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Coupang Valuation Multiples

Discover revenue and EBITDA valuation multiples for Coupang and similar public comparables like Temple & Webster, BIKE24, and Kogan.com.

Coupang Overview

About Coupang

Coupang is South Korea’s largest e-commerce platform that sells both owned and third-party inventory. Headquartered in the US, Coupang operates e-commerce businesses mainly in South Korea and Taiwan. The company has built an integrated logistics network that covers the entirety of South Korea, with extensive fulfillment centers that ensure timely delivery, even for orders placed seconds before midnight. Outside of its bread-and-butter e-commerce business, Coupang has expanded into provision of its Rocket delivery services to third-party merchants (fulfillment and logistics by Coupang), online grocery delivery Rocket Fresh, online meal delivery (Eats), e-commerce in Taiwan, luxury e-commerce (Farfetch), and travel.


Founded

2010

HQ

United States of America
Employees

95K+

Financials

LTM Revenue $31.9B

LTM EBITDA $1.6B

EV

$48.9B

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Coupang Financials

Coupang has a last 12-month revenue (LTM) of $31.9B and a last 12-month EBITDA of $1.6B.

In the most recent fiscal year, Coupang achieved revenue of $30.3B and an EBITDA of $1.0B.

Coupang expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Coupang P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $31.9B XXX $30.3B XXX XXX XXX
Gross Profit $9.5B XXX $8.8B XXX XXX XXX
Gross Margin 30% XXX 29% XXX XXX XXX
EBITDA $1.6B XXX $1.0B XXX XXX XXX
EBITDA Margin 5% XXX 3% XXX XXX XXX
EBIT $690M XXX $436M XXX XXX XXX
EBIT Margin 2% XXX 1% XXX XXX XXX
Net Profit $326M XXX $154M XXX XXX XXX
Net Margin 1% XXX 1% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Coupang Stock Performance

As of May 30, 2025, Coupang's stock price is $28.

Coupang has current market cap of $50.9B, and EV of $48.9B.

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Coupang Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$48.9B $50.9B XXX XXX XXX XXX $0.18

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Coupang Valuation Multiples

As of May 30, 2025, Coupang has market cap of $50.9B and EV of $48.9B.

Coupang's trades at 1.6x EV/Revenue multiple, and 46.7x EV/EBITDA.

Equity research analysts estimate Coupang's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Coupang has a P/E ratio of 156.3x.

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Coupang Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $50.9B XXX $50.9B XXX XXX XXX
EV (current) $48.9B XXX $48.9B XXX XXX XXX
EV/Revenue 1.5x XXX 1.6x XXX XXX XXX
EV/EBITDA 30.8x XXX 46.7x XXX XXX XXX
EV/EBIT 70.9x XXX 112.1x XXX XXX XXX
EV/Gross Profit 5.2x XXX n/a XXX XXX XXX
P/E 156.3x XXX 330.7x XXX XXX XXX
EV/FCF 43.7x XXX 48.6x XXX XXX XXX

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Coupang Margins & Growth Rates

Coupang's last 12 month revenue growth is 14%

Coupang's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Coupang's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Coupang's rule of X is 40% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Coupang Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 14% XXX 14% XXX XXX XXX
EBITDA Margin 5% XXX 3% XXX XXX XXX
EBITDA Growth 39% XXX 44% XXX XXX XXX
Rule of 40 18% XXX 18% XXX XXX XXX
Bessemer Rule of X XXX XXX 40% XXX XXX XXX
Revenue per Employee XXX XXX $0.3M XXX XXX XXX
Opex per Employee XXX XXX $0.1M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 28% XXX XXX XXX

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Coupang Public Comps

See public comps and valuation multiples for Consumer E-commerce and Horizontal E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Coupang M&A and Investment Activity

Coupang acquired  XXX companies to date.

Last acquisition by Coupang was  XXXXXXXX, XXXXX XXXXX XXXXXX . Coupang acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Coupang

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Coupang

When was Coupang founded? Coupang was founded in 2010.
Where is Coupang headquartered? Coupang is headquartered in United States of America.
How many employees does Coupang have? As of today, Coupang has 95K+ employees.
Who is the CEO of Coupang? Coupang's CEO is Mr. Bom Suk Kim.
Is Coupang publicy listed? Yes, Coupang is a public company listed on NYS.
What is the stock symbol of Coupang? Coupang trades under CPNG ticker.
When did Coupang go public? Coupang went public in 2021.
Who are competitors of Coupang? Similar companies to Coupang include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of Coupang? Coupang's current market cap is $50.9B
What is the current revenue of Coupang? Coupang's last 12 months revenue is $31.9B.
What is the current revenue growth of Coupang? Coupang revenue growth (NTM/LTM) is 14%.
What is the current EV/Revenue multiple of Coupang? Current revenue multiple of Coupang is 1.5x.
Is Coupang profitable? Yes, Coupang is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Coupang? Coupang's last 12 months EBITDA is $1.6B.
What is Coupang's EBITDA margin? Coupang's last 12 months EBITDA margin is 5%.
What is the current EV/EBITDA multiple of Coupang? Current EBITDA multiple of Coupang is 30.8x.
What is the current FCF of Coupang? Coupang's last 12 months FCF is $1.1B.
What is Coupang's FCF margin? Coupang's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Coupang? Current FCF multiple of Coupang is 43.7x.

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