Largest Horizontal Marketplaces Public Companies in the US

Benchmark revenue and EBITDA valuation multiples for public comps like Amazon, eBay, RB Global, Pinterest and People.

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United States
Amazon is an American technology and retail company headquartered in Seattle, Washington, with a second headquarters in Arlington County, Virginia. It runs the amazon.com online store and marketplace for third-party sellers, the Amazon Prime subscription programme, which had 200 million subscribers worldwide in 2021, and Amazon Web Services, the cloud computing unit launched in 2002 that rents data storage and computing power to companies. It also sells Echo, Kindle and Fire devices, distributes video, music and audiobooks through Prime Video, MGM+, Amazon Music, Twitch and Audible, and owns the Whole Foods Market grocery chain, Ring, IMDb and the self-driving car developer Zoox. Amazon earns revenue from product sales, seller commissions and fulfilment fees, subscriptions, cloud services and advertising. It reported revenue of US$716.9 billion and net income of US$77.7 billion in 2025 with about 1,576,000 employees, making it the world's largest company by revenue as of 2026 and the second-largest private employer in the United States. Jeff Bezos founded the company as Cadabra on July 5, 1994, in Bellevue, Washington, as an online bookstore and renamed it Amazon that November. Bezos, who owns about 8.8% of the shares, became executive chairman in July 2021, when former AWS chief Andy Jassy became chief executive.
$250
+2%
$2.7T
$2.8T
3.9x
17.4x
United States
eBay is an American e-commerce company based in San Jose, California, that runs online marketplaces where individuals and businesses buy and sell goods through auctions and fixed-price "Buy It Now" listings in 190 markets. It was founded by Pierre Omidyar as AuctionWeb on September 3, 1995, and is listed on Nasdaq and included in the S&P 500. eBay earns most of its revenue from commissions charged to sellers when items sell. In 2023 it reported 132 million annual active buyers and $73 billion of transaction volume, 48% of it in the United States, at a take rate of 13.81%. In 2025 the company generated revenue of $11.1 billion, operating income of $2.28 billion and net income of $2.03 billion, and employed about 12,300 people. Its subsidiaries include the fashion resale app Depop, the Asian marketplace Qoo10 and TCGplayer, a trading-card marketplace agreed in 2022 for up to $295 million. eBay spun off PayPal in 2015, sold StubHub to Viagogo for $4.05 billion in 2020 and sold its classifieds business the same year. Jamie Iannone has been chief executive since April 2020, with Paul Pressler as chairman.
$120
+48%
$54B
$57B
5.2x
21.3x
United States
RB Global has evolved into a leading global marketplace that connects buyers and sellers of commercial assets and vehicles. It is the result of the 2023 combination of Ritchie Bros. and IAA. Ritchie Bros.' roots were as an auctioneer facilitating transactions of commercial, construction, and transportation equipment (excavators, bulldozers, forklifts, and commercial trucks and trailers). However, it has evolved into an omnichannel marketplace. IAA has similar roots, though primarily focused on the salvage auction segment for consumer automobiles. The group provides ancillary services including title processing, transportation/towing, financing, data and appraisal, and so on. Its activities are international, though skewing approximately two-thirds to North America.
$84
-15%
$16B
$20B
4.4x
14.8x
United States
Pinterest is a social media platform with a focus on product and idea discovery. Pinterest users, or pinners, can leverage the platform as they go about gathering ideas on topics such as home improvement, fashion, cooking, and travel. The company has more than 500 million monthly active users, two thirds of whom are female. Pinterest generates revenue by selling digital ads on its platform. While the platform’s user base spans the globe, the vast majority of its revenue stems from ads shown to North American users.
$22
-34%
$12B
$12B
2.9x
34.2x
United States
People Inc is a media and publishing business that operates a portfolio of brands, including PEOPLE, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living. The company also holds a minority equity stake in MGM Resorts International.
$39
+20%
$2.9B
$3.2B
1.4x
26.5x
United States
Ziff Davis Inc is a digital media and internet company operating a portfolio of brands across technology, shopping, gaming and entertainment, health and wellness, connectivity, and cybersecurity. The company has five reportable segments. The Technology & Shopping segment generates revenue from advertising and commerce content. The Gaming & Entertainment segment provides content, subscriptions, and digital storefront services. The Health & Wellness segment offers digital tools and content for health management. The Connectivity segment provides data and analytics solutions for network performance. The Cybersecurity & Martech segment delivers cloud-based software for security and marketing. It generates the majority of its revenue from the Health & Wellness segment.
