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ASOS Valuation Multiples

Discover revenue and EBITDA valuation multiples for ASOS and similar public comparables like BIKE24, Temple & Webster, and Kogan.com.

ASOS Overview

About ASOS

Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.


Founded

2000

HQ

United Kingdom of Great Britain and Northern Ireland
Employees

3.0K+

Website

asosplc.com

Financials

LTM Revenue $3.6B

LTM EBITDA $169M

EV

$1.2B

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ASOS Financials

ASOS has a last 12-month revenue (LTM) of $3.6B and a last 12-month EBITDA of $169M.

In the most recent fiscal year, ASOS achieved revenue of $3.9B and an EBITDA of -$198M.

ASOS expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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ASOS P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $3.6B XXX $3.9B XXX XXX XXX
Gross Profit $1.7B XXX $1.6B XXX XXX XXX
Gross Margin 46% XXX 40% XXX XXX XXX
EBITDA $169M XXX -$198M XXX XXX XXX
EBITDA Margin 5% XXX -5% XXX XXX XXX
EBIT -$51.5M XXX -$446M XXX XXX XXX
EBIT Margin -1% XXX -11% XXX XXX XXX
Net Profit -$123M XXX -$455M XXX XXX XXX
Net Margin -3% XXX -12% XXX XXX XXX
Net Debt XXX XXX $399M XXX XXX XXX

Financial data powered by Morningstar, Inc.

ASOS Stock Performance

As of May 30, 2025, ASOS's stock price is GBP 3 (or $4).

ASOS has current market cap of GBP 373M (or $501M), and EV of GBP 894M (or $1.2B).

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ASOS Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$1.2B $501M XXX XXX XXX XXX $-1.15

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ASOS Valuation Multiples

As of May 30, 2025, ASOS has market cap of $501M and EV of $1.2B.

ASOS's trades at 0.3x EV/Revenue multiple, and -17.4x EV/EBITDA.

Equity research analysts estimate ASOS's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

ASOS has a P/E ratio of -4.1x.

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ASOS Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $501M XXX $501M XXX XXX XXX
EV (current) $1.2B XXX $1.2B XXX XXX XXX
EV/Revenue 0.3x XXX 0.3x XXX XXX XXX
EV/EBITDA 7.1x XXX -17.4x XXX XXX XXX
EV/EBIT -23.3x XXX -3.9x XXX XXX XXX
EV/Gross Profit 0.7x XXX n/a XXX XXX XXX
P/E -4.1x XXX -1.5x XXX XXX XXX
EV/FCF 92.9x XXX 14.9x XXX XXX XXX

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ASOS Margins & Growth Rates

ASOS's last 12 month revenue growth is -2%

ASOS's revenue per employee in the last FY averaged $1.3M, while opex per employee averaged $0.7M for the same period.

ASOS's rule of 40 is -5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

ASOS's rule of X is 0% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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ASOS Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -2% XXX -2% XXX XXX XXX
EBITDA Margin 5% XXX -2% XXX XXX XXX
EBITDA Growth 32% XXX n/a XXX XXX XXX
Rule of 40 -5% XXX -4% XXX XXX XXX
Bessemer Rule of X XXX XXX 0% XXX XXX XXX
Revenue per Employee XXX XXX $1.3M XXX XXX XXX
Opex per Employee XXX XXX $0.7M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 11% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 51% XXX XXX XXX

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ASOS Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

ASOS M&A and Investment Activity

ASOS acquired  XXX companies to date.

Last acquisition by ASOS was  XXXXXXXX, XXXXX XXXXX XXXXXX . ASOS acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by ASOS

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About ASOS

When was ASOS founded? ASOS was founded in 2000.
Where is ASOS headquartered? ASOS is headquartered in United Kingdom of Great Britain and Northern Ireland.
How many employees does ASOS have? As of today, ASOS has 3.0K+ employees.
Who is the CEO of ASOS? ASOS's CEO is Mr. Jose Antonio Ramos Calamonte.
Is ASOS publicy listed? Yes, ASOS is a public company listed on LON.
What is the stock symbol of ASOS? ASOS trades under ASC ticker.
When did ASOS go public? ASOS went public in 2001.
Who are competitors of ASOS? Similar companies to ASOS include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of ASOS? ASOS's current market cap is $501M
What is the current revenue of ASOS? ASOS's last 12 months revenue is $3.6B.
What is the current revenue growth of ASOS? ASOS revenue growth (NTM/LTM) is -2%.
What is the current EV/Revenue multiple of ASOS? Current revenue multiple of ASOS is 0.3x.
Is ASOS profitable? Yes, ASOS is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of ASOS? ASOS's last 12 months EBITDA is $169M.
What is ASOS's EBITDA margin? ASOS's last 12 months EBITDA margin is 5%.
What is the current EV/EBITDA multiple of ASOS? Current EBITDA multiple of ASOS is 7.1x.
What is the current FCF of ASOS? ASOS's last 12 months FCF is $12.9M.
What is ASOS's FCF margin? ASOS's last 12 months FCF margin is 0%.
What is the current EV/FCF multiple of ASOS? Current FCF multiple of ASOS is 92.9x.

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