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Ulta Beauty Valuation Multiples

Discover revenue and EBITDA valuation multiples for Ulta Beauty and similar public comparables like Church & Dwight, Burlington Stores, Williams Sonoma, Dick's Sporting Goods and more.

Ulta Beauty Overview

About Ulta Beauty

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.


Founded

2016

HQ

United States

Employees

58.0K

Website

ulta.com

Financials (LTM)

Revenue: $13B
EBITDA: $2B

EV

$24B

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Ulta Beauty Financials

Ulta Beauty reported last 12-month revenue of $13B and EBITDA of $2B.

In the same LTM period, Ulta Beauty generated $5B in gross profit, $2B in EBITDA, and $1B in net income.

Revenue (LTM)


Ulta Beauty P&L

In the most recent fiscal year, Ulta Beauty reported revenue of $12B and EBITDA of $2B.

Ulta Beauty is profitable as of last fiscal year, with gross margin of 39%, EBITDA margin of 15%, and net margin of 9%.

See analyst estimates for Ulta Beauty
LTMLast FY202320242025202620272028
Revenue$13B$12B$11B$11B$12B
Gross Profit$5B$5B$4B$4B$5B
Gross Margin39%39%39%39%39%
EBITDA$2B$2B$2B$2B$2B
EBITDA Margin15%15%17%16%15%
EBIT Margin12%12%15%14%13%
Net Profit$1B$1B$1B$1B$1B
Net Margin9%9%12%11%9%

Financial data powered by Morningstar, Inc.

Ulta Beauty Stock Performance

Ulta Beauty has current market cap of $22B, and enterprise value of $24B.

Market Cap Evolution


Ulta Beauty's stock price is $508.85.

Ulta Beauty share price decreased by 5.3% in the last 30 days, and increased by 7.9% in the last year.

Ulta Beauty has an EPS (earnings per share) of $26.48.

See more trading valuation data for Ulta Beauty
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$24B$22B-2.2%-5.3%-25.7%7.9%$26.48

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Ulta Beauty Valuation Multiples

Ulta Beauty trades at 1.9x EV/Revenue multiple, and 12.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Ulta Beauty

EV / Revenue (LTM)


Ulta Beauty Financial Valuation Multiples

As of May 30, 2026, Ulta Beauty has market cap of $22B and EV of $24B.

Ulta Beauty has a P/E ratio of 18.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.9x1.9x2.1x2.1x1.9x
EV/EBITDA12.7x12.9x12.4x12.9x12.9x
EV/EBIT15.2x15.4x14.2x15.0x15.4x
EV/Gross Profit4.8x4.9x5.5x5.4x5.0x
P/E18.7x19.2x17.2x18.3x19.2x
EV/FCF22.9x22.3x22.7x24.6x22.5x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Ulta Beauty Valuation Multiples

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Ulta Beauty Margins & Growth Rates

Ulta Beauty grew revenue by 7% and EBITDA by 7% in the last fiscal year.

In the most recent fiscal year, Ulta Beauty reported gross margin of 39%, EBITDA margin of 15%, and net margin of 9%.

See estimated margins and future growth rates for Ulta Beauty

Ulta Beauty Margins

Last FY202420252026202720282029
Gross Margin39%39%39%39%
EBITDA Margin15%16%15%15%
EBIT Margin12%14%13%13%
Net Margin9%11%9%9%
FCF Margin9%9%9%9%

Ulta Beauty Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%1%9%7%
Gross Profit Growth7%1%10%7%
EBITDA Growth7%(4%)(0%)6%
EBIT Growth7%(6%)(2%)6%
Net Profit Growth8%(6%)(4%)7%
FCF Growth8%(8%)9%8%

Data powered by FactSet, Inc. and Morningstar, Inc.

