Wayfair Valuation Multiples

Wayfair Overview

About Wayfair

Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 12 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.

Founded

2014

HQ

Employees

12.8K

Website

wayfair.com

Sectors

Consumer E-commerceVertical E-commerce

Financials (LTM)

Revenue: $13B

EBITDA: $771M

EV

$13B

Valuation Multiples

Multiples.vc

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Wayfair Financials

Wayfair reported last 12-month revenue of $13B and EBITDA of $771M.

In the same LTM period, Wayfair generated $4B in gross profit, $771M in EBITDA, and had net loss of ($199M).

Wayfair P&L

In the most recent fiscal year, Wayfair reported revenue of $12B and EBITDA of $742M.

Wayfair expects next 12-month revenue of XXX and NTM EBITDA of XXX

Wayfair Stock Performance

Wayfair has current market cap of $11B, and enterprise value of $13B.

Wayfair's stock price is $81.33.

Wayfair Valuation Multiples

Wayfair trades at 1.1x EV/Revenue multiple, and 17.4x EV/EBITDA.

Wayfair Financial Valuation Multiples

As of April 19, 2026, Wayfair has market cap of $11B and EV of $13B.

Equity research analysts estimate Wayfair's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Wayfair has a P/E ratio of (53.4x).

Wayfair Margins & Growth Rates

Wayfair's revenue in the last 12 month grew by 5%.

Wayfair's revenue per employee in the last FY averaged $1.0M, while opex per employee averaged $0.3M for the same period.

Wayfair's rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Wayfair's rule of X is 19% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Wayfair Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Vertical E-commerce comps.

Wayfair M&A Activity

Wayfair acquired XXX companies to date.

Last acquisition by Wayfair was on XXXXXXXX, XXXXX. Wayfair acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Wayfair Investment Activity

Wayfair invested in XXX companies to date.

Wayfair made its latest investment on XXXXXXXX, XXXXX. Wayfair invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).