Kogan.com - Public Comps and Valuation Multiples

Kogan.com Overview

About Kogan.com

Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.

Founded

2016

HQ

Employees

n/a

Website

kogancorporate.com

Sectors

Consumer E-commerce
Horizontal E-commerce

Financials

LTM Revenue $325M

LTM EBITDA $24.4M

EV

$228M

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Kogan.com Financials

As of August 2025, Kogan.com reported last 12-month revenue of $325M and EBITDA of $24.4M.

In the same period, Kogan.com generated $126M in LTM gross profit and $10.2M in net income.

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Kogan.com P&L

In the most recent fiscal year, Kogan.com reported revenue of $299M and EBITDA of $24.1M.

Kogan.com expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue	$325M	XXX	$299M	XXX	XXX	XXX
Gross Profit	$126M	XXX	$108M	XXX	XXX	XXX
Gross Margin	39%	XXX	36%	XXX	XXX	XXX
EBITDA	$24.4M	XXX	$24.1M	XXX	XXX	XXX
EBITDA Margin	7%	XXX	8%	XXX	XXX	XXX
EBIT	$15.8M	XXX	$0.9M	XXX	XXX	XXX
EBIT Margin	5%	XXX	0%	XXX	XXX	XXX
Net Profit	$10.2M	XXX	$0.1M	XXX	XXX	XXX
Net Margin	3%	XXX	0%	XXX	XXX	XXX
Net Debt	XXX	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Kogan.com including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $325M. EBITDA for the last twelve months was $24.4M. In the most recent fiscal year, Kogan.com achieved $299M in revenue and $24.1M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2025)	Next Fiscal Year (2026)	Two Years Forward (2027)
Total Revenue	$325M	Analyst estimates available to subscribers	$299M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	$126M	Analyst estimates available to subscribers	$108M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	38.9% gross margin	Analyst estimates available to subscribers	36.1% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	$24.4M	Analyst estimates available to subscribers	$24.1M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	7.5% EBITDA margin	Analyst estimates available to subscribers	8.1% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	$15.8M	Analyst estimates available to subscribers	$0.9M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	4.9% EBIT margin	Analyst estimates available to subscribers	0.3% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	$10.2M	Analyst estimates available to subscribers	$0.1M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	3.2% net profit margin	Analyst estimates available to subscribers	0.0% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Kogan.com

This financial data table provides comprehensive performance metrics for Kogan.com, a company based in Australia. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

Kogan.com generated $325M in revenue over the last twelve months.
The company achieved $24.4M in EBITDA over the last twelve months.
Gross profit for the last twelve months was $126M.
Net income over the last twelve months reached $10.2M.

Fiscal Year Performance

In the most recent fiscal year, Kogan.com reported $299M in total revenue.
Fiscal year EBITDA was $24.1M.
The company maintained a gross profit margin of 36.1% in the most recent fiscal year.
EBITDA margin for the fiscal year was 8.1%.
Net profit margin reached 0.0% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Kogan.com. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Kogan.com Stock Performance

Kogan.com has current market cap of AUD 374M (or $245M), and EV of AUD 348M (or $228M).

Market Cap Evolution

Kogan.com Stock Data

As of September 17, 2025, Kogan.com's stock price is AUD 4 (or $2).

See Kogan.com trading valuation data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$228M	$245M	XXX	XXX	XXX	XXX	$0.10

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Kogan.com Valuation Multiples

Kogan.com's trades at 0.7x EV/Revenue multiple, and 38.7x EV/EBITDA.

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Kogan.com Financial Valuation Multiples

As of September 17, 2025, Kogan.com has market cap of $245M and EV of $228M.

Equity research analysts estimate Kogan.com's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Kogan.com has a P/E ratio of 23.9x.

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Market cap (current)	$245M	XXX	$245M	XXX	XXX	XXX
EV (current)	$228M	XXX	$228M	XXX	XXX	XXX
EV/Revenue	0.7x	XXX	0.7x	XXX	XXX	XXX
EV/EBITDA	9.3x	XXX	38.7x	XXX	XXX	XXX
EV/EBIT	14.4x	XXX	-12.8x	XXX	XXX	XXX
EV/Gross Profit	1.8x	XXX	n/a	XXX	XXX	XXX
P/E	23.9x	XXX	-29.0x	XXX	XXX	XXX
EV/FCF	11.6x	XXX	7.7x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Kogan.com Margins & Growth Rates

Kogan.com's last 12 month revenue growth is 8%

Kogan.com's revenue per employee in the last FY averaged n/a, while opex per employee averaged n/a for the same period.

Kogan.com's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Kogan.com's rule of X is 27% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Kogan.com Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue Growth	8%	XXX	8%	XXX	XXX	XXX
EBITDA Margin	7%	XXX	2%	XXX	XXX	XXX
EBITDA Growth	13%	XXX	122%	XXX	XXX	XXX
Rule of 40	10%	XXX	10%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	27%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	n/a	XXX	XXX	XXX
Opex per Employee	XXX	XXX	n/a	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	14%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	36%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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