Ulta Beauty Operational KPIs

Ulta Beauty's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Ulta Beauty's Rule of 40 is 22% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Ulta Beauty's Rule of X is 33% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Ulta Beauty
LTMLast FY202320242025202620272028
Rule of 4021%22%---
Bessemer Rule of X31%33%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
Opex to Revenue-27%24%25%26%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Ulta Beauty Competitors

Ulta Beauty competitors include Church & Dwight, Burlington Stores, Williams Sonoma, Dick's Sporting Goods, Essity, Beiersdorf, China Tourism Group Duty, Asian Paints, Kao and Tractor Supply.

Most Ulta Beauty public comparables operate across Specialty Stores and Health & Beauty.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Church & Dwight3.9x3.9x17.2x17.0x
Burlington Stores2.2x2.1x19.5x18.6x
Williams Sonoma3.2x3.1x15.1x14.9x
Dick's Sporting Goods1.6x1.4x13.6x12.7x
Essity1.4x1.4x7.9x8.0x
Beiersdorf1.3x1.3x7.7x7.9x
China Tourism Group Duty1.8x1.8x14.2x13.9x
Asian Paints7.0x6.9x33.8x37.4x

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Ulta Beauty M&A Activity

Ulta Beauty has acquired 3 companies to date.

Last acquisition by Ulta Beauty was on July 10th 2025. Ulta Beauty acquired Space NK for $529M (EV/Revenue multiple of ).

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Latest Acquisitions by Ulta Beauty

Space NK
QM Scientific
GlamST
Description
Space NK is a London-headquartered luxury beauty retailer with stores across the United Kingdom and online presence in the United States. The apothecary curates products from brands like Charlotte Tilbury, Drunk Elephant, and La Mer, specializing in skincare, makeup, and haircare through its edited collections.
QM Scientific delivers a SaaS platform leveraging deep learning and computer vision to analyze consumer shopping patterns from point-of-sale systems, loyalty programs, web data, and partner IoT devices. The Toronto-headquartered company enables retailers and brands to personalize in-home, in-store, and online experiences, driving higher customer engagement and average basket sizes through continuous learning algorithms.
GlamST is a San Francisco-headquartered AR beauty technology provider offering virtual try-on solutions for retailers and brands. Its platform enables makeup trials on mobile apps, websites, and in-store kiosks using over 100 custom filters that replicate true colors, textures, and finishes of products from L'Oréal and Estée Lauder. GlamST maintains development offices in Montevideo, Uruguay, supporting integrations with Shopify and custom retail apps.
HQ CountryUnited KingdomUnited StatesUnited States
HQ City
London
San Jose, CA
San Francisco, CA
Deal Date10 Jul 20258 Nov 20188 Nov 2018
Valuation$529Mundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Ulta Beauty Investment Activity

Ulta Beauty has invested in 4 companies to date.

Latest investment by Ulta Beauty was on August 15th 2024. Ulta Beauty invested in LUUM in their $30M Series A round (EV/Revenue multiple of ).

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Latest Investments by Ulta Beauty

