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HelloFresh Valuation Multiples

Discover revenue and EBITDA valuation multiples for HelloFresh and similar public comparables like THG, Once Upon a Farm, Cem Zeytin, AO World and more.

HelloFresh Overview

About HelloFresh

HelloFresh SE provides fresh, healthy, and personalized meal solutions. The company operates an internet platform that provides customers the choice between various kinds of meals and recipes to be delivered on selected weekdays. It operates in two geographical regions: International and USA. The international segment comprises operations in the United Kingdom, The Netherlands, Belgium, Luxembourg, Denmark, Ireland, Italy, Japan, France, New Zealand, Norway, Spain, Sweden, Australia, Germany, Austria, Canada, and Switzerland. The USA segment comprises operations in the United States of America.


Founded

2011

HQ

Germany

Employees

21.8K

Financials (LTM)

Revenue: $8B
EBITDA: $472M

EV

$577M

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HelloFresh Financials

HelloFresh reported last 12-month revenue of $8B and EBITDA of $472M.

In the same LTM period, HelloFresh generated $4B in gross profit, $472M in EBITDA, and had net loss of ($54M).

Revenue (LTM)


HelloFresh P&L

In the most recent fiscal year, HelloFresh reported revenue of $8B and EBITDA of $487M.

HelloFresh is unprofitable as of last fiscal year, with gross margin of 62%, EBITDA margin of 6%, and net margin of (1%).

See analyst estimates for HelloFresh
LTMLast FY202320242025202620272028
Revenue$8B$8B$9B$9B$8B
Gross Profit$4B$5B$6B$6B$5B
Gross Margin51%62%65%62%62%
EBITDA$472M$487M$400M$358M$381M
EBITDA Margin6%6%4%4%5%
EBIT Margin3%3%2%(0%)2%
Net Profit($54M)($107M)$23M($161M)($109M)
Net Margin(1%)(1%)0%(2%)(1%)

Financial data powered by Morningstar, Inc.

HelloFresh Stock Performance

HelloFresh has current market cap of $676M, and enterprise value of $577M.

Market Cap Evolution


HelloFresh's stock price is $4.72.

HelloFresh share price decreased by 7.7% in the last 30 days, and by 61.3% in the last year.

HelloFresh has an EPS (earnings per share) of $-0.75.

See more trading valuation data for HelloFresh
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$577M$676M-2.1%-7.7%-18.0%-61.3%$-0.75

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HelloFresh Valuation Multiples

HelloFresh trades at 0.1x EV/Revenue multiple, and 1.2x EV/EBITDA.

See NTM and 2027E valuation multiples for HelloFresh

EV / Revenue (LTM)


HelloFresh Financial Valuation Multiples

As of May 13, 2026, HelloFresh has market cap of $676M and EV of $577M.

HelloFresh has a P/E ratio of (12.6x).

LTMLast FY202320242025202620272028
EV/Revenue0.1x0.1x0.1x0.1x0.1x
EV/EBITDA1.2x1.2x1.4x1.6x1.5x
EV/EBIT3.0x2.8x3.6x(87.4x)4.7x
EV/Gross Profit0.1x0.1x0.1x0.1x0.1x
P/E(12.6x)(6.3x)29.6x(4.2x)(6.2x)
EV/FCF6.7x2.9x6.3x6.7x2.9x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified HelloFresh Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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HelloFresh Margins & Growth Rates

HelloFresh decreased revenue by 6% and EBITDA by 8% in the last fiscal year.

In the most recent fiscal year, HelloFresh reported gross margin of 62%, EBITDA margin of 6%, and net margin of (1%).

