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Booking Holdings Overview
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Founded
1998
HQ
Employees
24.3K
Website
Financials (LTM)
EV
$135B
Booking Holdings Financials
Booking Holdings reported last 12-month revenue of $28B and EBITDA of $10B.
In the same LTM period, Booking Holdings generated $28B in gross profit, $10B in EBITDA, and $6B in net income.
Revenue (LTM)
Booking Holdings P&L
In the most recent fiscal year, Booking Holdings reported revenue of $27B and EBITDA of $10B.
Booking Holdings expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $28B | XXX | $27B | XXX | XXX | XXX |
| Gross Profit | $28B | XXX | — | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | — | XXX | XXX | XXX |
| EBITDA | $10B | XXX | $10B | XXX | XXX | XXX |
| EBITDA Margin | 37% | XXX | 37% | XXX | XXX | XXX |
| EBIT Margin | 33% | XXX | 34% | XXX | XXX | XXX |
| Net Profit | $6B | XXX | $5B | XXX | XXX | XXX |
| Net Margin | 22% | XXX | 20% | XXX | XXX | XXX |
| Net Debt | — | — | $2B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Booking Holdings Stock Performance
Booking Holdings has current market cap of $133B, and enterprise value of $135B.
Market Cap Evolution
Booking Holdings' stock price is $167.77.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $135B | $133B | -96.0% | XXX | XXX | XXX | $6.82 |
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Start Free TrialBooking Holdings Valuation Multiples
Booking Holdings trades at 4.9x EV/Revenue multiple, and 13.1x EV/EBITDA.
EV / Revenue (LTM)
Booking Holdings Financial Valuation Multiples
As of April 7, 2026, Booking Holdings has market cap of $133B and EV of $135B.
Equity research analysts estimate Booking Holdings' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Booking Holdings has a P/E ratio of 21.6x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $133B | XXX | $133B | XXX | XXX | XXX |
| EV (current) | $135B | XXX | $135B | XXX | XXX | XXX |
| EV/Revenue | 4.9x | XXX | 5.0x | XXX | XXX | XXX |
| EV/EBITDA | 13.1x | XXX | 13.6x | XXX | XXX | XXX |
| EV/EBIT | 14.6x | XXX | 14.5x | XXX | XXX | XXX |
| EV/Gross Profit | 4.9x | XXX | — | XXX | XXX | XXX |
| P/E | 21.6x | XXX | 24.6x | XXX | XXX | XXX |
| EV/FCF | 14.5x | XXX | 14.8x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Booking Holdings Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Booking Holdings Margins & Growth Rates
Booking Holdings' revenue in the last 12 month grew by 10%.
Booking Holdings' revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.7M for the same period.
Booking Holdings' rule of 40 is 49% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Booking Holdings' rule of X is 66% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Booking Holdings Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 10% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Margin | 37% | XXX | 37% | XXX | XXX | XXX |
| EBITDA Growth | 13% | XXX | 13% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 49% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 66% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $1.1M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.7M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 13% | XXX | 43% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 3% | XXX | 16% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 3% | XXX | 3% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 66% | XXX | XXX | XXX |
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Booking Holdings Public Comps
See public comps and valuation multiples for other Travel Services and Online Travel comps.
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Booking Holdings M&A Activity
Booking Holdings acquired XXX companies to date.
Last acquisition by Booking Holdings was on XXXXXXXX, XXXXX. Booking Holdings acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Booking Holdings
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialBooking Holdings Investment Activity
Booking Holdings invested in XXX companies to date.
Booking Holdings made its latest investment on XXXXXXXX, XXXXX. Booking Holdings invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Booking Holdings
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Booking Holdings
| When was Booking Holdings founded? | Booking Holdings was founded in 1998. |
| Where is Booking Holdings headquartered? | Booking Holdings is headquartered in United States. |
| How many employees does Booking Holdings have? | As of today, Booking Holdings has over 24K employees. |
| Who is the CEO of Booking Holdings? | Booking Holdings' CEO is Glenn D. Fogel. |
| Is Booking Holdings publicly listed? | Yes, Booking Holdings is a public company listed on Nasdaq. |
| What is the stock symbol of Booking Holdings? | Booking Holdings trades under BKNG ticker. |
| When did Booking Holdings go public? | Booking Holdings went public in 1999. |
| Who are competitors of Booking Holdings? | Booking Holdings main competitors are Uber, Prosus, Airbnb, DoorDash. |
| What is the current market cap of Booking Holdings? | Booking Holdings' current market cap is $133B. |
| What is the current revenue of Booking Holdings? | Booking Holdings' last 12 months revenue is $28B. |
| What is the current revenue growth of Booking Holdings? | Booking Holdings revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Booking Holdings? | Current revenue multiple of Booking Holdings is 4.9x. |
| Is Booking Holdings profitable? | Yes, Booking Holdings is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Booking Holdings? | Booking Holdings' last 12 months EBITDA is $10B. |
| What is Booking Holdings' EBITDA margin? | Booking Holdings' last 12 months EBITDA margin is 37%. |
| What is the current EV/EBITDA multiple of Booking Holdings? | Current EBITDA multiple of Booking Holdings is 13.1x. |
| What is the current FCF of Booking Holdings? | Booking Holdings' last 12 months FCF is $9B. |
| What is Booking Holdings' FCF margin? | Booking Holdings' last 12 months FCF margin is 34%. |
| What is the current EV/FCF multiple of Booking Holdings? | Current FCF multiple of Booking Holdings is 14.5x. |
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