May 2026
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Largest Sales & Marketing Automation Software Public Companies in Sweden
Benchmark revenue and EBITDA valuation multiples for public comps like
Lime Technologies, Upsales, Litium, Teneo AI and Tourn International.
 | Lime Technologies AB is a software as a service company. The company develops, sells, and implements user-friendly and flexible CRM systems. Its business model is based on the offering of subscription agreements as well as consulting services for the implementation and continuous adaptation of the company's products. | $24 | -43% | $323M | $335M | 4.0x | 13.1x | ||
| Upsales Technology AB is a Sweden based software company. It provides sales and marketing platform for B2B companies. The company provides Marketing solutions such as Marketing Automation, Lead scoring, Website Tracking and Event Marketing among others. It also provides with Sales and Analytics services to various companies. | $3 | +7% | $53M | $49M | 2.9x | 11.4x | ||
| Litium AB develops, sells and delivers products and cloud services that help companies accelerate sales and strengthen customer relationships online. The company provides a solution to industries such as B2B, retail and E-Tailer. Company includes digital e-commerce platform for brands aspiring to online excellence. It empower companies in both B2B and B2C to drive sales of products, deliver excellent customer experiences and scale rapidly to all channels and all markets. | $1 | +19% | $24M | $23M | 2.6x | 12.6x | ||
| Teneo AI AB is at the forefront of AI-driven automation for voice and text-based customer service. The Teneo platform leverages cutting-edge Conversational AI, Generative AI, and Large Language Models to enhance the efficiency and effectiveness of customer interactions. The company simplify Voice AI integration, ensuring a seamless experience that reduces losses in automated conversations and maximizes the value of existing technology investments. | $0 | -32% | $22M | $52M | 5.7x | (19.2x) | ||
| Tourn International AB is a SaaS company in social media whose operations consist of four business units Agency, Nagato, World TOURN ASA and TOURN Labs. Agency an IT-driven influencer agency where the company helps both brands and other agencies to manage and structure their influencer marketing. Nagato is Tourn's own, fast-growing, YouTube network where Youtubers get help with everything related to their channel, from optimizing content to monetizing and administering the channel. | $1 | -18% | $5M | $5M | 0.8x | (25.3x) | ||
| Median | $1 | -18% | $24M | $49M | 2.9x | 11.4x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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