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Booking Holdings Valuation Multiples

Discover revenue and EBITDA valuation multiples for Booking Holdings and other public comps.

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Booking Holdings Overview

About Booking Holdings

Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.


Founded

1998

HQ

United States of America
Employees

23.6K+

Financials

LTM Revenue $23.7B

LTM EBITDA $8.2B

EV

$168B

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Booking Holdings Financials

Booking Holdings has a last 12-month revenue of $23.7B and a last 12-month EBITDA of $8.2B.

In the most recent fiscal year, Booking Holdings achieved revenue of $21.4B and an EBITDA of $7.0B.

Booking Holdings expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Booking Holdings P&L

FY 2022 FY 2023 FY 2024 LTM NTM
Revenue $17.1B $21.4B $23.5B $23.7B XXX
Gross Profit n/a n/a n/a XXX XXX
Gross Margin NaN% NaN% NaN% XXX XXX
EBITDA $4.9B $7.0B $8.1B $8.2B XXX
EBITDA Margin 29% 33% 35% 35% XXX
Net Profit $1.2B $3.1B $4.3B XXX XXX
Net Margin 7% 14% 18% XXX XXX
Net Debt n/a $264M $2.1B XXX XXX

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Booking Holdings Stock Performance

As of February 14, 2025, Booking Holdings's stock price is $5044.

Booking Holdings has current market cap of $167B, and EV of $168B.

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Booking Holdings Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$168B $167B XXX XXX XXX XXX $185.39

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Booking Holdings Valuation Multiples

As of February 14, 2025, Booking Holdings has market cap of $167B and EV of $168B.

Booking Holdings's trades at 7.1x LTM EV/Revenue multiple, and 20.4x LTM EBITDA.

Analysts estimate Booking Holdings's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Booking Holdings Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $168B XXX XXX XXX
EV/Revenue 7.2x XXX XXX XXX
EV/EBITDA 20.7x XXX XXX XXX
P/E 27.6x XXX XXX XXX
P/E/Growth 2.3x XXX XXX XXX
EV/FCF 21.3x XXX XXX XXX

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Booking Holdings Valuation Multiples

Booking Holdings's NTM/LTM revenue growth is 8%

Booking Holdings's revenue per employee for the last fiscal year averaged $0.9M, while opex per employee averaged $0.7M for the same period.

Over next 12 months, Booking Holdings's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Booking Holdings's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Booking Holdings Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 10% XXX XXX XXX XXX
EBITDA Margin 35% XXX XXX XXX XXX
EBITDA Growth 15% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 43% XXX XXX XXX XXX
Revenue per Employee $0.9M XXX XXX XXX XXX
Opex per Employee $0.7M XXX XXX XXX XXX
S&M Expenses to Revenue 45% XXX XXX XXX XXX
G&A Expenses to Revenue 23% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 73% XXX XXX XXX XXX

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Booking Holdings Public Comps

See valuation multiples for Booking Holdings public comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Corporate Travel Management XXX XXX XXX XXX XXX XXX
Flight Centre XXX XXX XXX XXX XXX XXX
Helloworld Travel XXX XXX XXX XXX XXX XXX
Web Travel Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Booking Holdings M&A and Investment Activity

Booking Holdings acquired  XXX companies to date.

Last acquisition by Booking Holdings was  XXXXXXXX, XXXXX XXXXX XXXXXX . Booking Holdings acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Booking Holdings

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Booking Holdings

When was Booking Holdings founded? Booking Holdings was founded in 1998.
Where is Booking Holdings headquartered? Booking Holdings is headquartered in United States of America.
How many employees does Booking Holdings have? As of today, Booking Holdings has 23.6K+ employees.
Who is the CEO of Booking Holdings? Booking Holdings's CEO is Mr. Glenn D. Fogel.
Is Booking Holdings publicy listed? Yes, Booking Holdings is a public company listed on NAS.
What is the stock symbol of Booking Holdings? Booking Holdings trades under BKNG ticker.
When did Booking Holdings go public? Booking Holdings went public in 1999.
Who are competitors of Booking Holdings? Similar companies to Booking Holdings include e.g. Corporate Travel Management, Flight Centre, Helloworld Travel, Web Travel Group.
What is the current market cap of Booking Holdings? Booking Holdings's current market cap is $167B
What is the current revenue of Booking Holdings? Booking Holdings's last 12-month revenue is $23.7B.
What is the current EBITDA of Booking Holdings? Booking Holdings's last 12-month EBITDA is $8.2B.
What is the current EV/Revenue multiple of Booking Holdings? Current revenue multiple of Booking Holdings is 7.1x.
What is the current EV/EBITDA multiple of Booking Holdings? Current EBITDA multiple of Booking Holdings is 20.4x.
What is the current revenue growth of Booking Holdings? Booking Holdings revenue growth between 2023 and 2024 was 10%.
Is Booking Holdings profitable? Yes, Booking Holdings is EBITDA-positive (as of the last 12 months).

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