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Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its private label products, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
2016
n/a
LTM Revenue $318M
LTM EBITDA $23.8M
$235M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Kogan.com has a last 12-month revenue (LTM) of $318M and a last 12-month EBITDA of $23.8M.
In the most recent fiscal year, Kogan.com achieved revenue of $293M and an EBITDA of $23.7M.
Kogan.com expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Kogan.com valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $318M | XXX | $293M | XXX | XXX | XXX |
| Gross Profit | $124M | XXX | $106M | XXX | XXX | XXX |
| Gross Margin | 39% | XXX | 36% | XXX | XXX | XXX |
| EBITDA | $23.8M | XXX | $23.7M | XXX | XXX | XXX |
| EBITDA Margin | 7% | XXX | 8% | XXX | XXX | XXX |
| EBIT | $15.4M | XXX | $0.8M | XXX | XXX | XXX |
| EBIT Margin | 5% | XXX | 0% | XXX | XXX | XXX |
| Net Profit | $10.0M | XXX | $0.1M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 0% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of September 3, 2025, Kogan.com's stock price is AUD 4 (or $3).
Kogan.com has current market cap of AUD 392M (or $252M), and EV of AUD 366M (or $235M).
See Kogan.com trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $235M | $252M | XXX | XXX | XXX | XXX | $0.10 |
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Start Free TrialAs of September 3, 2025, Kogan.com has market cap of $252M and EV of $235M.
Kogan.com's trades at 0.8x EV/Revenue multiple, and 40.6x EV/EBITDA.
Equity research analysts estimate Kogan.com's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Kogan.com has a P/E ratio of 25.2x.
See valuation multiples for Kogan.com and 15K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $252M | XXX | $252M | XXX | XXX | XXX |
| EV (current) | $235M | XXX | $235M | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 9.9x | XXX | 40.6x | XXX | XXX | XXX |
| EV/EBIT | 15.2x | XXX | -13.5x | XXX | XXX | XXX |
| EV/Gross Profit | 1.9x | XXX | n/a | XXX | XXX | XXX |
| P/E | 25.2x | XXX | -30.4x | XXX | XXX | XXX |
| EV/FCF | 12.0x | XXX | 8.1x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialKogan.com's last 12 month revenue growth is 8%
Kogan.com's revenue per employee in the last FY averaged n/a, while opex per employee averaged n/a for the same period.
Kogan.com's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Kogan.com's rule of X is 27% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Kogan.com and other 15K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 8% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 7% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Growth | 13% | XXX | 122% | XXX | XXX | XXX |
| Rule of 40 | 10% | XXX | 10% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 27% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 14% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 36% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Adore Beauty | XXX | XXX | XXX | XXX | XXX | XXX |
| Temple & Webster | XXX | XXX | XXX | XXX | XXX | XXX |
| BIKE24 | XXX | XXX | XXX | XXX | XXX | XXX |
| ABOUT YOU | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Kogan.com acquired XXX companies to date.
Last acquisition by Kogan.com was XXXXXXXX, XXXXX XXXXX XXXXXX . Kogan.com acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Kogan.com founded? | Kogan.com was founded in 2016. |
| Where is Kogan.com headquartered? | Kogan.com is headquartered in Australia. |
| Who is the CEO of Kogan.com? | Kogan.com's CEO is Mr. Ruslan Kogan. |
| Is Kogan.com publicy listed? | Yes, Kogan.com is a public company listed on ASX. |
| What is the stock symbol of Kogan.com? | Kogan.com trades under KGN ticker. |
| When did Kogan.com go public? | Kogan.com went public in 2016. |
| Who are competitors of Kogan.com? | Similar companies to Kogan.com include e.g. Brillia Inc, Adore Beauty, Temple & Webster, BIKE24. |
| What is the current market cap of Kogan.com? | Kogan.com's current market cap is $252M |
| What is the current revenue of Kogan.com? | Kogan.com's last 12 months revenue is $318M. |
| What is the current revenue growth of Kogan.com? | Kogan.com revenue growth (NTM/LTM) is 8%. |
| What is the current EV/Revenue multiple of Kogan.com? | Current revenue multiple of Kogan.com is 0.7x. |
| Is Kogan.com profitable? | Yes, Kogan.com is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Kogan.com? | Kogan.com's last 12 months EBITDA is $23.8M. |
| What is Kogan.com's EBITDA margin? | Kogan.com's last 12 months EBITDA margin is 7%. |
| What is the current EV/EBITDA multiple of Kogan.com? | Current EBITDA multiple of Kogan.com is 9.9x. |
| What is the current FCF of Kogan.com? | Kogan.com's last 12 months FCF is $19.5M. |
| What is Kogan.com's FCF margin? | Kogan.com's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Kogan.com? | Current FCF multiple of Kogan.com is 12.0x. |
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