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Instacart Valuation Multiples

Discover revenue and EBITDA valuation multiples for Instacart and similar public comparables like Zillow, Pinterest, Match Group, Allegro and more.

Instacart Overview

About Instacart

Maplebear (Instacart) is a grocery-focused delivery marketplace that connects national and regional grocers with consumers and couriers, and consumers with their favorite stores. Its app provides on-demand convenience for consumers, allows couriers to earn income, and helps grocers to scale their business through digital channels. The marketplace gathers valuable consumer behavior data, attracting consumer-packaged-goods advertisers that seek to reach consumers at the point of purchase. With approximately 600,000 shoppers and 1,800 retail partners, Instacart delivers to about 98% of households in the United States and Canada.


Founded

2012

HQ

United States

Employees

3.3K

Financials (LTM)

Revenue: $4B
EBITDA: $1B

EV

$9B

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Valuation Multiples for 15K+ Public Comps

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Instacart Financials

Instacart reported last 12-month revenue of $4B and EBITDA of $1B.

In the same LTM period, Instacart generated $3B in gross profit, $1B in EBITDA, and $501M in net income.

Revenue (LTM)


Instacart P&L

In the most recent fiscal year, Instacart reported revenue of $4B and EBITDA of $1B.

Instacart expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Instacart forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$4BXXX$4BXXXXXXXXX
Gross Profit$3BXXX$3BXXXXXXXXX
Gross Margin75%XXX74%XXXXXXXXX
EBITDA$1BXXX$1BXXXXXXXXX
EBITDA Margin29%XXX29%XXXXXXXXX
EBIT Margin15%XXX13%XXXXXXXXX
Net Profit$501MXXX$447MXXXXXXXXX
Net Margin13%XXX12%XXXXXXXXX

Financial data powered by Morningstar, Inc.

Instacart Stock Performance

Instacart has current market cap of $9B, and enterprise value of $9B.

Market Cap Evolution


Instacart's stock price is $39.98.

See Instacart trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$9B$9B1.9%XXXXXXXXX$1.89

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Instacart Valuation Multiples

Instacart trades at 2.3x EV/Revenue multiple, and 7.8x EV/EBITDA.

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EV / Revenue (LTM)


Instacart Financial Valuation Multiples

As of April 14, 2026, Instacart has market cap of $9B and EV of $9B.

Equity research analysts estimate Instacart's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Instacart has a P/E ratio of 18.9x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$9BXXX$9BXXXXXXXXX
EV (current)$9BXXX$9BXXXXXXXXX
EV/Revenue2.3xXXX2.4xXXXXXXXXX
EV/EBITDA7.8xXXX8.1xXXXXXXXXX
EV/EBIT15.5xXXX17.7xXXXXXXXXX
EV/Gross Profit3.1xXXX3.2xXXXXXXXXX
P/E18.9xXXX21.2xXXXXXXXXX
EV/FCF9.1xXXX9.4xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Instacart Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Instacart Margins & Growth Rates

Instacart's revenue in the last 12 month grew by 11%.

Instacart's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.7M for the same period.

Instacart's rule of 40 is 41% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Instacart's rule of X is 58% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Instacart and other 15K+ public comps

Instacart Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth11%XXX11%XXXXXXXXX
EBITDA Margin29%XXX29%XXXXXXXXX
EBITDA Growth15%XXX15%XXXXXXXXX
Rule of 40—XXX41%XXXXXXXXX
Bessemer Rule of X—XXX58%XXXXXXXXX
Revenue per Employee—XXX$1.1MXXXXXXXXX
Opex per Employee—XXX$0.7MXXXXXXXXX
S&M Expenses to Revenue22%XXX23%XXXXXXXXX
G&A Expenses to Revenue10%XXX13%XXXXXXXXX
R&D Expenses to Revenue15%XXX17%XXXXXXXXX
Opex to Revenue—XXX60%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Instacart Public Comps

See public comps and valuation multiples for other Food Delivery and Consumer Marketplaces comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
InstacartXXXXXXXXXXXXXXXXXX
ZillowXXXXXXXXXXXXXXXXXX
PinterestXXXXXXXXXXXXXXXXXX
Match GroupXXXXXXXXXXXXXXXXXX
AllegroXXXXXXXXXXXXXXXXXX
MeeshoXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Instacart M&A Activity

Instacart acquired XXX companies to date.

Last acquisition by Instacart was on XXXXXXXX, XXXXX. Instacart acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See M&A valuation multiples

Latest Acquisitions by Instacart

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Instacart Investment Activity

Instacart invested in XXX companies to date.

Instacart made its latest investment on XXXXXXXX, XXXXX. Instacart invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Instacart

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Instacart

When was Instacart founded?Instacart was founded in 2012.
Where is Instacart headquartered?Instacart is headquartered in United States.
How many employees does Instacart have?As of today, Instacart has over 3K employees.
Who is the CEO of Instacart?Instacart's CEO is Chris Rogers.
Is Instacart publicly listed?Yes, Instacart is a public company listed on Nasdaq.
What is the stock symbol of Instacart?Instacart trades under CART ticker.
When did Instacart go public?Instacart went public in 2023.
Who are competitors of Instacart?Instacart main competitors are Zillow, Pinterest, Match Group, Allegro.
What is the current market cap of Instacart?Instacart's current market cap is $9B.
What is the current revenue of Instacart?Instacart's last 12 months revenue is $4B.
What is the current revenue growth of Instacart?Instacart revenue growth (NTM/LTM) is 11%.
What is the current EV/Revenue multiple of Instacart?Current revenue multiple of Instacart is 2.3x.
Is Instacart profitable?Yes, Instacart is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Instacart?Instacart's last 12 months EBITDA is $1B.
What is Instacart's EBITDA margin?Instacart's last 12 months EBITDA margin is 29%.
What is the current EV/EBITDA multiple of Instacart?Current EBITDA multiple of Instacart is 7.8x.
What is the current FCF of Instacart?Instacart's last 12 months FCF is $966M.
What is Instacart's FCF margin?Instacart's last 12 months FCF margin is 25%.
What is the current EV/FCF multiple of Instacart?Current FCF multiple of Instacart is 9.1x.

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