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ASOS Valuation Multiples

Discover revenue and EBITDA valuation multiples for ASOS and similar public comparables like Victorian Plumbing Group, Petz, Debenhams Group, Terminal X and more.

ASOS Overview

About ASOS

Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.


Founded

2000

HQ

United Kingdom

Employees

3.0K

Financials (LTM)

Revenue: $3B
EBITDA: $200M

EV

$906M

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ASOS Financials

ASOS reported last 12-month revenue of $3B and EBITDA of $200M.

In the same LTM period, ASOS generated $2B in gross profit, $200M in EBITDA, and had net loss of ($86M).

Revenue (LTM)


ASOS P&L

In the most recent fiscal year, ASOS reported revenue of $3B and EBITDA of $172M.

ASOS expects next 12-month revenue of XXX and NTM EBITDA of XXX

See ASOS forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$3BXXX$3BXXXXXXXXX
Gross Profit$2BXXX$2BXXXXXXXXX
Gross Margin48%XXX47%XXXXXXXXX
EBITDA$200MXXX$172MXXXXXXXXX
EBITDA Margin6%XXX5%XXXXXXXXX
EBIT Margin(0%)XXX(1%)XXXXXXXXX
Net Profit($86M)XXX($125M)XXXXXXXXX
Net Margin(3%)XXX(4%)XXXXXXXXX
Net Debt——$250MXXXXXXXXX

Financial data powered by Morningstar, Inc.

ASOS Stock Performance

ASOS has current market cap of $353M, and enterprise value of $906M.

Market Cap Evolution


ASOS's stock price is $2.96.

See ASOS trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$906M$353M0.0%XXXXXXXXX$-1.05

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ASOS Valuation Multiples

ASOS trades at 0.3x EV/Revenue multiple, and 4.5x EV/EBITDA.

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EV / Revenue (LTM)


ASOS Financial Valuation Multiples

As of April 19, 2026, ASOS has market cap of $353M and EV of $906M.

Equity research analysts estimate ASOS's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

ASOS has a P/E ratio of (4.1x).

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$353MXXX$353MXXXXXXXXX
EV (current)$906MXXX$906MXXXXXXXXX
EV/Revenue0.3xXXX0.3xXXXXXXXXX
EV/EBITDA4.5xXXX5.3xXXXXXXXXX
EV/EBIT(57.7x)XXX(22.2x)XXXXXXXXX
EV/Gross Profit0.6xXXX0.6xXXXXXXXXX
P/E(4.1x)XXX(2.8x)XXXXXXXXX
EV/FCF38.6xXXX9.2xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified ASOS Valuation Multiples

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ASOS Margins & Growth Rates

ASOS's revenue in the last 12 month declined by (1%).

ASOS's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.5M for the same period.

ASOS's rule of 40 is 2% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

ASOS's rule of X is (5%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for ASOS and other 15K+ public comps

ASOS Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth(1%)XXX(7%)XXXXXXXXX
EBITDA Margin6%XXX5%XXXXXXXXX
EBITDA Growth15%XXX25%XXXXXXXXX
Rule of 40—XXX2%XXXXXXXXX
Bessemer Rule of X—XXX(5%)XXXXXXXXX
Revenue per Employee—XXX$1.1MXXXXXXXXX
Opex per Employee—XXX$0.5MXXXXXXXXX
S&M Expenses to Revenue9%XXX11%XXXXXXXXX
G&A Expenses to Revenue—XXX38%XXXXXXXXX
R&D Expenses to Revenue2%XXX2%XXXXXXXXX
Opex to Revenue—XXX48%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

ASOS Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Vertical E-commerce comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
ASOSXXXXXXXXXXXXXXXXXX
Victorian Plumbing GroupXXXXXXXXXXXXXXXXXX
PetzXXXXXXXXXXXXXXXXXX
Debenhams GroupXXXXXXXXXXXXXXXXXX
Terminal XXXXXXXXXXXXXXXXXXX
Franchise BrandsXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

ASOS M&A Activity

ASOS acquired XXX companies to date.

Last acquisition by ASOS was on XXXXXXXX, XXXXX. ASOS acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by ASOS

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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ASOS Investment Activity

ASOS invested in XXX companies to date.

ASOS made its latest investment on XXXXXXXX, XXXXX. ASOS invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by ASOS

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About ASOS

When was ASOS founded?ASOS was founded in 2000.
Where is ASOS headquartered?ASOS is headquartered in United Kingdom.
How many employees does ASOS have?As of today, ASOS has over 3K employees.
Who is the CEO of ASOS?ASOS's CEO is Jose Antonio Ramos Calamonte.
Is ASOS publicly listed?Yes, ASOS is a public company listed on London Stock Exchange.
What is the stock symbol of ASOS?ASOS trades under ASC ticker.
When did ASOS go public?ASOS went public in 2001.
Who are competitors of ASOS?ASOS main competitors are Victorian Plumbing Group, Petz, Debenhams Group, Terminal X.
What is the current market cap of ASOS?ASOS's current market cap is $353M.
What is the current revenue of ASOS?ASOS's last 12 months revenue is $3B.
What is the current revenue growth of ASOS?ASOS revenue growth (NTM/LTM) is (1%).
What is the current EV/Revenue multiple of ASOS?Current revenue multiple of ASOS is 0.3x.
Is ASOS profitable?Yes, ASOS is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of ASOS?ASOS's last 12 months EBITDA is $200M.
What is ASOS's EBITDA margin?ASOS's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of ASOS?Current EBITDA multiple of ASOS is 4.5x.
What is the current FCF of ASOS?ASOS's last 12 months FCF is $23M.
What is ASOS's FCF margin?ASOS's last 12 months FCF margin is 1%.
What is the current EV/FCF multiple of ASOS?Current FCF multiple of ASOS is 38.6x.

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