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Kogan.com Valuation Multiples

Discover revenue and EBITDA valuation multiples for Kogan.com and similar public comparables like ABOUT YOU, BIKE24, and Temple & Webster.

Kogan.com Overview

About Kogan.com

Kogan.com is an Australian pure-play online retailer. The firm primarily caters to value-driven consumers through its private label products, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.


Founded

2016

HQ

Australia
Employees

n/a

Financials

LTM Revenue $315M

LTM EBITDA $25.7M

EV

$259M

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Kogan.com Financials

Kogan.com has a last 12-month revenue of $315M and a last 12-month EBITDA of $25.7M.

In the most recent fiscal year, Kogan.com achieved revenue of $308M and an EBITDA of -$11.9M.

Kogan.com expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Kogan.com P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $451M $308M XXX XXX XXX
Gross Profit $125M $113M XXX XXX XXX
Gross Margin 28% 37% XXX XXX XXX
EBITDA -$13.3M -$11.9M XXX XXX XXX
EBITDA Margin -3% -4% XXX XXX XXX
Net Profit $2.2M -$22.4M XXX XXX XXX
Net Margin 0% -7% XXX XXX XXX
Net Debt n/a n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Kogan.com Stock Performance

As of March 14, 2025, Kogan.com's stock price is AUD 5 (or $3).

Kogan.com has current market cap of AUD 458M (or $289M), and EV of AUD 410M (or $259M).

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Kogan.com Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$259M $289M XXX XXX XXX XXX $0.12

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Kogan.com Valuation Multiples

As of March 14, 2025, Kogan.com has market cap of $289M and EV of $259M.

Kogan.com's trades at 0.8x LTM EV/Revenue multiple, and 10.1x LTM EBITDA.

Analysts estimate Kogan.com's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Kogan.com Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $259M XXX XXX XXX
EV/Revenue 0.8x XXX XXX XXX
EV/EBITDA 36.3x XXX XXX XXX
P/E -131.9x XXX XXX XXX
P/E/Growth n/a XXX XXX XXX
EV/FCF 7.8x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Kogan.com Valuation Multiples

Kogan.com's NTM/LTM revenue growth is 10%

Kogan.com's revenue per employee for the last fiscal year averaged n/a, while opex per employee averaged n/a for the same period.

Over next 12 months, Kogan.com's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Kogan.com's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Kogan.com Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth -32% XXX XXX XXX XXX
EBITDA Margin 2% XXX XXX XXX XXX
EBITDA Growth -11% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 12% XXX XXX XXX XXX
Revenue per Employee n/a XXX XXX XXX XXX
Opex per Employee n/a XXX XXX XXX XXX
S&M Expenses to Revenue 14% XXX XXX XXX XXX
G&A Expenses to Revenue 21% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 39% XXX XXX XXX XXX

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Kogan.com Public Comps

See public comps and valuation multiples for Consumer E-commerce and Horizontal E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
ABOUT YOU XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Kogan.com M&A and Investment Activity

Kogan.com acquired  XXX companies to date.

Last acquisition by Kogan.com was  XXXXXXXX, XXXXX XXXXX XXXXXX . Kogan.com acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Kogan.com

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Kogan.com

When was Kogan.com founded? Kogan.com was founded in 2016.
Where is Kogan.com headquartered? Kogan.com is headquartered in Australia.
Who is the CEO of Kogan.com? Kogan.com's CEO is Mr. Ruslan Kogan.
Is Kogan.com publicy listed? Yes, Kogan.com is a public company listed on ASX.
What is the stock symbol of Kogan.com? Kogan.com trades under KGN ticker.
When did Kogan.com go public? Kogan.com went public in 2016.
Who are competitors of Kogan.com? Similar companies to Kogan.com include e.g. Brillia Inc, Adore Beauty, Temple & Webster, BIKE24.
What is the current market cap of Kogan.com? Kogan.com's current market cap is $289M
What is the current revenue of Kogan.com? Kogan.com's last 12-month revenue is $315M.
What is the current EBITDA of Kogan.com? Kogan.com's last 12-month EBITDA is $25.7M.
What is the current EV/Revenue multiple of Kogan.com? Current revenue multiple of Kogan.com is 0.8x.
What is the current EV/EBITDA multiple of Kogan.com? Current EBITDA multiple of Kogan.com is 10.1x.
What is the current revenue growth of Kogan.com? Kogan.com revenue growth between 2023 and 2024 was -32%.
Is Kogan.com profitable? Yes, Kogan.com is EBITDA-positive (as of the last 12 months).

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