May 2026
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Largest Sales & Marketing Automation Software Public Companies in the US
Benchmark revenue and EBITDA valuation multiples for public comps like
Salesforce, HubSpot, Zeta Global, Pegasystems and Klaviyo.
 | Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration. | $201 | -26% | $164B | $195B | 4.7x | 11.4x | ||
| HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot’s mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts. | $240 | -57% | $12B | $11B | 3.5x | 15.9x | ||
| Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well. | $25 | +63% | $6B | $6B | 4.8x | 22.3x | ||
| Founded in 1983, Pegasystems provides a suite of solutions for customer engagement and business process management. The company’s key offering is the Pega Infinity platform, which combines business process management with customer relationship management applications. The company focuses on enterprise-size customers in the financial, insurance, and healthcare industries. | $37 | -32% | $6B | $6B | 3.3x | 12.0x | ||
| Klaviyo Inc is a technology company that provides a software-as-a-service (SaaS) platform to enable its customers to send the right messages at the right time across email, short message service, and push notifications, more accurately measure and predict performance, and deploy specific actions and campaigns. The platform combines proprietary data and application layers into one solution with machine learning and artificial intelligence capabilities. It is focused on marketing automation within eCommerce as its first application use case. It generates revenue through the sale of subscriptions to its customers for the use of its platform. Geographically, the company generates the majority of its revenue from the Americas, followed by EMEA and APAC. | $17 | -50% | $5B | $4B | 3.4x | 22.4x | ||
| SoundHound AI Inc is an innovator of conversational intelligence, offering an independent Voice AI platform that enables businesses across industries to deliver high-quality conversational experiences to customers. The company's voice AI delivers speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive-Thru, and Amelia AI Agents. | $9 | -18% | $4B | $4B | 21.4x | 126.9x | ||
| Braze Inc is a customer engagement platform that powers customer-centric interactions between consumers and brands. The company provides solutions for Retail & E-commerce, Media & Entertainment, Financial Services, and Travel & Hospitality related industries. The company offers a single, vertically integrated platform that encompasses the various functionalities, or layers, required for modern customer engagement: data ingestion, classification, orchestration, personalization, and action, all of which is supported by Sage AI by Braze, its AI engine designed to power AI functionality across all layers of this stack. It generates majority of its revenue from the United States. | $26 | +4% | $3B | $3B | 3.5x | 59.7x | ||
| Freshworks Inc provides software as a service platform that enables small and medium-sized businesses to support customers through e-mail, phone, website, and social networks. It offers solutions that serve the needs of users in the CS and ITSM categories and has also expanded its offering with Sales and Marketing automation products. These product offerings enable organizations to acquire, engage, and serve their customers and employees. The group derives revenue from North America, Europe, the Middle East and Africa, Asia Pacific, and Other regions. | $10 | -32% | $3B | $2B | 2.5x | 10.3x | ||
| SEMrush Holdings Inc is engaged in the online visibility management software-as-a-service (SaaS) platform. Its platform utilizes data and intelligence at the core surrounded by AI-powered interconnected hubs focused on search engine optimization, paid advertising, social media management, local marketing, brand marketing, and content marketing Geographically, it generates revenues from the United States, the UK, and Others. | $12 | +33% | $2B | $2B | - | - | ||
| Sprinklr Inc is engaged in enabling customer-facing teams, from Customer Service to Marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver customer experiences at scale all on one unified AI-based platform. It focuses on empowering companies to deliver next-generation, unified engagement journeys that reimagine the customer’s experience. Its products include Sprinklr Service, Sprinklr Social, Sprinklr Insights and Sprinklr Marketing. The company operates in the Americas, EMEA, and other countries. It derives maximum revenue from the Americas. | $6 | -34% | $1B | $943M | 1.1x | 5.7x | ||
| Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services. | $24 | +50% | $1B | $3B | 1.2x | 5.8x | ||
| ZoomInfo Technologies Inc provides a go-to-market intelligence platform. Its cloud-based operating system for revenue professionals delivers comprehensive intelligence and analytics to provide sales, marketing, operations, and recruiting professionals with accurate information and insights on their target organizations and professionals. The company's customer base comprises businesses operating across different industry verticals, including software, business services, manufacturing, financial services, transportation, education, etc. Its core paid products are ZoomInfo Copilot, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, and ZoomInfo Talent, along with a free community edition, ZoomInfo Lite. Geographically, the company derives maximum revenue from the United States. | $3 | -66% | $1B | $2B | 1.9x | 5.0x | ||
| Sprout Social Inc develops a cloud software that brings together social messaging, data and workflows in a unified system of record, intelligence, and action. It has a centralized, secure and powerful platform that can scale horizontally across an organization to drive maximum business value. The firm generates majority revenue from software subscriptions. | $8 | -62% | $477M | $412M | 0.9x | 7.4x | ||
