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eBay Valuation Multiples
Discover revenue and EBITDA valuation multiples for eBay and similar public comparables like Rocket Companies, Naspers, Sea, Carvana and more.
eBay Overview
About eBay
EBay operates one of the largest e-commerce marketplaces in the world, with $79.6 billion in 2025 gross merchandise volume, rendering the firm a top 10 global e-commerce company. It generates sales from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting about 135 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2025. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.
Founded
1996
HQ
Employees
12.3K
Website
Financials (LTM)
EV
$48B
eBay Financials
eBay reported last 12-month revenue of $11B and EBITDA of $4B.
In the same LTM period, eBay generated $8B in gross profit, $4B in EBITDA, and $3B in net income.
Revenue (LTM)
eBay P&L
In the most recent fiscal year, eBay reported revenue of $11B and EBITDA of $3B.
eBay expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $11B | XXX | $11B | XXX | XXX | XXX |
| Gross Profit | $8B | XXX | $8B | XXX | XXX | XXX |
| Gross Margin | 72% | XXX | 71% | XXX | XXX | XXX |
| EBITDA | $4B | XXX | $3B | XXX | XXX | XXX |
| EBITDA Margin | 31% | XXX | 31% | XXX | XXX | XXX |
| EBIT Margin | 28% | XXX | 28% | XXX | XXX | XXX |
| Net Profit | $3B | XXX | $3B | XXX | XXX | XXX |
| Net Margin | 23% | XXX | 23% | XXX | XXX | XXX |
| Net Debt | — | — | $5B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
eBay Stock Performance
eBay has current market cap of $44B, and enterprise value of $48B.
Market Cap Evolution
eBay's stock price is $98.15.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $48B | $44B | 2.9% | XXX | XXX | XXX | $5.77 |
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Start Free TrialeBay Valuation Multiples
eBay trades at 4.2x EV/Revenue multiple, and 13.7x EV/EBITDA.
EV / Revenue (LTM)
eBay Financial Valuation Multiples
As of April 14, 2026, eBay has market cap of $44B and EV of $48B.
Equity research analysts estimate eBay's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
eBay has a P/E ratio of 16.8x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $44B | XXX | $44B | XXX | XXX | XXX |
| EV (current) | $48B | XXX | $48B | XXX | XXX | XXX |
| EV/Revenue | 4.2x | XXX | 4.3x | XXX | XXX | XXX |
| EV/EBITDA | 13.7x | XXX | 14.0x | XXX | XXX | XXX |
| EV/EBIT | 15.3x | XXX | 15.6x | XXX | XXX | XXX |
| EV/Gross Profit | 5.9x | XXX | 6.1x | XXX | XXX | XXX |
| P/E | 16.8x | XXX | 17.0x | XXX | XXX | XXX |
| EV/FCF | 26.5x | XXX | 32.5x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified eBay Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
eBay Margins & Growth Rates
eBay's revenue in the last 12 month grew by 7%.
eBay's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.5M for the same period.
eBay's rule of 40 is 39% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
eBay's rule of X is 52% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
eBay Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 7% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 31% | XXX | 31% | XXX | XXX | XXX |
| EBITDA Growth | 8% | XXX | 9% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 39% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 52% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 21% | XXX | 22% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 9% | XXX | 11% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 14% | XXX | 15% | XXX | XXX | XXX |
| Opex to Revenue | 49% | XXX | 51% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
eBay Public Comps
See public comps and valuation multiples for other Consumer Marketplaces and Horizontal Marketplaces comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| eBay | XXX | XXX | XXX | XXX | XXX | XXX |
| Rocket Companies | XXX | XXX | XXX | XXX | XXX | XXX |
| Naspers | XXX | XXX | XXX | XXX | XXX | XXX |
| Sea | XXX | XXX | XXX | XXX | XXX | XXX |
| Carvana | XXX | XXX | XXX | XXX | XXX | XXX |
| Trip.com | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
eBay M&A Activity
eBay acquired XXX companies to date.
Last acquisition by eBay was on XXXXXXXX, XXXXX. eBay acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by eBay
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialeBay Investment Activity
eBay invested in XXX companies to date.
eBay made its latest investment on XXXXXXXX, XXXXX. eBay invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by eBay
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout eBay
| When was eBay founded? | eBay was founded in 1996. |
| Where is eBay headquartered? | eBay is headquartered in United States. |
| How many employees does eBay have? | As of today, eBay has over 12K employees. |
| Who is the CEO of eBay? | eBay's CEO is Jamie Iannone. |
| Is eBay publicly listed? | Yes, eBay is a public company listed on Nasdaq. |
| What is the stock symbol of eBay? | eBay trades under EBAY ticker. |
| When did eBay go public? | eBay went public in 1998. |
| Who are competitors of eBay? | eBay main competitors are Rocket Companies, Naspers, Sea, Carvana. |
| What is the current market cap of eBay? | eBay's current market cap is $44B. |
| What is the current revenue of eBay? | eBay's last 12 months revenue is $11B. |
| What is the current revenue growth of eBay? | eBay revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of eBay? | Current revenue multiple of eBay is 4.2x. |
| Is eBay profitable? | Yes, eBay is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of eBay? | eBay's last 12 months EBITDA is $4B. |
| What is eBay's EBITDA margin? | eBay's last 12 months EBITDA margin is 31%. |
| What is the current EV/EBITDA multiple of eBay? | Current EBITDA multiple of eBay is 13.7x. |
| What is the current FCF of eBay? | eBay's last 12 months FCF is $2B. |
| What is eBay's FCF margin? | eBay's last 12 months FCF margin is 16%. |
| What is the current EV/FCF multiple of eBay? | Current FCF multiple of eBay is 26.5x. |
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