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MINISO Valuation Multiples
Discover MINISO's revenue and EBITDA valuation multiples and investment history, alongside public comparables like Fielmann Group, Workman, Harvey Norman Holdings, Kalyan Jewellers India and more.
MINISO Overview
About MINISO
MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.
Founded
2020
HQ

Employees
7.0K
Website
Sectors
Financials (LTM)
EV
$4B
Valuation Multiples
Start free trialMINISO Financials
MINISO reported last 12-month revenue of $3B and EBITDA of $665M.
In the same LTM period, MINISO generated $1B in gross profit, $665M in EBITDA, and $288M in net income.
Revenue (LTM)
MINISO P&L
In the most recent fiscal year, MINISO reported revenue of $3B and EBITDA of $634M.
MINISO is profitable as of last fiscal year, with gross margin of 45%, EBITDA margin of 25%, and net margin of 15%.
Financial data powered by Morningstar, Inc.
MINISO Stock Performance
MINISO has current market cap of $4B, and enterprise value of $4B.
Market Cap Evolution
MINISO's stock price is $3.31.
MINISO share price increased by 0.3% in the last 30 days, and decreased by 27.1% in the last year.
MINISO has an EPS (earnings per share) of $0.32.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4B | $4B | -1.0% | 0.3% | -15.7% | -27.1% | $0.32 |
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Start Free TrialMINISO Valuation Multiples
MINISO trades at 1.3x EV/Revenue multiple, and 6.7x EV/EBITDA.
EV / Revenue (LTM)
MINISO Financial Valuation Multiples
As of June 5, 2026, MINISO has market cap of $4B and EV of $4B.
MINISO has a P/E ratio of 13.9x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified MINISO Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


MINISO Margins & Growth Rates
MINISO grew revenue by 24% but EBITDA decreased by 9% in the last fiscal year.
In the most recent fiscal year, MINISO reported gross margin of 45%, EBITDA margin of 25%, and net margin of 15%.
MINISO Margins
MINISO Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
MINISO Operational KPIs
MINISO's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.1M for the same period.
MINISO's Rule of 40 is 41% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
MINISO's Rule of X is 70% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
MINISO Competitors
MINISO competitors include Fielmann Group, Workman, Harvey Norman Holdings, Kalyan Jewellers India, ABC-Mart, Sonae, MR.DIY, Shimamura, Eagers Automotive and Frasers Group.
Most MINISO public comparables operate across Specialty Stores.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 1.7x | 1.6x | 7.1x | 7.0x | |||
| 4.2x | 3.4x | 20.5x | 16.6x | |||
| 1.8x | 1.6x | 7.1x | 7.1x | |||
| 1.2x | 1.1x | 15.9x | 16.3x | |||
| 1.2x | 1.2x | 6.2x | 6.4x | |||
| 0.6x | 0.6x | 6.3x | 6.1x | |||
| 3.2x | 3.1x | 12.3x | 12.1x | |||
| 0.6x | 0.6x | 6.3x | 6.2x | |||
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MINISO VC Funding History
Before going public, MINISO raised $145M in total equity funding, across 1 round.
Last private valuation of MINISO was $2B, after raising $145M in October 2018 from Hillhouse Investment and Tencent.
MINISO Funding Rounds
Investments by MINISO
MINISO has invested in 1 company to date.
Latest investment by MINISO was on December 31st 2016. MINISO invested in JoiWayTechnology in their $3M Series B round (EV/Revenue multiple available to Pro users).
Latest Investments by MINISO
| Description | - |
| HQ Country | |
| HQ City | Guangzhou |
| Deal Date | 31 Dec 2016 |
| Round | Series B |
| Raised | $3M |
| Investors | MINISO; Shanhua Touzi; Tsing-Yuan Capital |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all MINISO investments and their VC round multiples. Start Free Trial | |
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Start Free TrialAbout MINISO
| When was MINISO founded? | MINISO was founded in 2020. |
| Where is MINISO headquartered? | MINISO is headquartered in China. |
| How many employees does MINISO have? | As of today, MINISO has over 7K employees. |
| Who is the CEO of MINISO? | MINISO's CEO is Guofu Ye. |
| Is MINISO publicly listed? | Yes, MINISO is a public company listed on HKEX. |
| What is the stock symbol of MINISO? | MINISO trades under 09896 ticker. |
| When did MINISO go public? | MINISO went public in 2022. |
| Who are competitors of MINISO? | MINISO main competitors include Fielmann Group, Workman, Harvey Norman Holdings, Kalyan Jewellers India, ABC-Mart, Sonae, MR.DIY, Shimamura, Eagers Automotive, Frasers Group. |
| What is the current market cap of MINISO? | MINISO's current market cap is $4B. |
| What is the current revenue of MINISO? | MINISO's last 12 months revenue is $3B. |
| What is the current revenue growth of MINISO? | MINISO revenue growth (NTM/LTM) is 18%. |
| What is the current EV/Revenue multiple of MINISO? | Current revenue multiple of MINISO is 1.3x. |
| What is the current EBITDA of MINISO? | MINISO's last 12 months EBITDA is $665M. |
| What is MINISO's EBITDA margin? | MINISO's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of MINISO? | Current EBITDA multiple of MINISO is 6.7x. |
| What is the current FCF of MINISO? | MINISO's last 12 months FCF is $385M. |
| What is MINISO's FCF margin? | MINISO's last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of MINISO? | Current FCF multiple of MINISO is 11.7x. |
| How many companies MINISO has acquired to date? | MINISO hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies MINISO has invested to date? | As of June 2026, MINISO has invested in 1 company. |
| In what companies MINISO invested in? | MINISO invested in JoiWayTechnology. |
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