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MINISO Valuation Multiples
Discover revenue and EBITDA valuation multiples for MINISO and similar public comparables like Rush Enterprises, USS Co., Mobile World Investment Corp., Boot Barn and more.
MINISO Overview
About MINISO
MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.
Founded
2020
HQ
Employees
7.0K
Website
Sectors
Financials (LTM)
EV
$6B
MINISO Financials
MINISO reported last 12-month revenue of $3B and EBITDA of $624M.
In the same LTM period, MINISO generated $1B in gross profit, $624M in EBITDA, and $347M in net income.
Revenue (LTM)
MINISO P&L
In the most recent fiscal year, MINISO reported revenue of $2B and EBITDA of $623M.
MINISO expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $3B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $1B | XXX | $1B | XXX | XXX | XXX |
| Gross Margin | 46% | XXX | 45% | XXX | XXX | XXX |
| EBITDA | $624M | XXX | $623M | XXX | XXX | XXX |
| EBITDA Margin | 20% | XXX | 25% | XXX | XXX | XXX |
| EBIT Margin | 16% | XXX | 19% | XXX | XXX | XXX |
| Net Profit | $347M | XXX | $380M | XXX | XXX | XXX |
| Net Margin | 11% | XXX | 15% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
MINISO Stock Performance
MINISO has current market cap of $5B, and enterprise value of $6B.
Market Cap Evolution
MINISO's stock price is $4.45.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $6B | $5B | 0.0% | XXX | XXX | XXX | $0.31 |
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Start Free TrialMINISO Valuation Multiples
MINISO trades at 1.9x EV/Revenue multiple, and 9.4x EV/EBITDA.
EV / Revenue (LTM)
MINISO Financial Valuation Multiples
As of March 7, 2026, MINISO has market cap of $5B and EV of $6B.
Equity research analysts estimate MINISO's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
MINISO has a P/E ratio of 15.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $5B | XXX | $5B | XXX | XXX | XXX |
| EV (current) | $6B | XXX | $6B | XXX | XXX | XXX |
| EV/Revenue | 1.9x | XXX | 2.4x | XXX | XXX | XXX |
| EV/EBITDA | 9.4x | XXX | 9.4x | XXX | XXX | XXX |
| EV/EBIT | 11.5x | XXX | 12.6x | XXX | XXX | XXX |
| EV/Gross Profit | 4.2x | XXX | 5.3x | XXX | XXX | XXX |
| P/E | 15.5x | XXX | 14.2x | XXX | XXX | XXX |
| EV/FCF | 15.0x | XXX | 28.8x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified MINISO Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
MINISO Margins & Growth Rates
MINISO's revenue in the last 12 month grew by 18%.
MINISO's revenue per employee in the last FY averaged $0.4M.
MINISO's rule of 40 is 39% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
MINISO's rule of X is 66% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
MINISO Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 18% | XXX | 22% | XXX | XXX | XXX |
| EBITDA Margin | 20% | XXX | 25% | XXX | XXX | XXX |
| EBITDA Growth | 24% | XXX | (4%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 39% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 66% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 24% | XXX | 21% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 6% | XXX | 6% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 0% | XXX | — | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 26% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
MINISO Public Comps
See public comps and valuation multiples for other Specialty Stores comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Rush Enterprises | XXX | XXX | XXX | XXX | XXX | XXX |
| USS Co. | XXX | XXX | XXX | XXX | XXX | XXX |
| Mobile World Investment Corp. | XXX | XXX | XXX | XXX | XXX | XXX |
| Boot Barn | XXX | XXX | XXX | XXX | XXX | XXX |
| JD Sports Fashion | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
MINISO M&A Activity
MINISO acquired XXX companies to date.
Last acquisition by MINISO was on XXXXXXXX, XXXXX. MINISO acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by MINISO
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialMINISO Investment Activity
MINISO invested in XXX companies to date.
MINISO made its latest investment on XXXXXXXX, XXXXX. MINISO invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by MINISO
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout MINISO
| When was MINISO founded? | MINISO was founded in 2020. |
| Where is MINISO headquartered? | MINISO is headquartered in China. |
| How many employees does MINISO have? | As of today, MINISO has over 7K employees. |
| Who is the CEO of MINISO? | MINISO's CEO is Guofu Ye. |
| Is MINISO publicly listed? | Yes, MINISO is a public company listed on HKEX. |
| What is the stock symbol of MINISO? | MINISO trades under 09896 ticker. |
| When did MINISO go public? | MINISO went public in 2022. |
| Who are competitors of MINISO? | MINISO main competitors are Rush Enterprises, USS Co., Mobile World Investment Corp., Boot Barn. |
| What is the current market cap of MINISO? | MINISO's current market cap is $5B. |
| What is the current revenue of MINISO? | MINISO's last 12 months revenue is $3B. |
| What is the current revenue growth of MINISO? | MINISO revenue growth (NTM/LTM) is 18%. |
| What is the current EV/Revenue multiple of MINISO? | Current revenue multiple of MINISO is 1.9x. |
| Is MINISO profitable? | Yes, MINISO is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of MINISO? | MINISO's last 12 months EBITDA is $624M. |
| What is MINISO's EBITDA margin? | MINISO's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of MINISO? | Current EBITDA multiple of MINISO is 9.4x. |
| What is the current FCF of MINISO? | MINISO's last 12 months FCF is $390M. |
| What is MINISO's FCF margin? | MINISO's last 12 months FCF margin is 13%. |
| What is the current EV/FCF multiple of MINISO? | Current FCF multiple of MINISO is 15.0x. |
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