HelloFresh - Public Comps and Valuation Multiples

HelloFresh Overview

About HelloFresh

HelloFresh SE provides fresh, healthy, and personalized meal solutions. The company operates an internet platform that provides customers the choice between various kinds of meals and recipes to be delivered on selected weekdays. It operates in two geographical regions: International and USA. The international segment comprises operations in the United Kingdom, The Netherlands, Belgium, Luxembourg, Denmark, Ireland, Italy, Japan, France, New Zealand, Norway, Spain, Sweden, Australia, Germany, Austria, Canada, and Switzerland. The USA segment comprises operations in the United States of America.

Founded

2011

HQ

Employees

21.8K+

Website

hellofreshgroup.com

Sectors

Vertical E-commerce
Consumer E-commerce

Financials

LTM Revenue $8.1B

LTM EBITDA $444M

EV

$1.7B

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HelloFresh Financials

HelloFresh has a last 12-month revenue of $8.1B and a last 12-month EBITDA of $444M.

In the most recent fiscal year, HelloFresh achieved revenue of $8.2B and an EBITDA of $326M.

HelloFresh expects next 12-month revenue of XXX and NTM EBITDA of XXX

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HelloFresh P&L

	FY 2023	FY 2024	FY 2025	LTM	NTM
Revenue	$8.2B	$8.2B	XXX	XXX	XXX
Gross Profit	$5.4B	$5.3B	XXX	XXX	XXX
Gross Margin	66%	64%	XXX	XXX	XXX
EBITDA	$365M	$326M	XXX	XXX	XXX
EBITDA Margin	4%	4%	XXX	XXX	XXX
Net Profit	$136M	$20.8M	XXX	XXX	XXX
Net Margin	2%	0%	XXX	XXX	XXX
Net Debt	n/a	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

HelloFresh Stock Performance

As of April 15, 2025, HelloFresh's stock price is EUR 7 (or $8).

HelloFresh has current market cap of EUR 1.2B (or $1.2B), and EV of EUR 1.6B (or $1.7B).

See HelloFresh trading valuation data

HelloFresh Stock Data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$1.7B	$1.2B	XXX	XXX	XXX	XXX	$-0.47

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HelloFresh Valuation Multiples

As of April 15, 2025, HelloFresh has market cap of $1.2B and EV of $1.7B.

HelloFresh's trades at 0.2x LTM EV/Revenue multiple, and 3.8x LTM EBITDA.

Analysts estimate HelloFresh's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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HelloFresh Financial Valuation Multiples

	FY 2024	FY 2025E	FY 2026E	FY 2027E
EV	$1.7B	XXX	XXX	XXX
EV/Revenue	0.2x	XXX	XXX	XXX
EV/EBITDA	5.2x	XXX	XXX	XXX
P/E	-8.5x	XXX	XXX	XXX
P/E/Growth	n/a	XXX	XXX	XXX
EV/FCF	21.5x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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HelloFresh Valuation Multiples

HelloFresh's NTM/LTM revenue growth is -4%

HelloFresh's revenue per employee for the last fiscal year averaged $0.4M, while opex per employee averaged $0.2M for the same period.

Over next 12 months, HelloFresh's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .

Analysts estimate HelloFresh's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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HelloFresh Operational Valuation Multiples

	FY 2024	NTM	FY 2025E	FY 2026E	FY 2027E
Revenue Growth	1%	XXX	XXX	XXX	XXX
EBITDA Margin	4%	XXX	XXX	XXX	XXX
EBITDA Growth	-11%	XXX	XXX	XXX	XXX
Rule of 40 (SaaS-only)	0%	XXX	XXX	XXX	XXX
Revenue per Employee	$0.4M	XXX	XXX	XXX	XXX
Opex per Employee	$0.2M	XXX	XXX	XXX	XXX
S&M Expenses to Revenue	17%	XXX	XXX	XXX	XXX
G&A Expenses to Revenue	2%	XXX	XXX	XXX	XXX
R&D Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
Opex to Revenue	62%	XXX	XXX	XXX	XXX

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