| ON24 Inc provides a cloud-based intelligent engagement platform that combines experiences with personalization and content, to enable sales and marketing organizations to capture and act on connected insights at scale. The Company’s platform offers a portfolio of interactive and hyper-personalized digital experience products that create and capture actionable, real-time data at scale from millions of professionals to provide businesses with buying signals and behavioral insights to efficiently convert prospects into customers. It provides solutions to Financial services, Life Sciences, Life sciences, Insurance, Technology, Associations, and Others. | $8 | +48% | $341M | $179M | - | - | ||
| TON Strategy Co is a leader in interactive video-based sales applications, transforms how businesses attract and engage customers. The company's Software-as-a-Service platform, based on its proprietary interactive video technology, comprises a suite of easy-to-use, subscription-based sales enablement software products. The segments of the company are MARKET.live and Go Fund Yourself, and it derives maximum revenue from MARKET.live segment. | $4 | -- | $224M | $190M | 14.9x | (1.3x) | ||
| Wewards Inc is a United States based company engaged in owning of a web-based platform accessible by mobile apps (the Platform) that will enable consumers to purchase goods from merchants and earn rebates payable in the form of Bitcoin. The Platform provides Bitcoin rewards ecosystem. The company also holds an IP which consists of technology and related rights associated with the game Megopoly that is a Massively Multiplayer Online Game. | $2 | -- | $215M | $225M | - | - | ||
| eGain Corp provides an AI knowledge hub solution to automate customer experience. The company sells its SaaS solution to enterprises aiming to improve customer experience while reducing costs by using AI to deliver trusted, consumable answers. The solution is organized into three hubs: AI Agent, AI Knowledge Hub, and Conversation Hub. The company also offers SaaS services on a cloud-based subscription platform, typically through a 36-month contract with pricing based on agents or sessions. It also provides professional services, including consulting, implementation, training, and managed services. The majority of its revenue comes from SaaS. The company operates in North America, Europe, the Middle East, and Africa, with the majority of revenue coming from North America. | $8 | +24% | $212M | $135M | 1.5x | 15.6x | ||
| TTEC Holdings Inc provides customer engagement management tools and services. The company operates through four operating segments that are organized into two groups, TTEC Digital and TTEC Engage. TTEC Digital is engaged in building and implementing cloud-based and on-premises customer experience tools that enable clients to develop customer engagement strategies. TTEC Engage focuses on delivering sales and marketing solutions to help clients boost their revenue as well as on managing customer's front-to-back office processes to optimize the customer experience. TTEC Engage contributes the vast majority of the company's revenue, and its sales are derived from the United States and Canada, followed by Philippines, Asia-Pacific and India. | $3 | -45% | $128M | $1B | 0.5x | 4.7x | ||
| Brand Engagement Network Inc is a generative AI (GenAI) company specializing in conversational AI solutions. Through its secure, human-like AI agents, available in different modalities, the company seeks to transform consumer engagement and elevate customer experience, productivity, and business performance. | $15 | +243% | $96M | $96M | 348.9x | (23.0x) | ||
| Marchex Inc provides AI-based conversational intelligence and analytics solutions that generate insights from customer communications data. The company's products support sales, marketing, and executive teams in analyzing customer interactions across communication channels and informing business decisions. It serves companies operating in business-to-business-to-consumer (B2B2C) markets across multiple industries like automotive, home services, healthcare, real estate, and advertising. The company operates in a single segment: conversational analytics and related solutions. The company generates the majority of revenue from its conversational intelligence product offerings. Geographically, it generates the maximum revenue from the United States. | $2 | -25% | $73M | $64M | 1.4x | (85.8x) | ||
| System1 Inc develops technology and data science to operate a responsive acquisition marketing platform. It serves customers in the areas of health and wellness, automotive, finance, travel, and entertainment. The company's segment includes Owned and Operated Advertising (O&O); and Partner Network. It generates maximum revenue from the Owned and Operated Advertising (O&O) segment. Geographically, it operates in United States and Other countries. | $4 | -36% | $29M | $285M | 1.1x | 10.8x | ||
| Bridgeline Digital Inc is a AI-powered marketing technology company that offers a suite of products that help companies grow online revenue by driving more traffic to their websites, converting more visitors to purchasers, and increasing average order value. Company software is available through a cloud-based Software as a Service (SaaS) model. It helps to maximize the performance of critical websites, intranets, and online stores. The company generates revenue from digital engagement services, subscription, perpetual licenses, maintenance, and hosting. Geographically, it derives a majority of revenue from the United States. | $1 | -8% | $16M | $15M | 1.0x | (9.4x) | ||
| Deltagen Inc is a provider of drug discovery tools and services to the biopharmaceutical industry. | $0 | -- | $3M | $72K | - | - | ||
| Rainmaker Systems Inc is a learning management solution provider to organizations of all size across the technology, financial services, biosciences, human resources, and consulting industries, among others. | -- | -- | $42K | $303K | - | - | ||
| Median | $8 | -26% | $743M | $978M | 2.5x | 10.3x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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