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HelloFresh Valuation Multiples

Discover revenue and EBITDA valuation multiples for HelloFresh and similar public comparables like Temple & Webster, Adore Beauty, and BIKE24.

HelloFresh Overview

About HelloFresh

HelloFresh SE provides fresh, healthy, and personalized meal solutions. The company operates an internet platform that provides customers the choice between various kinds of meals and recipes to be delivered on selected weekdays. It operates in two geographical regions: International and USA. The international segment comprises operations in the United Kingdom, The Netherlands, Belgium, Luxembourg, Denmark, Ireland, Italy, Japan, France, New Zealand, Norway, Spain, Sweden, Australia, Germany, Austria, Canada, and Switzerland. The USA segment comprises operations in the United States of America.


Founded

2011

HQ

Germany
Employees

21.8K+

Financials

LTM Revenue $8.4B

LTM EBITDA $476M

EV

$1.7B

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HelloFresh Financials

HelloFresh has a last 12-month revenue (LTM) of $8.4B and a last 12-month EBITDA of $476M.

In the most recent fiscal year, HelloFresh achieved revenue of $8.6B and an EBITDA of $341M.

HelloFresh expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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HelloFresh P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $8.4B XXX $8.6B XXX XXX XXX
Gross Profit $5.3B XXX $5.4B XXX XXX XXX
Gross Margin 63% XXX 62% XXX XXX XXX
EBITDA $476M XXX $341M XXX XXX XXX
EBITDA Margin 6% XXX 4% XXX XXX XXX
EBIT -$52.3M XXX -$6.3M XXX XXX XXX
EBIT Margin -1% XXX 0% XXX XXX XXX
Net Profit -$74.1M XXX -$153M XXX XXX XXX
Net Margin -1% XXX -2% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

HelloFresh Stock Performance

As of May 30, 2025, HelloFresh's stock price is EUR 11 (or $12).

HelloFresh has current market cap of EUR 1.7B (or $2.0B), and EV of EUR 1.5B (or $1.7B).

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HelloFresh Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$1.7B $2.0B XXX XXX XXX XXX $-0.34

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HelloFresh Valuation Multiples

As of May 30, 2025, HelloFresh has market cap of $2.0B and EV of $1.7B.

HelloFresh's trades at 0.2x EV/Revenue multiple, and 5.0x EV/EBITDA.

Equity research analysts estimate HelloFresh's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

HelloFresh has a P/E ratio of -26.5x.

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HelloFresh Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $2.0B XXX $2.0B XXX XXX XXX
EV (current) $1.7B XXX $1.7B XXX XXX XXX
EV/Revenue 0.2x XXX 0.2x XXX XXX XXX
EV/EBITDA 3.6x XXX 5.0x XXX XXX XXX
EV/EBIT -32.6x XXX -271.4x XXX XXX XXX
EV/Gross Profit 0.3x XXX n/a XXX XXX XXX
P/E -26.5x XXX -12.8x XXX XXX XXX
EV/FCF 18.8x XXX 20.8x XXX XXX XXX

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HelloFresh Margins & Growth Rates

HelloFresh's last 12 month revenue growth is -3%

HelloFresh's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

HelloFresh's rule of 40 is 1% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

HelloFresh's rule of X is -2% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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HelloFresh Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -3% XXX -3% XXX XXX XXX
EBITDA Margin 6% XXX 4% XXX XXX XXX
EBITDA Growth 12% XXX 16% XXX XXX XXX
Rule of 40 1% XXX 1% XXX XXX XXX
Bessemer Rule of X XXX XXX -2% XXX XXX XXX
Revenue per Employee XXX XXX $0.4M XXX XXX XXX
Opex per Employee XXX XXX $0.2M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 17% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 62% XXX XXX XXX

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HelloFresh Public Comps

See public comps and valuation multiples for Vertical E-commerce and Consumer E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
ABOUT YOU XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

HelloFresh M&A and Investment Activity

HelloFresh acquired  XXX companies to date.

Last acquisition by HelloFresh was  XXXXXXXX, XXXXX XXXXX XXXXXX . HelloFresh acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by HelloFresh

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About HelloFresh

When was HelloFresh founded? HelloFresh was founded in 2011.
Where is HelloFresh headquartered? HelloFresh is headquartered in Germany.
How many employees does HelloFresh have? As of today, HelloFresh has 21.8K+ employees.
Is HelloFresh publicy listed? Yes, HelloFresh is a public company listed on FRA.
What is the stock symbol of HelloFresh? HelloFresh trades under HFG ticker.
When did HelloFresh go public? HelloFresh went public in 2017.
Who are competitors of HelloFresh? Similar companies to HelloFresh include e.g. Brillia Inc, Adore Beauty, Temple & Webster, BIKE24.
What is the current market cap of HelloFresh? HelloFresh's current market cap is $2.0B
What is the current revenue of HelloFresh? HelloFresh's last 12 months revenue is $8.4B.
What is the current revenue growth of HelloFresh? HelloFresh revenue growth (NTM/LTM) is -3%.
What is the current EV/Revenue multiple of HelloFresh? Current revenue multiple of HelloFresh is 0.2x.
Is HelloFresh profitable? Yes, HelloFresh is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of HelloFresh? HelloFresh's last 12 months EBITDA is $476M.
What is HelloFresh's EBITDA margin? HelloFresh's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of HelloFresh? Current EBITDA multiple of HelloFresh is 3.6x.
What is the current FCF of HelloFresh? HelloFresh's last 12 months FCF is $90.8M.
What is HelloFresh's FCF margin? HelloFresh's last 12 months FCF margin is 1%.
What is the current EV/FCF multiple of HelloFresh? Current FCF multiple of HelloFresh is 18.8x.

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