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Instacart Valuation Multiples
Discover revenue and EBITDA valuation multiples for Instacart and similar public comparables like Zillow, Pinterest, Match Group, Allegro and more.
Instacart Overview
About Instacart
Maplebear (Instacart) is a grocery-focused delivery marketplace that connects national and regional grocers with consumers and couriers, and consumers with their favorite stores. Its app provides on-demand convenience for consumers, allows couriers to earn income, and helps grocers to scale their business through digital channels. The marketplace gathers valuable consumer behavior data, attracting consumer-packaged-goods advertisers that seek to reach consumers at the point of purchase. With approximately 600,000 shoppers and 1,800 retail partners, Instacart delivers to about 98% of households in the United States and Canada.
Founded
2012
HQ

Employees
3.3K
Website
Financials (LTM)
EV
$9B
Instacart Financials
Instacart reported last 12-month revenue of $4B and EBITDA of $1B.
In the same LTM period, Instacart generated $3B in gross profit, $1B in EBITDA, and $501M in net income.
Revenue (LTM)
Instacart P&L
In the most recent fiscal year, Instacart reported revenue of $4B and EBITDA of $1B.
Instacart expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $4B | XXX | $4B | XXX | XXX | XXX |
| Gross Profit | $3B | XXX | $3B | XXX | XXX | XXX |
| Gross Margin | 75% | XXX | 74% | XXX | XXX | XXX |
| EBITDA | $1B | XXX | $1B | XXX | XXX | XXX |
| EBITDA Margin | 29% | XXX | 29% | XXX | XXX | XXX |
| EBIT Margin | 15% | XXX | 13% | XXX | XXX | XXX |
| Net Profit | $501M | XXX | $447M | XXX | XXX | XXX |
| Net Margin | 13% | XXX | 12% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Instacart Stock Performance
Instacart has current market cap of $9B, and enterprise value of $9B.
Market Cap Evolution
Instacart's stock price is $39.98.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $9B | $9B | 1.9% | XXX | XXX | XXX | $1.89 |
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Start Free TrialInstacart Valuation Multiples
Instacart trades at 2.3x EV/Revenue multiple, and 7.8x EV/EBITDA.
EV / Revenue (LTM)
Instacart Financial Valuation Multiples
As of April 14, 2026, Instacart has market cap of $9B and EV of $9B.
Equity research analysts estimate Instacart's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Instacart has a P/E ratio of 18.9x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $9B | XXX | $9B | XXX | XXX | XXX |
| EV (current) | $9B | XXX | $9B | XXX | XXX | XXX |
| EV/Revenue | 2.3x | XXX | 2.4x | XXX | XXX | XXX |
| EV/EBITDA | 7.8x | XXX | 8.1x | XXX | XXX | XXX |
| EV/EBIT | 15.5x | XXX | 17.7x | XXX | XXX | XXX |
| EV/Gross Profit | 3.1x | XXX | 3.2x | XXX | XXX | XXX |
| P/E | 18.9x | XXX | 21.2x | XXX | XXX | XXX |
| EV/FCF | 9.1x | XXX | 9.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Instacart Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Instacart Margins & Growth Rates
Instacart's revenue in the last 12 month grew by 11%.
Instacart's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.7M for the same period.
Instacart's rule of 40 is 41% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Instacart's rule of X is 58% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Instacart Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 11% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Margin | 29% | XXX | 29% | XXX | XXX | XXX |
| EBITDA Growth | 15% | XXX | 15% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 41% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 58% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $1.1M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.7M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 22% | XXX | 23% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 10% | XXX | 13% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 15% | XXX | 17% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 60% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Instacart Public Comps
See public comps and valuation multiples for other Food Delivery and Consumer Marketplaces comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Instacart | XXX | XXX | XXX | XXX | XXX | XXX |
| Zillow | XXX | XXX | XXX | XXX | XXX | XXX |
| XXX | XXX | XXX | XXX | XXX | XXX | |
| Match Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Allegro | XXX | XXX | XXX | XXX | XXX | XXX |
| Meesho | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Instacart M&A Activity
Instacart acquired XXX companies to date.
Last acquisition by Instacart was on XXXXXXXX, XXXXX. Instacart acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Instacart
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialInstacart Investment Activity
Instacart invested in XXX companies to date.
Instacart made its latest investment on XXXXXXXX, XXXXX. Instacart invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Instacart
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Instacart
| When was Instacart founded? | Instacart was founded in 2012. |
| Where is Instacart headquartered? | Instacart is headquartered in United States. |
| How many employees does Instacart have? | As of today, Instacart has over 3K employees. |
| Who is the CEO of Instacart? | Instacart's CEO is Chris Rogers. |
| Is Instacart publicly listed? | Yes, Instacart is a public company listed on Nasdaq. |
| What is the stock symbol of Instacart? | Instacart trades under CART ticker. |
| When did Instacart go public? | Instacart went public in 2023. |
| Who are competitors of Instacart? | Instacart main competitors are Zillow, Pinterest, Match Group, Allegro. |
| What is the current market cap of Instacart? | Instacart's current market cap is $9B. |
| What is the current revenue of Instacart? | Instacart's last 12 months revenue is $4B. |
| What is the current revenue growth of Instacart? | Instacart revenue growth (NTM/LTM) is 11%. |
| What is the current EV/Revenue multiple of Instacart? | Current revenue multiple of Instacart is 2.3x. |
| Is Instacart profitable? | Yes, Instacart is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Instacart? | Instacart's last 12 months EBITDA is $1B. |
| What is Instacart's EBITDA margin? | Instacart's last 12 months EBITDA margin is 29%. |
| What is the current EV/EBITDA multiple of Instacart? | Current EBITDA multiple of Instacart is 7.8x. |
| What is the current FCF of Instacart? | Instacart's last 12 months FCF is $966M. |
| What is Instacart's FCF margin? | Instacart's last 12 months FCF margin is 25%. |
| What is the current EV/FCF multiple of Instacart? | Current FCF multiple of Instacart is 9.1x. |
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