See estimated margins and future growth rates for HelloFresh

HelloFresh Margins

Last FY202420252026202720282029
Gross Margin62%62%62%55%
EBITDA Margin6%4%5%6%
EBIT Margin3%(0%)2%2%
Net Margin(1%)(2%)(1%)1%
FCF Margin2%1%2%1%

HelloFresh Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(6%)1%(12%)(6%)
Gross Profit Growth(17%)(3%)(13%)(17%)
EBITDA Growth(8%)(11%)6%17%
EBIT Growth(19%)(104%)(1959%)38%
Net Profit Growth(137%)(803%)(32%)(136%)
FCF Growth(53%)(6%)129%(53%)

Data powered by FactSet, Inc. and Morningstar, Inc.

HelloFresh Operational KPIs

HelloFresh's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

HelloFresh's Rule of 40 is 0% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

HelloFresh's Rule of X is (9%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for HelloFresh
LTMLast FY202320242025202620272028
Rule of 404%0%———
Bessemer Rule of X1%(9%)———
Revenue per Employee—$0.4M———
Opex per Employee—$0.2M———
S&M Expenses to Revenue22%22%17%17%17%
G&A Expenses to Revenue6%6%2%2%2%
R&D Expenses to Revenue12%9%——9%
Opex to Revenue—60%63%62%60%

Data powered by FactSet, Inc. and Morningstar, Inc.

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HelloFresh Competitors

HelloFresh competitors include THG, Once Upon a Farm, Cem Zeytin, AO World, ASKUL, Sligro Food Group, Unilever Nigeria, Utz Brands, Hilton Food Group and ForFarmers.

Most HelloFresh public comparables operate across Food & Beverages, Vertical E-commerce, Consumer E-commerce and Food Delivery.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
THG0.5x0.5x12.7x10.0x
Once Upon a Farm2.4x2.1x278.0x216.1x
Cem Zeytin11.2x—(286.8x)—
AO World0.4x0.4x6.7x5.9x
ASKUL0.2x0.3x5.1x(29.6x)
Sligro Food Group0.4x0.4x6.4x6.4x
Unilever Nigeria3.9x3.6x15.2x17.0x
Utz Brands1.1x1.1x7.5x7.3x

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HelloFresh Funding History

Before going public, HelloFresh raised $357M in total equity funding, across 5 rounds.

Last private valuation of HelloFresh was $2B, after raising $89M in December 2016 from Baillie Gifford.