LUUM
Haut.AI
LUUM
Revea
Description
LUUM is a robotics company automating eyelash extension applications using AI, machine vision, and patented robotics. The system completes full sets in 20 minutes, targeting the $20 billion global market. Based in the United States, it reduces application time from two hours and eliminates human-related safety risks.
Haut.AI is a Tallinn-based beauty technology company founded in 2019. Its Skin Atlas platform delivers skin analysis, product recommendations, and image anonymization for brands and retailers. Modules process selfies to assess 15+ skin parameters including wrinkles, pores, and UV damage, powering personalized experiences on sites like The Ordinary. Haut.AI ensures GDPR compliance while partnering with e-commerce platforms across Europe and North America.
LUUM is a robotics company automating eyelash extension applications using AI, machine vision, and patented robotics. The system completes full sets in 20 minutes, targeting the $20 billion global market. Based in the United States, it reduces application time from two hours and eliminates human-related safety risks.
Revea is a US-based precision skincare company offering personalized formulations based on genetic testing and skin analysis. Customers receive custom-blended serums targeting concerns like aging and hyperpigmentation through at-home kits shipped nationwide. The service partners with dermatologists for clinical validation.
HQ CountryUnited StatesEstoniaUnited StatesUnited States
HQ City
San Francisco, CA
Tallinn
San Francisco, CA
San Francisco, CA
Deal Date15 Aug 202415 Nov 202312 Jul 202221 Apr 2022
RoundSeries ASeedSeedSeed
Raised$30M$2M$3M$6M
InvestorsArtifact Capital; Boardman Bay Capital Management; Denver Ventures; Long Journey Ventures; Ulta BeautyGrupo Boticário Ventures; LongeVC; Ulta BeautyArtifact Capital; Ascendant Venture; Foundation Capital; Handshake Ventures; SaxeCap; Ulta Beauty; XSeed CapitalAlpha Edison; GISEV Family Office; Kathaka; Precursor Ventures; Ulta Beauty; V3 ventures; Verlinvest; Waldencast; West Quad Ventures
Valuationundisclosedundisclosed$48Mundisclosed
EV/Revenue
EV/EBITDA

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About Ulta Beauty

When was Ulta Beauty founded?Ulta Beauty was founded in 2016.
Where is Ulta Beauty headquartered?Ulta Beauty is headquartered in United States.
How many employees does Ulta Beauty have?As of today, Ulta Beauty has over 58K employees.
Who is the CEO of Ulta Beauty?Ulta Beauty's CEO is Kecia L. Steelman.
Is Ulta Beauty publicly listed?Yes, Ulta Beauty is a public company listed on Nasdaq.
What is the stock symbol of Ulta Beauty?Ulta Beauty trades under ULTA ticker.
When did Ulta Beauty go public?Ulta Beauty went public in 2007.
Who are competitors of Ulta Beauty?Ulta Beauty main competitors include Church & Dwight, Burlington Stores, Williams Sonoma, Dick's Sporting Goods, Essity, Beiersdorf, China Tourism Group Duty, Asian Paints, Kao, Tractor Supply.
What is the current market cap of Ulta Beauty?Ulta Beauty's current market cap is $22B.
What is the current revenue of Ulta Beauty?Ulta Beauty's last 12 months revenue is $13B.
What is the current revenue growth of Ulta Beauty?Ulta Beauty revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Ulta Beauty?Current revenue multiple of Ulta Beauty is 1.9x.
What is the current EBITDA of Ulta Beauty?Ulta Beauty's last 12 months EBITDA is $2B.
What is Ulta Beauty's EBITDA margin?Ulta Beauty's last 12 months EBITDA margin is 15%.
What is the current EV/EBITDA multiple of Ulta Beauty?Current EBITDA multiple of Ulta Beauty is 12.7x.
What is the current FCF of Ulta Beauty?Ulta Beauty's last 12 months FCF is $1B.
What is Ulta Beauty's FCF margin?Ulta Beauty's last 12 months FCF margin is 8%.
What is the current EV/FCF multiple of Ulta Beauty?Current FCF multiple of Ulta Beauty is 22.9x.
How many companies Ulta Beauty has acquired to date?As of May 2026, Ulta Beauty has acquired 3 companies.
What was the largest acquisition by Ulta Beauty?$529M acquisition of Space NK on 10th July 2025 was the largest M&A Ulta Beauty has done to date.
What companies Ulta Beauty acquired?Ulta Beauty acquired Space NK, QM Scientific, and GlamST.
In how many companies Ulta Beauty has invested to date?As of May 2026, Ulta Beauty has invested in 4 companies.
What was the last Ulta Beauty investment?On 15th August 2024 Ulta Beauty invested in LUUM, participating in a $30M Series A round, alongside Artifact Capital, Boardman Bay Capital Management, Denver Ventures, and Long Journey Ventures.
In what companies Ulta Beauty invested in?Ulta Beauty invested in LUUM, AdeptMind, Revea, and Haut.AI.

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