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HelloFresh Valuation Multiples
Discover revenue and EBITDA valuation multiples for HelloFresh and similar public comparables like THG, Once Upon a Farm, Cem Zeytin, AO World and more.
HelloFresh Overview
About HelloFresh
HelloFresh SE provides fresh, healthy, and personalized meal solutions. The company operates an internet platform that provides customers the choice between various kinds of meals and recipes to be delivered on selected weekdays. It operates in two geographical regions: International and USA. The international segment comprises operations in the United Kingdom, The Netherlands, Belgium, Luxembourg, Denmark, Ireland, Italy, Japan, France, New Zealand, Norway, Spain, Sweden, Australia, Germany, Austria, Canada, and Switzerland. The USA segment comprises operations in the United States of America.
Founded
2011
HQ

Employees
21.8K
Website
Financials (LTM)
EV
$577M
Valuation Multiples
Start free trialHelloFresh Financials
HelloFresh reported last 12-month revenue of $8B and EBITDA of $472M.
In the same LTM period, HelloFresh generated $4B in gross profit, $472M in EBITDA, and had net loss of ($54M).
Revenue (LTM)
HelloFresh P&L
In the most recent fiscal year, HelloFresh reported revenue of $8B and EBITDA of $487M.
HelloFresh is unprofitable as of last fiscal year, with gross margin of 62%, EBITDA margin of 6%, and net margin of (1%).
Financial data powered by Morningstar, Inc.
HelloFresh Stock Performance
HelloFresh has current market cap of $676M, and enterprise value of $577M.
Market Cap Evolution
HelloFresh's stock price is $4.72.
HelloFresh share price decreased by 7.7% in the last 30 days, and by 61.3% in the last year.
HelloFresh has an EPS (earnings per share) of $-0.75.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $577M | $676M | -2.1% | -7.7% | -18.0% | -61.3% | $-0.75 |
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Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialHelloFresh Valuation Multiples
HelloFresh trades at 0.1x EV/Revenue multiple, and 1.2x EV/EBITDA.
EV / Revenue (LTM)
HelloFresh Financial Valuation Multiples
As of May 13, 2026, HelloFresh has market cap of $676M and EV of $577M.
HelloFresh has a P/E ratio of (12.6x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified HelloFresh Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


HelloFresh Margins & Growth Rates
HelloFresh decreased revenue by 6% and EBITDA by 8% in the last fiscal year.
In the most recent fiscal year, HelloFresh reported gross margin of 62%, EBITDA margin of 6%, and net margin of (1%).
HelloFresh Margins
HelloFresh Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
HelloFresh Operational KPIs
HelloFresh's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
HelloFresh's Rule of 40 is 0% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
HelloFresh's Rule of X is (9%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
HelloFresh Competitors
HelloFresh competitors include THG, Once Upon a Farm, Cem Zeytin, AO World, ASKUL, Sligro Food Group, Unilever Nigeria, Utz Brands, Hilton Food Group and ForFarmers.
Most HelloFresh public comparables operate across Food & Beverages, Vertical E-commerce, Consumer E-commerce and Food Delivery.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.5x | 0.5x | 12.7x | 10.0x | |||
| 2.4x | 2.1x | 278.0x | 216.1x | |||
| 11.2x | — | (286.8x) | — | |||
| 0.4x | 0.4x | 6.7x | 5.9x | |||
| 0.2x | 0.3x | 5.1x | (29.6x) | |||
| 0.4x | 0.4x | 6.4x | 6.4x | |||
| 3.9x | 3.6x | 15.2x | 17.0x | |||
| 1.1x | 1.1x | 7.5x | 7.3x | |||
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HelloFresh Funding History
Before going public, HelloFresh raised $357M in total equity funding, across 5 rounds.
Last private valuation of HelloFresh was $2B, after raising $89M in December 2016 from Baillie Gifford.
HelloFresh Funding Rounds
HelloFresh M&A Activity
HelloFresh has acquired 4 companies to date.
Last acquisition by HelloFresh was on July 13th 2021. HelloFresh acquired Youfoodz for $81M (EV/Revenue multiple of ).