HelloFresh Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Dec-16Series GBaillie Gifford$89M$2BHelloFresh, a meal kit delivery service providing wholesome home-cooked meals on a subscription basis with no planning, shopping, or waste, raised $84.7 million (75 million Euros) from Baillie Gifford in September 2015. This funding valued the company at 2.6 billion Euros post-money, establishing it as a European unicorn, while Rocket Internet held a 57.2% stake. The company operated in seven countries and delivered 4 million meals per month at the time. It reported net revenues of 70 million Euros in 2014, reflecting a 392% year-over-year growth. Another report from around the same period mentioned an additional 85 million Euros from Baillie Gifford and an unknown investor, reducing Rocket Internet's stake to 53% and valuing HelloFresh at 2 billion Euros, potentially preparing for an IPO that was delayed from 2015. The funds aimed to expand the subscriber base amid doubled turnover and losses in the first half of the fiscal year, driven by heavy marketing, including the U.S. launch. Competitors like U.S.-based Blue Apron, valued at $2 billion, highlighted the heating meal kit market, alongside players such as Gousto, Marley Spoon, and Shuttlecook. HelloFresh focused on scaling internationally despite ongoing losses from customer acquisition efforts.
Sep-15Series FBaillie Gifford; Insight Partners; Rocket Internet$84M$3BHelloFresh, a Berlin-based meal kit delivery service founded in 2011, raised €75 million (approximately $84.7 million) in a funding round on September 17, 2015, led by Baillie Gifford with participation from existing investors including Rocket Internet and Insight Partners. The post-money valuation reached €2.6 billion (approximately $2.9 billion), up significantly from the prior €1.1-1.5 billion valuation in March 2015, marking it as one of Europe's most valuable private tech companies and a 'Eurocorn.' Rocket Internet's stake diluted slightly to 57.2% despite the investment. The company operates in seven countries including Germany, UK, Austria, Netherlands, Belgium, Australia, and the US, delivering over 4 million meals monthly to 280,000 subscribers through offices in New York, London, Amsterdam, and Sydney. It achieved net revenue of €70 million in 2014, reflecting 392% growth from 2013, with continued strong trajectory into Q1 2015, positioning it as a leader in the fast-growing online food delivery space. Competitors include US-based Blue Apron (valued at $2 billion), alongside Gousto, Marley Spoon, and Shuttlecook. Prior to this round, HelloFresh had raised a total of $193.5 million, with the last post-money valuation at $705 million. The new funding highlighted a premium valuation multiple of approximately x11 on total capital raised, underscoring rapid scaling and market enthusiasm for the meal kit model.
Feb-15Series EInsight Partners; Rocket Internet$126M$680MHelloFresh, a meal kit delivery service, had early growth but profitability challenges around 2015, reaching 250,000 subscribers by March 2015 per general history, though still unprofitable. Later revenue data available: 2016 at ~€0.65B, growing to €0.9B in 2017.
Jun-14Series DInsight Partners; Monkfish Equity; Phenomen$50M$450MHelloFresh is a Berlin-based recipe kit delivery service founded in 2011 that delivers pre-measured ingredients and cooking instructions to customers. The company operates by allowing customers to sign up for three to five recipes per week, with ingredients delivered to their door. HelloFresh was operational in six markets: the United States, United Kingdom, Germany, Netherlands, Austria, and Australia, with offices in New York, London, Amsterdam, and Sydney. In June 2014, the company announced it was shipping over one million meals per month, had reached profitability in its core European market, and employed 120 people. In June 2014, HelloFresh completed a $50 million Series D funding round led by Insight Venture Partners with participation from existing investor Phenomen Ventures at a post-money valuation of $450 million. This matched the valuation of competitor Blue Apron, which had raised $50 million at a $450 million valuation two months prior. The company used the funding to continue expansion throughout Europe and enter the western United States. Prior to the Series D round, HelloFresh had raised $17.5 million across Series B and C rounds in December 2012 and September 2013 from investors including Vorwerk Direct Selling Ventures, Holtzbrinck Ventures, Rocket Internet, and Kinnevik. Management declined to disclose revenue or other financial metrics beyond the fact that the company had recently reached profitability in Europe.
Sep-13Series CHV Capital; Phenomen; Vorwerk Ventures$8M—HelloFresh, a Berlin-based eCommerce service delivering recipe kits with pre-measured ingredients for home-cooked meals, raised USD 7.5 million in its Series C funding round on September 30, 2013, led by Phenomen VC with participation from Vorwerk Ventures and Holtzbrinck Ventures. Existing investors including AB Kinnevik and Rocket Internet supported the round, bringing total funding to USD 20 million. The capital aimed to fuel growth in existing markets like the US, UK, Netherlands, Australia, and Germany, scale operations, and enhance service amid double-digit month-over-month growth. Founded in 2012 by Jessica Nilsson, Thomas Griesel, and Dominik Richter, HelloFresh operated from offices in Berlin, New York, London, Amsterdam, and Sydney, employing around 100 people. The company had shipped several million meals across core markets since launch and reported quadrupling revenue and doubling margins since the prior funding round, driving strong investor interest.

HelloFresh M&A Activity

HelloFresh has acquired 4 companies to date.

Last acquisition by HelloFresh was on July 13th 2021. HelloFresh acquired Youfoodz for $81M (EV/Revenue multiple of ).

