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Mercari Valuation Multiples

Discover revenue and EBITDA valuation multiples for Mercari and similar public comparables like Airtasker, Marti Technologies, and Just Eat Takeaway.com.

Mercari Overview

About Mercari

Mercari operates the largest consumer-to-consumer secondhand goods trading platform in Japan in Mercari, with over 22 million monthly active users and over JPY 893 billion in gross merchandise value in fiscal 2022. We estimate that it currently has over 70% market share in the C2C marketplace app market, making it the top platform in Japan. It operates a domestic fintech business and a C2C marketplace app business in the US as well. Domestic business roughly accounts for over 95% of its total GMV.


Founded

2013

HQ

Japan
Employees

1.2K+

Website

mercari.com

Financials

LTM Revenue $1.3B

LTM EBITDA $179M

EV

$2.6B

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Mercari Financials

Mercari has a last 12-month revenue (LTM) of $1.3B and a last 12-month EBITDA of $179M.

In the most recent fiscal year, Mercari achieved revenue of $1.3B and an EBITDA of $140M.

Mercari expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Mercari P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $1.3B XXX $1.3B XXX XXX XXX
Gross Profit $1.3B XXX $890M XXX XXX XXX
Gross Margin 100% XXX 69% XXX XXX XXX
EBITDA $179M XXX $140M XXX XXX XXX
EBITDA Margin 14% XXX 11% XXX XXX XXX
EBIT $170M XXX $120M XXX XXX XXX
EBIT Margin 13% XXX 9% XXX XXX XXX
Net Profit $115M XXX $92.4M XXX XXX XXX
Net Margin 9% XXX 7% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

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Mercari Stock Performance

As of May 30, 2025, Mercari's stock price is JPY 2393 (or $16).

Mercari has current market cap of JPY 393B (or $2.7B), and EV of JPY 383B (or $2.6B).

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Mercari Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$2.6B $2.7B XXX XXX XXX XXX $0.71

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Mercari Valuation Multiples

As of May 30, 2025, Mercari has market cap of $2.7B and EV of $2.6B.

Mercari's trades at 2.0x EV/Revenue multiple, and 16.2x EV/EBITDA.

Equity research analysts estimate Mercari's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Mercari has a P/E ratio of 23.4x.

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Mercari Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $2.7B XXX $2.7B XXX XXX XXX
EV (current) $2.6B XXX $2.6B XXX XXX XXX
EV/Revenue 2.0x XXX 2.0x XXX XXX XXX
EV/EBITDA 14.7x XXX 16.2x XXX XXX XXX
EV/EBIT 15.4x XXX 17.9x XXX XXX XXX
EV/Gross Profit 2.0x XXX n/a XXX XXX XXX
P/E 23.4x XXX 25.7x XXX XXX XXX
EV/FCF n/a XXX -10.5x XXX XXX XXX

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Mercari Margins & Growth Rates

Mercari's last 12 month revenue growth is 7%

Mercari's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.7M for the same period.

Mercari's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Mercari's rule of X is 32% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Mercari Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 7% XXX 7% XXX XXX XXX
EBITDA Margin 14% XXX 12% XXX XXX XXX
EBITDA Growth 21% XXX 25% XXX XXX XXX
Rule of 40 18% XXX 20% XXX XXX XXX
Bessemer Rule of X XXX XXX 32% XXX XXX XXX
Revenue per Employee XXX XXX $1.1M XXX XXX XXX
Opex per Employee XXX XXX $0.7M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 60% XXX XXX XXX

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Mercari Public Comps

See public comps and valuation multiples for Consumer Marketplaces and Horizontal Marketplaces comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Prosus XXX XXX XXX XXX XXX XXX
Just Eat Takeaway.com XXX XXX XXX XXX XXX XXX
Marti Technologies XXX XXX XXX XXX XXX XXX
Airtasker XXX XXX XXX XXX XXX XXX
Articore Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Mercari M&A and Investment Activity

Mercari acquired  XXX companies to date.

Last acquisition by Mercari was  XXXXXXXX, XXXXX XXXXX XXXXXX . Mercari acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Mercari

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Mercari

When was Mercari founded? Mercari was founded in 2013.
Where is Mercari headquartered? Mercari is headquartered in Japan.
How many employees does Mercari have? As of today, Mercari has 1.2K+ employees.
Who is the CEO of Mercari? Mercari's CEO is Mr. Shintaro Yamada.
Is Mercari publicy listed? Yes, Mercari is a public company listed on TKS.
What is the stock symbol of Mercari? Mercari trades under 4385 ticker.
When did Mercari go public? Mercari went public in 2018.
Who are competitors of Mercari? Similar companies to Mercari include e.g. Prosus, Just Eat Takeaway.com, Marti Technologies, Airtasker.
What is the current market cap of Mercari? Mercari's current market cap is $2.7B
What is the current revenue of Mercari? Mercari's last 12 months revenue is $1.3B.
What is the current revenue growth of Mercari? Mercari revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Mercari? Current revenue multiple of Mercari is 2.0x.
Is Mercari profitable? Yes, Mercari is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Mercari? Mercari's last 12 months EBITDA is $179M.
What is Mercari's EBITDA margin? Mercari's last 12 months EBITDA margin is 14%.
What is the current EV/EBITDA multiple of Mercari? Current EBITDA multiple of Mercari is 14.7x.

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