Latest Acquisitions by HelloFresh
| Description | Youfoodz is a Brisbane-headquartered meal delivery service operating across Australia since 2015. It offers chef-prepared fresh meals, high-protein snacks, and cold-pressed juices through weekly subscriptions and one-off orders. Products reach customers via direct delivery or over 3,000 retail stockists including Woolworths supermarkets in major cities like Sydney, Melbourne, and Perth. | Factor_ delivers subscription-based, ready-to-eat meals designed by dietitians and prepared by chefs. The service offers rotating menus of breakfast, lunch, and dinner options in keto, Paleo, low-carb, vegetarian, plant-based, and high-protein varieties, nationwide in the United States. Meals heat quickly in microwaves or ovens for convenient health-focused nutrition. | Chef’s Plate is a Toronto-headquartered meal kit service delivering pre-portioned ingredients and recipe cards for three meals weekly to Canadian homes. Launched in 2014, it sources from local farms for dishes like butter chicken and salmon poke bowls, with options for family or vegetarian plans. The platform uses chef-designed menus updated biweekly, shipping nationwide through partnerships with Canada Post. | Green Chef is a Denver-headquartered meal kit delivery service specializing in organic ingredients for keto, vegan, Mediterranean, and gluten-free diets. Acquired by HelloFresh in 2018, it ships weekly boxes with pre-portioned meals and recipes to customers across the United States. The service partners with over 200 farms for fresh produce and emphasizes plant-based options. |
| HQ Country | ||||
| HQ City | Virginia, IL | Chicago, IL | Toronto | Denver, CO |
| Deal Date | 13 Jul 2021 | 23 Nov 2020 | 17 Oct 2018 | 20 Mar 2018 |
| Valuation | $81M | $277M | $56M | $15M |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all HelloFresh acquisitions and their M&A valuation multiples. Start Free Trial | ||||
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Start Free TrialAbout HelloFresh
| When was HelloFresh founded? | HelloFresh was founded in 2011. |
| Where is HelloFresh headquartered? | HelloFresh is headquartered in Germany. |
| How many employees does HelloFresh have? | As of today, HelloFresh has over 21K employees. |
| Is HelloFresh publicly listed? | Yes, HelloFresh is a public company listed on Frankfurt Stock Exchange. |
| What is the stock symbol of HelloFresh? | HelloFresh trades under HFG ticker. |
| When did HelloFresh go public? | HelloFresh went public in 2017. |
| Who are competitors of HelloFresh? | HelloFresh main competitors include THG, Once Upon a Farm, Cem Zeytin, AO World, ASKUL, Sligro Food Group, Unilever Nigeria, Utz Brands, Hilton Food Group, ForFarmers. |
| What is the current market cap of HelloFresh? | HelloFresh's current market cap is $676M. |
| What is the current revenue of HelloFresh? | HelloFresh's last 12 months revenue is $8B. |
| What is the current revenue growth of HelloFresh? | HelloFresh revenue growth (NTM/LTM) is (2%). |
| What is the current EV/Revenue multiple of HelloFresh? | Current revenue multiple of HelloFresh is 0.1x. |
| Is HelloFresh profitable? | Yes, HelloFresh is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of HelloFresh? | HelloFresh's last 12 months EBITDA is $472M. |
| What is HelloFresh's EBITDA margin? | HelloFresh's last 12 months EBITDA margin is 6%. |
| What is the current EV/EBITDA multiple of HelloFresh? | Current EBITDA multiple of HelloFresh is 1.2x. |
| What is the current FCF of HelloFresh? | HelloFresh's last 12 months FCF is $87M. |
| What is HelloFresh's FCF margin? | HelloFresh's last 12 months FCF margin is 1%. |
| What is the current EV/FCF multiple of HelloFresh? | Current FCF multiple of HelloFresh is 6.7x. |
| How many companies HelloFresh has acquired to date? | As of May 2026, HelloFresh has acquired 4 companies. |
| What was the largest acquisition by HelloFresh? | $277M acquisition of Factor_ on 23rd November 2020 was the largest M&A HelloFresh has done to date. |
| What companies HelloFresh acquired? | HelloFresh acquired Factor_, Youfoodz, Chef's Plate, and Green Chef. |
| In how many companies HelloFresh has invested to date? | HelloFresh hasn't invested in any companies yet (or none have been disclosed publicly). |
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