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Williams Sonoma Valuation Multiples

Discover revenue and EBITDA valuation multiples for Williams Sonoma and similar public comparables like Ulta Beauty, Asian Paints, Burlington Stores, Dick's Sporting Goods and more.

Williams Sonoma Overview

About Williams Sonoma

With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (183) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (45) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.


Founded

2011

HQ

United States

Employees

19.6K

Financials (LTM)

Revenue: $8B
EBITDA: $2B

EV

$25B

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Williams Sonoma Financials

Williams Sonoma reported last 12-month revenue of $8B and EBITDA of $2B.

In the same LTM period, Williams Sonoma generated $4B in gross profit, $2B in EBITDA, and $1B in net income.

Revenue (LTM)


Williams Sonoma P&L

In the most recent fiscal year, Williams Sonoma reported revenue of $8B and EBITDA of $2B.

Williams Sonoma is profitable as of last fiscal year, with gross margin of 46%, EBITDA margin of 21%, and net margin of 14%.

See analyst estimates for Williams Sonoma
LTMLast FY202320242025202620272028
Revenue$8B$8B$8B$8B$8B
Gross Profit$4B$4B$3B$4B$4B
Gross Margin47%46%43%46%46%
EBITDA$2B$2B$1B$2B$2B
EBITDA Margin21%21%19%21%21%
EBIT Margin18%18%16%18%18%
Net Profit$1B$1B$965M$1B$1B
Net Margin14%14%12%14%14%

Financial data powered by Morningstar, Inc.

Williams Sonoma Stock Performance

Williams Sonoma has current market cap of $24B, and enterprise value of $25B.

Market Cap Evolution


Williams Sonoma's stock price is $203.57.

Williams Sonoma share price increased by 24.6% in the last year.

Williams Sonoma has an EPS (earnings per share) of $9.24.

See more trading valuation data for Williams Sonoma
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$25B$24B0.0%-11.6%24.6%$9.24

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Williams Sonoma Valuation Multiples

Williams Sonoma trades at 3.1x EV/Revenue multiple, and 14.9x EV/EBITDA.

See NTM and 2027E valuation multiples for Williams Sonoma

EV / Revenue (LTM)


Williams Sonoma Financial Valuation Multiples

As of June 1, 2026, Williams Sonoma has market cap of $24B and EV of $25B.

Williams Sonoma has a P/E ratio of 21.9x.

LTMLast FY202320242025202620272028
EV/Revenue3.1x3.2x3.2x3.2x3.2x
EV/EBITDA14.9x15.1x16.6x15.1x15.1x
EV/EBIT17.4x17.5x19.6x17.5x17.5x
EV/Gross Profit6.6x6.9x7.4x7.0x6.9x
P/E21.9x22.0x24.8x21.6x22.0x
EV/FCF22.6x23.5x17.4x21.2x23.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Williams Sonoma Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Williams Sonoma Margins & Growth Rates

Williams Sonoma grew revenue by 5% and EBITDA by 4% in the last fiscal year.

In the most recent fiscal year, Williams Sonoma reported gross margin of 46%, EBITDA margin of 21%, and net margin of 14%.

See estimated margins and future growth rates for Williams Sonoma

Williams Sonoma Margins

Last FY202420252026202720282029
Gross Margin46%46%46%47%
EBITDA Margin21%21%21%21%
EBIT Margin18%18%18%18%
Net Margin14%14%14%14%
FCF Margin14%15%14%14%

Williams Sonoma Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth5%(1%)1%4%
Gross Profit Growth6%7%1%6%
EBITDA Growth4%10%0%3%
EBIT Growth3%12%0%3%
Net Profit Growth2%15%(2%)2%
FCF Growth12%(18%)(9%)10%

Data powered by FactSet, Inc. and Morningstar, Inc.

Williams Sonoma Operational KPIs

Williams Sonoma's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.1M for the same period.

Williams Sonoma's Rule of 40 is 25% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Williams Sonoma's Rule of X is 32% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Williams Sonoma
LTMLast FY202320242025202620272028
Rule of 4026%25%---
Bessemer Rule of X33%32%---
Revenue per Employee-$0.4M---
Opex per Employee-$0.1M---
Opex to Revenue-28%26%28%28%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Williams Sonoma Competitors

Williams Sonoma competitors include Ulta Beauty, Asian Paints, Burlington Stores, Dick's Sporting Goods, Casey's, China Tourism Group Duty, Tractor Supply, Best Buy, Trent and Chow Tai Fook Jewellery.