See M&A valuation multiples

Latest Acquisitions by HelloFresh

Youfoodz
Factor_
Chef's Plate
Green Chef
Description
Youfoodz is a Brisbane-headquartered meal delivery service operating across Australia since 2015. It offers chef-prepared fresh meals, high-protein snacks, and cold-pressed juices through weekly subscriptions and one-off orders. Products reach customers via direct delivery or over 3,000 retail stockists including Woolworths supermarkets in major cities like Sydney, Melbourne, and Perth.
Factor_ delivers subscription-based, ready-to-eat meals designed by dietitians and prepared by chefs. The service offers rotating menus of breakfast, lunch, and dinner options in keto, Paleo, low-carb, vegetarian, plant-based, and high-protein varieties, nationwide in the United States. Meals heat quickly in microwaves or ovens for convenient health-focused nutrition.
Chef’s Plate is a Toronto-headquartered meal kit service delivering pre-portioned ingredients and recipe cards for three meals weekly to Canadian homes. Launched in 2014, it sources from local farms for dishes like butter chicken and salmon poke bowls, with options for family or vegetarian plans. The platform uses chef-designed menus updated biweekly, shipping nationwide through partnerships with Canada Post.
Green Chef is a Denver-headquartered meal kit delivery service specializing in organic ingredients for keto, vegan, Mediterranean, and gluten-free diets. Acquired by HelloFresh in 2018, it ships weekly boxes with pre-portioned meals and recipes to customers across the United States. The service partners with over 200 farms for fresh produce and emphasizes plant-based options.
HQ CountryUnited StatesUnited StatesCanadaUnited States
HQ City
Virginia, IL
Chicago, IL
Toronto
Denver, CO
Deal Date13 Jul 202123 Nov 202017 Oct 201820 Mar 2018
Valuation$81M$277M$56M$15M
EV/Revenue
EV/EBITDA

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About HelloFresh

When was HelloFresh founded?HelloFresh was founded in 2011.
Where is HelloFresh headquartered?HelloFresh is headquartered in Germany.
How many employees does HelloFresh have?As of today, HelloFresh has over 21K employees.
Is HelloFresh publicly listed?Yes, HelloFresh is a public company listed on Frankfurt Stock Exchange.
What is the stock symbol of HelloFresh?HelloFresh trades under HFG ticker.
When did HelloFresh go public?HelloFresh went public in 2017.
Who are competitors of HelloFresh?HelloFresh main competitors include THG, Once Upon a Farm, Cem Zeytin, AO World, ASKUL, Sligro Food Group, Unilever Nigeria, Utz Brands, Hilton Food Group, ForFarmers.
What is the current market cap of HelloFresh?HelloFresh's current market cap is $676M.
What is the current revenue of HelloFresh?HelloFresh's last 12 months revenue is $8B.
What is the current revenue growth of HelloFresh?HelloFresh revenue growth (NTM/LTM) is (2%).
What is the current EV/Revenue multiple of HelloFresh?Current revenue multiple of HelloFresh is 0.1x.
Is HelloFresh profitable?Yes, HelloFresh is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of HelloFresh?HelloFresh's last 12 months EBITDA is $472M.
What is HelloFresh's EBITDA margin?HelloFresh's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of HelloFresh?Current EBITDA multiple of HelloFresh is 1.2x.
What is the current FCF of HelloFresh?HelloFresh's last 12 months FCF is $87M.
What is HelloFresh's FCF margin?HelloFresh's last 12 months FCF margin is 1%.
What is the current EV/FCF multiple of HelloFresh?Current FCF multiple of HelloFresh is 6.7x.
How many companies HelloFresh has acquired to date?As of May 2026, HelloFresh has acquired 4 companies.
What was the largest acquisition by HelloFresh?$277M acquisition of Factor_ on 23rd November 2020 was the largest M&A HelloFresh has done to date.
What companies HelloFresh acquired?HelloFresh acquired Factor_, Youfoodz, Chef's Plate, and Green Chef.
In how many companies HelloFresh has invested to date?HelloFresh hasn't invested in any companies yet (or none have been disclosed publicly).

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