.1B).
See Rakuten trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $14.1B | $11.8B | XXX | XXX | XXX | XXX | $-0.36 |
Sign up to access valuation multiples like growth-adjusted P/E, next 12-month EV/Revenue, EBITDA multiples by industry and many more
Start Free TrialAs of May 30, 2025, Rakuten has market cap of $11.8B and EV of $14.1B.
Rakuten's trades at 0.9x EV/Revenue multiple, and 4.6x EV/EBITDA.
Equity research analysts estimate Rakuten's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Rakuten has a P/E ratio of -14.9x.
See valuation multiples for Rakuten and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $11.8B | XXX | $11.8B | XXX | XXX | XXX |
| EV (current) | $14.1B | XXX | $14.1B | XXX | XXX | XXX |
| EV/Revenue | 0.9x | XXX | 0.9x | XXX | XXX | XXX |
| EV/EBITDA | 5.8x | XXX | 4.6x | XXX | XXX | XXX |
| EV/EBIT | 43.1x | XXX | 38.8x | XXX | XXX | XXX |
| EV/Gross Profit | 1.0x | XXX | n/a | XXX | XXX | XXX |
| P/E | -14.9x | XXX | -10.6x | XXX | XXX | XXX |
| EV/FCF | -44.7x | XXX | 2.2x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialRakuten's last 12 month revenue growth is 9%
Rakuten's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.9M for the same period.
Rakuten's rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Rakuten's rule of X is 37% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Rakuten and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 9% | XXX | 9% | XXX | XXX | XXX |
| EBITDA Margin | 15% | XXX | 19% | XXX | XXX | XXX |
| EBITDA Growth | 22% | XXX | 65% | XXX | XXX | XXX |
| Rule of 40 | 16% | XXX | 28% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 37% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 98% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Adore Beauty | XXX | XXX | XXX | XXX | XXX | XXX |
| Kogan.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Temple & Webster | XXX | XXX | XXX | XXX | XXX | XXX |
| BIKE24 | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Rakuten acquired XXX companies to date.
Last acquisition by Rakuten was XXXXXXXX, XXXXX XXXXX XXXXXX . Rakuten acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Rakuten founded? | Rakuten was founded in 1997. |
| Where is Rakuten headquartered? | Rakuten is headquartered in Japan. |
| How many employees does Rakuten have? | As of today, Rakuten has 17.2K+ employees. |
| Who is the CEO of Rakuten? | Rakuten's CEO is Mr. Hiroshi Mikitani. |
| Is Rakuten publicy listed? | Yes, Rakuten is a public company listed on TKS. |
| What is the stock symbol of Rakuten? | Rakuten trades under 4755 ticker. |
| When did Rakuten go public? | Rakuten went public in 2000. |
| Who are competitors of Rakuten? | Similar companies to Rakuten include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster. |
| What is the current market cap of Rakuten? | Rakuten's current market cap is $11.8B |
| What is the current revenue of Rakuten? | Rakuten's last 12 months revenue is $16.2B. |
| What is the current revenue growth of Rakuten? | Rakuten revenue growth (NTM/LTM) is 9%. |
| What is the current EV/Revenue multiple of Rakuten? | Current revenue multiple of Rakuten is 0.9x. |
| Is Rakuten profitable? | Yes, Rakuten is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Rakuten? | Rakuten's last 12 months EBITDA is $2.4B. |
| What is Rakuten's EBITDA margin? | Rakuten's last 12 months EBITDA margin is 15%. |
| What is the current EV/EBITDA multiple of Rakuten? | Current EBITDA multiple of Rakuten is 5.8x. |
| What is the current FCF of Rakuten? | Rakuten's last 12 months FCF is -$316M. |
| What is Rakuten's FCF margin? | Rakuten's last 12 months FCF margin is -2%. |
| What is the current EV/FCF multiple of Rakuten? | Current FCF multiple of Rakuten is -44.7x. |
Get access to always up-to-date, precisely categorized 70K+ public and private valuation multiples, across tech and beyond.
