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Wayfair Valuation Multiples

Discover revenue and EBITDA valuation multiples for Wayfair and similar public comparables like Adore Beauty, BIKE24, and Temple & Webster.

Wayfair Overview

About Wayfair

Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, and other home goods. Wayfair was founded in 2002 and began trading publicly in 2014.


Founded

2014

HQ

United States of America
Employees

13.5K+

Website

wayfair.com

Financials

LTM Revenue $11.8B

LTM EBITDA $471M

EV

$8.0B

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Wayfair Financials

Wayfair has a last 12-month revenue (LTM) of $11.8B and a last 12-month EBITDA of $471M.

In the most recent fiscal year, Wayfair achieved revenue of $11.9B and an EBITDA of -$66.0M.

Wayfair expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Wayfair P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $11.8B XXX $11.9B XXX XXX XXX
Gross Profit $3.6B XXX $3.6B XXX XXX XXX
Gross Margin 30% XXX 30% XXX XXX XXX
EBITDA $471M XXX -$66.0M XXX XXX XXX
EBITDA Margin 4% XXX -1% XXX XXX XXX
EBIT $94.5M XXX -$345M XXX XXX XXX
EBIT Margin 1% XXX -3% XXX XXX XXX
Net Profit -$402M XXX -$492M XXX XXX XXX
Net Margin -3% XXX -4% XXX XXX XXX
Net Debt XXX XXX $1.8B XXX XXX XXX

Financial data powered by Morningstar, Inc.

Wayfair Stock Performance

As of May 30, 2025, Wayfair's stock price is $43.

Wayfair has current market cap of $5.5B, and EV of $8.0B.

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Wayfair Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$8.0B $5.5B XXX XXX XXX XXX $0.33

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Wayfair Valuation Multiples

As of May 30, 2025, Wayfair has market cap of $5.5B and EV of $8.0B.

Wayfair's trades at 0.7x EV/Revenue multiple, and -121.7x EV/EBITDA.

Equity research analysts estimate Wayfair's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Wayfair has a P/E ratio of -13.7x.

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Wayfair Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $5.5B XXX $5.5B XXX XXX XXX
EV (current) $8.0B XXX $8.0B XXX XXX XXX
EV/Revenue 0.7x XXX 0.7x XXX XXX XXX
EV/EBITDA 17.1x XXX -121.7x XXX XXX XXX
EV/EBIT 85.0x XXX -23.3x XXX XXX XXX
EV/Gross Profit 2.2x XXX n/a XXX XXX XXX
P/E -13.7x XXX -11.2x XXX XXX XXX
EV/FCF 60.2x XXX 96.8x XXX XXX XXX

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Wayfair Margins & Growth Rates

Wayfair's last 12 month revenue growth is 1%

Wayfair's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.3M for the same period.

Wayfair's rule of 40 is -1% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Wayfair's rule of X is 7% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Wayfair Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 1% XXX 2% XXX XXX XXX
EBITDA Margin 4% XXX -1% XXX XXX XXX
EBITDA Growth 14% XXX n/a XXX XXX XXX
Rule of 40 -1% XXX 1% XXX XXX XXX
Bessemer Rule of X XXX XXX 7% XXX XXX XXX
Revenue per Employee XXX XXX $0.9M XXX XXX XXX
Opex per Employee XXX XXX $0.3M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 12% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 33% XXX XXX XXX

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Wayfair Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Wayfair M&A and Investment Activity

Wayfair acquired  XXX companies to date.

Last acquisition by Wayfair was  XXXXXXXX, XXXXX XXXXX XXXXXX . Wayfair acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Wayfair

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Wayfair

When was Wayfair founded? Wayfair was founded in 2014.
Where is Wayfair headquartered? Wayfair is headquartered in United States of America.
How many employees does Wayfair have? As of today, Wayfair has 13.5K+ employees.
Who is the CEO of Wayfair? Wayfair's CEO is Mr. Niraj Shah.
Is Wayfair publicy listed? Yes, Wayfair is a public company listed on NYS.
What is the stock symbol of Wayfair? Wayfair trades under W ticker.
When did Wayfair go public? Wayfair went public in 2014.
Who are competitors of Wayfair? Similar companies to Wayfair include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of Wayfair? Wayfair's current market cap is $5.5B
What is the current revenue of Wayfair? Wayfair's last 12 months revenue is $11.8B.
What is the current revenue growth of Wayfair? Wayfair revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Wayfair? Current revenue multiple of Wayfair is 0.7x.
Is Wayfair profitable? Yes, Wayfair is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Wayfair? Wayfair's last 12 months EBITDA is $471M.
What is Wayfair's EBITDA margin? Wayfair's last 12 months EBITDA margin is 4%.
What is the current EV/EBITDA multiple of Wayfair? Current EBITDA multiple of Wayfair is 17.1x.
What is the current FCF of Wayfair? Wayfair's last 12 months FCF is $133M.
What is Wayfair's FCF margin? Wayfair's last 12 months FCF margin is 1%.
What is the current EV/FCF multiple of Wayfair? Current FCF multiple of Wayfair is 60.2x.

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