Switch theme
Sign up to access all valuation multiples
Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
1998
24.3K+
LTM Revenue $24.2B
LTM EBITDA $8.5B
$150B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Booking Holdings has a last 12-month revenue of $24.2B and a last 12-month EBITDA of $8.5B.
In the most recent fiscal year, Booking Holdings achieved revenue of $23.7B and an EBITDA of $9.3B.
Booking Holdings expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Booking Holdings valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $21.4B | $23.7B | XXX | XXX | XXX |
| Gross Profit | n/a | n/a | XXX | XXX | XXX |
| Gross Margin | NaN% | NaN% | XXX | XXX | XXX |
| EBITDA | $7.0B | $9.3B | XXX | XXX | XXX |
| EBITDA Margin | 33% | 39% | XXX | XXX | XXX |
| Net Profit | $3.1B | $4.3B | XXX | XXX | XXX |
| Net Margin | 14% | 18% | XXX | XXX | XXX |
| Net Debt | $264M | $2.1B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
As of April 15, 2025, Booking Holdings's stock price is $4557.
Booking Holdings has current market cap of $150B, and EV of $150B.
See Booking Holdings trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $150B | $150B | XXX | XXX | XXX | XXX | $193.45 |
Sign up to access valuation multiples like growth-adjusted P/E, next 12-month EV/Revenue, EBITDA multiples by industry and many more
Sign UpAs of April 15, 2025, Booking Holdings has market cap of $150B and EV of $150B.
Booking Holdings's trades at 6.2x LTM EV/Revenue multiple, and 17.7x LTM EBITDA.
Analysts estimate Booking Holdings's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Booking Holdings and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $150B | XXX | XXX | XXX |
| EV/Revenue | 6.3x | XXX | XXX | XXX |
| EV/EBITDA | 16.1x | XXX | XXX | XXX |
| P/E | 25.4x | XXX | XXX | XXX |
| P/E/Growth | 2.0x | XXX | XXX | XXX |
| EV/FCF | 19.1x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpBooking Holdings's NTM/LTM revenue growth is 7%
Booking Holdings's revenue per employee for the last fiscal year averaged $1.0M, while opex per employee averaged $0.7M for the same period.
Over next 12 months, Booking Holdings's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Booking Holdings's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Booking Holdings and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | 11% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 39% | XXX | XXX | XXX | XXX |
| EBITDA Growth | 33% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 46% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $1.0M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.7M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | 44% | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | 18% | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| Opex to Revenue | 68% | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Corporate Travel Management | XXX | XXX | XXX | XXX | XXX | XXX |
| Flight Centre | XXX | XXX | XXX | XXX | XXX | XXX |
| Helloworld Travel | XXX | XXX | XXX | XXX | XXX | XXX |
| Web Travel Group | XXX | XXX | XXX | XXX | XXX | XXX |
| EaseMyTrip | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Booking Holdings acquired XXX companies to date.
Last acquisition by Booking Holdings was XXXXXXXX, XXXXX XXXXX XXXXXX . Booking Holdings acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Sign Up| When was Booking Holdings founded? | Booking Holdings was founded in 1998. |
| Where is Booking Holdings headquartered? | Booking Holdings is headquartered in United States of America. |
| How many employees does Booking Holdings have? | As of today, Booking Holdings has 24.3K+ employees. |
| Who is the CEO of Booking Holdings? | Booking Holdings's CEO is Mr. Glenn D. Fogel. |
| Is Booking Holdings publicy listed? | Yes, Booking Holdings is a public company listed on NAS. |
| What is the stock symbol of Booking Holdings? | Booking Holdings trades under BKNG ticker. |
| When did Booking Holdings go public? | Booking Holdings went public in 1999. |
| Who are competitors of Booking Holdings? | Similar companies to Booking Holdings include e.g. Corporate Travel Management, Flight Centre, Helloworld Travel, Web Travel Group. |
| What is the current market cap of Booking Holdings? | Booking Holdings's current market cap is $150B |
| What is the current revenue of Booking Holdings? | Booking Holdings's last 12-month revenue is $24.2B. |
| What is the current EBITDA of Booking Holdings? | Booking Holdings's last 12-month EBITDA is $8.5B. |
| What is the current EV/Revenue multiple of Booking Holdings? | Current revenue multiple of Booking Holdings is 6.2x. |
| What is the current EV/EBITDA multiple of Booking Holdings? | Current EBITDA multiple of Booking Holdings is 17.7x. |
| What is the current revenue growth of Booking Holdings? | Booking Holdings revenue growth between 2023 and 2024 was 11%. |
| Is Booking Holdings profitable? | Yes, Booking Holdings is EBITDA-positive (as of the last 12 months). |
Get access to always up-to-date, precisely categorized 70K+ public and private valuation multiples, across tech and beyond.