$57
+64%
$2B
$1.2B
0.8x
3.6x
United States
Liquidity Services Inc is an online auction marketplace. It manages and sells inventory and equipment for business and government clients by operating a network of e-commerce marketplaces that enable buyers and sellers to transact in an efficient, automated environment offering across different product categories. The company has four reportable segments: GovDeals, Retail Supply Chain Group (RSCG), and Machinio & Software Solutions. It generates majority of its revenue from Retail Supply Chain Group (RSCG) segment which consists of marketplaces that enable corporations located in the United States and Canada to sell excess, returned, and overstocked consumer goods. Geographically, a substantial portion the company's revenue is generated from its business in United States.
$44
+80%
$1.4B
$1.2B
2.4x
25.5x
United States
Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).
$48
+38%
$1.1B
$988M
2.9x
133.8x
United States
Yelp Inc operates in the online content market based in the United States. It provides a web-based platform and mobile application to bridge the gap between businesses and consumers. The platform assists consumers through product reviews, tips, photos and videos thereby enabling them in making better buying decisions and posting their feedbacks. Its products and services includes Advertising Products and Business Page Products. In addition, it also lets the buyers directly transact with businesses directly through its platform. Yelp generates revenue mainly from the sale of advertising on its website and mobile app to businesses. The company generates majority of the revenue from United States.
$20
-41%
$1.1B
$1.1B
0.8x
4.4x
United States
QuinStreet Inc focuses on marketplaces and technologies for the financial services and home services industries. It delivers measurable and cost-effective marketing results to its clients, in the form of qualified inquiries such as clicks, leads, calls, applications, or customers. It generates revenue by delivering measurable online marketing results to the clients. Its products and services are Customer Acquisition, QuinStreet Rating Platform (QRP), and CloudControlMedia. Geographically, it operates in United States and Internationally, of which maximum revenue is derived from United States.
$16
+14%
$934M
$883M
0.7x
14.6x
United States
Groupon Inc is a globalised, scaled two-sided marketplace that connects consumers to merchants. Its categories include Local: local inventory includes things to do, beauty and wellness, food and drink, home and automotive services, online services, as well as other types of experiences and services. Goods: Includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel, and Travel: Features travel experiences at both discounted and market rates, including hotels, airfare, and package deals covering both domestic and international travel. The company operates in two segments, North America and International, with the majority of revenue from the Local category from the North America Segment.
$17
-17%
$673M
$759M
1.5x
(41.0x)
United States
PSQ Holdings Inc operates the website and mobile application named as PublicSq. It is an app and website that connects freedom-loving Americans to high-quality businesses that share values, both online and in local communities. It has three reportable segments comprised of Marketplace; which includes a marketplace platform to access consumers that are drawn to patriotic values and the revenue is generated in the form of advertising and eCommerce transactions, and Brands segment in which through its wholly-owned brand, the company generates revenue from online sales of diapers and wipes and third financial technology which assists consumers, lenders, and retailers in offering point-of-sale financing products.
$3
-89%
$12M
$42M
2.3x
(2.8x)
United States
Dynamic Aerospace Systems Corp is a pioneering American-made aerospace company focused on cutting-edge technology, autonomous systems, and next-generation aerospace solutions. It aims to redefine the future of aerospace and aviation technologies. The group develops autonomous VTOL and UAV (drone) systems that enhance mission-critical logistics, delivery, sensing, and situational awareness for government and commercial customers across the U.S., Gulf States, and NATO regions. Its solutions include: US1-MKII, G1-MKIII, and Mitigator-MKII. The group provides solutions to Government & Defense and Commercial Delivery & Logistics.
$0
-66%
$6M
$7M
-
(1.1x)
Median$39+2%$1.4B$1.2B2.4x14.8x

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