Most Williams Sonoma public comparables operate across Specialty Stores.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Ulta Beauty1.9x1.9x12.9x12.7x
Asian Paints7.1x6.9x33.8x37.6x
Burlington Stores2.2x2.1x19.5x18.6x
Dick's Sporting Goods1.6x1.4x13.6x12.7x
Casey's1.9x1.8x25.7x21.2x
China Tourism Group Duty1.8x1.8x14.2x13.9x
Tractor Supply1.5x1.4x11.5x11.4x
Best Buy0.5x0.5x7.2x7.2x

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Williams Sonoma M&A Activity

Williams Sonoma has acquired 2 companies to date.

Last acquisition by Williams Sonoma was on October 1st 2023. Williams Sonoma acquired Pottery Barn Kids for undisclosed valuation.

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Latest Acquisitions by Williams Sonoma

Pottery Barn Kids
Outward
Description
Pottery Barn Kids is a premium children's home furnishings brand headquartered in San Francisco, California. It offers cribs, toddler beds, bedding ensembles, lighting, rugs, and accessories designed for ages 0-12. Part of Williams-Sonoma Inc., the brand features collections like the Kendall and Larkin lines with customizable options in finishes such as antique white and espresso. Pottery Barn Kids operates over 50 retail stores across the U.S. and ships internationally through potterybarnkids.com.
Outward is a digital merchandising platform for retail using proprietary rendering technology to produce cost-effective creative content for print and digital.
HQ CountryUnited StatesUnited States
HQ City
San Francisco, CA
San Jose, CA
Deal Date1 Oct 202316 Nov 2017
Valuationundisclosed$112M
EV/Revenue
EV/EBITDA

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About Williams Sonoma

When was Williams Sonoma founded?Williams Sonoma was founded in 2011.
Where is Williams Sonoma headquartered?Williams Sonoma is headquartered in United States.
How many employees does Williams Sonoma have?As of today, Williams Sonoma has over 19K employees.
Who is the CEO of Williams Sonoma?Williams Sonoma's CEO is Laura J. Alber.
Is Williams Sonoma publicly listed?Yes, Williams Sonoma is a public company listed on NYSE.
What is the stock symbol of Williams Sonoma?Williams Sonoma trades under WSM ticker.
When did Williams Sonoma go public?Williams Sonoma went public in 1983.
Who are competitors of Williams Sonoma?Williams Sonoma main competitors include Ulta Beauty, Asian Paints, Burlington Stores, Dick's Sporting Goods, Casey's, China Tourism Group Duty, Tractor Supply, Best Buy, Trent, Chow Tai Fook Jewellery.
What is the current market cap of Williams Sonoma?Williams Sonoma's current market cap is $24B.
What is the current revenue of Williams Sonoma?Williams Sonoma's last 12 months revenue is $8B.
What is the current revenue growth of Williams Sonoma?Williams Sonoma revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of Williams Sonoma?Current revenue multiple of Williams Sonoma is 3.1x.
What is the current EBITDA of Williams Sonoma?Williams Sonoma's last 12 months EBITDA is $2B.
What is Williams Sonoma's EBITDA margin?Williams Sonoma's last 12 months EBITDA margin is 21%.
What is the current EV/EBITDA multiple of Williams Sonoma?Current EBITDA multiple of Williams Sonoma is 14.9x.
What is the current FCF of Williams Sonoma?Williams Sonoma's last 12 months FCF is $1B.
What is Williams Sonoma's FCF margin?Williams Sonoma's last 12 months FCF margin is 14%.
What is the current EV/FCF multiple of Williams Sonoma?Current FCF multiple of Williams Sonoma is 22.6x.
How many companies Williams Sonoma has acquired to date?As of June 2026, Williams Sonoma has acquired 2 companies.
What was the largest acquisition by Williams Sonoma?$112M acquisition of Outward on 16th November 2017 was the largest M&A Williams Sonoma has done to date.
What companies Williams Sonoma acquired?Williams Sonoma acquired Outward and Pottery Barn Kids.
In how many companies Williams Sonoma has invested to date?Williams Sonoma hasn't invested in any companies yet (or none have been disclosed publicly).

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