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Kogan.com is an Australian pure-play online retailer. The firm primarily caters to value-driven consumers through its private label products, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
2016
n/a
LTM Revenue $315M
LTM EBITDA $25.7M
$259M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Kogan.com has a last 12-month revenue of $315M and a last 12-month EBITDA of $25.7M.
In the most recent fiscal year, Kogan.com achieved revenue of $308M and an EBITDA of -$11.9M.
Kogan.com expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Kogan.com valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $451M | $308M | XXX | XXX | XXX |
| Gross Profit | $125M | $113M | XXX | XXX | XXX |
| Gross Margin | 28% | 37% | XXX | XXX | XXX |
| EBITDA | -$13.3M | -$11.9M | XXX | XXX | XXX |
| EBITDA Margin | -3% | -4% | XXX | XXX | XXX |
| Net Profit | $2.2M | -$22.4M | XXX | XXX | XXX |
| Net Margin | 0% | -7% | XXX | XXX | XXX |
| Net Debt | n/a | n/a | XXX | XXX | XXX |
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As of March 14, 2025, Kogan.com's stock price is AUD 5 (or $3).
Kogan.com has current market cap of AUD 458M (or $289M), and EV of AUD 410M (or $259M).
See Kogan.com trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $259M | $289M | XXX | XXX | XXX | XXX | $0.12 |
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Sign UpAs of March 14, 2025, Kogan.com has market cap of $289M and EV of $259M.
Kogan.com's trades at 0.8x LTM EV/Revenue multiple, and 10.1x LTM EBITDA.
Analysts estimate Kogan.com's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Kogan.com and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $259M | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 36.3x | XXX | XXX | XXX |
| P/E | -131.9x | XXX | XXX | XXX |
| P/E/Growth | n/a | XXX | XXX | XXX |
| EV/FCF | 7.8x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpKogan.com's NTM/LTM revenue growth is 10%
Kogan.com's revenue per employee for the last fiscal year averaged n/a, while opex per employee averaged n/a for the same period.
Over next 12 months, Kogan.com's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Kogan.com's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Kogan.com and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | -32% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 2% | XXX | XXX | XXX | XXX |
| EBITDA Growth | -11% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 12% | XXX | XXX | XXX | XXX |
| Revenue per Employee | n/a | XXX | XXX | XXX | XXX |
| Opex per Employee | n/a | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | 14% | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | 21% | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| Opex to Revenue | 39% | XXX | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Adore Beauty | XXX | XXX | XXX | XXX | XXX | XXX |
| Temple & Webster | XXX | XXX | XXX | XXX | XXX | XXX |
| BIKE24 | XXX | XXX | XXX | XXX | XXX | XXX |
| ABOUT YOU | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Kogan.com acquired XXX companies to date.
Last acquisition by Kogan.com was XXXXXXXX, XXXXX XXXXX XXXXXX . Kogan.com acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Sign Up| When was Kogan.com founded? | Kogan.com was founded in 2016. |
| Where is Kogan.com headquartered? | Kogan.com is headquartered in Australia. |
| Who is the CEO of Kogan.com? | Kogan.com's CEO is Mr. Ruslan Kogan. |
| Is Kogan.com publicy listed? | Yes, Kogan.com is a public company listed on ASX. |
| What is the stock symbol of Kogan.com? | Kogan.com trades under KGN ticker. |
| When did Kogan.com go public? | Kogan.com went public in 2016. |
| Who are competitors of Kogan.com? | Similar companies to Kogan.com include e.g. Brillia Inc, Adore Beauty, Temple & Webster, BIKE24. |
| What is the current market cap of Kogan.com? | Kogan.com's current market cap is $289M |
| What is the current revenue of Kogan.com? | Kogan.com's last 12-month revenue is $315M. |
| What is the current EBITDA of Kogan.com? | Kogan.com's last 12-month EBITDA is $25.7M. |
| What is the current EV/Revenue multiple of Kogan.com? | Current revenue multiple of Kogan.com is 0.8x. |
| What is the current EV/EBITDA multiple of Kogan.com? | Current EBITDA multiple of Kogan.com is 10.1x. |
| What is the current revenue growth of Kogan.com? | Kogan.com revenue growth between 2023 and 2024 was -32%. |
| Is Kogan.com profitable? | Yes, Kogan.com is EBITDA-positive (as of the last 12 months). |
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