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Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
1998
24.3K+
LTM Revenue $24.6B
LTM EBITDA $8.7B
$181B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Booking Holdings has a last 12-month revenue (LTM) of $24.6B and a last 12-month EBITDA of $8.7B.
In the most recent fiscal year, Booking Holdings achieved revenue of $23.7B and an EBITDA of $9.3B.
Booking Holdings expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Booking Holdings valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $24.6B | XXX | $23.7B | XXX | XXX | XXX |
| Gross Profit | $24.6B | XXX | n/a | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | n/a | XXX | XXX | XXX |
| EBITDA | $8.7B | XXX | $9.3B | XXX | XXX | XXX |
| EBITDA Margin | 35% | XXX | 39% | XXX | XXX | XXX |
| EBIT | $8.1B | XXX | $7.6B | XXX | XXX | XXX |
| EBIT Margin | 33% | XXX | 32% | XXX | XXX | XXX |
| Net Profit | $6.1B | XXX | $5.9B | XXX | XXX | XXX |
| Net Margin | 25% | XXX | 25% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $434M | XXX | XXX | XXX |
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As of May 30, 2025, Booking Holdings's stock price is $5519.
Booking Holdings has current market cap of $180B, and EV of $181B.
See Booking Holdings trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $181B | $180B | XXX | XXX | XXX | XXX | $198.81 |
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Start Free TrialAs of May 30, 2025, Booking Holdings has market cap of $180B and EV of $181B.
Booking Holdings's trades at 7.6x EV/Revenue multiple, and 19.3x EV/EBITDA.
Equity research analysts estimate Booking Holdings's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Booking Holdings has a P/E ratio of 29.5x.
See valuation multiples for Booking Holdings and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $180B | XXX | $180B | XXX | XXX | XXX |
| EV (current) | $181B | XXX | $181B | XXX | XXX | XXX |
| EV/Revenue | 7.3x | XXX | 7.6x | XXX | XXX | XXX |
| EV/EBITDA | 20.7x | XXX | 19.3x | XXX | XXX | XXX |
| EV/EBIT | 22.3x | XXX | 23.9x | XXX | XXX | XXX |
| EV/Gross Profit | 7.3x | XXX | n/a | XXX | XXX | XXX |
| P/E | 29.5x | XXX | 30.5x | XXX | XXX | XXX |
| EV/FCF | 22.3x | XXX | 22.9x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialBooking Holdings's last 12 month revenue growth is 8%
Booking Holdings's revenue per employee in the last FY averaged $1.0M, while opex per employee averaged $0.7M for the same period.
Booking Holdings's rule of 40 is 41% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Booking Holdings's rule of X is 56% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Booking Holdings and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 8% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 35% | XXX | 39% | XXX | XXX | XXX |
| EBITDA Growth | 12% | XXX | 15% | XXX | XXX | XXX |
| Rule of 40 | 41% | XXX | 48% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 56% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $1.0M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.7M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 44% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 68% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Corporate Travel Management | XXX | XXX | XXX | XXX | XXX | XXX |
| Flight Centre | XXX | XXX | XXX | XXX | XXX | XXX |
| Helloworld Travel | XXX | XXX | XXX | XXX | XXX | XXX |
| Web Travel Group | XXX | XXX | XXX | XXX | XXX | XXX |
| EaseMyTrip | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Booking Holdings acquired XXX companies to date.
Last acquisition by Booking Holdings was XXXXXXXX, XXXXX XXXXX XXXXXX . Booking Holdings acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Booking Holdings founded? | Booking Holdings was founded in 1998. |
| Where is Booking Holdings headquartered? | Booking Holdings is headquartered in United States of America. |
| How many employees does Booking Holdings have? | As of today, Booking Holdings has 24.3K+ employees. |
| Who is the CEO of Booking Holdings? | Booking Holdings's CEO is Mr. Glenn D. Fogel. |
| Is Booking Holdings publicy listed? | Yes, Booking Holdings is a public company listed on NAS. |
| What is the stock symbol of Booking Holdings? | Booking Holdings trades under BKNG ticker. |
| When did Booking Holdings go public? | Booking Holdings went public in 1999. |
| Who are competitors of Booking Holdings? | Similar companies to Booking Holdings include e.g. Corporate Travel Management, Flight Centre, Helloworld Travel, Web Travel Group. |
| What is the current market cap of Booking Holdings? | Booking Holdings's current market cap is $180B |
| What is the current revenue of Booking Holdings? | Booking Holdings's last 12 months revenue is $24.6B. |
| What is the current revenue growth of Booking Holdings? | Booking Holdings revenue growth (NTM/LTM) is 8%. |
| What is the current EV/Revenue multiple of Booking Holdings? | Current revenue multiple of Booking Holdings is 7.3x. |
| Is Booking Holdings profitable? | Yes, Booking Holdings is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Booking Holdings? | Booking Holdings's last 12 months EBITDA is $8.7B. |
| What is Booking Holdings's EBITDA margin? | Booking Holdings's last 12 months EBITDA margin is 35%. |
| What is the current EV/EBITDA multiple of Booking Holdings? | Current EBITDA multiple of Booking Holdings is 20.7x. |
| What is the current FCF of Booking Holdings? | Booking Holdings's last 12 months FCF is $8.1B. |
| What is Booking Holdings's FCF margin? | Booking Holdings's last 12 months FCF margin is 33%. |
| What is the current EV/FCF multiple of Booking Holdings? | Current FCF multiple of Booking Holdings is 22.3x. |
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